--- description: Capterra UK connects business leaders to the right software and service providers so they can make informed purchase decisions. See how we operate and ensure transparency. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: How Capterra Ensures Transparency | Capterra UK --- # How Capterra Ensures Transparency Canonical: https://www.capterra.co.uk/blog/7584/how-we-ensure-transparency-uk Published on 22/01/2025 | Written by Capterra. ![How Capterra Ensures Transparency](https://images.ctfassets.net/63bmaubptoky/7I52jGmk1ktLy9iesZ34db/4e56144a613b2527dac901372c5e34d4/12-CAP-US-Header-How_Capterra_Makes_Money_INTL_1200x630_DLVR.png) > Capterra is a marketplace connecting business leaders to the right software providers so they can make informed purchase decisions. We’re deeply committed to offering a business platform anchored in objective research and verified reviews that serves the interests of all our users: providers, buyers, and reviewers.  ----- ## Article Content Disclosure noticeCapterra makes money through referral fees from software providers who sign up for sponsored profiles or sales lead qualifications. Sponsored profiles include buttons with link-out icons or phrases that direct buyers to a provider’s website. See below for more details. What we doCapterra is a marketplace connecting business leaders to the right software providers so they can make informed purchase decisions. We’re deeply committed to offering a business platform anchored in objective research and verified reviews that serves the interests of all our users: providers, buyers, and reviewers. Our offerings include:A comprehensive catalog of more than 100,000 software providers spanning industries, functions, and business sizes. Detailed software provider profiles, including pricing, features, and user ratings and reviews.More than 2 million reviews collected from verified software users.Comparison tools, software buyers guides, and objective product rankings.Objective, independent research combining proprietary insights derived from verified user reviews, thorough research methodologies, data science, and our researchers' deep knowledge and expertise.Our business modelCapterra is a software reviews website that’s free for everyone—buyers, providers, and reviewers. Software providers may opt for paid services to receive web traffic and sales opportunities. We aim to be a comprehensive information hub, listing relevant software providers and enabling them to build a profile on our site and collect reviews, regardless of whether they purchase our lead generation services.SOFTWARE BUYERSCapterra is free for buyers interested in finding the right software for their company.We don’t charge buyers for the information we provide on our website or the recommendations we offer via our advisor service.To ensure buyers have access to a comprehensive platform, we list all software providers—not just those that pay us—so buyers can make the best-informed purchase decision.While sponsored profiles may appear first on our product listings, we provide sorting and filtering options to allow buyers to change the order of profiles based on criteria most relevant to their needs.Our user reviews, review verification process, editorial content, and research are independent and unaffected by whether providers choose to pay for our services. Product information and editorial content published on our site leverage key insights from user reviews that follow clear, objective methodologies.SOFTWARE PROVIDERSWe offer free and paid services for software providers.Free servicesSetting up a product on our website is free. It gives providers a no-cost avenue to introduce their offerings to engaged users, collect verified user reviews, and potentially earn social proof content, or report placements, to build credibility. Paid servicesSoftware providers can opt for various paid services, including setting up sponsored profiles to receive direct web traffic and/or sales leads through our advisor service.Sponsored profilesSponsored profiles represent providers who pay us a referral fee for redirecting traffic to their websites and for enhanced profile features. Buyers can identify these sponsored profiles from the link-out button that’s accompanied by any of the following text: “Visit Website,” “Try for Free,” or “Book Demo”. Clicking on this button takes buyers to the provider’s website. Currently, sponsored profiles represent a small fraction of our comprehensive catalog of software offerings.Our commitment to objectivity and independenceAuthentic, verified user reviews: Capterra employs rigorous review verification processes to prevent fraudulent submissions, ensuring all published reviews accurately reflect real people's experience with a software solution. Objective ranking reports: Capterra compiles product ranking reports using proprietary methodologies that combine quantitative analytics and data science with our researchers’ deep knowledge and experience. While some providers may compensate us for web traffic or leads, this never impacts our methodology or providers’ placement in ranking articles.Customisable product lists: While our product lists may include sponsored profiles, we provide sort and filter options so buyers can tailor product list views according to their specific preferences, such as pricing, features, or user ratings. This approach enables buyers to personalise their software search and selection experience to fit their unique requirements. ## Related Categories - [Accounting Software](https://www.capterra.co.uk/directory/1/accounting/software) - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [ERP Systems](https://www.capterra.co.uk/directory/9/enterprise-resource-planning/software) - [Human Resources Software](https://www.capterra.co.uk/directory/5/human-resource/software) - [Project Management Software](https://www.capterra.co.uk/directory/30002/project-management/software) ## Related Articles - [What are the current trends in HRM for human resources professionals?](https://www.capterra.co.uk/blog/3654/current-technological-trends-hrm-human-resources-professionals) - [What is PSD2 and how will it affect my SME?](https://www.capterra.co.uk/blog/964/what-is-psd2-and-how-will-it-affect-my-sme) - [5 best applicant tracking systems in the UK](https://www.capterra.co.uk/blog/3253/Best-applicant-tracking-systems-in-the-UK) - [Making Tax Digital: How to get your business ready](https://www.capterra.co.uk/blog/1298/making-tax-digital-how-to-get-your-business-ready) - [Capterra’s Proprietary Data & Research Methodologies](https://www.capterra.co.uk/blog/7606/proprietary-data-research-uk) ## Links - [View on Capterra](https://www.capterra.co.uk/blog/7584/how-we-ensure-transparency-uk) - [Blog](https://www.capterra.co.uk/blog) - [Home](https://www.capterra.co.uk/) ----- ## Structured Data