Articles by Molly Burke

• Molly Burke

Molly Burke, a Senior Specialist Analyst, has been contributing to Capterra since April 2022, focusing on technology trends in retail, hospitality, and customer experience. Her work delves into how technology, automation, and AI are revolutionizing customer shopping experiences. Molly emphasizes software solutions that enhance personalized customer interactions, such as digital signage and appointment scheduling software, and explores the data-driven tools that support these experiences, including help desk and inventory management software. Her expertise lies in guiding small and midsize businesses to make informed tech investments that align with the digital and immersive experiences modern consumers demand. She advocates for automation that liberates employees from mundane tasks, allowing them to concentrate on delivering outstanding customer service. Molly's insights are informed by proprietary survey research, expert interviews, conversations with Capterra advisors, and thousands of verified software user reviews. Additionally, her background in working in kitchens, writing for ecommerce companies, and engaging with emerging retail and restaurant technologies enriches her understanding and analysis.