What is Mailchimp?

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Who Uses Mailchimp?

Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.

Where can Mailchimp be deployed?

Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • Mailchimp
  • Founded in 2001
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, France and 7 others

Languages

English, French, Portuguese, Spanish

About the vendor

  • Mailchimp
  • Founded in 2001
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, France and 7 others

Languages

English, French, Portuguese, Spanish

Mailchimp videos and images

Mailchimp Software - 1
Mailchimp Software - Dashboard
Mailchimp Software - 3
Mailchimp Software - 4
Mailchimp Software - Advanced analytics
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Mailchimp video
Mailchimp Software - 1
Mailchimp Software - Dashboard
Mailchimp Software - 3
Mailchimp Software - 4
Mailchimp Software - Advanced analytics

Compare Mailchimp pricing with similar products

Mailchimp

N/A
Free Version
Free Trial
US$9.99/month
Free Version
Free Trial
US$19.99/month
Free Version
Free Trial
US$16.50/month
Free Version
Free Trial

Features of Mailchimp

  • AB Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Archiving & Retention
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioural Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customisable Templates
  • Customizable Fields
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For iPad Devices
  • Form Builder
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimised Emails
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Offline Response Collection
  • Performance Metrics
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • ROI Tracking
  • Randomisation
  • Real Time Analytics
  • Real Time Editing
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Subscriber Management
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customisation
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management

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Reviews of Mailchimp

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.2
Features
4.4
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Justin L.
Justin L.
Songwriter/Producer in US
Verified LinkedIn User
Media Production, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best Email Marketing Software Available

5 4 weeks ago New

Comments: The customer service is outstanding. I was having some trouble developing a campaign and reached out to customer support and got a reply within 10 hours. I was able to resolve my issue quickly. Mailchimp has really become my Go To tool for all things email marketing related and it has touched on other applications, such as developing a killer landing page which actually gets conversions. I also feel that the free version really does give you a lot to start with, but it is easy to outgrow that really fast.

Pros:

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Cons:

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

Eddie L.
CEO in US
E-Learning, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for small user lists

4 4 weeks ago New

Comments: Very positive to get started, but got expensive quickly and the new user interface is very confusing

Pros:

Free for users just getting acquainted to e-mail marketing, especially those with small e-mail lists it makes a great entry point. Many professional looking templates available, so people do not need teams of people who are both artists and can code.

Cons:

The lists get very expensive after you grow past 2,000 subscribers. It almost gets prohibitively expensive for infrequent users that do not use e-mail marketing regularly to generate business.

Sebastien F.
Sebastien F.
VC Analyst in France
Verified LinkedIn User
Financial Services, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Good free tool but no free schedule function

3 last month New

Pros:

Intuitivity for building design and email. Advances function to split email template and put content

Cons:

the scheduling function is not free. Because of that, I moved to sendinblue wich offer free scheduling .

Leng V.
Director of Operations in US
Nonprofit Organization Management, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp is great for email campaigns

4 4 weeks ago New

Comments: My overall experience has been ok. It's easy to use, great for the design aspect of email campaigns with the templates etc. it provides great feedback about the campaigns. I know mailchimp has great features that my organization should use better and that way get a better bang of our money.

Pros:

Design capabilities. To be honest, I've been trying to quit the software because we use too many in our organization for doing email campaigns. The user interface for creating templates and overall design is better than other softwares like Bloomerang and our marketing people keep defending to keep mailchimp for that reason. It's easier to use than some in the competition.

Cons:

The main weakness I believe is the fact that a lot of the emails go into people's spam folder, which it does not happen with the other database platform we use, Bloomerang. Bloomerang sends the newsletter in chunks (not all at the same time) to avoid that. I don't know if there is something else to it, but the reality is that many people miss our campaigns due to this reason. Also, it's getting more and more expensive, at least for a small grass-root like us

Angus M.
CEO in UK
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great For Small Businesses Or Beginners To Email Marketing

4 3 weeks ago New

Comments: My experience was very good when getting started, it's a great tool to learn the ins and outs of sending a large amount of emails. I did end up growing too large to continue using the software though, but it fits perfectly for small to medium sized businesses.

Pros:

Mailchimp was the first service I ever used for sending a lot of emails, I like how easy they make it to get started, and the range of email templates provided.

Cons:

The thing I liked least was whilst emails normally hit inbox, they occasionally didn't which can be annoying. The price also isn't the most competitive if you are sending a large amount of emails.