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What is XM for Strategy & Research?

Conduct smarter, faster market research with Qualtrics sophisticated, easy-to-use platform. Uncover critical insights at scale through powerful AI and automation that brings quantitative and qualitative analysis together. Build your own research panel or buy access to third party samples on-demand. Recruit, manage and reward panelists without leaving the platform. From deep foundational market studies to quick-turn concept testing, Qualtrics makes research simple.

Who Uses XM for Strategy & Research?

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

Where can XM for Strategy & Research be deployed?

Cloud-based
On-premise

About the vendor

  • Qualtrics
  • Located in Palo Alto, US
  • Founded in 2013

XM for Strategy & Research support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Argentina, Australia, Austria, Belgium, Brazil and 20 others

Languages

Chinese, Dutch, English, Finnish, French and 7 others

XM for Strategy & Research pricing

Starting Price:

Not provided by vendor
  • No free trial
  • No free version

XM for Strategy & Research does not have a free version and does not offer a free trial.

get a free trial

About the vendor

  • Qualtrics
  • Located in Palo Alto, US
  • Founded in 2013

XM for Strategy & Research support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Argentina, Australia, Austria, Belgium, Brazil and 20 others

Languages

Chinese, Dutch, English, Finnish, French and 7 others

XM for Strategy & Research videos and images

XM for Strategy & Research Software - XM for Strategy & Research Reporting
XM for Strategy & Research Software - XM for Strategy & Research Expert Review
XM for Strategy & Research Software - XM for Strategy & Research Target Customers
XM for Strategy & Research Software - XM for Strategy & Research CoreXM
View 5 more
XM for Strategy & Research video
XM for Strategy & Research Software - XM for Strategy & Research Reporting
XM for Strategy & Research Software - XM for Strategy & Research Expert Review
XM for Strategy & Research Software - XM for Strategy & Research Target Customers
XM for Strategy & Research Software - XM for Strategy & Research CoreXM

Features of XM for Strategy & Research

  • A/B Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Behaviour Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Change Management
  • Collaboration Tools
  • Competitive Analysis
  • Customer Segmentation
  • Customisable Questions
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Feedback Management
  • Heatmaps
  • Machine Learning
  • Market Data Analysis
  • Mixed Methods Research
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multivariate Testing
  • Offline Response Collection
  • Panel Management
  • Performance Metrics
  • Predictive Analytics
  • Predictive Pricing Models
  • Pricing Analytics
  • Profitability Analysis
  • Prototype Creation
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Real-Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Sentiment Analysis
  • Skip Logic
  • Social Media Monitoring
  • Split Testing
  • Statistical Analysis
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • URL Customisation
  • Usability Testing
  • User Research Analysis
  • Video recording/Transcriptions
  • Visual Editor
  • Website Monitoring
  • Workflow Management

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Reviews of XM for Strategy & Research

Average score

Overall
4.7
Ease of Use
4.4
Customer Service
4.7
Features
4.6
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
77%
4
21%
3
2%
Michael
Michael
Data Engineer in UK
Verified LinkedIn User
Financial Services, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

I am well pleased with Qualtrics CoreXM.

5.0 last year

Comments: We utilize Qualtrics CoreXM to gather feedback from our customers and other targeted individuals through surveys. With Qualtrics AI-powered features, we are generating analytical metrics from both simple and complex survey data. This allows us to derive valuable insights from our surveys and maximize their potential.

Pros:

I truly appreciate the default survey templates provided on Qualtrics XM, which allow us to create highly interactive and effective surveys. In addition, I want to highlight the advanced AI and machine learning features offered by Qualtrics CoreXM that make complex statistical data analysis of our survey results automated and effortless with as little input from our end as possible . The Text iQ function also enables us to efficiently analyze open-text feedback. Furthermore, the intuitive interface of Qualtrics makes it easy to use and minimizes the learning curve for survey creation.

Cons:

We utilize Qualtrics CoreXM to gather feedback from our customers and other targeted individuals through surveys. With Qualtrics AI-powered features, we can generate analytical metrics for both simple and complex data. This allows us to derive valuable insights from our surveys and maximize their potential.

Tania
Master Tutor in US
Education Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Game changer for surveys

5.0 2 years ago

Comments: Really liked using this software as it made collecting students information and feedback so much easier and reliable.

Pros:

It is very easy to create surveys and have full freedom of how you want them to look like. You can customize them to better fit your application. Variety of question types to chose from. Especially the fillable table questions, come in very easy when making forms that collect multiple aspects data

Cons:

It has some parts that were a bit hard to navigate at first. It does seems a bit confusing, especially when analyzing results, but there is lots of documentation support for it

Alternatives Considered: Mode

Reasons for Choosing XM for Strategy & Research: It provided a lot more freedom for formats and way more data collection abilities

Switched From: Google Forms, PlatoForms and Logi Symphony

Reasons for Switching to XM for Strategy & Research: It provided a lot more freedom for formats and way more data collection abilities

James
James
Research Manager in Ghana
Verified LinkedIn User
Research, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Easy Collection and Analysis of Survey Data

3.0 3 years ago

Comments: Qualtrics is amazing to use. However, it made my work somewhat challenging when I used it for a project. We discontinued its use because we were unable to customize it for our mobile devices. It is not very helpful when it comes to rural or offline data collection. I realized the web version of the software also uses cookies, which can make life difficult sometimes.

Pros:

Qualtrics has an easy-to-use dashboard. It is relatively easier to find all your current projects or deployed surveys. The data analysis dashboard is also super-easy to use. Qualtrics is one of the few high-quality and efficient survey and data collections I have used. It is great for both qualitative and quantitative questions.

Cons:

A major drawback to this amazing software is the difficulty in creating and managing more advanced or complex projects using Qualtrics. I find it more difficult in creating and editing questions and templates in Qualtrics compared to other survey designers and deployment platforms I have used in my work.

Verified Reviewer
Verified LinkedIn User
Market Research, Self Employed
Used the Software for: 2+ years
Reviewer Source

State of the art for survey building

4.0 2 years ago

Comments: As I limit my experience with Qualtrics to building surveys, distributing them, and downloading the dataset to work on data processing and analyses using other tools, the platform does its job. I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look and feel.

Pros:

Qualtrics is the state of art when it comes to survey building platforms. It has one of the most user-friendly interfaces, it allows very complex logics, and offers questions types that you don't see in other tools. It is also super easy to upload my own lists and I often use their panel for outside sample recruitment.

Cons:

I am not a big fan of Qualtrics' reporting and data visualization features. The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story. Customer support is also poor: they are not timely and often times they do not resolve my issues.

Alternatives Considered: AYTM, Typeform and SurveyMonkey

Reasons for Switching to XM for Strategy & Research: It has the most user-friendly interface and it looks more 'professional'.

Melanie
Sr Mngr, Research & Insights in US
Management Consulting, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Qualtrics sets the bar high!

5.0 2 years ago

Pros:

What I like most is how user-friendly the survey build feature is. The survey flow function makes it easy to macro-level changes to the survey

Cons:

What I like least the delay in creating lists and generating links for large data sets

Alternatives Considered: Decipher

Reasons for Switching to XM for Strategy & Research: Qualtrics is easier to navigate and has advanced features not found with the other options