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What is Salesforce Marketing Cloud?

Marketing Cloud Account Engagement empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.

Who Uses Salesforce Marketing Cloud?

Companies of all sizes, in all industries.

Where can Salesforce Marketing Cloud be deployed?

Cloud-based
On-premise

About the vendor

  • Salesforce
  • Located in San Francisco, US
  • Founded in 2003

Salesforce Marketing Cloud support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 28 others

Languages

Chinese, Czech, Danish, Dutch, English and 16 others

Salesforce Marketing Cloud pricing

Starting Price:

US$1,250.00/month
  • No free trial
  • No free version

Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$1,250.00/month.

About the vendor

  • Salesforce
  • Located in San Francisco, US
  • Founded in 2003

Salesforce Marketing Cloud support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 28 others

Languages

Chinese, Czech, Danish, Dutch, English and 16 others

Salesforce Marketing Cloud videos and images

Salesforce Marketing Cloud Software - 1
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Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - 1
Salesforce Marketing Cloud Software - 2
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Salesforce Marketing Cloud Software - 4
Salesforce Marketing Cloud Software - 5

Features of Salesforce Marketing Cloud

  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Automated Publishing
  • Autoresponders
  • Behaviour Tracking
  • Behavioural Analytics
  • Brand Management
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Collaboration Tools
  • Competitive Analysis
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Visualisation
  • Document Management
  • Document Storage
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Management
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Full Text Search
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Loyalty Program
  • Marketing Automation
  • Marketing Management
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Performance Metrics
  • Post Scheduling
  • Publish Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • SEO Management
  • Sales Activity Management
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Subscriber Management
  • Template Management
  • Text Editing
  • Third-Party Integrations
  • Version Control
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Alternatives to Salesforce Marketing Cloud

Outreach helps revenue teams design, measure, and improve workflows so every rep can sell like your best rep. Learn more about Outreach
Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close. Learn more about Pipedrive
Integrated marketing and web analytics solution that helps brands manage content, track customer journeys and gain insights.
Talisma CRM is leading Customer Relationship Management Software made for Enterprises.
#1 Marketing Platform For SMB's! Create your account
Twilio SendGrid is the leading cloud-based email delivery platform, trusted by the world's fastest-growing brands. Learn more about SendGrid
Gmail is a cloud-based solution that enables businesses to send, receive, organize, and schedule emails across multiple user accounts.
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
SendPulse is a marketing automation platform for email, SMS, and chatbot marketing and creating websites and online courses.

Reviews of Salesforce Marketing Cloud

Average score

Overall
4.2
Ease of Use
3.8
Customer Service
3.9
Features
4.3
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Gamze
Gamze
Data Scientist in Türkiye
Verified LinkedIn User
Financial Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Data Sets Made Easy

5.0 2 months ago New

Comments: Overall, one of the greatest tools to manage our leads.

Pros:

I like to go over every data points very easily

Cons:

I do not like the limits on the reports, it's up to 4.

Jennifer
Jennifer
Human Resources Generalist in US
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Top Sales Management Software

4.0 11 months ago

Comments: Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.

Pros:

The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.

Cons:

More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.

Jayson
Founder in US
Real Estate, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Marketing Cloud - The best for Sophisticated Email Marketers

4.0 last month New

Comments: I both love and hate it. I love most of the elements of this product but it can definitely stump me sometimes.

Pros:

This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn.

Cons:

It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you.

Verified Reviewer
Verified LinkedIn User
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Streer clear of Marketing Cloud if you're a small company

3.0 4 years ago

Comments: It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product. There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Pros:

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Cons:

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product. There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue. There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in. Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

Kayla
CRM Marketing Specialist in US
Higher Education, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Salesforce Marketing Cloud is Superior

5.0 4 months ago

Pros:

I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!

Cons:

Not one con, I love using it and train others how to use it!