--- description: Discover the benefits and disadvantages of SmartSurvey. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: SmartSurvey Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Survey Software](/directory/30092/survey/software) > [SmartSurvey](/software/57112/smartsurvey) # SmartSurvey Canonical: https://www.capterra.co.uk/software/57112/smartsurvey Page: 1 / 6\ Next: [Next page](https://www.capterra.co.uk/software/57112/smartsurvey?page=2) > SmartSurvey is an online survey solution that helps anyone create surveys, collect data and analyse results. > > Verdict: Rated **4.6/5** by 114 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses SmartSurvey? Academics, Consultants, Businesses, Multi-nationals, Government, Public Sector, Not for Profit ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 114 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: SmartSurvey - **Location**: Tewkesbury, UK - **Founded**: 2010 ## Commercial Context - **Starting Price**: £0.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Four-tier pricing structure with a free Basic plan and three paid tiers. Basic is free for 1 user with limited responses. Advanced and Growth are paid plans priced per user per month in GBP with increasing response and email invite limits and additional features. The Scale plan uses custom pricing with advanced enterprise capabilities such as SSO, compliance options, and white labelling. A 14-day free trial is available without requiring a credit card. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, Finland, Germany, Iceland, India, Japan, Mexico, Norway, Sweden, United Kingdom, United States ## Features - Activity Dashboard - Benchmarking - Conditional Logic - Customer Experience Management - Customer Segmentation - Customisable Branding - Customisable Forms - Customisable Questions - Customisable Templates - Dashboard - Data Analysis Tools - Data Import/Export - Data Visualisation - Drag & Drop - Email Management - Email Marketing - Engagement Tracking - Feedback Management - Forms Creation & Design - Forms Management - Mobile Survey - Multi-Channel Data Collection - Multi-Channel Distribution - NPS Survey Structure - Offline Response Collection - Panel Management - Process/Workflow Automation - Pulse Surveys - Question Branching - Question Library - Reporting & Statistics - Reporting/Analytics - SMS Messaging - Sentiment Analysis - Skip Logic - Statistical Analysis - Survey Builder - Survey/Poll Management - Surveys & Feedback - Template Management - Third-Party Integrations - Trend Analysis - URL Customisation - Visual Analytics ## Integrations (3 total) - Google Analytics 360 - Salesforce Sales Cloud - Zapier ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software) ## Related Categories - [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software) - [Form Builder Software](https://www.capterra.co.uk/directory/33235/form-builder/software) - [Polling Software](https://www.capterra.co.uk/directory/31220/polling/software) - [NPS Software](https://www.capterra.co.uk/directory/32075/nps/software) - [Employee Engagement Software](https://www.capterra.co.uk/directory/30817/employee-engagement/software) ## Alternatives 1. [Typeform](https://www.capterra.co.uk/software/137289/typeform) — 4.7/5 (954 reviews) 2. [UmfrageOnline](https://www.capterra.co.uk/software/201674/enquetes-maken) — 4.6/5 (1614 reviews) 3. [Google Forms](https://www.capterra.co.uk/software/176571/google-forms) — 4.7/5 (11418 reviews) 4. [SurveyMonkey](https://www.capterra.co.uk/software/32728/surveymonkey) — 4.6/5 (10449 reviews) 5. [Jotform](https://www.capterra.co.uk/software/158456/jotform-4-0) — 4.7/5 (2875 reviews) ## Reviews ### "Excellent system and fabulous support" — 5.0/5 > **Nicole** | *26 July 2024* | Individual & Family Services | Recommendation rating: 10.0/10 > > **Pros**: We use SmartSurvey for a variety of functions (assessment tools, customer feedback, key documentation) and it's adaptable enough to work in all these situations. The support is exceptional. Whenever I've had an issue or needed support the team have gone well beyond expectations. > > **Cons**: There is really nothing I would change. It even has a quick learning curve so even less obvious features are mastered first time. > > I've been using the system for over four years. We started out with a basic account that did everything we needed at the time. It is so easy to use and adaptable that we've extended our usage and tools and now use SmartSurvey for all documents that we ask our clients to complete. We can analyse responses and create reports without effort. ----- ### "Not user friendly at all, very impersonal service, confusing" — 2.0/5 > **Gill** | *23 July 2025* | Nonprofit Organization Management | Recommendation rating: 2.0/10 > > **Pros**: Looks professional for users. . > > **Cons**: Support is totally impersonal . > > The verification for logging in every time, the difficulty sending test emails and the time taken to get an automated support response are all very disappointing. Smart Survey use to be much better than this. ----- ### "Training Survey" — 4.0/5 > **Trevor** | *29 May 2025* | Electrical/Electronic Manufacturing | Recommendation rating: 10.0/10 > > **Pros**: The way in which you can use custom variables to identify individuals and language translation templates > > **Cons**: It's really hard to think of what I like least about Smart Survey but perhaps exporting data could be improved > > I find Smart Survey easy to create and modify surveys and create reports and I like that language translation tool. ----- ### "Excellent Software and service" — 5.0/5 > **Sharon** | *23 October 2024* | Market Research | Recommendation rating: 9.0/10 > > **Pros**: its flexibility and professional, great for all types of services and research purposes > > **Cons**: Unsure of roadmap which would be great and generally knowing some top tips etc > > Brilliant, known them a long time, highly recommend (though prefer you use me to get the best out of it\! : O ) ----- ### "Fun to use, could be easier." — 4.0/5 > **Paul** | *11 October 2024* | Government Administration | Recommendation rating: 9.0/10 > > **Pros**: Easy to use. Intuitive functions and flexible features that allow really complicated questions to be broken down into sections which change based on the responses. > > **Cons**: The design screen does not fully represent the eventual look and feel of the survey which causes the need for frequent preview and rework. > > An enjoyable platform to use, that can quickly become addictive. Results are professional and impressive. ----- Page: 1 / 6\ Next: [Next page](https://www.capterra.co.uk/software/57112/smartsurvey?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/57112/smartsurvey) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data