17 years helping British businesses
choose better software

What is Frazer?

With over 21,000 dealers, Frazer is a comprehensive system offering BHPH and Outside Financing, Unlimited forms printing, Electronic payment processing integrations, Free Unlimited Technical Support by phone, chat, or email, Finance company integrations, Ability to stay legal with federal & state-specific regulations, Full Accounting Suite to manage your business, OFAC checks, Federal Buyers Guide, Privacy Notice, Easy access on multiple computers, Vendor management, and Customizable reporting.

Who Uses Frazer?

Independent used car dealers who want a high-quality, easy-to-use DMS at an affordable price.

Frazer Software - Frazer Software
Frazer Software - Frazer Software
Frazer Software - Frazer Sidekick App

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Reviews of Frazer

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.7
Features
4.6
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Sammi
Sammi
Co-Owner in US
Verified LinkedIn User
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

BEST COMPANY EVER

5.0 6 years ago

Comments: The best experience I've had from being sold the product to dealing with their 24/7 tech support. you won't find a more dedicated company. if you're thinking about this product do yourself a favor. Just do it already. I promise you won't regret the purchase.

Pros:

ease of use is a plus. I can train old school sales guys that are stuck on pen and paper to use the easy contracts here in less than a day. shortened the time for sales to an easy 30-45 min process (includes F&I). the friendly staff is a huge help for those of us that don't have computers 100% down yet.

Cons:

no cons. They are open to suggestions to improve their product and usually add them to the next update.

MICHAEL
Owner in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Why I have used Frazer DMS software for over 20 years

5.0 4 years ago

Comments: I have never in over 20 years encountered an issue with Frazer DMS software that couldn't be reconciled with a simple call to the help desk.

Pros:

Their support team is ready and able to help us with any question, whether it is about a specific report or function, like handling a repo within the system, or an accounting question. Their support team is ready and able to help. The program is straight forward and ergonomically design with common sense and ease of use at the forefront.

Cons:

That [SENSITIVE CONTENT HIDDEN] moved from Atlanta to New York state

Frazer Computing Response

4 years ago

Hi Michael, We appreciate your feedback and thank you for the great review! Here's to another 20+ years of working together to help provide the quality software and customer service that independent dealers should come to expect!

steven
owner in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: SoftwareAdvice

dont sign up for frazer pay they have no one that they can get ahold of and they will create the dis

2.0 3 years ago

Comments: bad all bad how can you call my customers family members at that and tell them you are refunding them there money and dont send it back to them but keep it. Give it back to them so we can process thru another proccessor. its not your money to hold you are a processor and nothing more then that you didnt do the deal and you dont have the product we will find another proccessor and go to dealercenter as well

Cons:

that you dont call or answer the phone for a credit card dispute that you dont even have a contact with them but they can hold businessess money up for no reason the fact that i got customers on the phone and you hung up when they said frazer contacted them why are you calling my customers

Michael
OWNER in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

FRAZER IS MY RIGHT HAND

5.0 5 years ago

Comments: FRAZERS SIDEKICK DOESNT PROPERLY UPLOAD THE PICTURES TO MY WEBSITE

Pros:

THE INTEGRATION BETWEEN FRAZER AND ALTS OR ETAPS IS SO HELPFUL, AND OFFERING OUTSIDE FINANCING THROUGH THE PLATFORM HELPS CREATE AN INCREASE IN SALES BECAUSE OUR CUSTOMERS CAN LEAVE FINDING THE FINANCING TO US.

Cons:

I WOULD ONLY ASK HOW TO GET SIDEKICK TO WORK

Frazer Computing Response

4 years ago

Hello Michael, Thank you for taking the time to give us such great feedback. We would love to return the favor by helping make sure your Sidekick app is working properly. Please feel free to call one of our helpful support techs at 888-963-5369 and we will be certain to get Sidekick and your uploads sorted in short order.

Amy
Owner in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Every Dealer needs Frazer!

5.0 5 years ago

Comments: appreciate the fast support and very user friendly and affordable!

Pros:

the ease of understanding each screen and the reporting

Cons:

since it's based on one computer in our office, the other users have a slight lag-time when communicating with the main computer

Deanna
manager in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Frazer Auto Dealer is the best bang for your buck if you run a car dealership!

5.0 5 years ago

Comments: My problem that Frazer fixed was having one organized software that we could have our sales, sales tax reports and even some basic repair/recon bills. Frazer did the job!

Pros:

The pros are the value, amazing price! While the competitors charge two times the amount! Amazing product!

Cons:

Only "con" Please note, Frazer Auto dealer software does not have any options to run a service center.

Forrest
President in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

What a great value for a car dealership

5.0 6 months ago

Comments: We have been using Frazer for almost 10 years now and will continue for many years to come.

Pros:

Frazer has been there at every corner to make sure things go smoothly. Very easy to use and quickly prints the forms.

Cons:

They didn't buy me a cup of coffee, other than that nothing wrong.

Brenda
Owner in US
Verified LinkedIn User
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Best customer service out there!

5.0 6 years ago

Comments: I downloaded the demo a few months before we were able to get our dealer license, so I could learn the software. I've had it from the very beginning. I have done all my accounting for the dealership on this software and I actually prefer it to other accounting software like QuickBooks as all the accounts are already set up properly and I can just run my dealership instead of trying to play accountant. I've added the payment processing integration (as I also do a few BHPH deals); I can pull credit reports from within the app, and all of my forms are updated for me. I don't have to keep track of what forms need to be replaced.

Pros:

The software is affordable for my tiny car lot. Any additional services are integrated through the software seamlessly and Ala Carte, so the software grows with my business. This has been the most cost effective item for my business being that we are just over a year old. What is really priceless and you can't get this with any other DMS out there, is the customer service. Today I had a small issue so I emailed customer service with my problem and they called right away and were able to connect to my computer to resolve the problem. I had to step away from the call and I literally was able to sit back and concentrate on other things while the customer service rep fixed a missing file in the software. When I came back to my desk, there was a note on the screen that everything was resolved and he was disconnected from my computer. I have used their customer service support several times and I can't possibly say enough good things about these people.

Cons:

This is a pro but also a con. It's not internet based, so it is saved to a network. Which means it can be somewhat difficult to gain information when not right in front of the computer. It does have a phone app that can be downloaded, but this is still very basic information. However the app is great for inputting new inventory.

Jerry
Jerry
Internet Sales Manager in US
Verified LinkedIn User
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Cloud based is a game changer

5.0 5 years ago

Pros:

The software is simple and easy to use. The price is a great value and those are some reasons why I stuck with Frazer over the years. I was recently looking into another inventory program mainly because I want it cloud based and to be able to check my inventory from my phone or iPad. Once they came out with the cloud based Frazer and app, I knew I was staying with them.

Cons:

For some reason the app doesn't update as often as I would like it to from when I make changes on Frazer itself.

Jason
Jason
Sales Manager in US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Easy to use

5.0 7 years ago

Pros:

Very easy to use CRM software. Easy for both sales and service. Not super pricey compared to others

Cons:

Just some little bugs such as crashing which doesnt happen often and couple be on our end here at the dealership.

Julie
Office Manager in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Frazer

5.0 last year

Pros:

The ease of taking payments over the phone is what i like most

Cons:

i have not found anything i dislike about Frazer

Katie
Finance Manager in US
Automotive, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Inexpensive and good customer service

5.0 2 years ago

Pros:

The software is pretty straightforward and easy to understand, especially in the context of putting customer information in and printing out documents for a deal. Their tech support team is great and is always quick to fix any problems we are having, we would keep Frazer for the excellent customer service alone.

Cons:

The reporting system could be better. It would be nice if getting an excel spreadsheet of customer emails was easier than the current system.

KEVIN
OWNER in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Frazer Keen Review

5.0 4 years ago

Comments: Great software, easy to use, good price point for small car lots and buy here pay here car lots.

Pros:

I would say best part if the uploading of photos to the advertising companies with ease. This is probably the best part about the software. The forms that come with it are also user friendly.

Cons:

The software itself is a little antiquated as far as the interface. It does get the job done but it will look like software from the 90s.

Frazer Computing Response

4 years ago

Hi Kevin, Thank you kindly for the great review. We appreciate that you are making good use of our various vehicle uploads to help make managing your inventory easier. There are more vendors and partners being added all the time and we welcome you to give us a call at 888-963-5369 if you want to hear more about some of our other integrations for things such as inventory valuation guides, credit checks, text messaging, customer financing, and even free subscriptions to satellite radio for you and your customers!

Eric
HR in US
Construction, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Critical Dealership Software

5.0 2 years ago

Comments: Good, could not imagine running a dealership without it

Pros:

For me it is the Reports since I am back stage.

Cons:

Distilling which reports I need and understanding the data it populates is sometimes confusing

Sadaf
Manager in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best Program for Automotive Dealerships

5.0 2 years ago

Pros:

Easy process with inventory management, prospect management, and client management

Cons:

I feel like it is great as it is and can't think of anything else to make it better!

Jabi
GM in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Customer Service Always Goes Above & Beyond!

5.0 4 years ago

Comments: I was working from home due to bad snow storm and was having issues from my personal computer at home. I called Frazer and spoke to [SENSITIVE CONTENT HIDDEN] and these guys were able to log on and take care of the issues I was having log on and also took the time to explain why I wasn't able to log on. Anytime any of our locations have an issue there is no hold time and staff is awesome! Always professional and willing to help!

Pros:

Easy to use and navigate. It exports to the banks and other systems we use.

Cons:

Uploading pics is a bit of a process on getting them for inventory

Frazer Computing Response

4 years ago

Hi Jabi, We are happy to hear you find Frazer easy to use and are making good use of the many integrations we offer. We also have a mobile application called Sidekick that may help make the process of adding photos to your Inventory easier. Please feel free to contact one of our expert support techs at 888-963-5369 if you like to find out more.

sandra
operator in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Fantastic!

5.0 3 years ago

Comments: The frazer help desk team was able to help me set up existing service software on a new computer.

Pros:

Its very friendly use. anybody can use this software.

Cons:

i like everything. but if it was available in other languages will be helpful.

VICTOR
PRESIDENT in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The Best Used Car Dealer Program

5.0 4 years ago

Comments: I have been with FRAZER software since 1992. and I have nothing bur positive things to say about [SENSITIVE CONTENT HIDDEN] and his staff. His team is friendly, incredible, amazing and very knowledgeable.

Pros:

Ease of use and how much it can do for your business. Customer support is the BEST of any industry.

Cons:

I cannot answer this question because there is nothing I do not like about it.

Frazer Computing Response

4 years ago

Hi Victor, Thank you kindly for the fantastic feedback and we are proud to be your Dealer Management Software of choice since 1992. We look forward to many more years of continuing to provide you and your business with the exceptional product and support you deserve!

Tara
Admin/Sales in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best Auto Dealer Software out there!

5.0 6 years ago

Comments: Frazer has been the easiest and most affordable software used. It is very easy to use and set up. Customer service is great. Great way to keep track of inventory and customer accounts. Never had any issues. It backs up every day. When my computer recently crashed, it saved all of our data and customer service was able to quickly re install and load everything onto the new computer.

Pros:

Frazer has been the easiest and most affordable software used. It is very easy to use and set up. Customer service is great. Great way to keep track of inventory and customer accounts. Never had any issues.

Cons:

I would not change anything about this software.

roman
Owner in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

All around great product, easy to use, straight forward paperwork

5.0 5 years ago

Comments: Easy set up, easy paperwork selection, clear report.

Pros:

Easy to use on day to day operation. Works and syncs with all major dealer portals and platforms.

Cons:

sync with quick books, dealer proposal form, no square sheet.

Frazer Computing Response

5 years ago

Hi Roman, thanks for your great review. We're glad Frazer is meeting your needs! Did you know you can export from Frazer to Quickbooks? You can also send us custom forms that we will add to your forms list free of charge. Reach out to our tech support team if you need assistance setting anything up!

jason
office manager in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

jason's review

4.0 4 years ago

Pros:

the ability to add repairs to customer accounts and its ability to integrate with outside software

Cons:

it does not include additional amounts (repairs, etc...) with cust refinance option.

Frazer Computing Response

4 years ago

Hi Jason, Thank you kindly for the great feedback! We're glad that you are finding the added repair costs feature to be useful. For what it's worth, the reason we don't allow these added costs to be included in a customer refinance is due to various financing regulations that consider these as separate transactions with unique guidelines.

John
General Manager in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent software for a car dealer

5.0 4 years ago

Comments: Very satisfied and been a customer for over 25 years, maybe longer, can't remember when I started with Frazer.

Pros:

All the forms that we need can be installed in the system and it's easy to use. Great customer service when we need it.

Cons:

I don't know of anything to improve upon

Frazer Computing Response

4 years ago

Hi John, Thank you for the gracious review and privilege of serving your business's DMS needs for over 25 years. We look forward to many more years of providing you with the quality product and support Autobest Motors demands!

Grant
Owner operator in US
Automotive, Self Employed
Used the Software for: 2+ years
Reviewer Source

Frazer is the best bang for the buck for small dealers

5.0 6 years ago

Comments: One man operation and makes all documents and forms smooth and fast with minimal work. Highly recommended.

Pros:

Quick to setup forms and print all necessary documents in one click. Enhances productivity on every deal. Used it for years and likely won't switch. Nothing beats it for the price.

Cons:

I wish there was a mobile connectivity function. Also wish there was a chat app or way to quickly ask support questions without picking up the phone and calling.

Sarah
Manager in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

This is it. Period.

5.0 5 years ago

Comments: Very easy, great customer service.

Pros:

Amazing system, it can literally do anything, it constantly updates and can talk to many other different systems and websites. It can handle your accounting, inventory, service work etc. it’s literally your one stop shop. And their support team is beyond helpful and very easy to communicate with.

Cons:

No cons I love this system refuse to change

ashley
Owner in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use and great value!

4.0 2 years ago

Comments: We have been very satisfied.

Pros:

User friendly, and the sidekick app and remote use from home.

Cons:

DMV integration not streamlined. At least not in MN. It would be nice to access MNDrive directly through Frazer.