15 years helping British businesses
choose better software

What is Frazer?

With over 21,000 dealers, Frazer is a comprehensive system offering BHPH and Outside Financing, Unlimited forms printing, Electronic payment processing integrations, Free Unlimited Technical Support by phone, chat, or email, Finance company integrations, Ability to stay legal with federal & state-specific regulations, Full Accounting Suite to manage your business, OFAC checks, Federal Buyers Guide, Privacy Notice, Easy access on multiple computers, Vendor management, and Customizable reporting.

Who Uses Frazer?

Independent used car dealers who want a high-quality, easy-to-use DMS at an affordable price.

Frazer Software - Frazer Software
Frazer Software - Frazer Software
Frazer Software - Frazer Sidekick App

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Reviews of Frazer

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.7
Features
4.6
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Patti
Patti
President in US
Verified LinkedIn User
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Frazer is the an important part of any auto dealership

5.0 3 years ago

Comments: Length of time a vehicle is on the lot is easy to track with this software. I am able to keep a reign on floorplan expenses too.

Pros:

Ease of use and the customer service area. If you need anything - just call. They are informed and ready to help!

Cons:

I would like to not add a new vendor for purchases from an individual. It would be easier if you just had an option to select individual and add information from that screen

Frazer Computing Response

3 years ago

Hi Patti, Thank you kindly for the thoughtful review and we're glad to be able to help support Modern Day Motor Cars. It seems like you're really making the most out of Frazer, including using our Accounting features, which also puts a smile on our faces. To return the favor, we'd like to let you know that you can now enter a "One-time Vendor" for your bills that should make individual transactions quicker and easier to record in Frazer. As always, you're welcome to contact one of our knowledgeable support techs at 888-963-5369 if you should have any questions.

Kevin
sales and finance in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best Value I have seen

5.0 2 years ago

Comments: The benefits vs cost is the number one reason dealerships should utilize Frazer DMS. Its layout is the easiest to navigate that I have come across to date. I can have an entire deal loaded, printed, and then closed quicker than all the other DMS systems I have used in the past.

Pros:

I currently use Frazer software to desk and print car deals. I am a huge fan of the reporting feature as well. This helps me greatly to compare specific time frames as well as calculate commissions when needed. The customer service feature is most likely the best I have come across in 20 years of working in the auto sales business. They are quick to answer questions, always has a solution, and will remotely take over the computer to assist in whichever issue we are experiencing.

Cons:

The printers can sometimes give us issues. I am not sure why the dot. Matrix has to be powered down before each form is printed.

Katelynn
Owner in US
Retail, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent choice

5.0 2 weeks ago New

Pros:

It breaks everything down for easy use .

Cons:

Nothing i have no complaints about this software

Chip
Sales Professional in US
Automotive, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

A Full-Featured Package for Small Independent Dealers

3.0 last year

Comments: Despite the frustrations I experienced while using Frazer, I have to admit that for the price you pay, you get more than an excellent value. With that said, I would gladly pay more for snappier responsiveness, true web/cloud based services, and a bit more simplicity for the important things... like selecting a slate of forms and just letting them print with the defaults unless I specify otherwise. The hosting business is for the birds it needs to be web-based and responsive. We're out of the stoneage!!

Pros:

There are some areas where Frazer punches way above its weight and delivers unbelievable value for the price you pay. For example, the integration of FinanceExpress to rate VSC, GAP, and other ancillary products is terrific (if you're working in an environment lacking true menu platform. It makes canceling a VSC or GAP contract (flat cancellation -- not for repo or cust request) a breeze. Frazer's integration with DealerTrack for RegUSA & ELT are a bit clunky, but the info was there and I didn't have to retype it, and for that I will always be grateful. There's also a [probably] little-used feature called FETCH that lets you shop insurance for a customer once you've entered all their information into the deal. It has provided a way to go for insurance for customers on a number of occasions that I wouldn't have otherwise found. The nice people who work in the forms department are beyond amazing and quickly get forms added and properly programmed so they print with the proper data in the proper spots. They do a great job in a short turn-around time.

Cons:

Every PC I wanted to work on with Hosted Frazer, I had to go through. rather laborious and finicky installation process that would create all kinds of whacky folders. And the "hosted" part is no joke... it creates a virtual machine with it's own file structure. While its faster than the old client-server system, its still frustratingly slow in comparison to fully web-based DMS solutions. It could take several minutes if I wanted to adjust a deal to a max amount to finance or a max payment for Frazer to calculate that out. THAT'S OUTRAGEOUS!! And we had blazing fast internet!!! I like the idea of having form packs... but I still have to click through prompt after prompt to get my docs to print. And PRINTING... IT is SLOW! I cannot tell you how many times I spoke ill of this DMS because of the difficulties I had printing documents. I was at the point of just going to a system of hash marks on index cards to keep track of things than deal with Frazer again when I called support and they walked me through setting my printers and making changes when I went to another of our locations. I made an infographic hand out for our all of our teams across all locations because that help tool isn't a Frazer thing. OH, and when you go to save a document, say on your desktop, you have to navigate through a confusing tree of unfamiliar drives and directories to save the document where you want it because your Desktop isn't really where your desktop normally is when you use hosted Frazer.

Dawn
Operations Manager in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best DMS for all

5.0 3 months ago

Comments: I have used Frazer at numerous dealerships I have been with. This is hands down the most easy to use & navigate.

Pros:

The pricing on this product is fabulous! If you are an independent dealer this is the best DMS on the market

Cons:

There is not a whole lot I can say regarding dislikes I have with Frazer.

Frazer Computing Response

3 months ago

Thank you for taking your time to post this review. Frazer Computing greatly appreciates the acknowledgement. We believe our DMS is the best in the industry, and you've helped validate it. We thank you for your continued business.