---
description: Discover the benefits and disadvantages of SAP Customer Experience.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: SAP Customer Experience Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [SAP Customer Experience](/software/77372/sap-crm)

# SAP Customer Experience

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> Capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes.
> 
> Verdict: Rated **4.3/5** by 245 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses SAP Customer Experience?

Marketing, sales and customer service teams in any size organization.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 245 Reviews |
| Ease of Use | 3.8/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: SAP
- **Founded**: 1999

## Commercial Context

- **Starting Price**: US$58.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: The solution is offered on a subscription payment model and varies depending on your requirements.

SAP offers small business pricing options.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, China, Germany, India, Japan, United Kingdom, United States

## Features

- Automated Routing
- CRM
- Campaign Management
- Campaign Planning
- Channel Management
- Communication Management
- Contact Management
- Customer History
- Email Management
- Feedback Management
- For Insurance Industry
- Interaction Tracking
- Knowledge Base Management
- Lead Generation
- Lead Management
- Lead Qualification
- Lead Segmentation
- Live Chat
- Marketing Automation
- Mobile Access
- Multi-Campaign
- Multi-Channel Data Collection
- Pipeline Management
- ROI Tracking
- Reporting/Analytics
- Sales Pipeline Management
- Support Ticket Management

## Support Options

- Chat

## Category

- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)

## Related Categories

- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)
- [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software)
- [Customer Service Software](https://www.capterra.co.uk/directory/22/customer-service/software)
- [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software)
- [MRM Software](https://www.capterra.co.uk/directory/31020/mrm/software)

## Alternatives

1. [Zendesk Suite](https://www.capterra.co.uk/software/164283/zendesk) — 4.4/5 (4072 reviews)
2. [LiveAgent](https://www.capterra.co.uk/software/102188/liveagent) — 4.7/5 (1753 reviews)
3. [Freshdesk](https://www.capterra.co.uk/software/124981/freshdesk) — 4.5/5 (3408 reviews)
4. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18768 reviews)
5. [LiveChat](https://www.capterra.co.uk/software/62194/livechat) — 4.6/5 (1715 reviews)

## Reviews

### "All the data we need to improve customer experiences" — 5.0/5

> **David** | *3 May 2024* | Banking | Recommendation rating: 8.0/10
> 
> **Pros**: Ease of use, 
Cloud based so no impact on local storage capacity.
"Intelligent" information which proved highly effective
> 
> **Cons**: All positives experiences to date using this tool

-----

### "New but Innovative" — 4.0/5

> **Anjum** | *25 August 2024* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Really easy to use and interactive CRM. Does the job really good.
> 
> **Cons**: Needs new features and constant updates. Not that widely used.

-----

### "Best CRM tool with vast features" — 5.0/5

> **Dipesh** | *17 May 2018* | Banking | Recommendation rating: 10.0/10
> 
> **Pros**: In SAP CRM, there are various modules like Service, Sales, Marketing etc. Service module provides extensive features including service orders, service plans. You can manage your company's sales through Sales module. Marketing consists of lead, campaigns, loyalty management etc. It is a poweful tool for any large business.
> 
> **Cons**: SAP CRM has WebUI, which is difficult to customize but easy to configure. You require a lot of SAP WebUI programming to enhance this WebUI.

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### "Sap CX add-ons" — 4.0/5

> **Ajay** | *7 March 2025* | Mechanical or Industrial Engineering | Recommendation rating: 8.0/10
> 
> **Pros**: Ease with which average customer is able to connect to the Company for order , sales and services.
> 
> **Cons**: Still it is bot old fashioned, compared to sales orders options available, like simplicity of data entry.
> 
> It is better version of SAP CRM system service of SAP team. As data is on cloud it's waiting time is very less. Also it is not too complicated to use.

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### "Enhances the customer experience" — 5.0/5

> **India** | *31 May 2025* | Hospital & Health Care | Recommendation rating: 9.0/10
> 
> **Pros**: Makes the customer service experience more personal and efficient. Gives the customer a great experience.
> 
> **Cons**: The software is easy to use but would like a better look and layout. There’s no confusion on how to use it but the appearance could be improved.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/77372/sap-crm)

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| pt-PT | <https://www.capterra.pt/software/77372/sap-crm> |

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