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Multichannel Feedback Management
Businesses receive feedback from many sources, including customer surveys, social media, and phone calls. A multichannel feedback management tool helps collate and analyze this feedback data, which may include customers' point-of-sale experiences, after-sale experiences, or product feedback. The use of multichannel feedback management ranges from SMS surveys that only require a single-digit input from customers to phone call surveys that capture customer feedback in detail.
What Small and Midsize Businesses Need to Know About Multichannel Feedback Management
Continuous feedback is essential for SMBs to understand the impact and engagement of their products and services. Multichannel feedback management services empower SMBs to change and adapt their offerings based on their customers' responses.
Related terms
- RM (Relationship Manager)
- Best-in-class
- Customer Relationship Management (CRM)
- Shared Services Or Shared Services Center
- Contact Center
- Customer Information File (CIF)
- Business Development Representative (BDR)
- Customer Relationship Management (CRM) Analytics
- Customer Experience
- Best-of-breed
- Customer Experience Management (CXM)
- Go-to-Market (GTM) Strategy
- Chatbot
- Channel Management
- Corporate Communication
- Customer Engagement Center (CEC)
- Customer Analytics
- CSS (Customer Service and Support)
- Electronic Customer Relationship Management (e-CRM)
- Voice of the Customer (VoC)
