--- description: Discover the benefits and disadvantages of Marketo Engage. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketo Engage Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Marketo Engage](/software/75130/marketo-lead-management) # Marketo Engage Canonical: https://www.capterra.co.uk/software/75130/marketo-lead-management Page: 1 / 30\ Next: [Next page](https://www.capterra.co.uk/software/75130/marketo-lead-management?page=2) > Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. > > Verdict: Rated **4.3/5** by 713 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Marketo Engage? Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 713 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces \& Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure. All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese, Portuguese, Spanish - **Available Countries**: Algeria, Andorra, Argentina, Australia, Bahrain, Belarus, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Comoros, Congo - Brazzaville, Costa Rica, Croatia, Denmark, Djibouti and 60 more ## Features - Activity Tracking - Alerts/Notifications - Attribution Modeling - Behavioural Analytics - Behavioural Targeting - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management - Collaboration Tools - Communication Management - Contact Management - Content Library - Content Management - Content Publishing Options - Conversion Tracking - Cross Channel Attribution - Customer Database - Customer Experience Management - Customer History - Customer Segmentation - Dashboard - Data Visualisation - Drag & Drop - Email Tracking - Engagement Tracking - Interaction Tracking - Landing Pages/Web Forms - Lead Generation - Marketing Automation - Mobile Optimization - Multi-Account Management - Multi-Touch Attribution - Performance Management - Performance Metrics - ROI Tracking - Real Time Editing - Recommendations - SEO Management - SMS Marketing - Sales Activity Management - Social Media Integration - Subscriber Management - Target Account Identification - Visual Analytics - Website Analytics - Website Management - Website Personalisation ... and 62 more features ## Integrations (119 total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... and 104 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [Sales Force Automation Software](https://www.capterra.co.uk/directory/12/sales-force-automation/software) - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) - [All-in-One Marketing Platform Software](https://www.capterra.co.uk/directory/32155/all-in-one-marketing/software) - [Sales Enablement Software](https://www.capterra.co.uk/directory/30798/sales-enablement/software) ## Alternatives 1. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2943 reviews) 2. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews) 3. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3512 reviews) 4. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17676 reviews) 5. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2568 reviews) ## Reviews ### "Long winded email distribution" — 2.0/5 > **Verified Reviewer** | *10 February 2026* | Marketing & Advertising | Recommendation rating: 1.0/10 > > **Pros**: Keeps records and distribution lists up to date as you can easily make updates. Allows for easy approvals by other team members > > **Cons**: Hard to navigate, feels repetitive. convoluted ways of filtering distribution lists which leaves open to error. ----- ### "Lead Management and Email Marketing Program for Sales Professionals" — 4.0/5 > **Martha** | *17 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Personalizing buyer journey, streamlining marketing strategies and sending outbound targeted marketing emails have been automated by Marketo Engage through workflow automation. > > **Cons**: Even though the user interface for Marketo Engage is dated back and less intuitive and never disappoints since it meets my sales and marketing needs. > > With Marketo Engage, I am able to send targeted content to audiences through lead nurturing tools which help boost sales leading to high ROI. ----- ### "Solid lead generation tool to support sales teams" — 4.0/5 > **Steven** | *14 March 2025* | Media Production | Recommendation rating: 7.0/10 > > **Pros**: Great way to do lead generation for our sales colleagues across subscriptions and sponsorship > > **Cons**: It does take some time to set up programmes and its important to agree with sales upfront what their expectations are > > Generally a good experience overall and I would recommend this to others within our division ----- ### "Good enough but not amazing" — 4.0/5 > **Xavier** | *6 January 2025* | Food & Beverages | Recommendation rating: 8.0/10 > > **Pros**: It's fine but not as powerful as other tools in the space > > **Cons**: It was a bit clunky to build from templates ----- ### "Powerful Marketing Automation Platform for Complex Customer Journeys" — 4.0/5 > **Jerrid** | *5 August 2026* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: What I liked most about Marketo Engage was the depth of its automation capabilities. It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking. For organizations with longer sales cycles or multiple customer segments, that flexibility is very valuable. I also like that it can help connect marketing activity to customer behavior, which supports better decisions around positioning, lifecycle communication, and product-led growth. > > **Cons**: What I liked least was the learning curve. Marketo is powerful, but it is not always intuitive, especially for smaller teams or consultants who are not using it every day. Setting up campaigns, managing lists, and troubleshooting workflows can take time. It also tends to make more sense for mid-sized to larger organizations, so the cost and complexity may be harder to justify for smaller teams. > > Overall, my experience with Adobe Marketo Engage has been positive. As a solo Product Management consultant, I see it as a strong platform for organizations that need advanced marketing automation and better visibility into customer engagement. It is especially useful when marketing and sales teams are managing complex customer journeys at scale. The platform is mature, flexible, and well-suited for companies with clear processes and the resources to manage it properly. That said, it can feel heavier than necessary for smaller teams or those looking for something simple and quick to adopt. ----- Page: 1 / 30\ Next: [Next page](https://www.capterra.co.uk/software/75130/marketo-lead-management?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/75130/marketo-lead-management) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data