15 years helping British businesses
choose better software

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

Learn more and start your free trial at ActiveCampaign.com.

Who Uses ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation.

ActiveCampaign Software - 1
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Reviews of ActiveCampaign

Average score

Overall
4.6
Ease of Use
4.2
Customer Service
4.4
Features
4.5
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Antonio
Antonio
CEO in Mexico
Verified LinkedIn User
Human Resources, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

My first marketing automation platform, its about to pay for itself

5.0 4 years ago

Comments: As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot. Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible. It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it

Pros:

It is super easy to setup and use The best customer support I have ever had on any kind of service/product A thorough on boarding process, with personal coaching You can automate every single part of your marketing funnel and still have a nice personal touch with your best leads Endless possibilities to interact with your customers and prospects and track every behavior with you

Cons:

It is so wide that I find myself a little overwhelmend on how to take as much as possible from the system without burning out. I am in the 2,500 contacts bracket, and I think its price is fair. But when I have to sacle it up, it will seem pricy

Linda
Owner Operator in Canada
Management Consulting, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Affordably plans for small business

4.0 last month New

Comments: The pricing is reasonable and it does what you need it to do.

Pros:

Discounted introductory offer to get to know what it can do.

Cons:

Integration with Lead Pages needs a work around.

Colleen
VP of Marketing in US
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Terrible Product - Wastes Time with Constant Re-doing of Work

1.0 4 weeks ago New

Comments: If I could tear this system out and start with a new marketing automation, I would do it yesterday. Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area). Additionally, we can't even use for data analysis because the information is not accurate. We will see clicks in the thousands for content in our emails (very unusual) - but Customer Service told us that some customers servers may do a "security check" when emails arrive in their system to check for malware. Fair enough - but as a result, we are not getting any kind of data to make future decisions. Buy ANY other software, avoid this at all costs.

Pros:

Absolutely nothing and I'm stuck using it because it was purchased before I started.

Cons:

Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20 year career. Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME. This is a constant battle.

Marit
CEO in Netherlands
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Amazing product for the more experienced

4.0 2 months ago

Pros:

I love that Active Campaign has almost endless possibilities. My whole business is built on e-mail marketing and AC takes the work out of my strategy.

Cons:

It looks pretty dated and it's laggy at times. Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it.

Verified Reviewer
Verified LinkedIn User
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Does the job

4.0 3 weeks ago New

Comments: ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less expensivr.

Pros:

I like the interface and functionality compared to some other email marketing software.

Cons:

What I liked least is that as the subscriber list gets bigger it can become expensive to use.