---
description: Discover the benefits and disadvantages of HubSpot CRM.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: HubSpot CRM Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [HubSpot CRM](/software/152373/hubspot-crm)

# HubSpot CRM

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> HubSpot Smart CRM keeps your records current automatically, so your team can spend more time with buyers and less time on data entry.
> 
> Verdict: Rated **4.5/5** by 4491 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses HubSpot CRM?

HubSpot Smart CRM gives your team the context to win deals. Records stay current from calls, emails, and meetings, so reps can focus on buyers and leaders can plan around their pipeline.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 4491 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: HubSpot
- **Location**: Cambridge, US
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$20.00
- **Pricing model**: Per User (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Japanese, Portuguese, Spanish
- **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Hong Kong SAR China, India, Ireland, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines and 6 more

## Features

- Activity Dashboard
- Alerts/Notifications
- Batch Processing
- Calendar Management
- Calendar/Reminder System
- Campaign Management
- Collaboration Tools
- Contact Database
- Contact Management
- Contract/License Management
- Customer Database
- Customisable Reports
- Customizable Fields
- Data Import/Export
- Document Management
- Document Storage
- Email Management
- Email Marketing
- Email Templates
- Forecasting
- Interaction Tracking
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Marketing Automation
- Mobile Access
- Opportunity Management
- Performance Metrics
- Pipeline Management
- Predictive Analytics
- Prioritisation
- Quotes/Estimates
- Referral Tracking
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Sales Reports
- Search/Filter
- Segmentation
- Social Media Integration
- Task Management
- Third-Party Integration
- Third-Party Integrations
- Workflow Management

## Integrations (195 total)

- 123FormBuilder
- AWeber
- Accelo
- Act\!
- ActiveCampaign
- ActiveDEMAND
- AdRoll
- Aircall
- AllClients
- AnyMeeting
- Apollo.io
- Asana
- AskNicely
- Atomic AI
- Attribution

... and 180 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)
- [CRM for Small Businesses](https://www.capterra.co.uk/directory/31583/small-business-crm/software)
- [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software)
- [Online CRM Software](https://www.capterra.co.uk/directory/30072/online-crm/software)
- [Financial CRM Software](https://www.capterra.co.uk/directory/30562/financial-crm/software)

## Alternatives

1. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (7007 reviews)
2. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18816 reviews)
3. [Bigin by Zoho CRM](https://www.capterra.co.uk/software/204998/bigin-by-zoho-crm) — 4.7/5 (745 reviews)
4. [Kylas Sales CRM](https://www.capterra.co.uk/software/210630/kylas) — 4.8/5 (629 reviews)
5. [Dynamics 365](https://www.capterra.co.uk/software/157279/dynamics-365) — 4.4/5 (5863 reviews)

## Reviews

### "Powerful CRM for Sales, Marketing, and Customer Relationship Management" — 5.0/5

> **Shiv** | *27 September 2026* | Banking | Recommendation rating: 10.0/10
> 
> **Pros**: HubSpot CRM offers an intuitive and user-friendly platform that helps manage customer relationships, sales pipelines, marketing campaigns, and customer service activities in one place. The automation tools, contact management features, and reporting dashboards make it easy to track interactions and improve team productivity. Its integration capabilities with a wide range of business applications are also a major advantage.
> 
> **Cons**: While the platform is easy to use, some advanced features and automation capabilities are only available in higher-tier plans, which can become costly for growing businesses. The reporting functionality is powerful, but certain custom reports require additional setup and expertise to maximize their value.
> 
> We chose HubSpot CRM because of its ease of use, comprehensive feature set, scalability, and strong integration ecosystem. Compared to other CRM solutions, HubSpot provided a better balance between functionality, user experience, and implementation speed, making it suitable for businesses of all sizes.

-----

### "Great product easy to start" — 4.0/5

> **Willem** | *30 January 2026* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days
> 
> **Cons**: I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive
> 
> Overall it is awesome. The product is one of the better crms which is working straight out of the box.

-----

### "A great CRM for growing teams" — 4.0/5

> **Emma** | *14 September 2026* | Nonprofit Organization Management | Recommendation rating: 8.0/10
> 
> **Pros**: The feature I like most about HubSpot CRM is the ability to create to bespoke dashboards based on who the user is and what information they need to view. It also allows for dashboards to be filtered and offer real-time data. Another feature I like is HubSpot's strong reporting and analytics capabilities. Users can create custom reports to analyse contacts, companies, deals, activities and other CRM data, allowing businesses to identify trends and make more informed decisions. Also HubSpot workflows can automate repetitive tasks and processes, reducing the amount of manual administration required by sales and marketing teams.
> 
> **Cons**: HubSpot CRM took a lot of training to get the team confident in using the new software. Some team members picked this up very quickly and others did not. The basic CRM functionality is relatively accessible, but more advanced sales, marketing, automation and reporting features can become expensive as you add users and contacts. We were able to negotiate prices to suit our needs, including a charity discount.
> 
> My overall experience with HubSpot CRM is a positive one, it has increased team capacity and efficiency, and is vital in monitoring our customers' journey's. Having all the information, including emails, on a customer allows for us to ensure we are communication and billing the customer correctly, whilst building their profile. It has also helped us know when to recruit and what resource we have available to deliver our services. It gives team members clear ownership of their deals and upsales.

-----

### "Easy to use CRM" — 4.0/5

> **Martina** | *29 December 2025* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: HubSpot CRM is easy to get started with and  intuitive, even for non technical users. The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward. It works well across marketing, sales, and customer teams, which helps keep everyone aligned without needing constant manual updates. The reporting is clear, integrations are strong, and the free tier is useful enough to properly trial the platform before committing.
> 
> **Cons**: Over time, more features that many teams would consider fairly basic are being moved behind extra paid tiers. As your usage grows, it becomes harder to stay on lower plans without running into limitations, which can increase costs faster than expected. For scaling teams, this means budgeting carefully, as functionality you may assume is included often requires an upgrade.
> 
> Overall, HubSpot CRM is a solid and reliable platform that does a lot of things well. It’s particularly strong for teams that want a single system covering CRM, marketing, and sales without heavy setup or custom development. That said, companies should go in with a clear understanding of pricing and future needs. It works best when you plan ahead for which features you’ll actually need as you grow, rather than assuming everything will remain included.

-----

### "HubSpot CRM keeps my sales flow smooth" — 5.0/5

> **Victoria** | *26 September 2026* | Consumer Services | Recommendation rating: 8.0/10
> 
> **Pros**: The deal pipeline view is a lifesaver – I can see every stage at a glance, and the drag‑and‑drop updates keep my team in sync. The built‑in email templates save time, and the integration with Gmail pulls in conversation history automatically.
> 
> **Cons**: The help documentation feels a bit thin; I had to search forums for how to set up custom properties. Also the pricing tiers can get pricey once you hit the 50‑contact limit, and support response times are sometimes slow.
> 
> I’ve been using HubSpot’s email sequences for my sales outreach, and it’s become the backbone of my daily workflow. The drag‑and‑drop editor lets me personalize each touchpoint quickly, and the real‑time tracking tells me exactly when a prospect opens or clicks, so I can follow up right on cue.

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## Links

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