--- description: Discover the benefits and disadvantages of Shopify. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Shopify Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [eCommerce Software](/directory/3/ecommerce/software) > [Shopify](/software/83891/shopify) # Shopify Canonical: https://www.capterra.co.uk/software/83891/shopify Page: 1 / 270\ Next: [Next page](https://www.capterra.co.uk/software/83891/shopify?page=2) > Shopify is a commerce platform that helps businesses create online stores, sell across channels, and manage their operations. > > Verdict: Rated **4.5/5** by 6714 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Shopify? Shopify is used by entrepreneurs, solo sellers, retail stores, wholesale businesses, direct-to-consumer brands, global enterprises, and developers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 6714 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Shopify - **Location**: Ottawa, ON, Canada - **Founded**: 2004 ## Commercial Context - **Starting Price**: US$29.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: BASIC SHOPIFY: $39 per month Online rate: 2.9% + 30¢ In person rate: 2.6% + 10¢ SHOPIFY: $105 per month Online rate: 2.7% + 30¢ In person rate: 2.5% + 10¢ ADVANCED SHOPIFY: $399 per month Online rate: 2.5% + 30¢ In person rate: 2.4% + 10¢ - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, European Portuguese, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Vietnamese - **Available Countries**: Australia, Brazil, Canada, China, Czechia, Denmark, Finland, France, Germany, India, Italy, Mexico, Netherlands, North Korea, Norway, Poland, Portugal, South Korea, Spain, Sweden and 5 more ## Features - CRM - Catalog Management - Data Security - Discount Management - Electronic Payments - Email Marketing - For Small Businesses - Gift Card Management - Inventory Management - Mobile Access - Multi-Channel Marketing - Multiple Payment Options - Order Management - Payment Gateway Integration - Payment Options - Promotions Management - Reporting/Analytics - Returns Management - SEO Management - Sales Reports - Shipping Management - Shopping Cart - Third-Party Integrations - Website Management - eCommerce Management ## Integrations (24 total) - Birdeye - Brevo Marketing Platform - Constant Contact - Cyfe - Extensiv Order Management - Google Ads - Google Analytics 360 - Instagram - Kissmetrics - Klaviyo - Mad Mimi - Mailchimp - Meta for Business - Oberlo - PayPal ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [eCommerce Software](https://www.capterra.co.uk/directory/3/ecommerce/software) ## Related Categories - [eCommerce Software](https://www.capterra.co.uk/directory/3/ecommerce/software) - [Shopping Cart Software](https://www.capterra.co.uk/directory/30848/shopping-cart/software) - [Ecommerce Tools for Small Businesses](https://www.capterra.co.uk/directory/31259/small-business-ecommerce/software) - [Payment Processing Software](https://www.capterra.co.uk/directory/30232/payment-processing/software) - [Retail POS Systems](https://www.capterra.co.uk/directory/31656/retail-pos-system/software) ## Alternatives 1. [WooCommerce](https://www.capterra.co.uk/software/187800/woocommerce) — 4.5/5 (1051 reviews) 2. [Wix](https://www.capterra.co.uk/software/169007/wix) — 4.4/5 (10777 reviews) 3. [Squarespace](https://www.capterra.co.uk/software/143461/squarespace) — 4.6/5 (3419 reviews) 4. [NetSuite](https://www.capterra.co.uk/software/135757/netsuite) — 4.2/5 (2068 reviews) 5. [Odoo](https://www.capterra.co.uk/software/135618/odoo) — 4.2/5 (1329 reviews) ## Reviews ### "A Powerful Platform for Growing E-Commerce Brands" — 5.0/5 > **Gary A** | *24 July 2026* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: What I like most about Shopify is how easy it is to launch and manage an online store, even without extensive technical knowledge. The platform provides everything needed to run an e-commerce business in one place, including website hosting, product management, payment processing, shipping integrations, and marketing tools. As a growing brand, I appreciate the wide range of themes and apps available, which make it easy to customize the store and add new functionality as the business expands. Shopify also integrates seamlessly with social media platforms and sales channels, allowing us to reach customers wherever they shop. Another major advantage is reliability. Shopify handles security, updates, and performance behind the scenes, so I can focus on growing my business rather than maintaining the website. The user-friendly dashboard, mobile app, and detailed analytics make day-to-day operations straightforward and efficient. > > **Cons**: While Shopify is an excellent platform overall, one of the main drawbacks is that costs can add up as your business grows. In addition to the monthly subscription, many advanced features require paid apps, which can significantly increase operating expenses over time. I also found that some customizations require knowledge of Shopify's Liquid coding language or the help of a developer, particularly when making more advanced changes to themes and functionality. While the platform is very user-friendly for everyday tasks, there can be limitations when trying to create highly customized experiences without technical expertise. Another minor frustration is that certain features and reports are only available on higher-tier plans, which can make it difficult for smaller businesses to access the tools they need without upgrading. > > Overall, my experience with Shopify has been very positive. The platform has provided a reliable and scalable foundation for growing my business, making it easy to manage products, process orders, and reach customers through multiple sales channels. The user interface is intuitive, which allowed me to get my store up and running quickly without needing extensive technical knowledge. As my business has grown, Shopify has continued to meet my needs through its extensive app ecosystem, customization options, and integrations with marketing and social media platforms. The platform is consistently updated with new features and improvements, helping merchants stay competitive in an evolving e-commerce landscape. While there are some additional costs associated with premium apps and advanced features, the overall value, reliability, and ease of use make Shopify a platform I would confidently recommend to other entrepreneurs and growing brands. ----- ### "The best eccomerce platform to start your business" — 5.0/5 > **Hayden** | *9 April 2026* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Shopify offers a great working ecommerce shop for businesses. The front end look of the site as well as the price point was also another great positive. adjusting stock levels and editing products was also very straightforward to do. The built in AI bot and other tools helps make it straightforward to build the site. > > **Cons**: Certain plans make the site very limited. SEO limitations also make it hard to drive extra traffic to the ecommerce page > > Positive, Shopify integrated within my website easily \& hassle free. The interface of the store looks professional and updating stock and products is quick and easy, allowing me to concentrate my time in other areas ----- ### "The best out there for beginners." — 4.0/5 > **Verified Reviewer** | *25 February 2026* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: The ability to make e-commerce accessible, efficient, and scalable for businesses of all sizes. i can set up a professional, functional store in a few hours without needing technical expertise or coding knowledge. > > **Cons**: hidden costs from app subscriptions and transaction fees and limited native functionality requiring paid apps for basic features, and a strict 100-variant limit per product... > > It's easy to use as the drag-and-drop editor allows for quick customisation. It's very quick and there are many youtube videos to help. ----- ### "A lot to learn but a lot to give." — 4.0/5 > **Sam** | *13 February 2026* | Food Production | Recommendation rating: 8.0/10 > > **Pros**: It is something we use everyday. It hosts our website as well as allows customers to place orders through it. They pay for their order through it either via paypal or debit/ credit card. We use outside IT support to help run the website. It is more complicated to learn the back end of the website than our past website host but it has allowed us more functionality at the front end, which was our goal in switching. > > **Cons**: It has a lot to learn when you switch over to it. We have had to purchase/ pay for add on's to get the functionality we need. Having said that we couldn't have got the functionality with our previous website host. > > It has allowed our website to be more than it once was and because of that we have seen increased sales through switching platforms. ----- ### "Amazing Features" — 4.0/5 > **Adewale** | *7 September 2026* | E-Learning | Recommendation rating: 9.0/10 > > **Pros**: I think that Shopify is quite intuitive for my business. The features are intuitive and easy to use. I also received my payment sooner than expected - no delays. The pages look beautiful when ready and i feel good having such a platform. > > **Cons**: I think that Shopify is quite expensive and would be worth categorising users so that start-ups like mine pay amounts commensurate with their turnover. I think that will help me maximise profit and still be able to enjoy the amazing features of Shopify. > > Overall, I would say that Shopify is a great platform and readily meets my needs as a customer. Most of the time, I am amazed at the features and what I can do with them. ----- Page: 1 / 270\ Next: [Next page](https://www.capterra.co.uk/software/83891/shopify?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/83891/shopify) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data