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What is HubSpot CRM?

Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.

Who Uses HubSpot CRM?

The HubSpot CRM is built for growing teams. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Where can HubSpot CRM be deployed?

Cloud-based
On-premise

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot CRM support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM pricing

Starting Price:

US$0.00
  • Yes, has free trial
  • Yes, has free version

HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at US$0.00.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot CRM support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM videos and images

HubSpot CRM Software - HubSpot CRM sales pipeline
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HubSpot CRM video
HubSpot CRM Software - HubSpot CRM sales pipeline
HubSpot CRM Software - 2
HubSpot CRM Software - 3
HubSpot CRM Software - 4
HubSpot CRM Software - 5

Features of HubSpot CRM

  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Scheduling
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Management
  • Client Management
  • Client Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Contract/License Management
  • Customer Database
  • Customisable Reports
  • Customizable Fields
  • Data Import/Export
  • Document Management
  • Document Storage
  • Email Management
  • Email Marketing
  • Email Templates
  • For Financial Institutions
  • For Mac Devices
  • For Startups
  • For iPad Devices
  • Forecasting
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Marketing Automation
  • Mobile Access
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics
  • Project Management
  • Quotes/Estimates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Third Party Integrations
  • Third-Party Integration
  • Workflow Management

Alternatives to HubSpot CRM

Build customer relationships for life with data-first digital marketing
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
Sales engagement platform that helps businesses identify prospects, engage them through personalized campaigns & drive sales pipelines.
An integrated suite of applications include email, calendar and address book that are accessed via the Internet 24/7.
Save time and reduce costs with innovations that reimagine your customer relationships.
monday sales CRM empowers sales teams to manage every aspect of their sales cycle and customer data in one centralized place. Learn more about monday sales CRM
Build around the customer with AI-powered apps to create amazing experiences.
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Integrated business management solution that automates financial, customer relationship and supply chain processes.

Reviews of HubSpot CRM

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.4
Features
4.3
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Arjun
Arjun
Co-founder in US
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Expensive, but great

5.0 2 months ago New

Comments: Overall, Hubspot is great. It does the job, and I don't need to think about it - which is all I want. It's pricey, but you get more than what you pay for, and the integratios are always getting better. It does a really good job of being powerful while not being a mess like SalesForce - that alone makes it the easy choice for any startup.

Pros:

Easy to set up, integrates with everything (from email to LinkedIn), trackers are great, AI functionality is helpful, and their support team is really helpful too.

Cons:

Some of the reporting is lackluster, especially if your billing setup is non-standard or uses line items. Additionally, the Stripe integration for billing is sub-par - we cannot connect one hubspot account to multiple recurring subscriptions on stripe - so we had to pursue 3rd party integrations into a warehouse to reconcile stripe and hubspot data.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: Way better organized and easier to use than anything else

Drew
Drew
CEO in US
Verified LinkedIn User
Hospital & Health Care, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot and Small Business Sales Growth

4.0 2 months ago

Comments: Overall, our experience was positive, and our sales team has no complaints. Again, we find our limiting factor is more on the growth of our service department. HubSpot, is a mobile friendly CRM that works great for a growing sales team. Additional marketing features can be added, but that is a separate cost, unless you have in house marketing talent.

Pros:

HubSpot is great at tracking relationships at the individual level. These can be tracked from prospect to conversion, and all related activity can be easily tracked and revisited. Dashboards can be setup to track meta data, but is limited in how it can be customized.

Cons:

All of our dislikes in HubSpot are related to the service side. The sales side of this CRM is sufficient or better to other CRM's, but is limited in customizable solutions. This will need to be discussed when considering your companies specific needs.

Alternatives Considered: Salesforce Sales Cloud and monday.com

Reasons for Choosing HubSpot CRM: Sugar CRM was ineffective for us, and was a legacy system I inherited. This was an overall disappointment for our team, so the strategic decision was made to move to HubSpot to better enable our sales team.

Switched From: SugarCRM

Reasons for Switching to HubSpot CRM: The marketing integration was a recommendation of the marketing company we partnered with for inbound leads. The lead generation did not pan out, but this was not fault of HubSpot.

Carolyn
Owner, President in US
Consumer Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Complicated set up, Payment subscription tricked us into an annual contract.

3.0 last month New

Comments: I was looking for a tool to make my CRM easier, but Hubspot made it more complicated. It smarts that they tricked me into paying them $35 a month for a whole year.
If you are a large company with a dedicated developing team, this product may be a lot more than you need.

Pros:

It looked nice. I was excited about other features I had access to but never got to set up. Such has an ai bot for our website.

Cons:

#1) I thought I was ordering a monthly subscription, due to their wording of the service. However, Its an annual subscription that you pay for monthly. It is impossible to get out of the contract. We will be paying $35 a month until we pay off the subscription while not using the product. #2) The trial features lead you to subscribe, so you really can't trial the features that you want to try. #3) Setup is complicated and distracting. It's difficult to know if you have completed a step before the setup tool prompts you in another direction. #4) Duplicate emails, notifications all over the place, Unclear wording to set up, so its easy to get confused. #5)Customer Service is trained to lead you towards "Hubspot University" But after spending several hours with set up, I needed to get back to my work, and didn't have extra hours to go to the University. #6) For more than one tool, I was urged to hire a developer to use Hubspot. Maybe thats normal for big companies, but not for mine.

Alternatives Considered: Google Workspace

Reasons for Switching to HubSpot CRM: I tried to explore outside of the box. Everything else I use is Google related. For now, I am sticking to Google Workspace.

Annika
Customer Success Team Lead in Canada
Financial Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Very powerful and useful tool, but could benefit from some cleaning

4.0 2 months ago

Comments: Used it nearly every day for over 2 years. Very easy once you get to know it and are able to work around its quirks. Occasionally goes rogue and connections break however there are several industry experts who can fix it with relative ease. When it’s working, it is incredible and for the cost, overall pretty good

Pros:

The level of customization was extremely granular and nearly every aspect could be specifically tailored to my organization. Mostly intuitive to use and houses the capability to bring most business functions in house on a central dashboard.

Cons:

At times the platform can be very glitchy. Is prone to small bugs (names switching, phone numbers/files/titles getting corrupted, occasional brief outages). While these things are not the biggest inconvenience they can pile on if not cleaned up or rectified immediately and can result in a slightly skewed database. The system is also not necessarily independently intelligent and capable of recognizing slight variances, dupes etc, making most things a manual process.

Alternatives Considered: Salesforce Platform

Reasons for Switching to HubSpot CRM: Hubspot was cheaper than salesforce and offered more customizable options for a small company

Michael
Michael
Founder in US
Verified LinkedIn User
Financial Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great free version. VERY expensive after that.

4.0 2 months ago New

Comments: It has been great. I'm just afraid to get started with it because the price as you grow in your needs is TERRIBLE.

Pros:

Good free version. Good user-friendly interface.

Cons:

Once you get beyond the basics the price EXPLODES. Just too expensive. Try odoo or Active Campaign.