--- description: Discover the benefits and disadvantages of Marketo Engage. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketo Engage Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Marketo Engage](/software/75130/marketo-lead-management) # Marketo Engage Canonical: https://www.capterra.co.uk/software/75130/marketo-lead-management Page: 1 / 30\ Next: [Next page](https://www.capterra.co.uk/software/75130/marketo-lead-management?page=2) > Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. > > Verdict: Rated **4.3/5** by 710 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Marketo Engage? Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 710 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces \& Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure. All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese, Portuguese, Spanish - **Available Countries**: Algeria, Andorra, Argentina, Australia, Bahrain, Belarus, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Comoros, Congo - Brazzaville, Costa Rica, Croatia, Denmark, Djibouti and 60 more ## Features - Alerts/Notifications - Attribution Modeling - Audience Targeting - Behavioural Analytics - Behavioural Targeting - CRM Integration - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management - Collaboration Tools - Communication Management - Contact Management - Content Library - Content Management - Content Publishing Options - Content Sharing - Conversion Tracking - Cross Channel Attribution - Customer Database - Customer Experience Management - Customer History - Customer Segmentation - Email Tracking - Engagement Tracking - Interaction Tracking - Landing Pages/Web Forms - Lead Generation - Lead Qualification - Marketing Automation - Mobile Optimization - Multi-Campaign - Multi-Touch Attribution - Performance Management - Performance Metrics - Real Time Editing - Real-Time Analytics - Recommendations - Responsive Web Design - SEO Management - Sales Activity Management - Social Media Integration - Subscriber Management - Target Account Identification - Visual Analytics - Website Analytics - Website Management - Website Personalisation ... and 62 more features ## Integrations (120 total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... and 105 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) - [Sales Force Automation Software](https://www.capterra.co.uk/directory/12/sales-force-automation/software) - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) - [All-in-One Marketing Platform Software](https://www.capterra.co.uk/directory/32155/all-in-one-marketing/software) - [Sales Enablement Software](https://www.capterra.co.uk/directory/30798/sales-enablement/software) ## Alternatives 1. [EmailOctopus](https://www.capterra.co.uk/software/147415/emailoctopus) — 4.8/5 (654 reviews) 2. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3411 reviews) 3. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "Long winded email distribution" — 2.0/5 > **Verified Reviewer** | *10 February 2026* | Marketing & Advertising | Recommendation rating: 1.0/10 > > **Pros**: Keeps records and distribution lists up to date as you can easily make updates. Allows for easy approvals by other team members > > **Cons**: Hard to navigate, feels repetitive. convoluted ways of filtering distribution lists which leaves open to error. ----- ### "Lead Management and Email Marketing Program for Sales Professionals" — 4.0/5 > **Martha** | *17 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Personalizing buyer journey, streamlining marketing strategies and sending outbound targeted marketing emails have been automated by Marketo Engage through workflow automation. > > **Cons**: Even though the user interface for Marketo Engage is dated back and less intuitive and never disappoints since it meets my sales and marketing needs. > > With Marketo Engage, I am able to send targeted content to audiences through lead nurturing tools which help boost sales leading to high ROI. ----- ### "Solid lead generation tool to support sales teams" — 4.0/5 > **Steven** | *14 March 2025* | Media Production | Recommendation rating: 7.0/10 > > **Pros**: Great way to do lead generation for our sales colleagues across subscriptions and sponsorship > > **Cons**: It does take some time to set up programmes and its important to agree with sales upfront what their expectations are > > Generally a good experience overall and I would recommend this to others within our division ----- ### "Good enough but not amazing" — 4.0/5 > **Xavier** | *6 January 2025* | Food & Beverages | Recommendation rating: 8.0/10 > > **Pros**: It's fine but not as powerful as other tools in the space > > **Cons**: It was a bit clunky to build from templates ----- ### "Marketo Magic\!" — 5.0/5 > **Mai** | *7 March 2026* | Hospitality | Recommendation rating: 10.0/10 > > **Pros**: Integrating Marketo to our team was a breeze and the customer support helped make the implementation seamless for everyone\! > > **Cons**: Thus far, NO cons\! The team has adapted quickly and we're already incorporating the platform into our daily routines. > > We onboarded with Marketo recently and have been incredibly pleased with the seamless integration\! Our sales and marketing team are using it with ease\! ----- Page: 1 / 30\ Next: [Next page](https://www.capterra.co.uk/software/75130/marketo-lead-management?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/75130/marketo-lead-management) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data