What Is BrandMaker?

BrandMaker is the leading SaaS provider of effective and scalable marketing operations management solutions. The company delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets, and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader.

Who Uses BrandMaker?

BrandMaker helps marketing leaders get on top of the five key elements of their marketing operations: marketing & campaign, finance & budget, work & resource, digital asset, and brand management.

BrandMaker Details

BrandMaker

Founded in 2008

BrandMaker Details

BrandMaker

Founded in 2008

BrandMaker videos and images

BrandMaker video
BrandMaker Software - BrandMaker Marketing & Campaign Planning - thumbnail
BrandMaker Software - BrandMaker Finance & Budget Management - thumbnail
BrandMaker Software - BrandMaker Work & Resource Management - thumbnail
BrandMaker Software - BrandMaker Digital Asset Management - thumbnail
BrandMaker Software - BrandMaker Brand Management - thumbnail

Compare BrandMaker pricing with similar products

Starting price

N/A
US$22.00/month
US$20.00/month
US$9.49/month

Free Version

Free Version No
Free Version Yes
Free Version No
Free Version Yes

Free Trial

Free Trial No
Free Trial Yes
Free Trial Yes
Free Trial Yes

BrandMaker deployment and support

Support

  • Email/Help Desk
  • Knowledge Base
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Mac (Desktop)
  • Windows (Desktop)
  • Linux (Desktop)
  • Chromebook (Desktop)
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Features of BrandMaker

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Artwork Management
  • Brand Guidelines
  • CRM
  • Campaign Management
  • Change Management
  • Collaboration Tools
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Engagement Tracking
  • File Management
  • Filtering
  • Fulfillment Distribution
  • Image Editing
  • Image Library
  • Metadata Management
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Project Management
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visual Analytics
  • Workflow Management

View full list of Brand Management Software

  • "What If" Scenarios
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Ad hoc Reporting
  • Asset Lifecycle Management
  • Billing & Invoicing
  • Budget Control
  • Budgeting/Forecasting
  • Cash Flow Management
  • Cash Management
  • Chart of accounts
  • Collaboration Tools
  • Consolidation/Roll-Up
  • Customisable Reports
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Expense Management
  • Financial Analysis
  • Financial Management
  • Forecasting
  • General Ledger
  • Income & Balance Sheet
  • Invoice Management
  • Multi-Company
  • Multi-Currency
  • Multi-Department/Project
  • Planning Tools
  • Profit/Loss Statement
  • Projections
  • Purchase Order Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real-time Updates
  • Receipt Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Forecasting
  • Scenario Planning
  • Self-Service Reporting
  • Strategic Planning
  • Third Party Integrations
  • Version Control
  • Visual Analytics
  • Workflow Management

View full list of Budgeting Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management

View full list of Campaign Management Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • Availability Management
  • Booking Management
  • Calendar Management
  • Campaign Management
  • Channel Analytics
  • Channel Management
  • Commission Management
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Synchronisation
  • Discount Management
  • Dynamic Pricing
  • Electronic Payments
  • Email Templates
  • Incentive Management
  • Inventory Control
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Lead Management
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Online Booking
  • Opportunity Management
  • Order Management
  • Partner Management
  • Partner Portal
  • Performance Metrics
  • Pipeline Management
  • Price / Margin Management
  • Product Catalogue
  • Promotions Management
  • Real Time Analytics
  • Real Time Data
  • Real-time Updates
  • Reporting & Statistics
  • Reservations Management
  • Room Booking
  • Sales Reports
  • Task Management
  • Template Management
  • Third Party Integrations
  • Workflow Management

View full list of Channel Management Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Audience Targeting
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Categorisation/Grouping
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customisable Branding
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • Multi-Channel Campaigns
  • Publish Scheduling
  • Reporting & Statistics
  • SEO Management
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Workflow Management

View full list of Content Marketing Software

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Approval Process Control
  • Asset Categorisation
  • Asset Library
  • Asset Sharing
  • CMS Integration
  • Campaign Management
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Templates
  • Data Storage Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • File Conversion
  • File Management
  • File Transfer
  • Filtering
  • Full Text Search
  • Image Editing
  • Image Library
  • Metadata Management
  • Mobile App
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Language
  • Multimedia Support
  • Multiple Format Support
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Social Media Integration
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Management
  • Video Support
  • Watermarking
  • Workflow Management

View full list of Digital Asset Management Software

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Approval Workflow
  • Asset Lifecycle Management
  • Brand Management
  • Budgeting/Forecasting
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Content Management
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard Creation
  • Digital Asset Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Expense Management
  • File Management
  • Marketing Calendar
  • Metadata Management
  • Multi-Channel Marketing
  • Project Management
  • Project Templates
  • Real Time Reporting
  • Reporting & Statistics
  • Resource Management
  • Role-Based Permissions
  • Search/Filter
  • Single Sign On
  • Social Promotion
  • Status Tracking
  • Strategic Planning
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Version Control
  • Workflow Management

View full list of MRM Software

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Assignment Management
  • Budgeting/Forecasting
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Customisable Reports
  • Deadline Management
  • Drag & Drop
  • Email Management
  • File Management
  • Gantt/Timeline View
  • Goal Setting / Tracking
  • Marketing Calendar
  • Media Planning
  • Multi-Channel Marketing
  • Planning Tools
  • Predictive Analytics
  • Presentation Tools
  • Prioritisation
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Real-time Updates
  • Reminders
  • Reporting & Statistics
  • Roadmapping
  • Role-Based Permissions
  • Spend Management
  • Status Tracking
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Third Party Integrations
  • To-Do List
  • Workflow Management

View full list of Marketing Planning Tools

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Approval Process Control
  • Assignment Management
  • Calendar Management
  • Capacity Management
  • Collaboration Tools
  • Commenting/Notes
  • Customisable Reports
  • Customizable Fields
  • Data Import/Export
  • Document Management
  • Drag & Drop
  • Forecasting
  • Gantt/Timeline View
  • Integrations Management
  • Multiple Projects
  • Planning Tools
  • Prioritisation
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Project Tracking
  • Resource Allocation & Planning
  • Resource Management
  • Resource Request
  • Resource Scheduling
  • Search/Filter
  • Skills Tracking
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Third Party Integrations
  • Time & Expense Tracking
  • Timesheet Management
  • Utilisation Reporting
  • Workflow Management

View full list of Resource Management Software

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Audit Management
  • Audit Trail
  • Business Process Automation
  • Calendar Management
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Tracking
  • Configurable Workflow
  • Customisable Dashboard
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Document Management
  • Document Storage
  • Drag & Drop
  • Email Management
  • Forms Management
  • Graphical Workflow Editor
  • Mobile Access
  • Monitoring
  • No-Code
  • Progress Tracking
  • Project Time Tracking
  • Project Workflow
  • Projections
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Rules-Based Workflow
  • Search/Filter
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Workflow Configuration
  • Workflow Management

View full list of Workflow Management Software

Alternatives to BrandMaker

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Reviews of BrandMaker

Read all 11 reviews

Average score

Overall
4.5
Ease of Use
4.1
Customer Service
4.7
Features
4.4
Value for Money
4.4

Reviews by score

5
7
4
3
3
1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Aj B.
CEO in US
Marketing & Advertising, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

We use BrandMaker for managing assets, planning activities, and lead gen for our clients.

5 4 years ago

Comments: Using BrandMaker, we have better control over corporate assets in terms of knowing where they are and what's current. The core benefit is improved brand management by everyone in the company. Also, using the BrandMaker shared calendar, we've benefited from greater transparency into marketing efforts like events that are coming up, lead gen scheduling, etc. And the BrandMaker Customer Engagement Cloud module gives us a way to control content distribution to sales prospects that we don't get with any other system.

Pros:

We wouldn't be able to perform our job without BrandMaker. It has become an essential platform for managing brand assets like company brochures, media, stock images, etc. Plus, we maintain entire marketing calendars in BrandMaker so that everyone knows what's happening and when. Using BrandMaker is so much better than DropBox or email... sales teams have access to what they need as well, and no one uses out of date content. The new Customer Engagement Cloud is incredibly powerful in terms of making content available to our sales prospects at their own pace. We can see exactly which content pieces are the most useful in the buying cycle and can optimize new content. We are an agency and use the tool on behalf of our clients who also seem to really find it invaluable.

Stefan G.
BRAND CONSULTANT in Germany
Used the Software for: 2+ years
Reviewer Source

Powerful suite to create one-stop-shop solutions for brand-management & marketing ...

5 4 years ago

Pros:

Brandmaker delivers a very powerful suite of modules to cover all Marketing Automatization needs with a holistic approach. Planning, production, distribution and reporting are working very well together. The new portal module (including a standalone CMS) enhances the options dramatically. The system can be completely branded and turned into a unique Marketing Information Platform - a one stop shop for everything relevant in Marketing (with potential for multiple extensions) that helps to streamline clients processes, save capacities, strengthen the brands and also save money of the companies.

Cons:

Though it's rather a plus for us as external consultants and implementation partners, it can be pretty challenging for a customer to align the requirements of the brand and the options of the system. Due to the complexity and the huge set of features you will need professional support during the implementation.

Marion M.
Global Brand Assistant in UK
Used the Software for: 6-12 months
Reviewer Source

Good experience, sometimes the platform is not intuitive enough

3 4 years ago

Pros:

Once used a couple of times, I think the platform is quite easy to use and straightforward. It allows you to narrow your search quickly and going back the main menu is easy which is essential. It looks clear and clean and I adopted it very quickly.

Cons:

Non-flexibility. If you type a key word with a mistake in the spelling, if you choose to filter your search but then type in a key word, it erases your first filter... It creates confusion and makes searches harder. Also, although I believe the uploading tool works really well in general, I find it confusing that once the process is done, we stay on the uploading page instead of seeing the message 'upload completed' to confirm it's been done. I always have to check to ensure my uploads are done to be sure. Finally, the scroll down option is strange because you can only see one row at a time and the assets do not even appear entirely: I would like to be able to scroll down seeing at least two rows.

Sebastian M.
Communication & Branding in Germany
Machinery, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Broad solution, flexible to configure and adapt to our specific needs.

4 4 years ago

Pros:

Moving from spreadsheets and manual reporting to a system based approach has truly been transformative for our marketing operations, and the ability to have a single source of truth for all our marketing and sales assets is a core requirement for marketing. A next step in 2018 will be to expand our scope to further interesting MRM functionality BrandMaker offers such as integration with Salesforce (CRM) and unleashing the full power of marketing performance measurement.

Cons:

As with every enterprise software it needs a bit of practice and change management to get the processes and structure right and it is also important to include user feedback along the way and to continuously further fine tune and evolve the system. BrandMaker offered comprehensive training and consulting services to ensure fast and sustainable user adoption.

Saskia D.
Coordinator Global Marketing Portal and Print Media Projects in Germany
Machinery, 1,001-5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Digitalisation of marketing thanks to Media Pool & Web-to-Publish modules!

4 7 months ago

Comments: The Media Pool as a database saves us double maintenance on drives (saving time and storage capacity) and enables all users to always have access to the latest version of a file. Thanks to the many search options, the search effort for media has been significantly reduced. We are now able to implement our corporate design and product campaigns/launches fast and very efficient. Through intuitive templates, every employee worldwide can now create locally adapted and corporate design compliant marketing materials without incurring additional costs.

Pros:

Not least because of the very good first-level support of the BrandMaker colleagues, we were able to implement the system within the set budget and time frame. Finally, thanks to the Media Pool, we have managed to give all our colleagues worldwide access to our marketing materials. Also we have the possibility to see via reporting which marketing materials are used by which subsidiaries.

Cons:

Some functions in the system could still be made more user-friendly. However, we are not yet using the latest system version - we are confident that some optimisations have already been made when we update to the latest version.