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Business Rule Engines (BRE)
Business Rule Engines (BRE) are a type of programming or software. They manage decision-making and act as a logic tree of "if/then" operations. They can also be viewed as more complex flow charts. Users can insert data into a BRE and it will determine the answer to a question. When executed correctly, they can enable decision-making and remove ambiguity or questions from making a business decision.
What Small and Midsize Businesses Need to Know About Business Rule Engines (BRE)
SMBs could use BRE to determine the salary of a new employee. Businesses could set up a series of "rules" that determine how much an employee gets paid. For example, a starting salary could be set at a certain point. Certain extra factors can then add to that salary such as prior experience or educational attainment.
Related terms
- Marketing-Qualified Lead (MQL)
- Account Planning
- Marketing Channel
- Channel Partner
- Chief Sales Officer (CSO)
- Digital Commerce
- Cost Optimization
- Sales-Qualified Lead (SQL)
- E-Business
- Sales And Operations Planning Systems Of Differentiation
- Account Executive (AE)
- Sales Analytics
- SFA (Sales Force Automation)
- Direct Channel
- Commerce Platform Servers
- CPGA (Cost Per Gross Add)
- Average Selling Price (ASP)
- Category Management
- Account-Based Marketing (ABM)
- Business Rule Engines (BRE)
