--- description: Learn how Capterra Buyers Guides provide buyers with data-based insights, using thousands of reviews and interactions with buyers looking to grow their business. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Capterra Software Buyers Guides Methodology | Capterra UK --- # Capterra Software Buyers Guides Methodology Canonical: https://www.capterra.co.uk/blog/7588/buyers-guide-methodologies-uk Published on 22/01/2025 | Written by Capterra. ![Capterra Software Buyers Guides Methodology](https://images.ctfassets.net/63bmaubptoky/3xmb9Z94FYklNzR7b0f5Hs/d1fff774f102bd9ca84aa374f9eeda89/CAP-US-Header-09-5-Buying_Tools_and_Tips-How_to_evaluate_the_success_of_the_investment_INTL_1200x630_Robin_DLVR.png) > Capterra Buyers Guides are designed with our proprietary data and insights to support software buyers as they evaluate systems most appropriate for their needs. Below are the sources used to produce these guides: ----- ## Article Content Capterra Buyers Guides are designed with our proprietary data and insights to support software buyers as they evaluate systems most appropriate for their needs. Below are the sources used to produce these guides:Capterra reviews and ratings dataCapterra provides a user-driven reviews platform where users can review software products. Capterra has published over 2 million verified reviews across over 45,000 software products in over 1,200 categories.Our team of experts manually examines all reviews to ensure published reviews are from verified sources and provide helpful content. All reviews are treated equally during the verification process, regardless of rating or vendor. During this process, the team verifies the reviewer’s identity, checks for conflicts of interest, and evaluates the review against our site guidelines. Learn more about our review verification process.We analyse the sentiment of the submitted reviews to identify user feedback trends, such as what users find to be the most beneficial about using the software or, conversely, what they find challenging. We assign a sentiment score by identifying the most positive and negative user sentiment around a specific subject (e.g., software integration, benefits, pricing, ease of use, functionality). Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, word count and topic coverage. Excerpts are not edited for clarity or grammar.Additionally, for each software category, we ask reviewers to rate—on a scale of “low importance” to “critical”—how important different features are for that software.Reviews data is used to inform buyers of users' key considerations when looking to purchase software, reveal what users find to be their most commonly-used features for a particular type of software, allow us to understand what users find to be the most beneficial about using that software, and conversely, what they find to be challenging about using that type of software.Reviews represent user opinion and do not represent the views of, nor constitute an endorsement by, Capterra or its affiliates.Capterra advisor call notesFindings are based on data from conversations that Capterra’s advisor team has daily with software buyers seeking guidance on purchase decisions. The findings in these guides represent buyers who contacted Capterra and may not be indicative of the market as a whole.Capterra software pricing dataOnly products with publicly available pricing information and qualified software products within the category are included in our pricing analyses. We summarise publicly available pricing sources, including vendor websites, beginning with the lowest monthly pricing (not considering annual discounts) for packages that include the core functionality for the software category. We also list pricing for more advanced packages (per user, when available) that include these core software feature(s). Individual software buyers’ specific feature needs may differ, and final pricing may vary.When listing typical or common pricing for a given software category or category by business size, this average is based on pricing research for qualifying products that have either appeared in our top-rated software reports or have the greatest number of reviews on our platform.Capterra 2025 Tech Trends SurveyCapterra’s 2025 Tech Trends Survey was conducted online in August 2024 among 3,500 respondents in the U.S. (n=700), U.K. (n=350), Canada (n=350), Australia (n=350), France (n=350), India (n=350), Germany (n=350), Brazil (n=350), and Japan (n=350), at businesses across multiple industries and company sizes (5 or more employees). The survey was designed to understand the timeline, organisational challenges, adoption \& budget, vendor research behaviours, ROI expectations, and satisfaction levels for software buyers. Respondents were screened to ensure their involvement in business software purchasing decisions.Capterra 2024 Software Buying Behavior SurveyCapterra’s 2024 Software Buying Behaviour Survey was conducted to understand the composition, triggers, budgets, and challenges of software buying teams across industries and sizes at global businesses. We sought to uncover the software types these buyers are adopting, their evaluation methods, and what factors convince them to purchase, from vendor reputation and sales team interactions to content materials and user reviews.The survey was conducted online in August and September 2023 among 2,499 respondents from the U.S., U.K., Canada, Australia, France, India, Germany, Brazil, and Japan, with businesses across multiple industries and company sizes (five or more employees). 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