--- description: Discover the benefits and disadvantages of Mailchimp. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mailchimp Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp) # Mailchimp Canonical: https://www.capterra.co.uk/software/110228/mailchimp Page: 1 / 705\ Next: [Next page](https://www.capterra.co.uk/software/110228/mailchimp?page=2) > Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools. > > Verdict: Rated **4.5/5** by 17605 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Mailchimp? Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17605 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - AI/Machine Learning - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Automated Publishing - Automated Responses - Behavioural Analytics - Behavioural Targeting - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management - Click Tracking - Collaboration Tools - Contact Management - Content Management - Conversion Tracking - Customer Profiles - Customer Segmentation - Dashboard - Email Management - Email Tracking - Event Triggered Actions - For Insurance Industry - Interaction Tracking - Landing Pages/Web Forms - Lead Generation - Lead Management - Marketing Automation - Mass Texting - Mobile Optimization - Multi-Account Management - Multi-Channel Campaigns - Performance Metrics - Pre-built Templates - Real Time Editing - Real-Time Analytics - Real-Time Notifications - Recommendations - Responsive Web Design - Scheduled Messaging - Simple Mail Transfer Protocol (SMTP) - Social Media Integration - Subscriber Management - Team Management - Website Analytics - Website Personalisation ... and 49 more features ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software) - [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6230 reviews) 2. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3446 reviews) 3. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2259 reviews) 5. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2923 reviews) ## Reviews ### "Great entry level email marketing platform but you are likely to out grow it and its expensive for what it is" — 3.0/5 > **Robert** | *23 April 2026* | Furniture | Recommendation rating: 4.0/10 > > **Pros**: Mail chip offers easy to use features and guides you through running email campaigns for new users. It really is a great easy access email platform. Very easy to use. > > **Cons**: In my view Mailchip tries to be all things to all people. As an ecommerce business we need more commercially centred email marketing tools. While Mailchimp has been a good servant to me it is expensive for what it is and a tad big brother telling you what you can and can't do and is overly intrusive regarding its abuse metrics when you are simply sending an email to previous customers about new ranges you are launching. > > so / so but we have outgrown it now and looking to move away and use another platform. We use it to take sample requests and notofy customers when items are back in stock ----- ### "Mailchimp is worth it" — 4.0/5 > **Philip** | *24 May 2026* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Easy interface. Simple to use. Decent value for money. Good integrations and I I like the templates and email designs > > **Cons**: Price, it is still quite expensive as a small business owner. I think it should be made with a more competitive option > > Good on the whole, it has helped my business grow from the start up. I feel like I need to improve my knowledge in order to get the most out of it ----- ### "Reliable, easy-to-use email marketing" — 5.0/5 > **Dave** | *5 January 2026* | Retail | Recommendation rating: 8.0/10 > > **Pros**: It’s genuinely easy to use. I didn’t have to spend hours figuring things out — everything felt intuitive. Creating campaigns is straightforward, the templates look good out of the box, and I trust it to actually send emails reliably. > > **Cons**: Pricing can creep up as your list grows, and some of the better features are locked behind higher plans. It’s not a deal-breaker, but you do notice it once you start scaling. > > Overall, it’s been a solid and dependable tool. It does what it promises, saves time, and removes a lot of friction from email marketing. It’s reliable, easy to work with, and a platform I’m comfortable sticking with. ----- ### "Very user friendly" — 5.0/5 > **Craig** | *15 October 2025* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Mailchimo has a generous Free option with very few restrictions. The emails and form are easy to build, the whole process is very user friendly, taking you step by step through with drag and drop options andvthe ability to totally brand your comunications with logos text, images and colours. Easy to update data and intergrate from other products and services. > > **Cons**: The drag and drop boxes can jump around slighlty butvthat easily overcome. And sometimes can be tricky to set up intergrations. > > Have used mailchomo for years to send promotional emails and collect clients details for our mailing list through a form. Never really had any issues. I haven't yet mastered how to use the analytics to benefit our marketing but thatvwill come in time as mailchimo provide all the relevant details. ----- ### "Perfect, easy-to-use tool for beginners and small businesses\!" — 4.0/5 > **Kazi** | *1 March 2026* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: Pros: What did you like most about Mailchimp? I absolutely love the drag-and-drop email builder and the huge variety of pre-made templates. It makes it incredibly simple for someone without coding experience to create professional-looking newsletters. The user interface is very clean and intuitive. > > **Cons**: The pricing jumps quite a bit once you pass the free tier limits. Also, figuring out the difference between tags, segments, and groups for contact management took a little bit of a learning curve at first. > > Overall, it's been a fantastic experience. It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website. ----- Page: 1 / 705\ Next: [Next page](https://www.capterra.co.uk/software/110228/mailchimp?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/110228/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data