CRM Software

These features help sales teams manage pipelines, automate tasks, and stay organised.

• Sales pipeline management: Offers a visual, drag-and-drop interface with automation and Slack integration to simplify deal tracking and team updates.
• Contact management: Syncs with Google Contacts and mobile apps, helping teams access and update customer data on the go.
• Lead management: Includes lead scoring, automated emails, and “rotting days” to prioritise follow-up, though email attachments can be clunky.
• Automations: Focuses on sales workflows with automation and a visual pipeline, though it may lack depth for marketing or support teams.
• Contact database: Centralises contact data with smart search and custom fields, supporting personalised outreach and efficient data access.
• Reporting and analytics: Provides clear visuals for sales performance and team metrics, though some users want more customisation and cross-referencing.

Great for sales, but limited in reporting and search.

Pipedrive is praised for its intuitive interface, visual sales pipeline, and automation tools that help sales teams move faster and stay organised. Compared to more general-purpose CRMs, it’s more focused and easier to implement.

However, users report issues with duplicate contacts, limited reporting flexibility, and a search function that can be unintuitive—making it less ideal for teams that need deep analytics or complex data filtering.

658 reviews discussing Value for Money, 71% of which are positive.

Strong core features, but extras can get pricey.

Pipedrive is considered good value for small teams, offering essential sales tools even in lower-tier plans and a free trial to test functionality. Users appreciate the lack of hidden fees and the ability to manage pipelines without needing add-ons. However, advanced features like deeper analytics, automation and AI features are only available in higher-priced plans, and the per-user pricing model can become expensive for larger teams or those needing premium tools.

Helps SMBs organize contacts, track leads, and automate sales.

• Contact database: Centralizes customer records with import/export options and team-wide visibility; supports integrations with Dialpad and Jotform.
• Contact management: Enables segmentation, tracking, and collaboration with email sync; some users want better bulk editing and duplicate handling.
• CRM core: Manages contacts, leads, and deals with automation and integrations like QuickBooks and Gravity Forms; setup can be complex for new users.
• Lead management: Tracks and prioritizes leads using customizable workflows; some reviewers mention limited search and a steep learning curve.
• Sales pipeline: Visualizes deal stages with drag-and-drop tools and dashboards; integrates with Salesforce and Monday.com but may feel cluttered for large teams.
• Lead capture: Embeds forms and landing pages to collect leads via Zapier, Wistia, and Chilipiper; duplicate entries and unclear lead definitions are common concerns.

Streamlined collaboration vs. limited reporting and costly upgrades.

HubSpot CRM stands out for unifying sales, marketing, and support in one platform, helping SMBs collaborate more efficiently. Its automation tools and integrations simplify lead tracking and campaign execution.

Compared to other CRMs, HubSpot’s interface is easier to navigate and more visually intuitive, especially for pipeline management. However, reporting features are less flexible unless users upgrade to higher tiers.

While integrations and automation are strong, email tools receive mixed feedback—some users report deliverability issues and restrictions on customization.

1468 reviews discussing Value for Money, 70% of which are positive.

Free tier offers strong value, but scaling can be expensive.

HubSpot CRM’s free plan includes essential tools like contact management, email tracking, and deal pipelines—ideal for startups and small teams. Reviewers appreciate the ability to grow without upfront costs.

Compared to competitors, HubSpot’s pricing jumps quickly between tiers. Advanced features like custom workflows and reporting require paid plans, which some users find steep and confusing.

Businesses needing mid-tier functionality often struggle with the lack of intermediate pricing options, making budgeting harder as needs evolve.

These features help businesses automate sales, manage leads, and customise workflows.

• Integrations: Centralises customer data and integrates with tools like Slack, Zoom, and Mailchimp, improving visibility and collaboration across teams.
• Contact database: Stores and syncs contact information across Zoho apps and third-party tools, ensuring consistent and accessible customer records.
• Contact management: Tracks customer interactions with customisable fields and modules, helping teams personalise engagement and follow-up.
• Customer database: Organises customer data in the cloud for easy access and segmentation, supporting targeted outreach and reporting.
• Customisable reports: Allows tailored data views and dashboards, aiding in decision-making and stakeholder communication.
• Lead management: Automates lead nurturing and integrates with other CRM modules, streamlining the sales process from capture to conversion.

Feature-rich and affordable, but support and UX need work.

Zoho CRM is praised for its affordability, customisation, and seamless integration with both Zoho and third-party tools—making it a strong alternative to more expensive platforms. Compared to competitors, it offers more flexibility in tailoring workflows and automating tasks.

However, users report slow or unhelpful customer support and a cluttered interface that can be difficult to navigate, especially for new users. Email management also lacks the polish and reliability of more specialised tools.

1963 reviews discussing Value for Money, 80% of which are positive.

Affordable and scalable, but some features cost extra.

Zoho CRM is considered a good value for businesses of all sizes, offering a free version and multiple pricing tiers to match different needs. Users appreciate the breadth of features available at lower price points, especially compared to CRMs that charge extra for automation or reporting. However, some essential tools are locked behind higher-tier plans, and the pricing structure can be confusing. Businesses may also face additional costs for add-ons and support, which can reduce the overall value.

These features help small teams stay organised and focused without technical overhead.

• Contact database: Centralises contact information for quick access and updates, helping teams avoid scattered data and missed follow-ups.
• Contact management: Lets users track communication history and link contacts to Mailchimp, making it easier to manage relationships and email campaigns.
• Calendar and reminders: Syncs with Google Calendar to keep meetings and tasks on track, reducing the risk of missed deadlines.
• Interaction tracking: Allows users to log notes and view past interactions, which supports better customer follow-up and continuity.
• Lead management: Tracks lead status and imports leads easily, helping teams prioritise outreach and manage sales opportunities.
• Sales pipeline management: Offers customisable pipelines to visualise deal stages, though it may require manual updates for full visibility.

Simple and supportive, but lacks depth.

Less Annoying CRM is praised for its intuitive interface and responsive customer support, making it ideal for small businesses without technical teams. Compared to more complex CRMs, it’s easier to adopt and navigate.

However, its limited reporting tools and clunky email integration—especially with Outlook—can be frustrating for users who need more advanced analytics or seamless communication workflows.

179 reviews discussing Value for Money, 92% of which are positive.

Affordable for small teams, but limited for scaling.

Less Annoying CRM is widely seen as a cost-effective solution for small businesses, offering flat-rate pricing with no upsells and a 30-day free trial—making it more transparent than tiered competitors. Users appreciate that all features are included in one plan, which simplifies budgeting and avoids hidden costs. However, as teams grow or require more advanced features, the per-user pricing can become less competitive compared to CRMs that offer volume discounts or richer functionality at higher tiers.

These features help product-focused businesses manage sales and stock in one place.

• Contact management: Organises contacts across accounts and tracks communication history, helping teams stay aligned and responsive.
• Lead management: Offers daily reminders, automated emails, and pipeline visibility to keep sales efforts on track and prioritised.
• Task management: Replaces sticky notes with structured task lists and reminders, improving follow-up and time management.
• Sales pipeline management: Tracks leads and opportunities with customisable stages, helping teams forecast and plan growth.
• Reporting and analytics: Delivers unlimited custom reports and Excel integration, supporting data-driven decisions and financial planning.
• Email management: Centralises email communication and templates, streamlining sales messaging and improving consistency.

Powerful for sales and stock, but setup takes effort.

Prospect CRM is praised for its intuitive interface, strong customer support, and seamless integration with accounting and inventory tools—making it ideal for businesses that need CRM and stock data to work together. Compared to simpler CRMs, it offers more robust reporting and sales tracking.

However, users note a steep learning curve during onboarding, and some find the dashboard outdated or less user-friendly than modern alternatives.

These features help sales teams automate workflows, track performance, and manage customer relationships.

• Contact management: Centralises customer data and tracks interactions, with Gmail integration to streamline communication.
• Reporting and analytics: Offers real-time dashboards and customisable reports, with Tableau integration for deeper insights.
• Automations: Manages customer relationships and workflows with automation and custom modules, though integration with some tools can be inconsistent.
• Interaction tracking: Logs calls, emails, and texts, helping teams maintain visibility across all touchpoints, though manual logging can be tedious.
• Sales pipeline management: Visualises deal stages and supports collaboration, though some users need to customise it heavily to fit their process.
• Lead management: Automates lead tracking and integrates with tools like Pardot, though the lead-to-contact conversion process can be complex.

Highly customisable, but complex and costly.

Salesforce Sales Cloud is praised for its robust automation, custom workflows, and powerful analytics—making it ideal for large or fast-scaling sales teams. Compared to simpler CRMs, it offers more flexibility and depth.

However, users report a steep learning curve, high costs, and frequent updates that can disrupt workflows. Managing user permissions and navigating the interface can also be challenging without dedicated admin support.

3467 reviews discussing Value for Money, 40% of which are positive.

Powerful, but pricing and complexity limit accessibility.

Salesforce Sales Cloud is seen as a strong investment for businesses that need advanced features and are prepared to invest in setup and training. Users value the free trial, flexible pricing plans, and access to learning resources like Trailhead. However, costs can escalate quickly with additional users, features, and customisations. For smaller businesses, the total cost of ownership may outweigh the benefits compared to more affordable CRMs.

These features help businesses unify data, automate processes, and scale operations.

• Data visualisation: Offers real-time dashboards and Power BI integration, helping teams track performance and make data-driven decisions.
• Contact database: Centralises customer data with custom fields and Outlook/Excel integration, improving access and personalisation.
• Invoice creation: Automates billing and payment processing, streamlining financial workflows and reducing manual errors.
• Reporting and analytics: Delivers interactive dashboards and custom reports, supporting strategic planning and performance tracking.
• Lead management: Scores and captures leads automatically, integrating with Outlook and Excel to support sales outreach.
• Sales pipeline management: Tracks opportunities with customisable stages and collaboration tools, helping teams manage deals more effectively.

Powerful and scalable, but complex and costly.

Dynamics 365 is praised for its seamless integration with Microsoft tools, making it a natural fit for businesses already using Office 365, Azure, or Power BI. Compared to standalone CRMs, it offers more comprehensive features across departments.

However, users report a steep learning curve, performance issues, and a complex user management system. The mobile app also lacks the functionality and stability of the desktop version, which can hinder productivity on the go.

1239 reviews discussing Value for Money, 53% of which are positive.

Robust features, but pricing may deter smaller teams.

Dynamics 365 is seen as a long-term investment for businesses that need advanced features and scalability. Users value the ability to customise modules and reduce hardware costs through cloud deployment. However, the licensing structure is complex, and ongoing subscription fees can be high—especially for small to midsize businesses. Compared to simpler CRMs, the total cost of ownership is higher, and setup often requires external support or technical expertise.

These features help teams manage contacts, track interactions, and stay connected.

• Contact management: Consolidates contacts from email and social media, making it easier to manage relationships across platforms.
• Email management: Sends templated, trackable emails and follow-ups, improving communication and outreach efficiency.
• Interaction tracking: Logs and recalls past conversations, helping teams maintain continuity and avoid missed follow-ups.
• Lead management: Prioritises and tracks leads for targeted campaigns, supporting better segmentation and conversion.
• Calendar and reminders: Keeps track of meetings and tasks, helping users stay on schedule and follow up consistently.
• Sales pipeline management: Tracks deals and forecasts revenue, giving teams visibility into sales progress and priorities.

Great for social selling, but mobile and tagging need work.

Nimble is praised for its seamless integration with Gmail, Office 365, and social platforms, making it ideal for businesses that engage customers across multiple channels. Compared to traditional CRMs, it offers a more modern, intuitive interface and strong contact organisation.

However, users report issues with the mobile app’s limited functionality, confusing tagging, and occasional syncing problems—especially when managing large contact lists or switching between tools.

381 reviews discussing Value for Money, 70% of which are positive.

Affordable for small teams, but costs can rise with use.

Nimble is seen as a cost-effective solution for startups and small businesses, offering a good balance of features and price. Users appreciate the free trial, discounts, and integrations that reduce the need for additional tools. However, some find the pricing structure confusing, and costs can increase with more users or advanced features. Compared to flat-rate CRMs, Nimble may become less competitive as usage scales.

These features help users manage pipelines, track emails, and stay productive—without leaving Gmail.

• Relationship management: Supports customer service and relationship management directly in Gmail, though users note a lack of new features and limited support.
• Contact database: Imports contacts from Gmail easily, but struggles with large lists and lacks advanced import tools.
• Sales pipeline management: Tracks deal progress with flexible pipelines, though setup can be time-consuming for new users.
• Contact management: Stores and manages contacts within Gmail, though auto-population and ease of use could be improved.
• Lead management: Visualises lead stages and allows quick updates, though customisation options are limited.
• Interaction tracking: Logs email interactions and supports team coordination, but lacks mobile support and reminder features.

Great for Gmail users, but limited beyond the inbox.

Streak is praised for its seamless Gmail integration, allowing users to manage pipelines, track emails, and automate tasks without switching platforms. Compared to standalone CRMs, it offers a more lightweight and familiar experience.

However, users report a steep learning curve, limited mobile functionality, and challenges with importing and managing complex datasets—making it less suitable for teams with advanced CRM needs.

143 reviews discussing Value for Money, 73% of which are positive.

Streak offers excellent value for freelancers and small teams, with a generous free version that includes email tracking, mail merge, and pipeline tools—features often locked behind paywalls in other CRMs. However, the jump to paid plans is significant, and recent pricing changes have moved some previously free features behind a paywall. For growing teams, the cost may outweigh the benefits compared to more scalable alternatives.

These features help small businesses automate marketing and manage leads more effectively.

• Lead capture: Collects leads from websites and social media, though setup can be tricky and design options are limited.
• Email campaign management: Builds and sends email campaigns, though users report issues with deliverability and outdated tools.
• Marketing automation: Automates follow-ups and workflows, reducing manual tasks and improving lead nurturing.
• Lead management: Tracks and prioritises leads, though integration with other activities could be improved.
• Contact management: Organises customer data with tagging and segmentation, though automation setup can be complex.
• Contact database: Stores and targets contacts efficiently, though users note limitations in custom fields and usability.

Strong automation, but not beginner-friendly.

Keap is praised for its powerful campaign builder and automation tools, which help small businesses scale without adding staff. Compared to simpler CRMs, it offers more advanced marketing features in one platform.

However, users report a steep learning curve, a non-intuitive interface, and email tools that can be unreliable. Pricing is also a concern, especially for businesses just starting out or those needing additional support.

426 reviews discussing Value for Money, 47% of which are positive.

Feature-rich, but expensive for small teams.

Keap is considered a good investment for businesses that need marketing automation and CRM in one tool. Users appreciate the free trial, integrations, and ability to manage multiple processes from a single platform. However, many find the pricing high, especially when factoring in training, support, and add-ons. Compared to more affordable CRMs, Keap’s total cost can be difficult to justify for smaller teams or those with simpler needs.