17 years helping British businesses
choose better software
Sukanya Awasthi is a content analyst for Capterra, covering emerging technology trends with a focus on retail, construction and ERP. With an educational background in Computer Science, she brings 8 years of hands-on experience to her writing, translating intricate technical concepts into accessible and informative insights. Sukanya’s research and analysis is informed by nearly 200,000 authentic user reviews on Capterra and over 40,000 interactions between Capterra software advisors and software buyers. Sukanya also regularly analyzes market sentiment by conducting surveys of business leaders in the construction space, as well as retail leaders and consumers, so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services. Her work has been featured in Financial Express, Economic Times, and Bloomberg Quint, among other publications. Outside of work, she likes to spend time with her loved ones and her two dogs.
This article was originally published on 30/05/2022. Choosing the right customer relationship management (CRM) tool is vital for streamlining consumer and client interactions. To do this, we’ve highlighted five of the... Continue Reading
For businesses that are just starting out, finding the right HR software solution that fits their business needs can get tricky. In this article, we help you navigate through various human resource systems and help you... Continue Reading
This article was originally published on 11/03/2021. Artificial intelligence (AI) in finance can possibly help companies cut costs, improve efficiency, and transform how their business manages its money. Read along to... Continue Reading
Video editing software is used to create, edit, modify, and manipulate video files. In this article, we’ve compiled a list of the five best software for video editing with a minimum of 4/5 user ratings on Capterra UK. Continue Reading
Who do shoppers think is most responsible for protecting their data and what steps are they taking to ensure that their data is not unlawfully stored by a web browser? Are they willing to pay more for private services... Continue Reading
How important is data privacy for online consumers in the UK? To find out, Capterra surveyed online shoppers to gauge their sentiments regarding the privacy and protection of their personal data. Read along to learn... Continue Reading
‘ Internet shopping is more popular in the UK than in any other major country’. Keeping this in mind, it may be helpful for small and medium-sized companies to know which is a better platform for them: an online... Continue Reading
NLP or natural language processing is seeing widespread adoption in healthcare, call centres, and social media platforms, with the NLP market expected to reach US$ 61.03 billion by 2027. In this article, we will look at... Continue Reading
This article was originally published on 20/08/2019. Continue Reading
This article was originally published on 08/22/2019. Continue Reading
‘ Digital literacy is becoming as important as reading and writing’ with almost a third of respondents (28%) in the UK describing their current level of digital skills as basic. In this article, we will look at what... Continue Reading
In this article, we will look at a 10-step plan which SMEs can use to build an effective online marketing strategy for their business. Through this article, we will also try to understand why an online marketing... Continue Reading
Many businesses may possibly lose customers if they rely only on traditional methods like bookings through phone calls and walk-ins. An online booking system can help them take bookings through mobile apps and websites... Continue Reading
The property market in the UK has experienced a rollercoaster of highs and lows over the last couple of years. In this article, we explore how customers are using new PropTech (or property technology) and how this... Continue Reading
This article will talk about the top four web conferencing software listed on Capterra UK. We will also take a look at the key features offered by these software which can help small to midsize enterprises (SMEs) make... Continue Reading
COVID-19 has changed many aspects of our daily lives. The housing market is one area that has had to adapt rapidly to these changes. This article examines the attitudes of UK house hunters towards new technologies in... Continue Reading
In this article, we will talk about human resources (HR) software, the need for such software for small businesses, and how employees and HR professionals can benefit from it. We will also look at different types of HR... Continue Reading
This article will look at what a lead is, and what B2B lead generation means. We will also try to understand why lead generation is important for business, along with the steps involved in the process. Continue Reading
This article was originally published on 10/09/2019. Continue Reading
In 2020 —when COVID-19 hit the world— it brought along a global ban on travel. All domestic and international travel plans came to a halt. This affected not just travellers, but also the travel and tourism industry.... Continue Reading
According to a United Nations report, COVID-19 has fueled a surge in global eCommerce to the tune of US$26.7 trillion. The same report goes on to state that the eCommerce sector saw a rise in its share of all retail... Continue Reading
In the previous article in this series— using insights gathered from our survey of 1,000 people in the UK — we explored the basics of cryptocurrency for small and medium enterprises (SMEs) and revealed some data on how... Continue Reading
Bitcoin emerged as the first decentralised cryptocurrency (or ‘crypto’) in 2009. Since then, its value has fluctuated wildly — from less than a cent to more than US$60,000 — prompting millions to invest in crypto and... Continue Reading