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Who Uses Salesforce Marketing Cloud?
Companies of all sizes, in all industries.
What Is Salesforce Marketing Cloud?
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
Salesforce Marketing Cloud Details
Salesforce
http://www.salesforce.com
Founded 2003
Compare Salesforce Marketing Cloud with similar products
Starting price
Free Version
Free Trial
Salesforce Marketing Cloud deployment and support
Support
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Deployment
- Cloud, SaaS, Web-based
- Android (Mobile)
- iPhone (Mobile)
- iPad (Mobile)
Training
- In Person
- Live Online
- Webinars
- Documentation
- Videos
Salesforce Marketing Cloud Features
CRM Software
- API
- Activity Dashboard
- Activity Management
- Activity Tracking
- Alerts/Notifications
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Management
- Contact Database
- Contact Management
- Customer Database
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Document Storage
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Forecasting
- Interaction Tracking
- Interaction Tracking
- Internal Chat Integration
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Marketing Automation
- Mobile Access
- Opportunity Management
- Pipeline Management
- Projections
- Quotes/Estimates
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Segmentation
- Social Media Integration
- Task Management
- Territory Management
- Third Party Integrations
- Workflow Management
Campaign Management Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Auto-Responders
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Email Management
- Email Marketing
- Email Templates
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Lead Capture
- Lead Generation
- Lead Management
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Social Media Integration
- Social Promotion
- Template Management
- Third Party Integrations
- Visual Analytics
- Web Forms
- Workflow Management
Content Management Systems
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Asset Management
- Audio File Management
- CRM
- Calendar Management
- Campaign Management
- Collaboration Tools
- Commenting/Notes
- Configurable Workflow
- Content Library
- Content Management
- Content Publishing Options
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Electronic Forms
- Email Management
- Engagement Tracking
- File Management
- Filtering
- Forms Management
- Full Text Search
- Image Editing
- Metadata Management
- Multi-Language
- Reporting & Statistics
- Role-Based Permissions
- SEO Management
- Search/Filter
- Single Sign On
- Social Media Integration
- Tagging
- Template Management
- Text Editing
- Third Party Integrations
- User Management
- Version Control
- Video Support
- WYSIWYG Editor
- Website Management
- Workflow Management
Content Marketing Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Brand Management
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Categorisation/Grouping
- Content Library
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Import/Export
- Data Visualisation
- Distribution Management
- Drag & Drop
- Editorial Calendar
- Email Marketing
- Engagement Tracking
- Filtering
- Interactive Content
- Monitoring
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Publish Scheduling
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- SEO Management
- Social Advertising
- Social Media Integration
- Social Media Management
- Social Media Monitoring
- Social Promotion
- Tagging
- Template Management
- Third Party Integrations
- Video Management
- Visual Analytics
- Website Analytics
- Workflow Management
Data Management Platforms Software
- AB Testing
- API
- Activity Dashboard
- Ad Network Integration
- Advertising Management
- Analytics/ROI Tracking
- Audience Targeting
- Behaviour Tracking
- Behavioural Analytics
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Click Tracking
- Collaboration Tools
- Competitive Analysis
- Contact Database
- Content Library
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Data Capture and Transfer
- Data Extraction
- Data Import/Export
- Data Mapping
- Data Migration
- Data Profiling
- Data Recovery
- Data Storage Management
- Data Synchronisation
- Data Transformation
- Data Verification
- Data Visualisation
- Drip Campaigns
- Email Marketing
- Engagement Tracking
- Multi-Campaign
- Multi-Channel Marketing
- Multiple Data Sources
- Performance Management
- Predictive Analytics
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing Management
- Third Party Integrations
Email Management Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Auto-Responders
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Canned Responses
- Chat/Messaging
- Click Tracking
- Contact Database
- Contact Management
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Customizable Fields
- Data Recovery
- Drag & Drop
- Drip Campaigns
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Inbox Management
- Monitoring
- Queue Management
- Real Time Analytics
- Real Time Monitoring
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Routing
- Search/Filter
- Shared Inboxes
- Signature Management
- Social Media Integration
- Spam Blocker
- Subscription Management
- Template Management
- Third Party Integrations
- Whitelisting/Blacklisting
- Workflow Management
Email Marketing Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Auto-Responders
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Database
- Contact Management
- Customer Segmentation
- Customer Surveys
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Customizable Fields
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Image Library
- Landing Pages/Web Forms
- Lead Capture
- List Management
- Mailing List Management
- Mobile Optimised Emails
- Multi-Campaign
- Multi-Channel Marketing
- Real Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Spam Blocker
- Subscriber Management
- Subscription Management
- Template Management
- Third Party Integrations
- WYSIWYG Editor
- Web Forms
Lead Management Software
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Contact Database
- Contact Management
- Customer Database
- Customer Segmentation
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Document Storage
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Forecasting
- Interaction Tracking
- Interaction Tracking
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Monitoring
- Opportunity Management
- Pipeline Management
- Pipeline Reports
- Prospecting Tools
- Real Time Data
- Real Time Notifications
- Reminders
- Reporting & Statistics
- Sales Forecasting
- Sales Reports
- Sales Trend Analysis
- Social Media Integration
- Source Tracking
- Task Management
- Template Management
- Third Party Integrations
- Web Forms
- Workflow Management
Marketing Analytics Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Analytics/ROI Tracking
- Behaviour Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Attribution
- Charting
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Predictive Analytics
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Website Analytics
Marketing Automation Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Analytics/ROI Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Contact Management
- Conversion Tracking
- Customer Database
- Customisable Branding
- Customisable CTAs
- Customisable Forms
- Customization
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Distribution
- Email Marketing
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multivariate Testing
- Real Time Data
- SMS Marketing Management
- Sales Analytics
- Search Marketing
- Segmentation
- Social Marketing
- Social Promotion
- Template Management
- Third Party Integrations
- Visual Analytics
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Sales Force Automation Software
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- CRM
- Calendar Management
- Call Management
- Campaign Management
- Channel Management
- Commission Management
- Contact Database
- Contact Management
- Contract/License Management
- Customer Database
- Customer Segmentation
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Document Storage
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Field Sales Management
- Forecasting
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Opportunity Management
- Performance Metrics
- Pipeline Management
- Pipeline Reports
- Proposal Generation
- Real Time Data
- Real Time Reporting
- Referral Tracking
- Reminders
- Reporting & Statistics
- Sales Activity Management
- Sales Automation
- Sales Forecasting
- Sales Reports
- Sales Trend Analysis
- Task Management
- Territory Management
- Third Party Integrations
- Workflow Management
Social Media Management Tools
- @mentions
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Automated Publishing
- Automated Scheduling
- Brand Tracking
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Collaboration Tools
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Drag & Drop
- Engagement Tracking
- Filtering
- Image Library
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Post Scheduling
- Real Time Analytics
- Real Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sentiment Analysis
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Template Management
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Media Marketing Tools
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Automated Publishing
- Automated Scheduling
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Commenting/Notes
- Contact Management
- Content Library
- Content Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Image Library
- Keyword Filtering
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real Time Analytics
- Real Time Data
- Reporting & Statistics
- Reporting/Analytics
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Salesforce Marketing Cloud Alternatives
More Salesforce Marketing Cloud alternatives
Salesforce Marketing Cloud Reviews for UK Users
Read all reviewsOverall rating
Average score
Aaron B.
-
Overall Rating5 /5
-
Ease of Use3 /5
-
Features & Functionality5 /5
-
Customer Support3 /5
-
Value for Money4 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 28/01/2019
"Powerful, but complex"
Pros: This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.
Cons: There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.
- Reviewer Source
- Reviewed on 28/01/2019
Walter T.
-
Overall Rating4 /5
-
Ease of Use3 /5
-
Features & Functionality3 /5
-
Customer Support4 /5
-
Value for MoneyUnrated
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 21/01/2020
"SFMC"
Comments: This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.
Pros: In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.
Cons: Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.
- Reviewer Source
- Reviewed on 21/01/2020
Michael james A.
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Overall Rating5 /5
-
Ease of Use4 /5
-
Features & Functionality4 /5
-
Customer Support5 /5
-
Value for Money4 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 03/06/2021
"Salesforce delivers the solid delivery of an industry leader: now needs niche of redefining"
Comments: it was smooth but very underused
Pros: everything worked, at least for me. some people felt it was a struggle to setup - I view these frustrations mostly as poor CRM administration and guidance
Cons: I liked the software; I like the customizability of Sugar CRM I want to see Salesforce rather than compete - reimagine crm. perhaps buy sugarcrm
- Reviewer Source
- Reviewed on 03/06/2021
Sandra S.
-
Overall Rating1 /5
-
Ease of Use1 /5
-
Features & Functionality4 /5
-
Customer Support1 /5
-
Value for Money1 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 07/10/2020
"Expensive and cumbersome with little support"
Comments: Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.
Pros: It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.
Cons: They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.
- Reviewer Source
- Reviewed on 07/10/2020
Sullivan B.
-
Overall Rating4 /5
-
Ease of Use3 /5
-
Features & Functionality5 /5
-
Customer Support3 /5
-
Value for Money4 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 04/06/2021
"A Very Complicated But Useful CRM Solution"
Pros: This platform is on the right track and an easy choice if you are a big Salesforce user. It is well integrated with Salesforce with amply bells and whistles to benefit advanced marketing automation and campaign management.
Cons: Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and integrations.
- Reviewer Source
- Reviewed on 04/06/2021
