15 years helping British businesses
choose better software

What is Mailchimp?

Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations

Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns

Who Uses Mailchimp?

Mailchimp allows over 12 million businesses of all sizes to get online and start selling, grow their audience, and confidently create effective multichannel marketing campaigns - all from one place.

Mailchimp Software - Mailchimp is #1 email marketing and automations brand
Mailchimp Software - Our Creative Assistant gets to know your brand and then creates designs for you instantly with the power of AI, helping you get more attention and traffic.
Mailchimp Software - Content Optimizer benchmarks your email content against millions of top-performing campaigns in your industry and offers data-driven suggestions to improve your results.
Mailchimp Software - Schedule, manage and measure campaigns in one easy-to-use calendar.
Mailchimp Software - 60+ Pre-built journeys to find and welcome new contacts, nurture leads, re-engage and manage contacts and recover abandoned carts

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Reviews of Mailchimp

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.2
Features
4.4
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Vikas
Vikas
Product Marketing Manager in India
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A tool with seamless features

5.0 4 weeks ago New

Comments: Overall, a definitely good-to-have tool if you do a lot of internal and external email campaigns. The learning curve is pretty narrow and can be operated by anyone.

Pros:

1. The new campaign builder is more robust and quicker. 2. Schedule features like time warp can help you get more opens and clicks 3. Audience and campaign feature is seamless and fast. 4. Drip and campaign setup feature can help you long campaigns on different conditions.

Cons:

1. HTML feature in content builder can be better, lack some basic HTML commands like center align, have to use padding for now. 2. Need a relatively better system, tends to hang on slow systems due to its browser consumption.

Akinyemi
Content Writer in Nigeria
Information Technology & Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

MailChimp Review

5.0 last month New

Comments: I've been using MailChimp for my email marketing. It's so amazing. It's so amazing that I have adopted it as email marketing software of choice. I have kept recommending it to people.

Pros:

MailChimp is my one my best email marketing software. It's easy to use and beginner friendly. The overall interface is so great and easy to navigate. The labels and gatherings are exceptionally useful in keeping a data set for my customer base. I find the greeting pages ideal for running promotions on Facebook, Google, and so on. Having the option to make sections effectively is an incredible advantage.

Cons:

With my experiential knowledge of using MailChimp, it is almost impossible to equate other softwares with it when it comes to email marketing.

Ben Marcoux
Ben Marcoux
Manager in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Why I Don't Use Mailchimp

2.0 3 years ago

Comments: I have used MailChimp to set up a few campaigns for clients. I also started out on it because they used to offer 1,000 contacts for free. Integrating it with the different tools wasn't too tough. But it's not great at contact management and I don't recommend it if you're going to be doing any serious (or even quasi serious) email marketing.

Pros:

MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

Cons:

MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

Jake
CMO in US
Graphic Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

This Tools Lasted Decades While Other's Haven't

4.0 3 months ago

Comments: Good mailer app, works really well for some clients but not others. Over all really like these guys as a company.

Pros:

It's good a really fun brand, and rich feature set built by developers that clearly had a vision for their products. For small businesses it does a lot of things so you don't have to worry about third party tools, but has a boat load of support for integration and tool support as your company scales/for larger orgs.

Cons:

Mailchimp has the same problem a lot of larger software services have run into. Their user base the server demand sometimes runs into performance swings. And their product stays mostly the same to keep old customers happy.

JR
Founder in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A Good Starter Platform

4.0 3 months ago

Comments: Overall it is a great tool not the best but it can get the job done.

Pros:

Mailchimp is a great starter platform. If you are not deep into email marketing it is a very good entry point.

Cons:

You can outgrow it very quickly. I have migrated from MailChimp to other tools after hitting a certain level of volume.