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Financial Optimization

Financial optimization is the process of ensuring business funds are allocated most cost-effectively. This could mean spending more in the short term to enjoy savings later down the line. At times, it could also involve running a product at a loss to engage more customers, boost brand loyalty, and increase the sale or uptake of future products or services. One example of financial optimization is switching to lightbulbs and heating technology that save energy. Over time, these devices will result in cost savings for businesses.

What Small and Midsize Businesses Need to Know About Financial Optimization

SMBs that keep accurate records of costs, expenses, and forecasts have the best chance at effective financial optimization. Financial optimization helps SMBs maximize profits while also providing the added benefit of making an accountant’s job easier in terms of taxes and financial modeling.

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