--- description: This article covers the five best-rated CRM software listed on Capterra UK, all with a minimum of 4.5/5 ratings from 20+ reviews. Discover the top options. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Discover the best CRM software in the UK --- # 5 best CRM software in the UK Canonical: https://www.capterra.co.uk/blog/2724/top-crm-software Published on 30/01/2024 | Written by Sukanya Awasthi, Ojasvini. ![5 best CRM software in the UK](https://images.ctfassets.net/63bmaubptoky/2163jeRsyxD8vSUcx6a0F/3a72275f292c6254c6ba844d6a2b7975/CRM-Software-UK-CA-Header.png) > This article was originally published on 30/05/2022. Choosing the right customer relationship management (CRM) tool is vital for streamlining consumer and client interactions. To do this, we’ve highlighted five of the best-rated CRM software on Capterra UK, with minimum average overall ratings of 4.5/5. ----- ## Article Content This article was originally published on 30/05/2022.Choosing the right customer relationship management (CRM) tool is vital for streamlining consumer and client interactions. To do this, we’ve highlighted five of the best-rated CRM software on Capterra UK, with minimum average overall ratings of 4.5/5.When customers are engaged with a business, they are not only more likely to buy more but can also potentially end up recommending it to other people. This helps create a loyal customer base and a positive word-of-mouth effect. However, building and maintaining these relationships is far from simple. It requires time, effort, and data to understand customers’ needs, preferences, and feedback. This is why many businesses use customer relationship management (CRM) software to automate and streamline such processes. Overall, CRM software helps businesses in gathering, organising, and analysing data from multiple communication channels to improve customer relationships, boost retention, and drive sales.5 ways CRM software can aid in the growth of a businessHelp improve customer engagement: CRM software enables users to better understand their customers' needs and preferences, allowing them to engage more effectively and provide personalised services.Offer better customer support: many CRM tools centralise customer information, making it easier for a support team to resolve issues promptly, improve customer satisfaction, and retain customers.Enhance sales and lead management: they can help automate sales and marketing processes, track leads, and enable the management of opportunities more efficiently.Launch strategic marketing campaigns: CRM tools help target marketing efforts more precisely by segmenting the customer base and analysing their behaviour. This can result in more effective marketing campaigns and higher conversion rates.Enabledata-driven decision-making: they offer insights through data analysis, enabling users to make informed decisions, identify trends, and adapt their strategies for business growth.In this article, we discuss five of the best-rated CRM software on Capterra UK. The selected tools are listed alphabetically, and each software has earned a minimum average user rating of 4.5/5 stars and received over 20 reviews over the past two years. For more information on the selection criteria, please refer to the methodology section at the end of this article.The Five CRM tools with the best user ratings1. ActiveCampaign Tutorial showing ActiveCampaign’s marketing and sales functions \[Source: YouTube\]Overall rating: 4.6/5Ease of use: 4.2/5Customer support: 4.4/5Features: 4.5/5Value for money: 4.4/5ActiveCampaign offers a CRM system for sales reporting, enabling marketing teams to monitor critical sales metrics and customise dashboards for data-driven insights. Its segmentation capabilities facilitate personalised communication with leads. The system also helps the sales process by automatically updating deal stages and values. Furthermore, ActiveCampaign features lead scoring to accurately identify the most engaged leads, integrating this with automated processes for timely follow-ups.When it comes to pricing, ActiveCampaign offers several plans, starting with the Lite option for individuals and scaling up to Plus, Professional, and Enterprise for larger teams with more complex sales and marketing communication needs. All users can start with a free trial to experience the platform’s full suite of features.Key features of ActiveCampaignLead segmentationEmail managementData import and export capabilitiesAutomated deal updatesMarketing automationWin probability analysisFollow-up notifications Read more 2. Brevo Demonstration of a WhatsApp campaign management via Brevo’s CRM software \[Source: YouTube\]Overall rating: 4.5/5Ease of use: 4.5/5Customer support: 4.5/5Features: 4.4/5Value for money: 4.5/5Brevo helps streamline sales management by allowing users to monitor active deals. The system enables users to build customisable deal stages and offers the capacity to handle multiple pipelines to ensure alignment with diverse sales processes. It also provides automation for repetitive tasks like scheduling meetings and follow-up reminders. Additionally, Brevo aids in the simplification of contact management, enabling bulk import and establishing systematic links between contacts, companies, and deals for better organisation. Its segmentation feature automatically categorises contacts based on their interactions and preferences, facilitating effective and prompt communications.Brevo's pricing structure is designed to accommodate business growth and evolving needs. Starting with a Free plan for basic access, users can progress to the Starter plan with a monthly email quota and enhanced support. While the Business plan expands capabilities with marketing automation tools, BrevoPlus offers customised solutions with personalised support.Key features of BrevoEmail template galleryCalendar managementLead qualificationEmail and SMS personalisation  Customisable landing pagesData import and export capabilitiesA/B split testingAutomated campaigns Read more 3. ClickUp A sample strategic marketing plan template in ClickUp \[Source: YouTube\]Overall rating: 4.6/5Ease of use: 4.3/5Customer support: 4.6/5Features: 4.6/5Value for money: 4.6/5ClickUp’s CRM system helps integrate different customer relationship management functions into one platform. It enables users to manage sales pipelines, monitor customer engagement, and track orders with flexible views like lists, Kanban boards, and tables. The platform also offers over 50 dashboard widgets for sales and marketing teams to better visualise customer data. Additionally, it centralises customer outreach tasks and details, integrating emails and facilitating deal collaboration in a single hub. Moreover, users can create a detailed customer database by linking tasks, documents, and related activities to contacts.In terms of pricing, ClickUp offers a Free Forever plan ideal for teams just getting started, with basic features like 100MB storage and unlimited tasks and plan members. The Unlimited plan includes additional benefits such as unlimited storage and integrations. The Business plan adds features like Google single sign-on (SSO) and advanced automation capabilities. For large teams, the Enterprise plan provides custom solutions, including white labelling and advanced permissions.Key features of ClickUpReal-time chatData import and export capabilitiesMarketing automationSprint managementCalendar view and managementAnalytics dashboardAutomations and reporting Read more 4. HubSpot CRM Email marketing management on HubSpot’s CRM system\[Source: YouTube\]Overall rating: 4.5/5Ease of use: 4.4/5Customer support: 4.4/5Features: 4.3/5Value for money: 4.3/5HubSpot CRM enables companies to manage deals, designate tasks, and edit team assignments. It delivers analytics and unlimited data storage for in-depth reporting, enhancing sales activity monitoring and revenue predictions. The platform's mobile app ensures data access on-the-go, while customisable dashboards allow for visualisation and tracking of key performance metrics. The platform’s deal management features help streamline progress tracking and the identification of potential issues. The platform's paid plans include the Professional and Enterprise plans. The Professional plan offers a sales hub for up to five sales professionals, a commerce hub, and support for up to 2,000 marketing contacts. The Enterprise plan comes with support for up to 10,000 marketing contacts, up to 10 users, and more. There is also a free Starter tier allowing users to get a feel for the system with reporting, pipeline management and other basic features.Key features of HubSpot CRMEmail reply tracking   Form automationLead qualificationCalendar managementMarketing automationData import and export capabilitiesReporting dashboardsEmail automation Visit Website 5. Mailchimp Monthly view of a campaign calendar on Mailchimp \[Source: YouTube\]Overall rating: 4.5/5Ease of use: 4.4/5Customer support: 4.2/5Features: 4.4/5Value for money: 4.4/5Mailchimp helps businesses monitor their contacts’ engagement and activity using their mobile phones. It provides insights into subscriber growth, open and click rates, and detailed information about individual contacts. The platform offers real-time engagement monitoring and predictive modelling. Additionally, it helps users analyse purchase data to create customer segments based on the likelihood of repeat purchases and potential spending. Mailchimp also aids in targeting efforts with pre-built customer segments in the dashboard. This feature allows users to identify the sources of new contacts, tailor email outreach based on interactions, and send personalised messages.Mailchimp offers four pricing plans: Free, Essentials, Standard, and Premium. The Free plan is ideal for basic email campaigns, while Essentials adds 24/7 support and testing features. Standard introduces optimisation tools, and Premium offers advanced features including unlimited users, priority support, and extensive integration options.Key features of MailchimpPre-built email templatesEmail schedulingMarketing automationData import and export capabilities300+ third-party integrationsReporting and analyticsA/B testing Read more How to choose the right CRM software for your business?Choosing the right CRM software is an important decision for a business, as such tools have the potential to enhance customer relationship management and streamline sales processes. Here are some considerations to keep in mind when choosing these tools:Business goals: clearly define your CRM's intended purpose, whether it's improving customer service, boosting sales, or enhancing marketing efficiency.User-friendly interface: evaluate the software's ease of use and navigation layout to minimise training requirements for your team.Customisation and integration: look for CRM software that can be integrated with a business’s existing tech stack.Data analytics: the platform should ideally come with reporting capabilities that enable your sales and marketing team to track performance metrics.Security and compliance: ensure the CRM tool implements security measures and complies with relevant data protection regulations to safeguard your customers’ sensitive data.Ultimately, the best CRM for your business is the one that your team can utillise well and which supports the growth trajectory of your business.Want to know more? Check out our catalogue of CRM software to discover more products. ## Disclaimer > MethodologyAll software had to justify the following criteria as of October 2023 to be included in our list above:- All tools in the list justify Capterra’s definition of CRM software: ‘Customer relationship management (CRM) software is a tool that enables businesses to track customer interactions and manage relationships throughout the entire lifecycle from a single, centralised platform. CRM tools are designed to deal with customer support issues, manage leads and the sales pipeline, and oversee long-term relationships with past, current, and potential customers. CRM systems can help integrate marketing, sales, and customer service departments, ensuring that organizational processes are coherent and well-aligned.’- All software tools have the following core features: contact management, interaction tracking, and lead management.- They have a minimum average overall rating of 4.5/5 stars over the past two years (October 1, 2021 - October 1, 2023).- They have had more than 20 user reviews over the past two years (October 1, 2021 - October 1, 2023).Out of our resultant list, we then chose the five best tools with the highest average overall rating over the past two years. ## About the authors ### Sukanya Awasthi Sukanya Awasthi is a content analyst for Capterra, covering emerging technology trends with a focus on retail, construction and ERP. With an educational background in Computer Science, she brings 8 years of hands-on experience to her writing, translating intricate technical concepts into accessible and informative insights. Sukanya’s research and analysis is informed by nearly 200,000 authentic user reviews on Capterra and over 40,000 interactions between Capterra software advisors and software buyers. Sukanya also regularly analyzes market sentiment by conducting surveys of business leaders in the construction space, as well as retail leaders and consumers, so she can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services. Her work has been featured in Financial Express, Economic Times, and Bloomberg Quint, among other publications. Outside of work, she likes to spend time with her loved ones and her two dogs. ### Ojasvini Ojasvini is a content analyst for Capterra. She shares insights about software technologies critical to SMEs. Inspired by growing tech trends and how these help SMEs to grow. ## Related Software - [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews) - [ClickUp](https://www.capterra.co.uk/software/158833/clickup) — 4.6/5 (4561 reviews) - [HubSpot CRM](https://www.capterra.co.uk/software/152373/hubspot-crm) — 4.5/5 (4451 reviews) - [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3408 reviews) - [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17572 reviews) ## Related Categories - [Accounting Software](https://www.capterra.co.uk/directory/1/accounting/software) - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [Customer Service Software](https://www.capterra.co.uk/directory/22/customer-service/software) - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) - [Project Management Software](https://www.capterra.co.uk/directory/30002/project-management/software) ## Related Articles - [PAWfect software: top picks for pet grooming salons](https://www.capterra.co.uk/blog/972/pawfect-software-top-picks-for-grooming-salons) - [Artificial intelligence: How to apply it to your business](https://www.capterra.co.uk/blog/836/how-to-apply-ai-to-your-business) - [The changing landscape of eCommerce during COVID-19](https://www.capterra.co.uk/blog/2332/changing-landscape-of-ecommerce-uk) - [3 HR trends in 2019 to look out for in 2020](https://www.capterra.co.uk/blog/1161/3-hr-trends-2019-to-look-out-for) - [Capterra’s Proprietary Data & Research Methodologies](https://www.capterra.co.uk/blog/7606/proprietary-data-research-uk) ## Links - [View on Capterra](https://www.capterra.co.uk/blog/2724/top-crm-software) - [Blog](https://www.capterra.co.uk/blog) - [Home](https://www.capterra.co.uk/) ----- ## Structured Data