--- description: Discover the benefits and disadvantages of XM for Strategy & Research. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: XM for Strategy & Research Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Survey Software](/directory/30092/survey/software) > [XM for Strategy & Research](/software/72396/strategy-and-research) # XM for Strategy & Research Canonical: https://www.capterra.co.uk/software/72396/strategy-and-research Page: 1 / 18\ Next: [Next page](https://www.capterra.co.uk/software/72396/strategy-and-research?page=2) > Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation, Qualtrics is the single solution for all of your experience data. > > Verdict: Rated **4.7/5** by 427 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses XM for Strategy & Research? Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 427 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Qualtrics - **Location**: Palo Alto, US - **Founded**: 2013 ## Commercial Context - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Dutch, English, Finnish, French, German, Irish, Italian, Japanese, Korean, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Costa Rica, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, Puerto Rico, Spain and 5 more ## Features - Alerts/Notifications - Audience Targeting - Behaviour Tracking - Brand Guidelines - Brand Tracking - Change Management - Collaboration Tools - Competitive Analysis - Customer Segmentation - Customisable Questions - Dashboard - Data Import/Export - Data Visualisation - Email Marketing - Feedback Management - Heatmaps - Machine Learning - Market Data Analysis - Mixed Methods Research - Monitoring - Multi-Channel Data Collection - Multi-Channel Distribution - Multi-Language - Multivariate Testing - Offline Response Collection - Panel Management - Predictive Analytics - Predictive Pricing Models - Pricing Analytics - Profitability Analysis - Prototype Creation - Quantitative Metrics - Question Branching - Question Library - Real-Time Analytics - Reporting & Statistics - Search/Filter - Skip Logic - Social Media Monitoring - Statistical Analysis - Survey Builder - Survey/Poll Management - Surveys & Feedback - Text Analysis - Third-Party Integrations - URL Customisation - Usability Testing - Video recording/Transcriptions - Website Monitoring - Workflow Management ... and 14 more features ## Integrations (41 total) - Adobe Analytics - Annex Cloud Loyalty Experience Platform - BHN Rewards - Chattermill - ClickTale - Contentsquare - DataGrail - Dynamics 365 Business Central - Freshdesk - Fuel Cycle - Fullstory - Genesys Cloud CX - Glassbox - Grade.us - HubSpot CRM ... and 26 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software) ## Related Categories - [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software) - [UX Tools](https://www.capterra.co.uk/directory/31036/ux/software) - [Artificial Intelligence (AI) Software](https://www.capterra.co.uk/directory/30938/artificial-intelligence/software) - [User Testing Software](https://www.capterra.co.uk/directory/32295/user-testing/software) - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) ## Alternatives 1. [SurveyMonkey](https://www.capterra.co.uk/software/32728/surveymonkey) — 4.6/5 (10499 reviews) 2. [Jotform](https://www.capterra.co.uk/software/158456/jotform-4-0) — 4.7/5 (2919 reviews) 3. [QuestionPro](https://www.capterra.co.uk/software/135455/questionpro) — 4.8/5 (539 reviews) 4. [Typeform](https://www.capterra.co.uk/software/137289/typeform) — 4.7/5 (974 reviews) 5. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (266 reviews) ## Reviews ### "Excellent survey tool" — 5.0/5 > **Amr** | *24 March 2025* | Higher Education | Recommendation rating: 8.0/10 > > **Pros**: It's user friendly and very easy to set up surveys > > **Cons**: The expert review score can sometime be confusing ----- ### "Flexible, Powerful Tool with a Learning Curve" — 4.0/5 > **Ginger** | *9 July 2025* | Education Management | Recommendation rating: 9.0/10 > > **Pros**: Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings. > > **Cons**: Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users. > > Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing. ----- ### "By far the best survey platform out there." — 5.0/5 > **Verified Reviewer** | *20 April 2026* | Market Research | Recommendation rating: 10.0/10 > > **Pros**: By far the best survey platform out there. A comprehensive suite inclusive of survey design, survey outreach, panel management, and analytics. > > **Cons**: The biggest pain point is that you cannot tag your panelists to different topics. You can only overwrite existing information. > > Very positive--not major complaints, and the customer service team is also very knowledgable and timely in responding to your resquests. ----- ### "Good product held by poor support and reporting options" — 3.0/5 > **Verified Reviewer** | *10 February 2026* | Higher Education | Recommendation rating: 2.0/10 > > **Pros**: Advanced survey logic, routing, skip logic. Advanced question types, workflows, survey distribution methods > > **Cons**: Poor customer service. Poor reliability, changes nad updates are made in a haphazard manner. Reporting (even the Results Dashboard) is lacking in functionality. > > Good tool for collection data, mediocre (at best) for reporting and analysis of results. Terrible customer support - I cannot stress this enough ----- ### "Qualtrics- the leading survey software" — 5.0/5 > **Vatsal** | *28 May 2026* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: The smoothest user experience I have found in a survey taking software so far. Great UI as well and best for enterprise users focused on analytics aspect of surveys > > **Cons**: There needs to be a better transparent pricing estimation and to use this, you need to have someone focused on this or need to have a big learning curve to leverage this properly. ----- Page: 1 / 18\ Next: [Next page](https://www.capterra.co.uk/software/72396/strategy-and-research?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/72396/strategy-and-research) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data