Articles by Sukanya Awasthi

  • Sukanya Awasthi

Content Analyst for the UK market. Committed to offering insights on technology, emerging trends, and software suggestions to SMBs. Plant lady, café hopper, and dog mom.

Displaying 18 Articles

Top 5 CRM software and their key features

Published on 30/05/2022 by Sukanya Awasthi

Managing the relationship businesses have with their customers may get tedious if it is done manually. Customer relationship management (CRM) software can help solve that by consolidating client and customer data in a... Continue Reading


B2B lead generation: What, why, and how

Published on 02/02/2022 by Sukanya Awasthi

This article will look at what a lead is, and what B2B lead generation means. We will also try to understand why lead generation is important for business, along with the steps involved in the process. In this article... Continue Reading


Cryptocurrency in the UK part 1: The basics

Published on 28/10/2021 by Sukanya Awasthi

Bitcoin emerged as the first decentralised cryptocurrency (or ‘crypto’) in 2009. Since then, its value has fluctuated wildly —from less than a cent to more than US$60,000— prompting millions to invest in crypto and... Continue Reading