Who Uses ActiveCampaign?
ActiveCampaign is ideally suited for small and medium sized businesses looking to grow through better customer relationships.
What Is ActiveCampaign?
ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations.
ActiveCampaign Details
ActiveCampaign
http://www.activecampaign.com
Founded 2003
ActiveCampaign pricing overview
See pricing plansActiveCampaign does not have a free version but does offer a free trial. ActiveCampaign paid version starts at US$9.00/month.
Starting Price
US$9.00/month See pricing details
Pricing Details
Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $129/month, paid yearly Enterprise: $229/month, paid yearly
Free Version
No
Free Trial
Yes, get a free trial
ActiveCampaign deployment and support
Support
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat
Deployment
- Cloud, SaaS, Web-based
- Mac (Desktop)
- Windows (Desktop)
- Linux (Desktop)
- Android (Mobile)
- iPhone (Mobile)
- iPad (Mobile)
Training
- In Person
- Live Online
- Webinars
- Documentation
- Videos
ActiveCampaign Features
CRM Software
- API
- Activity Dashboard
- Activity Management
- Activity Tracking
- Alerts/Notifications
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Management
- Contact Database
- Contact Management
- Customer Database
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Document Storage
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Forecasting
- Interaction Tracking
- Interaction Tracking
- Internal Chat Integration
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Marketing Automation
- Mobile Access
- Opportunity Management
- Pipeline Management
- Projections
- Quotes/Estimates
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Segmentation
- Social Media Integration
- Task Management
- Territory Management
- Third Party Integrations
- Workflow Management
Campaign Management Software
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Auto-Responders
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Email Management
- Email Marketing
- Email Templates
- Engagement Analytics
- Event Triggered Actions
- Lead Capture
- Lead Generation
- Lead Management
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Social Media Integration
- Social Promotion
- Template Management
- Third Party Integrations
- Visual Analytics
- Web Forms
- Workflow Management
Contact Management Software
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Batch Processing
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Management
- Collaboration Tools
- Contact Database
- Contact Management
- Customer Database
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Data Synchronisation
- Document Storage
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Interaction Tracking
- Interaction Tracking
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Nurturing
- Opportunity Management
- Pipeline Management
- Pipeline Reports
- Prospecting Tools
- Reminders
- Reporting & Statistics
- Role-Based Permissions
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Search/Filter
- Segmentation
- Shared Contacts
- Social Media Integration
- Tagging
- Task Management
- Template Management
- Third Party Integrations
- Workflow Management
Email Marketing Software
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Auto-Responders
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Database
- Contact Management
- Customer Segmentation
- Customer Surveys
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Customizable Fields
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Image Library
- Landing Pages/Web Forms
- Lead Capture
- List Management
- Mailing List Management
- Mobile Optimised Emails
- Multi-Campaign
- Multi-Channel Marketing
- Real Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Spam Blocker
- Subscriber Management
- Subscription Management
- Template Management
- Third Party Integrations
- WYSIWYG Editor
- Web Forms
Marketing Automation Software
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Analytics/ROI Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Contact Management
- Conversion Tracking
- Customer Database
- Customisable Branding
- Customisable CTAs
- Customisable Forms
- Customization
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Distribution
- Email Marketing
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multivariate Testing
- Real Time Data
- SMS Marketing Management
- Sales Analytics
- Search Marketing
- Segmentation
- Social Marketing
- Social Promotion
- Template Management
- Third Party Integrations
- Visual Analytics
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Sales Force Automation Software
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- CRM
- Calendar Management
- Call Management
- Campaign Management
- Channel Management
- Commission Management
- Contact Database
- Contact Management
- Contract/License Management
- Customer Database
- Customer Segmentation
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Document Storage
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Field Sales Management
- Forecasting
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Opportunity Management
- Performance Metrics
- Pipeline Management
- Pipeline Reports
- Proposal Generation
- Real Time Data
- Real Time Reporting
- Referral Tracking
- Reminders
- Reporting & Statistics
- Sales Activity Management
- Sales Automation
- Sales Forecasting
- Sales Reports
- Sales Trend Analysis
- Task Management
- Territory Management
- Third Party Integrations
- Workflow Management
ActiveCampaign Alternatives
More ActiveCampaign alternatives
ActiveCampaign Reviews for UK Users
Read all reviewsOverall rating
Average score
Ben marcoux (.
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Overall Rating5 /5
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Ease of Use4 /5
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Features & Functionality5 /5
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Customer Support4 /5
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Value for Money4 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 02/03/2021
"Why I ONLY Use ActiveCampaign"
Comments: I've used ActiveCampaign every day for the last three-plus years to send broadcast emails and segmented, automated emails for my own business and for clients. Other than the occasional frustration dealing with a slow loading page, I've loved using it. It's super user friendly so it's easy for anybody to get up and running quickly so they can start making money for their business with email. But it's also got a ton of bells and whistles that even the most experienced email marketers will be impressed by.
Pros: Before settling on ActiveCampaign, I used a half dozen other email service providers. The expensive ones were too clunky and loaded with features I was paying for but would never use. They also took forever to set up and learn how to use. Literally WEEKS. The cheap ones didn't have enough "oomph" under the hood to build the powerful automation I needed and wanted to. ActiveCampaign is perfect because whether you're a newb or a seasoned email marketing vet, you can do what you want to do. It's SUPER easy to go in and set up a basic broadcast email or automation. But it's also loaded with tons of features that allow you to really "geek out" and "supercharge" your email marketing.
Cons: When working on automation, sometimes the interface is a little laggy. This is super frustrating because nothing is worse that being "in the zone" and getting work done setting up campaigns, then having to stop because the interface froze or decided to load super slow. Also, I've heard some complaints about the actual email builder being clunky and not the friendliest for designers, but I only send predominantly text emails so that's not an issue for me.
- Reviewer Source
- Reviewed on 02/03/2021
Michelle M.
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality5 /5
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Customer Support5 /5
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Value for Money5 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 29/03/2021
"Had to switch from MailChimp"
Pros: I like how straightforward and intuitive the software is. -- I can actually see a visual flow map of the customer journey, I can create automated series and then schedule them easily, I can create a standard template for my weekly video campaign and then customize it without revisiting old or pre-designed templates; I wasn't able to do any of those things intuitively with MailChimp. I have fewer than 400 subscribers right now, and I'm really glad to be making the switch now instead of later down the road. ActiveCampaign is where I want to build the foundation for my email marketing from here on out. Also, I had to buy a whole separate online course to learn how to use MailChimp and ActiveCampaign includes a startup course, "Getting Started," in their platform. Much appreciated! This is turning into a MailChimp critique, but the other thing I didn't like was how I couldn't just type directly into the body of the email like how a NORMAL email works; I had to write in a separate box to the side and it made it hard to see what the actual email would end up looking like sometimes.
Cons: Honestly I don't have any feedback about what to improve yet; I've been using ActiveCampaign for just a couple weeks.
- Reviewer Source
- Reviewed on 29/03/2021
Verified Reviewer
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Overall Rating1 /5
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Ease of Use2 /5
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Features & Functionality4 /5
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Customer Support1 /5
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Value for Money3 /5
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Likelihood to Recommend
- Reviewer Source
- Source: GetApp
- Reviewed on 04/09/2017
"Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs"
Pros: Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.
Cons: After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care. There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response... So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.
- Reviewer Source
- Source: GetApp
- Reviewed on 04/09/2017
Craig P.
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality5 /5
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Customer Support5 /5
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Value for Money4 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 25/02/2021
"Great Features, Good Reliability"
Comments: I needed something simple enough to train staff to use, but with the ability to do crazy, advanced things. Over the last decade+ I had been using numerous competitors, but think I might have found a permanent home with ActiveCampaign after using it for two years.
Pros: The automations are where ActiveCampaign really wins. You can do almost anything you'd want to do, and it really helps with the ability to track and move leads through a funnel.
Cons: There is no way to group together TAGs. This makes it difficult to keep track of them all when you use external software that might be creating tags based on prospect activity. However, because of the ways Automations works, you rarely have to use TAGs. You can keep leads spinning around inside Automations, following unique paths, for the entire sales cycle.
- Reviewer Source
- Reviewed on 25/02/2021
Mike C.
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Overall Rating4 /5
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Ease of Use4 /5
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Features & Functionality5 /5
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Customer Support3 /5
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Value for Money4 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 10/01/2021
"Best of its kind but getting complacent on the basics"
Comments: I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.
Pros: This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.
Cons: For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.
- Reviewer Source
- Reviewed on 10/01/2021
