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ActiveCampaign
ActiveCampaign Overview:
What is ActiveCampaign?
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.
Who Uses ActiveCampaign?
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
Where can ActiveCampaign be deployed?
Cloud-based
On-premise
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Overall rating
See all reviews
Based on 2,555 reviews
Reviews sentiment
Positive
93%
Neutral
5%
Negative
2%
Starting Price
US$15.00
Per User, Per Month
Free trial
About the vendor
- ActiveCampaign
- Founded in 2003
ActiveCampaign support
- Phone Support
- 24/7 (Live rep)
- Chat
Countries available
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Australia, Belgium, Brazil, Canada, China
Countries available
Countries where the product is available. Note: Customer support may not be accessible in that country.
- Australia
- Belgium
- Brazil
- Canada
- China
- Denmark
- France
- Germany
- India
- Ireland
- Italy
- Japan
- Mexico
- Netherlands
- New Zealand
- Portugal
- Singapore
- Spain
- United Kingdom
- United States
Languages
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Chinese, Danish, Dutch, English, Finnish
Languages
Languages that the product is available in.
- Chinese
- Danish
- Dutch
- English
- Finnish
- French
- German
- Indonesian
- Italian
- Portuguese
- Spanish
- Turkish
Features of ActiveCampaign
Other great alternatives to ActiveCampaign
Show more details
Top rated features
Email Marketing
Marketing Automation
Top rated features
Contact Management
Email Tracking
Top rated features
Email Campaign Management
Email Management
Top rated features
Email Campaign Management
Mobile Optimization
Top rated features
Contact Management
Email Campaign Management
Top rated features
Email Marketing
Marketing Automation
Top rated features
Campaign Scheduling
List Management
Top rated features
Customer Database
Support Ticket Management
Top rated features
Contact Management
Email Campaign Management
Capterra verified reviews for ActiveCampaign
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Overall rating
Based on 2,555 reviews
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Caspar
Digital Marketing Manager in UK
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1+ year
"Potentially great but underperforms."
9 October 2025
Not great. Causes a lot of frustrations among users. Often randomly signed out. Experience issues most times we use it.
Pros:
Can eventually do most tasks we are asking of it consistently. Email campaigns and automations work and are sent out in a timely manner.
Cons:
Bad usability and very buggy. Not simple to create and edit email campaigns. Not easy to track UTM data through forms. Not easy to manage contact lists.
Reviewer Source
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Serene
Head of Production and Development in UK
Retail, 11–50 Employees
Used the Software for: 2+ years
"My Overall Overview of ActiveCampaign in Retail Industry"
4 September 2024
Creating, customizing and sending outbound marketing emails is what I relish a lot.
Pros:
ActiveCampaign streamlines marketing strategies by automating workflow in real-time. Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for.
Cons:
I have nothing which I dislike on ActiveCampaign at the moment.
Reviewer Source
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Inamari
Marketing Executive in UK
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
"Overall great experience, some bugs have creeped up"
14 April 2025
Pros:
The ease of use of setting up an automation, importing contacts etc.
Cons:
Seems to be a bit buggy lately, with some criteria like "send in a contacts timezone" (which I used to praise and use constantly) not executing.
Reviewer Source
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Selena
Singing Coach in UK
Verified LinkedIn User
Music, Self Employed
Used the Software for: 2+ years
"Very good in many ways but also incredibly frustrating"
17 September 2025
It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving.
Pros:
I like the user interface, the bold presentation and navigation make it feel friendly and easy to use.
The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions.
The automation builder is very good, has plenty of options and easy to use.
Cons:
I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it.
Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to.
Reviewer Source
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Russ
Director in UK
Computer Software, 2–10 Employees
Used the Software for: 1+ year
"This software will help you."
30 December 2025
New
This software continues to be a great asset to my small company. It has taken away a lot of the problems with our on line marketing.
Pros:
Active Campaign is a is a great help to my business. After a short time i found it easy to create and automate all my marketing emails.
Cons:
The online help could be a little better and a bit more up to date. Therefore, it can take longer to fully understand the functions of the system.
Reviewer Source
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