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What is Salesforce Marketing Cloud?
Meet Salesforce CMS, the only digital experience platform build on the #1 CRM, so you can easily extend the marketing journey across channels. With content templates and visualization, it is easier than ever to develop and manage content across brands, regions, and beyond. Users can draft, publish, and update promotional emails, social, banners, and blog posts in seconds. Build content in one place. Deliver it anywhere.
Who Uses Salesforce Marketing Cloud?
Designed for small and midsize businesses in various industries.
Where can Salesforce Marketing Cloud be deployed?
About the vendor
- Salesforce
- Located in San Francisco, US
- Founded in 2003
Salesforce Marketing Cloud support
- Phone Support
- 24/7 (Live rep)
- Chat
Salesforce Marketing Cloud pricing
Starting Price:
- No free trial
- No free version
Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at US$25.00/month.
About the vendor
- Salesforce
- Located in San Francisco, US
- Founded in 2003
Salesforce Marketing Cloud support
- Phone Support
- 24/7 (Live rep)
- Chat
Salesforce Marketing Cloud videos and images
Features of Salesforce Marketing Cloud
Alternatives to Salesforce Marketing Cloud
Reviews of Salesforce Marketing Cloud
Salesforce marketing cloud
Comments: Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business.
Pros:
The system provide many ways to grow the business you have.
Cons:
Customisation of emails into customers helps to get a strong relationships reports.
Integrated Marketing Solution
Pros:
CRM and MAP are fully integrated. Ease of integration with ABM platform
Cons:
CMS and In-built Email functionalities are not great
Alternatives Considered: Marketo Sales Connect
Reasons for Choosing Salesforce Marketing Cloud: Integration with ABM platform and poor reporting functions of Zoho
Switched From: Zoho CRM and Zoho Campaigns
Powerful tool but a steep learning curve
Pros:
The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.
Cons:
Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.
Salesforce equals success
Comments: Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were doing, we’ve been able to successfully market through multiple channels with one platform, which has been fantastic.
Pros:
What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform.
Cons:
What I liked least about Salesforce Marketing Cloud is the complexity of implementation and the steep learning curve
Most convenient marketing automation system in a Salesforce environment
Comments: I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce environment, Salesforce Marketing Cloud is my goto. While other marketing automation systems offer Salesforce integrations, they're essentially iframed into Salesforce to give the visual impression that they're fully integrated, but once diving into the details, there are inconvenient gaps that open up opportunities for human error and data being out of sync. I have yet to encounter a marketing automation software that integrates as seamlessly as Salesforce Marketing Cloud.
Pros:
Extensive features, and seamless integration with Salesforce CRM. No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud.
Cons:
Price. Salesforce Marketing Cloud isn't exactly cheap.
