17 years helping British businesses
choose better software

Connect With Software Buyers

Software can help you save time and solve problems, but sometimes it’s hard to figure out the solution that’s right for you. That’s where Capterra can help.

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Connect With Software Buyers

Every month, more than 5 million business software buyers use Capterra. With a Pay Per Click listing, you'll reach relevant customers precisely when they are researching the kind of software you offer.

Choose the type of listing that makes sense for you: Basic PPC
3x the exposure on the Gartner Digital Markets network
Membership in community of 35,000+ software companies
Visible to millions of software buyers every month
Detailed product profile—target market, features, screenshots, etc.
Personalised website review
Product reviews & ratings
Listing management portal
Premium placement in software directory
Multiple links to your website/landing page
Access to dedicated Account Manager
Campaign activity reporting & analytics
Free landing page optimised for lead gen (optional)

Already listed? Log in to your portal to sign up!

Our PPC advertising program gives you maximum exposure on Capterra's software directories, driving qualified prospects to your website that are 3x more likely to convert into a lead than the industry average.

Questions? Call us at +441784267661 or email us at [email protected]

Premium Placement

Showcase your software at the top of the directory page to guarantee a prime position and stand out from your competitors.

Customisable Bids

Control your directory position and traffic volume with easily adjustable bids. Gain access to bid adjustments customised by directory and user geography.

Conversion Tracking

Free conversion tracking tool easily measures the success of your PPC campaign, allowing you to bid more effectively based on where those leads are coming from.

Personal Account Manager

Your very own Capterra Account Manager will assist with campaign optimisation, landing page and website design, advice on lead tracking and measuring ROI, and so much more!

Trusted source of leads for over 3,500 software companies from around the world

Capterra customers
Capterra customers
Capterra customers
Capterra customers
Capterra customers