Published on 05/11/2020 by Sonia Navarrete

Customer reviews can be the best marketing tool for a company. It is essentially the modern word of mouth. 53% of British consumers always read online reviews about a product/service before buying a product, and 40% often before... Continue Reading

Published on 28/10/2020 by Sonia Navarrete

Trying to succeed in an unsegmented market is like trying to hit a target with your eyes closed. You’ll certainly hit something, but you’re unlikely to hit the right thing. In a globalised world, every business must become a big... Continue Reading

Published on 22/10/2020 by Sonia Navarrete

We all know how important reviews are when looking to purchase a new device. However, reviews can be crucial for small businesses, since positive reviews can increase the success of a business but a negative review can have a... Continue Reading

Published on 15/10/2020 by Sonia Navarrete

Is hardly surprising that the choice of enabling software for small business has become more crucial than ever before. Although some larger organisations were already geared up for flexible working arrangements and remote working... Continue Reading

Published on 09/10/2020 by Bruno Peláez and Sonia Navarrete

A study by Capterra on the password usage habits of British SMEs revealed that a third of users use the same password on all Internet sites. This represents an extremely high risk in the vulnerability of personal and company... Continue Reading

Published on 30/09/2020 by Maxime Ben Bouaziz and Sonia Navarrete

While some sectors have internalised entire teams of SEO experts and software to deal with fierce competition in their market, others are still wondering whether it makes sense to keep a budget for SEO. The direct consequence?... Continue Reading

Published on 23/09/2020 by Sonia Navarrete

With the UK facing a slow return to the workplace, it has been reported that there could be a second wave and another lockdown. In London in particular, this is a big concern, since if the new rule of six (no more than six people... Continue Reading

Published on 17/09/2020 by Sonia Navarrete

The beginning of lockdown meant for many a dramatic change to their daily routines. Both work and education were shifted towards online education and remote working. For retailers, this meant that physical shops had to close down... Continue Reading

Published on 01/09/2020 by Lucca Rossi and Sonia Navarrete

LinkedIn for business has become a crucial platform for companies of all sizes, and for a b2b marketer looking to make valuable connections.  Launched in 2003, the social media platform became recognised as a “social network... Continue Reading

Published on 26/08/2020 by Sonia Navarrete

Retailers worldwide are going through a turbulent period. Offline activity largely ceased due to the pandemic, while shopping habits changed, with online shopping rocketing. However, the latest figures by the Office for National... Continue Reading

Published on 14/08/2020 by Sonia Navarrete

After the UK government’s withdrawal bill was passed following a great deal of difficulty in parliament, the future of Brexit was set. This placed a deadline on the UK’s departure from the European Union on New Year’s Eve, 2020.... Continue Reading

Published on 07/08/2020 by Sonia Navarrete

Digital signatures have been around for some time but they have been recently coming into their own. Many companies, both large and small, have discovered just how convenient digital signature software can be for all sorts of... Continue Reading

Published on 05/08/2020 by Sonia Navarrete

The COVID-19 crisis has led to a decrease in cash usage, rather than an increase. For the first time, people are looking at ways to use cashless payments in the UK. Cash is seen as a potential transmission of the virus and people... Continue Reading

Published on 27/07/2020 by Sonia Navarrete

Coronavirus had already caused an 11.5% economic slump in the UK by early 2020 – businesses have closed offices and switched to remote work, but many have had to reduce their short-term staffing numbers. In this article we will... Continue Reading

Published on 16/07/2020 by Sonia Navarrete

Before COVID-19 threw the earth off its axis, remote working was a luxury only 7% of workers could enjoy.  Most were white-collar workers with finance and IT backgrounds. Today, it’s estimated that 77% of UK workers are working... Continue Reading

Published on 08/07/2020 by Lucca Rossi and Sonia Navarrete

The economic impact of COVID-19 in businesses, particularly in SMEs, has been on a global scale. From adopting short-term measures to allow employees to work remotely and increased security like VPN, companies worldwide have had... Continue Reading

Published on 25/06/2020 by Sonia Navarrete

The effects of the pandemic on businesses are already noticeable, the world has changed and the ‘new normality’ is still uncertain to us. But what have we learned from COVID-19 and what will be its legacy for the future? To find... Continue Reading

Published on 11/06/2020 by Sonia Navarrete

The coronavirus crisis has sent home most of the UK SME workforce. Over half of us are now used to working from home and enjoying it, making us wonder if we’ll ever want to go back to the ‘real’ office ever again. Businesses had... Continue Reading

Published on 08/06/2020 by Caroline Rousseau and Sonia Navarrete

If you’ve used Street View in Google Maps before, you’ve already taken a virtual tour. The virtual visit and its tools are already several years behind them but are experiencing a significant leap due to the health crisis. ... Continue Reading

Published on 04/06/2020 by Sonia Navarrete

Last year, more than 1.4 million SMEs in the UK were affected by a cyberattack, costing the UK economy £8.8 billion overall. And with over half of the British workforce working from home due to the COVID-19 pandemic, making sure... Continue Reading

Published on 28/05/2020 by Lucca Rossi and Sonia Navarrete

Today is difficult to find a company that does not depend on anything IT at all. From the family business through small and medium-sized organisations (SMEs), technology is present in all of them, even if it is only a point of... Continue Reading

Published on 21/05/2020 by Sonia Navarrete

Over half of the British workforce is now remote as a result of COVID-19. The transition from office to remote working has taken place successfully, however despite the majority of workers stating they are pleased with working... Continue Reading

Published on 18/05/2020 by Sonia Navarrete

First impressions are important—especially when it comes to the workplace. A new employee’s experience during their initial days on the job can make or break their perception of the company.  Without a strong onboarding process... Continue Reading

Published on 14/05/2020 by Ines Bahr, Lucca Rossi and Sonia Navarrete

From one day to the other COVID-19 completely changed the way the world used to work. No matter if we live on the continent of kangaroos, in Shakespeare’s country, in the city of love, or in the capital of Carnival, we have all... Continue Reading

Published on 30/04/2020 by Matt Mullarkey-Toner

Businesses around the world have been forced to confront COVID-19 while staying open. The world of remote work and by extension, remote work software, has become the norm.  We surveyed 491 respondents (for a full methodology*,... Continue Reading