---
description: Discover the benefits and disadvantages of Brevo.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: Brevo Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Brevo](/software/132996/brevo)

# Brevo

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> Cloud-based platform for email, SMS, and WhatsApp marketing with automation, CRM, live chat, transactional email, and loyalty program.
> 
> Verdict: Rated **4.6/5** by 3523 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Brevo?

Individuals, small businesses, and large enterprises across ecommerce, retail, travel, hospitality, and marketing agencies.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 3523 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Brevo
- **Founded**: 2012

## Commercial Context

- **Starting Price**: £6.00
- **Pricing model**: Usage Based (Free version available)
- **Pricing Details**: Brevo pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try Brevo with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank\!
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile)
- **Supported Languages**: English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czechia, Denmark, Finland, France, Germany, Greece, Hong Kong SAR China, Hungary, India and 27 more

## Features

- A/B Testing
- API
- Alerts/Notifications
- Autoresponders
- Availability Management
- CAN-SPAM Compliance
- Calendar Management
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Collaboration Tools
- Confirmations/Reminders
- Contact Database
- Contact Management
- Customer Segmentation
- Customisable Forms
- Data Import/Export
- Drip Campaigns
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Management
- Lead Qualification
- Live Chat
- Marketing Automation
- Message Personalisation
- Mobile Access
- Mobile Optimization
- Multi-Channel Marketing
- Online Booking
- Personalisation
- Pipeline Management
- ROI Tracking
- Real-Time Analytics
- Reminders
- Reporting & Statistics
- Sales Reports
- Scheduling
- Signature Management
- Simple Mail Transfer Protocol (SMTP)
- Social Marketing
- Subscriber Management
- Task Management
- Template Management
- WYSIWYG Editor
- Website Analytics

... and 24 more features

## Integrations (28 total)

- Astra Pro
- Bigin by Zoho CRM
- Calendly
- Claspo
- Claude
- Claude Code
- Facebook
- Google Analytics 360
- Google Sheets for Confluence - Workspace Connector
- HubSpot Sales Hub
- Hustle
- IONOS 1&1 Domains and hosting
- MetroCluster
- Microsoft Excel
- Next.js

... and 13 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software)
- [Transactional Email Software](https://www.capterra.co.uk/directory/31564/transactional-email/software)
- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)
- [Appointment Scheduling Software](https://www.capterra.co.uk/directory/30757/appointment-scheduling/software)
- [Landing Page Software](https://www.capterra.co.uk/directory/30844/landing-page/software)

## Alternatives

1. [EmailOctopus](https://www.capterra.co.uk/software/147415/emailoctopus) — 4.8/5 (657 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6258 reviews)
3. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2324 reviews)
4. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2571 reviews)
5. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2953 reviews)

## Reviews

### "Great Campaigns, But Learning Curve" — 5.0/5

> **Jessica** | *11 September 2026* | Consumer Goods | Recommendation rating: 8.0/10
> 
> **Pros**: I appreciate how Brevo's drag-and-drop email builder lets me create responsive campaigns in minutes, and the real-time preview keeps me from sending broken layouts. The built-in segmentation tool automatically tags contacts by recent clicks, saving me hours of manual sorting. Integration with Zapier to push new leads into our CRM is a real win.
> 
> **Cons**: Documentation jumps around and some API references are outdated, so I had to search forums for a few things. Pricing tiers feel steep for small teams, and support can take a couple of days, which is kind of annoying when you’re on a deadline. But the learning curve for advanced automation is a bit steep.
> 
> The automated email workflow builder in Brevo has been a game changer for my team; I can drag and drop triggers, set up personalized sequences, and instantly see real‑time stats. It saved us hours each month, letting us focus on creative copy instead of manual tagging.

-----

### "Brevo / Brevo PushOwl" — 5.0/5

> **Amanda** | *30 April 2026* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: Honestly, it’s the customer support. It is so rare to find a tech company that actually feels human. Whenever I’ve run into a wall especially with the PushOwl integration their team has been all over it. They are incredibly fast, they actually get the technical side of the issue without me having to explain it three times, and they follow up afterward just to make sure everything is still running smoothly. It’s also just a really pretty, easy-to-use platform. Most "all-in-one" tools feel like a cluttered mess, but Brevo keeps things clean and simple.
> 
> **Cons**: The only thing that really bugs me is the clunky workflow when duplicating campaigns. If I want to take a successful email and quickly resend it to the people who didn't open it (or those who clicked but didn't buy), I feel like I have to jump through too many hoops.
> 
> It’s great. It feels like a platform that actually wants you to succeed rather than just one that wants to bill you for your contact list size. The Value for Money is huge and the ease of use has saved me a ton of time.&#10;&#10;The support team, specifically how they handled PushOwl issues with super speed, really gives me peace of mind. It’s a solid, reliable tool with a support team that actually has your back.

-----

### "Positive Brevo Experience As A Not-for-profit Organisation" — 5.0/5

> **George** | *30 January 2026* | Civic & Social Organization | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use and customise to suit needs of a small not for profit organisation. Support very quick to respond to queries and also to advise of any temporary operational problems. Excellent value for money relative to feature set.
> 
> **Cons**: Very little to dislike, but would like more granular analysis of clicked links which are available in higher subscription levels, recognising that we still have a very good feature set.
> 
> It has been a very positive experience over several years with regular useful feature and user interface updates.

-----

### "Good experience with Brevo across all areas" — 5.0/5

> **George** | *3 June 2026* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: I've had a positive experience with Brevo overall. The dashboard is intuitive, campaign creation is straightforward, and importing and managing contact lists is much easier than many alternatives I've used. The reporting tools are clear and make it easy to understand how campaigns are performing.&#10;&#10;I was also impressed with the support team. They were professional, polite, informative and took the time to review my situation in detail rather than simply providing generic responses.
> 
> **Cons**: The only challenge I experienced was that the platform is understandably very strict on deliverability and compliance from the outset. While I appreciate the need to protect sender reputation, it can make it difficult for businesses inheriting older customer databases to gradually assess and improve list quality. In my case, the compliance team worked with me constructively and helped identify the underlying issues, which I appreciated.
> 
> Overall, I've found Brevo to be a powerful and well-designed platform with excellent support, useful reporting and analysis and great customer population management.

-----

### "Great budget option for small businesses" — 4.0/5

> **Neil** | *6 August 2026* | Entertainment | Recommendation rating: 7.0/10
> 
> **Pros**: It's great to have Brevo as an option to do your marketing if you have less than 1000 customers and don't want to pay now Maulchimp make you. Limiting you to 300 a day is perfectly manageable. Their staff are super helpful and explain everything when you're unsure of stuff.
> 
> **Cons**: I find the way the way they present their variables when trying to see what customers have acted certain ways and when is overly complicated and Mailchimp do this a lot better. Want to see who's not opened an email? You should be able to do it one click. Things like this aren't quick/instant on Brevo and they could really improve here by having instant drop down menu options for everything, rather than having to give about six variables to get the answer.
> 
> Overall it works well enough if you're a small business and you don't have a lot of budget to spend.

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## Links

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