--- description: Discover the benefits and disadvantages of ActiveCampaign. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.co.uk/software/79367/activecampaign Page: 1 / 104\ Next: [Next page](https://www.capterra.co.uk/software/79367/activecampaign?page=2) > ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. > > Verdict: Rated **4.6/5** by 2561 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ActiveCampaign? ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2561 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$15.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is available also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - Activity Dashboard - Alerts/Notifications - Appointment Scheduling - Autoresponders - CAN-SPAM Compliance - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Collaboration Tools - Commenting/Notes - Contact Database - Contact Management - Content Management - Conversion Tracking - Customer Database - Customer Segmentation - Data Import/Export - Email Tracking - Event Triggered Actions - Interaction Tracking - Landing Pages/Web Forms - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Marketing Automation - Mobile Optimization - Multi-Campaign - Opportunity Management - Performance Metrics - Pipeline Management - ROI Tracking - Reporting & Statistics - Reporting/Analytics - Sales Activity Management - Sales Pipeline Management - Sales Reports - Segmentation - Shared Contacts - Signature Management - Social Marketing - Subscriber Management - Task Management - Template Management - Third-Party Integrations - WYSIWYG Editor - Website Visitor Tracking - Workflow Management ... and 19 more features ## Integrations (205 total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... and 190 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [Lead Generation Software](https://www.capterra.co.uk/directory/30963/lead-generation/software) - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) ## Alternatives 1. [EmailOctopus](https://www.capterra.co.uk/software/147415/emailoctopus) — 4.8/5 (654 reviews) 2. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3408 reviews) 3. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2912 reviews) ## Reviews ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *17 September 2025* | Music | Recommendation rating: 6.0/10 > > **Pros**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **Cons**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- ### "Digital marketing using campaigns has gotten a whole lot easier with ActiveCampaign." — 5.0/5 > **Rhea** | *25 September 2024* | Utilities | Recommendation rating: 10.0/10 > > **Pros**: ActiveCampaign has alway won the day for us by making it so easy to perform the tedious tasks that has to be done now and then. It also has very productive prospecting tools that help us personalize our campaigns to target specific audience. ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns. > > **Cons**: It has been all smooth with ActiveCampaign and we have not had any issues to complain about. > > ActiveCampaign has offered us the most successful experience in creating, running and managing marketing campaigns. It allows us to create personalized campaigns to target specific audiences which increases our chances of attracting more leads. ActiveCampaign has helped us get the most from our marketing campaigns. ----- ### "This software will help you." — 4.0/5 > **Russ** | *30 December 2025* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: Active Campaign is a is a great help to my business. After a short time i found it easy to create and automate all my marketing emails. > > **Cons**: The online help could be a little better and a bit more up to date. Therefore, it can take longer to fully understand the functions of the system. > > This software continues to be a great asset to my small company. It has taken away a lot of the problems with our on line marketing. ----- ### "Potentially great but underperforms." — 2.0/5 > **Caspar** | *9 October 2025* | Information Technology & Services | Recommendation rating: 2.0/10 > > **Pros**: Can eventually do most tasks we are asking of it consistently. Email campaigns and automations work and are sent out in a timely manner. > > **Cons**: Bad usability and very buggy. Not simple to create and edit email campaigns. Not easy to track UTM data through forms. Not easy to manage contact lists. > > Not great. Causes a lot of frustrations among users. Often randomly signed out. Experience issues most times we use it. ----- ### "Overall great experience, some bugs have creeped up" — 4.0/5 > **Inamari** | *14 April 2025* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: The ease of use of setting up an automation, importing contacts etc. > > **Cons**: Seems to be a bit buggy lately, with some criteria like "send in a contacts timezone" (which I used to praise and use constantly) not executing. ----- Page: 1 / 104\ Next: [Next page](https://www.capterra.co.uk/software/79367/activecampaign?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/79367/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data