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What is SmartSurvey?

Understand and enhance customer loyalty with SmartSurvey's Net Promoter Score (NPS) tools. Easily create branded surveys to measure how likely your customers are to recommend your business and identify promoters, passives, and detractors.

Use advanced dashboards to track NPS trends, visualize customer feedback, and measure progress against key benchmarks. Integrate seamlessly with CRMs like Salesforce to automate follow-ups and align feedback with actionable strategies.

With GDPR-compliant, UK-based data storage and robust security features, SmartSurvey ensures your data is safe while delivering the insights needed to improve customer satisfaction and loyalty. Choose SmartSurvey to turn feedback into growth opportunities.

Who Uses SmartSurvey?

Academics, Consultants, Businesses, Multi-nationals, Government, Public Sector, Not for Profit

Where can SmartSurvey be deployed?

Cloud-based
On-premise

About the vendor

  • SmartSurvey
  • Located in Tewkesbury, UK
  • Founded in 2010

SmartSurvey support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Finland and 9 others

Languages

English

SmartSurvey pricing

Starting Price:

£45.00/month
  • Yes, has free trial
  • Yes, has free version

SmartSurvey has a free version and offers a free trial. SmartSurvey paid version starts at £45.00/month.

Pricing plans get a free trial

About the vendor

  • SmartSurvey
  • Located in Tewkesbury, UK
  • Founded in 2010

SmartSurvey support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Finland and 9 others

Languages

English

SmartSurvey videos and images

SmartSurvey Software - Discover the future of survey creation with our AI-powered tool! Effortlessly design surveys to gather invaluable insights from your users.
SmartSurvey Software - Easily add and edit the questions in your survey through the intuitive editor interface.
SmartSurvey Software - Simplify your survey distribution with our versatile response collection options.
SmartSurvey Software - No more sifting through reports! Our dashboards make your survey data easy to understand. See trends and actionable insights. Empower your team to make data-driven decisions quickly and efficiently.
SmartSurvey Software - Make sense of your survey data in seconds with our advanced results visualisation tools. Seamlessly analyze responses in a variety of chart types, show and hide questions, create multiple views and more!
View 6 more
SmartSurvey video
SmartSurvey Software - Discover the future of survey creation with our AI-powered tool! Effortlessly design surveys to gather invaluable insights from your users.
SmartSurvey Software - Easily add and edit the questions in your survey through the intuitive editor interface.
SmartSurvey Software - Simplify your survey distribution with our versatile response collection options.
SmartSurvey Software - No more sifting through reports! Our dashboards make your survey data easy to understand. See trends and actionable insights. Empower your team to make data-driven decisions quickly and efficiently.
SmartSurvey Software - Make sense of your survey data in seconds with our advanced results visualisation tools. Seamlessly analyze responses in a variety of chart types, show and hide questions, create multiple views and more!

Features of SmartSurvey

  • Activity Dashboard
  • Benchmarking
  • Conditional Logic
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Questions
  • Customisable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Feedback Management
  • Forms Creation & Design
  • Forms Management
  • Mobile Survey
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • NPS Survey Structure
  • Offline Response Collection
  • Panel Management
  • Process/Workflow Automation
  • Pulse Surveys
  • Question Branching
  • Question Library
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Messaging
  • Sentiment Analysis
  • Skip Logic
  • Statistical Analysis
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • URL Customisation
  • Visual Analytics

Alternatives to SmartSurvey

SurveyMonkey Audience is the fastest DIY market research solution.
Easy-to-use | Award Winning | Survey platform packed with powerful features. Works on all devices.
NVivo is the most powerful and intuitive research software for organizing, storing, analyzing and gaining insights from diverse data.
Improve your customer experience by calculating your New Promotor Score (NPS) with ready-made NPS surveys from Jotform Enterprise.
Boost loyalty, gain insights, and drive growth with SurveySparrow's NPS surveys, transforming feedback into strategic business assets. Learn more about SurveySparrow
Alchemer offers the world’s most flexible feedback & data collection platform that allows organizations to effectively close the loop.
Professional online survey software. Surveys, questionnaires, forms, and tests for Customer Experience, Market Research, HR, and more!
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation, Qualtrics is the single solution for all of your experience data.

Reviews of SmartSurvey

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.7
Features
4.6
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
72%
4
23%
3
5%
Suzanne
Suzanne
Research Analyst in UK
Verified LinkedIn User
Real Estate, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Easy to use product, with great customer service

4.0 7 years ago

Comments: High quality surveys are straightforward to put together and send to a large number of people.

Pros:

We are using SmartSurvey to gather views from both our employees and our customers. We have set up a few surveys now, collecting responses in the form of free text boxes, radio buttons and drop downs. The dashboard is easy to navigate. It is helpful to have the option to use pre-programmed questions and our own corporate template. The response formats are professional and the skip logic is easy to implement. There are comprehensive online guides for each stage of creating and using the survey. Where we needed additional help, the customer service was prompt.

Cons:

It doesn't seem possible to customise the formatting of text within a question (italic, bold, paragraphs etc.); this would be a useful tool.

SmartSurvey Response

7 years ago

Hi Suzanne, thanks for your feedback. Re your query about customising the formatting of text within a question - when you go into edit a question, there is an 'enable editor' button in the bottom right hand corner that turns on all the standard formatting features, such as bolding and italicising etc. Hope that helps.

Andrew
Research analyst in UK
Government Administration, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

SmartSurvey - the Smart Choice!

5.0 4 years ago

Comments: Excellent experience - I'd recommend this to anyone!

Pros:

Easy to use, with helpful support available. Many templates, example questions and question types with the ability to write your own surveys with your own images and logos.

Cons:

There could be more exported data types, and more options within the analysis reports.

Allison
Managing Director in Venezuela
, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source
Source: SoftwareAdvice

SmartSurvey does not meet design requirements.

3.0 7 years ago

Pros:

SmartSurvey is a platform that does have very good functions to be considered one of the best in the market of surveys, however, it should be stressed that this platform is very good to maintain opinions with a better status.

Cons:

SmartSurvey does not fulfill what it promises, because when you go to the registration page, the design is very nice, but when you finish the registration, they send you to a page where nothing that was previously seen is like that, since they give a design horrible with colors that do not attract attention.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

One of the best customer support out there

4.0 4 years ago

Pros:

Easy to use, simple to implement, straight to the point, reasonably priced.

Cons:

Some of the respondents were not from the relevant field as requested. Some did not provide relevant answers to the questions. There is a little bit of cleaning needed in SmartSurvey's database to address the former; as far as the latter goes this is not something that they can really control, so I won't take any points away for that.

Alternatives Considered: SurveyMonkey

Reasons for Choosing SmartSurvey: Pricing, customised approach, account management

Switched From: SurveyMonkey

Reasons for Switching to SmartSurvey: Pricing, customised approach, account management

SmartSurvey Response

4 years ago

Thank you for your review, the positive feedback is much appreciated! Kind regards, Neil

Annabel
Consultant in UK
Legal Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Good customer experience

5.0 4 years ago

Comments: very useful for global or in house company surveys

Pros:

Happy with the ease of use of this product, the underlying software is flexible and makes production of useful reports fairly easy.

Cons:

Would prefer more options around free text reporting. The new pricing structure is a little more confusing and my costs went up upon migration from the legacy account.

SmartSurvey Response

4 years ago

Hi Annabel, Thanks for taking the time to leave a review. Your feedback is much appreciated. Kind regards, Neil

Melissa
HR Controller in UK
Automotive, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Easy Survey to run

5.0 4 years ago

Pros:

The survey was easy to use and the results were easy to analyse

Cons:

There is nothing I can say which I didn't like. It was just what I wanted

Alternatives Considered: SurveyMonkey

Reasons for Switching to SmartSurvey: it was easy to use and the support that I got before upgrading was so helpful

SmartSurvey Response

4 years ago

Hi Melissa, Thank you for your kind words. We are so pleased you have enjoyed using SmartSurvey and great to hear our Sales and Support teams were on hand to help you both before and after purchase. Many thanks, Neil

Ruxshin
Inspector in Canada
Hospital & Health Care, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Great tool

5.0 7 months ago

Pros:

How easy it is to use! Very good navigation

Cons:

It is a little limited on the things that your able to do.

Maria
CEO in Bulgaria
E-Learning, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Just Try It

5.0 6 months ago

Pros:

Offers detailed survey functionalities and data insights Can detect cheating

Cons:

Would probably add more design features.

Sara
Sara
Alumni Relations Officer in UK
Verified LinkedIn User
Education Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

SmartSurvey is very easy to use and we use it regularly

5.0 6 years ago

Comments: I write lots of stories for our Alumni Community. I use SmartSurvey to set up typical Q&A for people to fill out so rather than emailing people the questions every time I simply direct them to the Smart Survey URL (which you can customise).

Pros:

Ease of use - you can set up surveys quickly and easily and also view results in anyway you prefer.

Cons:

I have yet to find anything I don't like.

Carlos
Carlos
Lecturer in Peru
Verified LinkedIn User
Education Management, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Excellent for student research

5.0 5 years ago

Comments: Very positive

Pros:

It has all the features necessary for academic research and it is flexible with its plans. This is especially important for students and individual academic researchers. Ans it's very easy to use and it gives a professional appearance to the survey.

Cons:

I had no issues, except for not knowing how the program classified complete and incomplete surveys, so I had to write and the following morning I had the answer to my question.

Belal
Sr. Executive in Bangladesh
Apparel & Fashion, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Best for Survey

5.0 last year

Pros:

The best application for tracking customer satisfaction & engagement.

Cons:

We did not found any least option for this app.

SmartSurvey Response

last year

Hi Belal, Thank you so much for taking the time to review SmartSurvey. We do appreciate customers efforts to leave feedback, and we do take this into account as we continue to develop our features. Best wishes, The SmartSurvey team

Janine
Founder in UK
Arts & Crafts, Self Employed
Used the Software for: 2+ years
Reviewer Source

Basic Account Is Perfect For The Small Non Profit

5.0 4 years ago

Comments: I user the software to collect data for a book club. It's absolutely perfect. The users have responded very well. The reporting features ate very comprehensive. I love how I can choose the option to receive an email each time someone responds.

Pros:

Because I am an occasional user, I am very happy to have the option of a free basic account, with the option to upgrade for enhanced features should I ever need to. It's the perfect way to try out the software and whilst there are restrictions on the features, numbers of questions and the number of surveys that can be sent, for the occasional user with less than 100 responders per month, it's absolutely perfect. The software is very feature rich even at the basic level, and were I a company I would not have any qualms about paying to use the advanced features. It's very user friendly and easy to use even for the beginner

Cons:

It would be great to have the option to renumber or re-order survey responses, or to print a summary. At present I don't have the budget to upgrade to acquire these type of features as they are "nice to have" rather than essential, but it's certainly something I would consider.

Peter
Consultant in UK
Management Consulting, Self Employed
Used the Software for: 2+ years
Reviewer Source

Fantastic survey software

5.0 5 years ago

Comments: Fantastic. I think they called me once to check it was all okay, but that was literally a question as to whether there was anything they could do. The rest of the time, the site worked perfectly, downloads of the data were simple. Bottom line is it worked as they said it would and you cant ask for more than that.

Pros:

So simple to set up the questionnaires Easy for participants to access (multiple ways to access the site- QR codes, weblinks etc) Brilliant behind the scenes options- things like being able to annonomise respondents by removing IP addresses was a huge benefit for my study and meant i was able to make sure i didnt breach any GDPR requirements

Cons:

There is nothing about this that i feel is a con.

Dan
Project and Compliance Manager in UK
Insurance, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

A very good system for NPS

4.0 5 years ago

Comments: We can now see our customers responses instantly and this help the business to identify trends quickly.
Dependent on what package you have the option to change/add to your surveys without having to go via the support team is very beneficial.
The sales team did not try and over sell and didn't put any pressure on us to make a decision if we wanted to buy.

Pros:

The system is easy to use and we could quickly navigate around it to create and update our surveys. The staff are always polite and helpful and the response to queries raised are answered very quickly.

Cons:

The help guides are good but a few questions we have had are not covered which means a call or ticket being raised. Not easy to add more than one logo onto the survey (co-branding) and instruction from help line was just trial and error.

Shant
Post-Graduate Student in Canada
Public Policy, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Used it for research project

5.0 4 years ago

Comments: I credit smart survey with the success of my data collection. Would have been very difficult without it.

Pros:

The ease with which one can create a questionnaire and disseminate it was a huge load off my shoulders. I have no experience in building website and not very savvy when it comes to formatting and the ease with which you can navigate through the templates was great!

Cons:

Honestly, for my purposes it was perfect. nothing was difficult to understand or deploy.

SmartSurvey Response

4 years ago

Hi Shant, Thank you for taking the time to leave a review. Its very pleasing to hear you enjoyed using SmartSurvey and you found the platform easy to use. Kind regards, Neil

Danny
Category manager in UK
Marketing & Advertising, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Great software

5.0 5 years ago

Comments: Very satisfied. Would highly recommend

Pros:

Easy to use with lot of analytical features Cant save multiple views and cut data any way you want

Cons:

Chart function is limited Vest to export to excel

SmartSurvey Response

5 years ago

Hi Danny, Thanks so much for taking the time to leave a review it's much appreciated. With regards to your feedback on charts, we have a whole new results and charts section currently in development so you should see a significant upgrade to that part of the platform in the next couple of months. A couple of highlights are: A new cleaner UI Being able to filter, save and share views Select different types of charts and customise them too. Many thanks, Neil

Simone
CEO in UK
Education Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

SmartSurvey is a great tool for my business

5.0 4 years ago

Comments: easy to use and responsive once you know what you are doing

Pros:

Helps me to know what is going on in my market, Net promotor score survey is very useful

Cons:

I cant think of anything at the moment

andrew
Senior Projects Manager in UK
Mechanical or Industrial Engineering, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Andy's review

4.0 4 years ago

Comments: Good experience, I like it.

Pros:

Easy to get to grips with and understand the layout, good auto save and session resume abilities.

Cons:

the over design function feels rather old fashioned in comparison to others, its seems to have some basic function when editing the question titles for example.

SmartSurvey Response

4 years ago

Hi Andy, Thank you for taking the time to leave a review, I have passed your feedback on to our product manager. We have the survey design tool in the product roadmap, and we hope to start work on an updated version later in the year. In the meantime, if you have any questions feel free to get in touch with support who will be happy to assist you. Many thanks, Neil

Abhijeet
Sales & Marketing Intern in UK
Automotive, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Online Survey Champions

5.0 5 years ago

Comments: I would say I had satisfactory experience with SmartSurvey overall, will definitely use SmartSurvey again in the future if required at work.

Pros:

I used this software to create an online survey for my master's thesis. It was very easy to use and helped me creating an effective survey in a short period of time. I used the pro version so I used the data presentation tool to create graphs and pie-charts for the answers provided by the participants for each questions. I found that data export tool (5 Stars) very useful and effective.

Cons:

Once I created the survey and launched it online, I realised that there could be certain changes needed in some of the questions. I could only change some questions whereas other questions weren't amendable. I didn't like that I was not able to make necessary changes to the questions.

Andrew
CEO in UK
Used the Software for: 1-5 months
Reviewer Source

A great experience in setting up the account with SmartSurvey. Team are very friendly and can be con

5.0 7 years ago

Pros:

Very Accessible visually and the navigation and editing functions are really user friendly. The team at SmartSurvey were really helpful, approachable and importantly can be contacted with ease.

Cons:

Getting used to the system still and wanting to get more creative so need to understand how some of the functionality contributes to the overall impact of surveys. Would like to have option to download data directly in to powerpoint. To be honest this is really picky because you have to highlight cons on the review, but to be honest don't have any grumbles at all!

Alla
teacher in US
Education Management, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

SmartSurvey

4.0 5 years ago

Comments: I have never had any issues using this program for surveys.

Pros:

I am a teacher and we are supposed to fill out surveys all the time. SmartSurvey is a good way to go, for sure.

Cons:

It might take some time to learn how to create surveys using this program. It's easy to use it though.

Jennifer
Researcher in UK
Higher Education, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

An excellent, easy to use survey software

5.0 4 years ago

Comments: Designed a rapid survey for a research project, and easily conducted survey. Great service

Pros:

We used this for a rapidly implemented survey. It was excellent - easy to set up, and the analytics in the Professional option are really very good and allowed for frequent non-expert review. Thoroughly recommend

Cons:

It would be good to have better options for exporting only some responses or sorting responses/managing duplicates, but it was otherwise excellent and this is easily fixed in using Excel. Overall excellent software for the price

SmartSurvey Response

4 years ago

Hi Jennifer, Thanks for taking the time to leave a review. You can use filters to better sort your responses which would then make for a cleaner export. Please find a link to the help guide on filtering here: https://help.smartsurvey.co.uk/article/how-to-use-the-filtering-tools If you want access to more advanced reporting features you can always try them out on a 14-day trial of our business plan. Any questions please feel free to get in touch. Kind regards, Neil

Daniel
Head of Marketing in UK
Hospitality, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Happy Customer

5.0 4 years ago

Pros:

Struggled with other companies but found SmartSurvey easy to use and enjoyed the data tools with the pre-populated graphs. The after sales support was great too with somebody contacting me to check I was OK with the platform.

Cons:

I needed a bit of guidance on the custom branding of the survey but soon got the hang of it.

Alexandra
Senior lecturer in psychology of music in UK
Higher Education, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent product

5.0 8 years ago

Comments: I have found this product extremely easy to use - I have used it myself to collect all kinds of survey data and also used it in teaching with students, who find the set up very easy to operate and have designed great surveys using a range of different response forms and mechanisms. The templates for each question are particularly useful.

Pros:

Templates for question types

Cons:

Skip logic is a little complex at first

Marie
Director in UK
Research, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Good product

5.0 5 years ago

Comments: a good research tool

Pros:

good to have a flexible survey product where data is stored in UK, has a great range of feature that allows a range in questions and structures for a survey. Fast responses from customer support and good analytic features allowing data analysis of specific groups. Would recommend this.

Cons:

Analysing aspects of the whole sample - filtering - took a little figuring out.