15 years helping British businesses
choose better software

Articles by Sukanya Awasthi

  • Sukanya Awasthi

Sukanya is a Content Analyst for the UK and India market. Committed to offering insights on technology, emerging trends and software suggestions to SMEs. Café hopper and a dog mom.

Displaying 23 Articles

5 best CRM software in the UK

Published on 30/01/2024 by Ojasvini and Sukanya Awasthi

This article was originally published on 30/05/2022. Choosing the right customer relationship management (CRM) tool is vital for streamlining consumer and client interactions. To do this, we’ve highlighted five of the... Continue Reading


AI in Finance: Applications & benefits

Published on 15/11/2022 by Toby Cox and Sukanya Awasthi

This article was originally published on 11/03/2021. Artificial intelligence (AI) in finance can possibly help companies cut costs, improve efficiency, and transform how their business manages its money. Read along to... Continue Reading


Is data privacy a concern among UK consumers?

Published on 23/08/2022 by Sukanya Awasthi

How important is data privacy for online consumers in the UK? To find out, Capterra surveyed online shoppers to gauge their sentiments regarding the privacy and protection of their personal data. Read along to learn... Continue Reading


B2B lead generation: What, why, and how

Published on 02/02/2022 by Sukanya Awasthi

This article will look at what a lead is, and what B2B lead generation means. We will also try to understand why lead generation is important for business, along with the steps involved in the process. Continue Reading


Cryptocurrency in the UK part 1: The basics

Published on 28/10/2021 by Sukanya Awasthi

Bitcoin emerged as the first decentralised cryptocurrency (or ‘crypto’) in 2009. Since then, its value has fluctuated wildly — from less than a cent to more than US$60,000 — prompting millions to invest in crypto and... Continue Reading