Who Uses This Software?

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

Average Ratings

321 reviews
  • Overall 4.8/5
  • Ease of Use 4.5/5
  • Customer Service 4.7/5
  • Features 4.6/5
  • Value for Money 4.5/5

Product Details

  • Free Version Yes
  • Free Trial Yes, get a free trial
  • Deployment Cloud, SaaS, Web
  • Training In Person
    Live Online
    Webinars
    Documentation
  • Support 24/7 (Live Rep)
    Business Hours
    Online

Vendor Details

  • Qualtrics
  • https://www.qualtrics.com/
  • Founded 2002

About Qualtrics CoreXM

Get the data you need to make the most important decisions. From product, pricing, market segmentation, or brand tracking, Qualtrics CoreXM is the gold standard in experience management. Qualtrics combines powerful features like 100+ question types and robust logic with ease of use to make research easier than ever.

Qualtrics CoreXM Features

  • Artwork Management
  • Campaign Management
  • Change Management
  • Fulfillment Distribution
  • Project Management
  • Workflow Management
  • Benchmarking
  • Compensation Management
  • Data Management
  • Email / Online
  • Face-to-Face
  • Panel Management
  • Paper-Based
  • Phone-Based
  • Sample Management
  • Statistical Analysis
  • Survey Management
  • Channel Analysis
  • Competing Product Analysis
  • Forecasting
  • Market Analysis
  • Multi-Store Management
  • Price List Management
  • Price Optimisation Automation
  • Pricing Analytics
  • Profitability Analysis
  • Scenario Planning
  • Change Management
  • Compliance Management
  • Cost Tracking
  • Design Management
  • Document Management
  • Product Data Management
  • Project Management
  • Requirements Management
  • Supplier Management
  • Collaboration
  • Feedback Collection
  • Idea Management
  • Milestone Tracking
  • Prioritisation
  • Product Roadmapping
  • Release Management
  • Requirements Management
  • Resource Management
  • Workflow Management
  • Collaboration
  • Content Import/Export
  • Drag & Drop
  • Milestone Tracking
  • Prioritisation
  • Requirements Management
  • Workflow Management
  • Annotations
  • Collaboration
  • Data Visualisation
  • Media Analytics
  • Mixed Methods Research
  • Multi-Language
  • Qualitative Comparative Analysis
  • Quantitative Content Analysis
  • Sentiment Analysis
  • Statistical Analysis
  • Text Analytics
  • User Research Analysis
  • Change Management
  • Collaboration
  • Prioritisation
  • Reporting
  • Stakeholder Defined Attributes
  • Status Tracking
  • Task Management
  • Custom Survey URLs
  • Data Analysis Tools
  • Email Marketing
  • Mobile Survey
  • Offline Response Collection
  • Question Branching
  • Question Library
  • Site Intercept Survey
  • Skip Logic
  • Supports Audio / Images / Video

Qualtrics CoreXM Most Helpful Reviews

Designed to Advance your metrics

Reviewed on 03/09/2019
Andrew P.
Project Manager
Higher Education, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
3/5
Ease of Use
5/5
Features & Functionality
4/5
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.

Pros: The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Cons: At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Highly reliable software

Reviewed on 18/12/2019
Verified Reviewer
Visiting Researcher
Higher Education, 501-1,000 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
4/5
Ease of Use
3/5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: It is very reliable software to collect responses which use can extend from students' feedback, tracking of students experiments to collect event registrations and abstract submissions. With some updates, it can become a fantastic multi-tasking software.

Pros: Highly user-friendly and most of its features require no programming skills (as a user, not as an administrator) with a nice working environment. It is quite flexible software and can be used as a conference management tool to track registrations and even handle the abstract submission, review and the subsequent revisions

Cons: Some parts require basic skills of programming (eg in the appearance of the form, the adjustment of the font style and position, or in the design of the automatic replies). More flexibility in uploading data from other forms would make this product very helpfull and more versatile. Moreover, deleting selected responses takes forever and decrease its ease of use. Similarly, it would be ideal if the data file wouldn't be disturbed once there is an addition of a question (currently it doesn't move the old data to the relevant cell when a new column is added). Last but not least, it would be great if the data mapping from other forms could be used in a user-friendly way to create automatic responses (currently even with the help of academic staff from Computer Sciences, we couldn't resolve the issue)

It's the best - but the future is concerning

Reviewed on 05/10/2019
Verified Reviewer
Research Associate
Research, 5,001-10,000 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4/5
Ease of Use
5/5
Features & Functionality
3/5
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Qualtrics is excellent all around, and has been the standard survey software among academic researchers for years for a reason. However, while the base platform is great, the organization is far from perfect. I had numerous issues deploying the offline app. After months of contacting support -- and getting zero explanation as to why my account, which was enabled for the offline app, could not access the app. After months of bothering them, they did something -- didn't tell me what -- and it worked. Their support team, while friendly, wasn't knowledgeable about their survey app and couldn't connect me with someone who was. Their best information regarding app crashes was that "the development team says it's buggy." Not super helpful considering the additional fee for the app. The timing of these experiences with support -- the same time that the Qualtrics company was sold, and immediately refocused toward the "customer experience" and CRM products they make -- has me concerned about the future of Qualtrics for academic research.

Pros: Building and deploying a basic survey in Qualtrics is very easy. Every step of the process, from writing questions to survey launch and distribution will be simple as long as you allow it to be. For advanced users, Qualtrics offers a number of methods for building in complex survey logic (such as skip patterns, display patterns, and survey flow mapping). Additionally, the built-in question types can be modified using JavaScript, allowing advanced users to ensure that the question "works" exactly as designed, without compromise. Sending the survey is exceedingly easy as long as you've got someone to send it to. Followups with those who haven't respond can be automated through their email system as well. Exporting data to a variety of formats upon survey completion is simple. As long as you've done everything right within Qualtrics, the quality of the data you export should be pretty high.

Cons: The data analysis options offered within Qualtrics are weak, as are the data cleaning options. This is a non-issue for smaller, or non-scientific surveys. However, for most of its existence Qualtrics has been licensed by universities worldwide specifically for use in scientific studies. Less experienced researchers may be misled by these lacking tools and produce inaccurate analyses based on them. The Qualtrics survey platform also offers an offline application -- for an additional fee -- which is extremely weak. It does not work with many functions that a survey used primarily online may include, such as the "request response" option. It's also prone to crashing for no clear reason. Users dealing with protected health information (i.e. those who need to be HIPAA compliant) should consider other options. While Qualtrics does consider themselves "self-assessed" to be HIPAA compliant, they do not enter business associate agreements with clients (so, they do not take liability for the protection of the data); other platforms, such as SurveyMonkey, offer full HIPAA compliance with a BAA.

An adequate tool for measuring customer experience

Reviewed on 19/10/2019
Steve B.
User Experience Lead
Financial Services, 10,001+ Employees
Used the Software for: 1+ year
Reviewer Source 
3/5
Overall
4/5
Ease of Use
4/5
Features & Functionality
3/5
Customer Support
3/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Qualtrics offers a nice dashboard that shows all of your current projects. It is intuitive to create new projects and offers a diverse array of options for those projects. However, I find that it is not as easy to create "advanced" projects in Qualtrics as in other software.

Pros: Easy to configure an NPS question and link into existing studies, offers industry standard studies like SUS "out of the box." (Or our administrator made templates that look like built-in features)

Cons: It was more difficult to customize the questions in Qualtrics than in other products used to manage user surveys.

No better way to collect data

Reviewed on 09/10/2019
Katie D.
HR Associate
Higher Education, 10,001+ Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
4/5
Ease of Use
5/5
Features & Functionality
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Qualtrics is an amazing software. It has really helped me when working with HR needs assessments or other data collecting activities.

Pros: Collecting and analyzing data with Qualtrics is easy. From setup, to design, to distribution, Qualtrics has your back. It is constantly giving you tips and tricks to make your research better. This only helps you in the long run.

Cons: Depending on what level of account you have, you can be limited in response options. Unlimited everything is the way to go if you're going to be utilizing the software often or have a lot of responses you intend to collect.

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