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What is AWeber?

AWeber is the perfect choice for people who want a full-featured Email Platform that’s super-simple to use and provides additional valuable tools. For over 25 years, over one million customers have trusted AWeber. Customer service-they provide technical help, plus marketing and content advice 24/7. People also love the low, predictable pricing structure, high deliverability rates, and integration. Result? It’s easy to communicate and grow revenue with AWeber as your partner.

Who Uses AWeber?

Small businesses, entrepreneurs, nonprofits, bloggers, podcasters and other online content creators around the world.

AWeber Software - Email Drag-and-Drop Builder
AWeber Software - Landing Page Drag-and-Drop Builder
AWeber Software - AI Subject Line Generator
AWeber Software - Canva Included Directly Into the Email Builder
AWeber Software - Email Automation

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Reviews of AWeber

Average score

Overall
4.4
Ease of Use
4.2
Customer Service
4.5
Features
4.2
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Matthew
Matthew
CEO in US
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Aweber

4.0 2 years ago

Pros:

The drag and drop email builder made it easy and faster to create them. Aweber was easy to use for the most part. There were some instances where it seemed like unnecessary steps were added to the process. Integration with my company was smooth also.

Cons:

The least liked part of the entire thing is the fact that you cant have a free account and have your verification turned off for new subs.

Patrick
CMO in US
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

AWeber Delivers

5.0 last year

Comments: I love being able to create, and having AWeber is like having the perfect assistant! Always on time, never late. Gives me the very best results everytime and doesnt create customer problems! AWeber is simply the BEST!

Pros:

I love everything about AWeber! Support is awesome! The tools are easy to use and there is an abundance of support materials and videos for DIY How to! I enjoy having an email responder that cares!

Cons:

I dont think there is anything negative to say about using AWeber! Everything I need to do is available in AWeber!

Jo-Ann
owner in UK
Retail, Self Employed
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Good for Etsy integration

3.0 12 months ago

Comments: AWeber offers a very easy integration with my Etsy shop, allowing me to collect Etsy customers emails for email marketing. Unfortunately, it does not work all the time and it's not so easy to navigate their interface to solve the issues. Very good customer support.

Pros:

It offers Etsy integration allowing purchasing customers on the platform to be added to mailing list

Cons:

Not very intuitive or easy to set up, integration does not work all the time

Margaret
Owner - Administrator in US
E-Learning, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

AWeber; A Time-Tested Email Marketing System

4.0 4 months ago

Comments: I felt that it was complicated to use and too expensive for my needs.

Pros:

It was considered to be one of the best email marketing softwares, so I tried it and used it. It's a great system that covers many needs.

Cons:

It's expensive and best suited for large businesses.

Gina Zoie
Creator in US
Health, Wellness & Fitness, Self Employed
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

AWeber is the BEST for Beginners

5.0 last year

Comments: AWeber is tried, tested, and true. I highly recommend it to anyone starting out who is new to email automation. Great customer support and documentation. The free version is perfect for the beginner and as you grow they offer more features to support your growing email marketing needs at great prices.

Pros:

When I started my business I didn't have a clue how to use an email automation service. AWeber was recommended and I'm so glad that I signed up. Their free trial version is great for beginners. I was able to create my first landing page and web forms with ease. I also have the confidence to know that as my business grows AWeber has all the features I need to manage my email marketing and campaigns.

Cons:

I wish the free version allowed for multiple lists. You are given one, but it would be nice if maybe they could increase that to 3 lists.

Randall
Owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Aweber is a must for small businesses.

5.0 last year

Comments: I love Aweber and will continue to use all the features.

Pros:

AWeber lets you create the lists and you are able to design forms and landing pages that meet your website design. You don't have to augment your site to make your forms look right. That was critical to me. The push notifications, social media integrations, and automation made aWeber a game changer.

Cons:

Sometimes Aweber isn't offered as an integration possibility.

Amanda
Administrator developer tech support etc. in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Very competitive Autoresponder option

4.0 last year

Comments: When we first started with AWeber a long time ago, it wasn't the most user friendly platform and was pretty limited in what it could do. They have consistently updated it over the last decade to be a really solid competitor in the autoresponder/email marketing field.

Pros:

I love that it doesn't charge extra for subscribers for the plan that we are on. It is also incredible competitive in its pricing compared to Mailchimp which does much of the same things. Love that they also added in tagging options.

Cons:

I honestly don't really have any dislikes of the platform. It integrates well with what we use and we have no complaints.

Angelica
University Intern in Ecuador
Verified LinkedIn User
Pharmaceuticals, 501–1,000 Employees
Used the Software for: Free Trial
Reviewer Source

Streamlining Email Campaigns: Maximizing Efficiency with AWeber

5.0 2 years ago

Comments: I used AWeber to manage email updates and communications with stakeholders, such as researchers, collaborators, and industry partners, during my internship at the university's Department of Pharmaceutical Development and Research. Building professional connections, exchanging research discoveries, and successfully disseminating information all benefited from the software. AWeber's user-friendly UI and adaptable templates made creating emails quick and easy while maintaining brand consistency. The automated features improved communication efficiency by enabling customized messages and guaranteeing prompt follow-ups. We could monitor engagement levels and modify our email campaigns as needed thanks to AWeber's dependable deliverability and analytics. AWeber was essential in establishing departmental collaborations and supporting our study.

Pros:

AWeber provides businesses with a strong email marketing solution that enables them to engage their audiences and get results. Without any coding experience, you can easily design professional-looking email campaigns using its user-friendly editor and drag-and-drop functionality. With the help of AWeber's automation features, businesses can communicate with customers in a targeted and personalized way, nurturing leads and forging lasting relationships. The program offers in-depth analytics and reporting that provide insightful data on subscriber behavior and campaign performance. The wide template collection and customisable sign-up forms offered by AWeber further improve lead generation and brand consistency. AWeber is a dependable option for companies of all sizes looking to maximize their email marketing efforts because to its exceptional customer support and consistent deliverability.

Cons:

AWeber has many advantages, but there are also certain things to take into account. When compared to some contemporary email marketing platforms, the software's user interface could feel a little archaic. Although it offers the most fundamental automation features, more complex workflows could call for extra integrations or workarounds. AWeber's price model, which is based on the amount of subscribers, could be difficult for companies with lists that are expanding quickly. The template customization choices may not offer as much freedom as other rivals, but being enough for the majority of needs. Despite these drawbacks, AWeber is a good option for email marketing needs thanks to its extensive feature set, deliverability rates, and customer support.

Jeffrey
President in US
Nonprofit Organization Management, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great Customer Support

5.0 last year

Comments: Excellent experience with Aweber. They have always answered our questions and even offered suggested articles that are so helpful.

Pros:

We have used Aweber for over 5 years and love their customer service. They have been able to help us with suggestions on landing pages, templates for broadcasts, and sign-up forms. They make it easy for a beginner to set this all up.

Cons:

Like everything they offer. Really can't think of any changes they could make.

Sam
Sam
Marketing Specialist in US
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

One of the most effective pieces of software for online marketing via email.

5.0 2 years ago

Comments: If you're seeking for a dependable and simple email marketing solution, AWeber is what you need. It's an effective tool for organizing marketing campaigns because to its automated features and ability to connect with other apps. It may not be the greatest option, though, if extensive personalization and detailed reporting are must-haves for your business.

Pros:

My first foray into email marketing was with Aweber. It's perfect for mass emailings like newsletters. Once among the finest, its email delivery rates were respectable. It also gives decent options for customizing emails for each individual consumer.

Cons:

Although Aweber has many useful capabilities, I have found that its email template customization possibilities are limited, making it difficult to create truly unique layouts.

Ben Marcoux
Ben Marcoux
Manager in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

AWeber: A Good Start With Email Marketing

4.0 4 years ago

Comments: I enjoyed using AWeber. It was easy to set up lists and broadcast emails. And it made it possible for me to get started building my business online without much tech skill. However, as I became a more advanced marketer and wanted more control in my business, the way AWeber was set up did not seem to make certain advanced automation features possible. Or the interface was set up in such a way to dissuade you from using it for more complex features.

Pros:

The best part about AWeber is how easy it is to use. There aren't a whole lot of bells and whistles which means that it's super fast to get up and running. And honestly, though it's not my favorite tool, most businesses would do better to use AWeber than their current email marketing system. Also, it's got good deliverability which means your emails actually show up in the inbox instead of spam.

Cons:

I call AWeber a "beginner" email marketing tool because that's what it feels like. Yes, it'll get you up and running. But it doesn't "feel" powerful and the lack of features leave some things to be desired. But "something" is better than "nothing", so if using something easy gets you and your business to do email marketing, than by all means use AWeber.

Stephen
Stephen
technology consultant in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Aweber is the prefect email service for beginning and advanced marketers

5.0 2 years ago

Comments: I have several clients using Aweber, and they love it. Aweber does have a learning curve, but it is well worth taking the time to learn how to use it.

Pros:

Aweber is designed for marketers. It has a great automation system with many advanced features, like "if/else" and segmentation, that are well worth investing the time to learn. It is a great service for online marketers looking to make the next step. The telephone support is very helpful.

Cons:

Aweber usually costs more than other services, but it is usually worth spending the extra money because it provides benefits like 24/7 telephone and chat support.

Kreasan
Jnr HR Business Partner in South Africa
Construction, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Aweber is a game changer email campaigns tool. Easy to use.

5.0 last year

Comments: By the best. Aweber takes the lead in streamlining email campaigns. Automation is achievable and it quite relatable.

Pros:

I want to start by passing my gratitude to the customer service team for their support all along. They have made integration especially during the initial set-up easy and fun. Well organized dashboard making customization and navigation quite easy. On the performance, for the period I have used Aweber, everything has worked well and for the few tough times, the customer service team has always been present to assist. Reliability is at top notch and accuracy of results is quite dependable. I highly recommend Aweber.

Cons:

Cool. I have not experienced much negativity with Aweber. It's difficulties are easy to fix.

Michelle
Owner in Belgium
Internet, Self Employed
Used the Software for: 2+ years
Reviewer Source

Is Aweber all that it chocks up to be?

5.0 last year

Pros:

I found Aweber to be a great software - easy to use, fully loaded with functionality for any business and integrates well with any software you might currently use for your business.

Cons:

For me, I have no cons that would be a deal-breaker in any way.

Prudencia
Prudencia
Technician in Energy and Thermal Engineering in France
Verified LinkedIn User
Research, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Highly Satisfied with AWeber's Services!

4.0 2 years ago

Pros:

AWeber is an excellent email marketing service that is user-friendly and efficient. Its drag-and-drop email editor makes creating visually appealing emails effortless, while its wide range of features such as autoresponders, RSS-to-email, and email list segmentation, make it extremely convenient to use. Furthermore, its customer service team is knowledgeable and always willing to provide assistance when needed.

Cons:

The biggest downside to using AWeber is the cost. While the features are great and the customer support is reliable, it can be expensive for a small business or individual.

Rogelio
Rogelio
Fundador de Hazlo Con Excel in Mexico
Verified LinkedIn User
E-Learning, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Is a good option when you are starting

3.0 last year

Comments: A very good experience, the support is awsome, you always have someone available to answer your questions.

Pros:

I super easy to use and very intuitive, the support is really awsome, that surprise me a lot.

Cons:

The email automation is good but could be better, there are a few very important fuctions that Aweber doesn´t have about automation

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Good tool for CRM and Email marketing

5.0 2 years ago

Comments: Overall a good solution for email marketing and newsletters. Could get a better deverability.

Pros:

Good tool and with a lot of options and functionalities. Quite good to use for all marketing needs.

Cons:

Deliverability is just ok, it could be better.

Katherine
Owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great for Summarizing Weekly Notifications to Staff

5.0 2 years ago

Comments: It's great and I've utilized it for every company I've worked for over the last 4 years. I've also convinced other managers to do the same for their teams.

Pros:

I like that I can "draft" each weekly newsletter than copy it to the next week and make minor adjustments. I use it to send weekly notifications to my staff. I schedule the time to deployed at the same time every week and they know to anticipate it. I also love that I can see the analytics and how many people have opened the email. It's assuring to know my team utilizes the service. Well worth $30/mo.

Cons:

There were some features that changed in 2023. It's not as user friendly as it used to be.

John
John
Social Media Consultant in Italy
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

An email marketing software that offers a variety of features to help businesses.

4.0 2 years ago

Comments: I would recommend AWeber to anyone looking for a reliable and user-friendly email marketing solution. Its automation capabilities and integration with third-party apps make it a powerful tool for managing your marketing campaigns. However, if you require more customization and in-depth reporting, it may not be the best fit for your needs.

Pros:

One of the things I like about AWeber is its user-friendly interface. It is easy to navigate and the drag-and-drop editor makes it easy to create visually appealing emails without any coding experience.Another great feature of AWeber is its automation capabilities. I have set up several automated campaigns and it has saved me a lot of time and effort. Plus, AWeber's automation is reliable and works seamlessly.

Cons:

One downside I have experienced with AWeber is the limited flexibility in customizing certain features. While the templates and drag-and-drop editor are great, there are times when I want to customize certain elements in my emails, and AWeber's limitations make it difficult to do so.Another thing I would like to see improved is the reporting and analytics section. While the data provided is useful, it is not as in-depth as I would like it to be.

Sunitha
Sunitha
NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR in France
Verified LinkedIn User
Program Development, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

An AWeber Review

4.0 2 years ago

Comments: AWeber is a great platform for businesses looking to increase their email marketing and lead generation efforts.

Pros:

It has great features for creating email campaigns, managing contacts, segmenting audiences, and more. Plus, it's affordable and provides helpful customer support.

Cons:

The biggest negative of AWeber is its lack of support for mobile users. The platform is not mobile friendly, which can be a limitation for many users.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Aweber personal review

5.0 2 years ago

Pros:

AWeber is very easy to use and has a very satisfying results especially in your email marketing efforts and a very good email deliverability. It is very ideal especially in the first stages of your email marketing campaigns.

Cons:

All i can say is the platform is very costly, but still a good platform to use.

Elizabeta
Elizabeta
Owner in North Macedonia
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Build your email list with Aweber

5.0 3 years ago

Pros:

I use this software from the beginning. In the meantime, I tried almost all autoresponders but this one has the best deliverability and single optin. They have 24/7 support and you can solve any issue immediately. You can import the campaigns, duplicate them with share code, setlist automation. Many autoresponders don't allow to promote affiliate links only website links. Aweber is not among them.

Cons:

You can't put the tracking code on their website builder

Verified Reviewer
Verified LinkedIn User
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

You can do better

4.0 3 years ago

Comments: Good for beginners, but honestly, if you are going to learn email marketing, you might as well learn how to use something else.

Pros:

Best in Class Customer Service. I don't think you will find any other email tool with better customer support. Customer support is far better than other email marketing tools. They are quick to reply & very knowledgable (Live Chat & Phone)

Cons:

Aweber is sort of a dinosaur. They've been around for a while. But they just aren't as advanced as the newer email marketing tools out there. They keep adding new features (like landing page builder, but they are completely ignoring the fact that their ecom features & deep integrations are basically non-existent. Aweber is fine for a simple weekly newsletter, but when it comes to deep integrations with ecom they are stuck in the past (such as syncing with Shopify and allowing triggers based on the customer journey).

Indira
Indira
MD in Kenya
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Easy to use Email marketing Software

5.0 2 years ago

Pros:

1. Highly easy-to-use platform for anyone without tech skills.2. Easy to integrate on websites.3. Diverse assets for lead capture, and campaign management.

Cons:

Free trial limits the number of contacts used limiting the usage of the app.

Ben
Ben
Founder in UK
Verified LinkedIn User
Information Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

From Hero to Zero

2.0 4 years ago

Comments: It's a shame Aweber fell from our grace so monumentally. I'd been a loyal customer for several years, but when things went wrong they did so so disastrously and caused real damage to our business. When you're emailing thousands of people, technical glitches are not OK, especially if they can't be explained. Ironically, it's only been moving to another provider that has really served to highlight how dated Aweber is.

Pros:

AWeber was my first email marketing system and I was happy with it for several years. It's fairly easy to use despite having a rather clunky and old-fashioned interface. Email deliverability is reasonably good and the support team responds quickly. It's also staffed with people and not bots.

Cons:

Sadly, Aweber completely destroyed an email campaign and lost me money. I had set up a sequence of emails and twice been on to support so they could confirm it was done correctly. When the time came, the emails went out in the wrong order, annoying customers I'd spent years building up and making our company look very unprofessional. Despite personal phone calls and apologies, Aweber seemed to lose interest and have yet to explain what happened.