ActiveCampaign

by ActiveCampaign

Who Uses ActiveCampaign?

ActiveCampaign is ideally suited for small and medium sized businesses looking to grow through better customer relationships. We integrate easily with most best-in-class marketing solutions.

What Is ActiveCampaign?

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 100,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations.

ActiveCampaign Details

ActiveCampaign

http://www.activecampaign.com

Founded 2003

ActiveCampaign Pricing Overview

ActiveCampaign does not have a free version but does offer a free trial. ActiveCampaign paid version starts at US$15.00/month.

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Starting Price

US$15.00/month

Pricing Details

Pricing is determined by plan and by amount of contacts in the account.

Free Version

No

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Mobile - iOS Native

Mobile - Android Native

Training

In Person

Live Online

Webinars

Documentation

Support

Business Hours

Online

ActiveCampaign Features

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Generation
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management

View full list of CRM Software

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimised Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

View full list of Email Marketing Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Customisable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

View full list of Marketing Automation Software

ActiveCampaign Alternatives

More ActiveCampaign alternatives

ActiveCampaign Reviews for UK Users

Showing 5 of 766 reviews

Overall
4.6/5
Ease of Use
4.3/5
Customer Service
4.4/5
Features
4.5/5
Value for Money
4.5/5
Antonio L.
CEO
Human Resources, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 06/07/2020

"My first marketing automation platform, its about to pay for itself"

Comments: As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot. Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible. It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it

Pros: It is super easy to setup and use
The best customer support I have ever had on any kind of service/product
A thorough on boarding process, with personal coaching
You can automate every single part of your marketing funnel and still have a nice personal touch with your best leads
Endless possibilities to interact with your customers and prospects and track every behavior with you

Cons: It is so wide that I find myself a little overwhelmend on how to take as much as possible from the system without burning out. I am in the 2,500 contacts bracket, and I think its price is fair. But when I have to sacle it up, it will seem pricy

  • Reviewer Source 
  • Reviewed on 06/07/2020
Kevin J.
Digital Marketing Strateeg
Marketing & Advertising, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4/5
  • Ease of Use
    3/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 19/06/2020

"The automations work like a charm"

Comments: We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.

Pros: The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Cons: I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

  • Reviewer Source 
  • Reviewed on 19/06/2020
Morgan G.
CEO
E-Learning, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    2/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 21/07/2020

"It was wonderful until we needed support"

Comments: Initially we were thrilled with AC due to it’s ease of use and speed. However, recently we ran into a major issue that suddenly started showing up, and is preventing us from moving forward on a vital project. We used the chat, and initially the guy on the chat told us it was the fault of another vendor we had integrated with. After going back and forth, he agreed to look into it, and asked for a bit more information. I went to collect that, and when I came back, the chat had ended. Furthermore, when I tried starting a new chat, it said “chat is offline, you will have to send an email.” I noticed that the chat was disconnected and chat went offline at exactly 12 pm Pacific time, corresponding with lunchtime. This is crazy! Who goes offline in the middle of a chat with customers who pay over $200/month for software just so they can take their lunch break exactly on time?
Now I’m really wondering, can I trust AC when it counts? Because this kind of software is expensive enough and complex enough that it absolutely requires good support. So far, I’m not impressed. (Previous less critical support inquiries were eventually answered, but not particularly quickly).

Pros: AC is very easy to use and to set up. It’s more intuitive than most similar products we’ve tried. When it works right, it’s great.

Cons: Software like this is complex, and things inevitably break or have bugs. We have used most of the major platforms out there, and they all have periods of bugs and issues. Once you run into it, the only question is this: will support be there to help? Not AC support, not if it’s lunchtime.

  • Reviewer Source 
  • Reviewed on 21/07/2020
Aaron B.
owner
Real Estate, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    4/5
  • Customer Support
    3/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 14/08/2019

"this is the title of my review"

Comments: training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it

Pros: love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.

Cons: some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.

  • Reviewer Source 
  • Reviewed on 14/08/2019
Deanna F.
Speaker, Coach, Trainer
Professional Training & Coaching, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 26/06/2020

"Very happy with ActiveCampaign!"

Comments: My business is still small but growing and I know that there is a lot more to tap into for what ActiveCampaign can do but I have been very happy with it so far. When I was deciding who to go with, I researched many of the options that were popular and this one just seemed like the best one. Now a couple years later, I'm seeing more and more people praising it and what it can do. That's got me thinking I made the right choice. I mean, I figured at the time that it was the right choice but I'm seeing that validated by other's comments, too.

Pros: I like how powerful this software is and for a great price! When I started with it, I had quite a bit of a learning curve to learn it but had excellent help from support staff. It integrated well with my other online sites. Now I'm all set up and it runs like a charm. I look forward to using more of its capability as my business grows.

Cons: I have found it a little complicated for setting up with new lead magnets but I have attributed that to its ability to do so much so that you have to navigate around to set up what you need. And, I am still learning it. But what's great is that you can duplicate an automation. So once you have created what you want, you don't have to necessarily go back to square one. That I like very much!

  • Reviewer Source 
  • Reviewed on 26/06/2020