15 years helping British businesses
choose better software

What is Canto?

As a leader in digital asset management (DAM), Canto is the simplest, yet most powerful DAM platform on the market. This solution allows organizations to centralize, organize, and share assets. With AI Visual Search, you can use natural language to instantly discover content without relying solely on metadata. Canto's platform, with flexible pricing, serves diverse industries, empowering teams from 50 to global enterprises to maximize their content delivery and ROI.

Who Uses Canto?

Canto's platform, with flexible pricing, serves diverse industries, empowering teams from as small as 50 to teams in their thousands. We help creative & marketing teams scale their content production.

Canto Software - AI Visual Search: Discover digital assets faster with Canto AI Visual Search.
Canto Software - Canto AI Visual Search: Free asset discovery from the limits of metadata. With AI Visual Search, use natural language to instantly find the most relevant images and videos in Canto.
Canto Software - Canto's Integrations: At Canto, we pride ourselves on having the integrations our customers need to elevate their content journey, including Adobe Creative Suite, Hootsuite, Canva, monday.com, and more!
Canto Software - Powerful features to deploy content faster with more control:Push on-brand digital content easily to teams, channels, and platforms while maintaining control with access controls and digital rights management.
Canto Software - Organize and find content faster with Canto: With an organized, searchable content hub, everyone can always find what they need, when they need it.

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Reviews of Canto

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.5
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Tara
Tara
Director of Marketing in US
Verified LinkedIn User
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great visual product and storage solution aside from a few small inconveniences

5.0 2 years ago

Comments: Overall we had a good experience—the sales team was helpful, the onboarding team not-so-much (which we passed that feedback on accordingly and they listened), so it took my team a little while to get fully up and running using Canto. Now we have fully implemented it across our organization, and I hope Canto continues to grow and improve the product because we hope to use it for years to come.

Pros:

I love the visual layout of the product—another competitor we were considering had a terrible UI / UX and that is really important to my marketing team who is very visual! Also we loved the search feature and the tagging.

Cons:

The way the app loads on a MacBook Retina makes it look a little low quality / not the highly resolution of software design. That part makes it feel a little cheap to be honest? Also I don't like that Canto will reload on you at random times (automatically refresh your browser page), even if you were in the middle of a long scrolled search for specific imagery. It will lose your place and have you start over.

Jessica
Jessica
Game Programmer in US
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Effective Tool for Managing Digital Assets

4.0 12 months ago

Comments: Since there is no longer a need for a middleman, the company may more easily acquire the supplies they require. I also like how it serves as a visual record of the development of the business. It has given us a secure channel through which to disseminate resources like guides and movies to the appropriate parties.

Pros:

I appreciate the ability to tag objects, store related information, and recognize faces. [sensitive content hidden] has been very helpful, and checking in with him to find out what's happening with Canto never feels like work. The fact that there appears to be an answer to every query I could possibly have impresses me greatly; such materials must have been painstakingly compiled.

Cons:

Working with a single sign-on login can be perplexing for those who are only visiting your site and not contributing or consuming content. Less technically competent users may be confused by the steps required to clear cookies and restart the browser.

Felix
Senior Manager Global Advertising in Germany
Apparel & Fashion, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Practical tool but barely innovative.

3.0 7 years ago

Comments: Canto enables me to grant file access to many of our departments world wide.

Pros:

Canto seems to be simple enough for even unexperienced users. It is clearly structured and all functions are easy to spot and use.

Cons:

For a software that was recently developed it seems rather simple in style and function: we only received what we specifically asked for and there is nothing wrong with it but a bit of innovation goes a long way. Why not connect it with actual folders on our operating system Microsoft Windows like Dropbox: At some point, we will need to store all files somewhere anyway to upload them to Canto, why not allow a direct uplad from a designated folder windows without having to open the browser? Make that folder accessable via FTP connection, too to have backup access when Canto is down or when there is a browser problem. Image previews and navigating through Canto should easier: navigating through it takes time, sometimes you might select a wrong image due to bad visibility of small thumbnails and even going back one step wastes precious time due to loading time and selecting a new image. I would suggest a slide show feature like the standard picture viewer in Microsoft Windows. Same goes for Video previews. I like working with Canto but it always feels like we are working with a beta version, waiting for the shiny real thing to arrive.

Pamela
Project Manager- Design & Construction in US
Design, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Canto is a step ahead and in some ways almost too good to be true!

5.0 2 years ago

Comments: My overall experience with Canto up to now is amazing! We have made it possible to combine information from all our company departments and combine them to be helpful to anyone needing something.
There is not much else out there that will be any better or do any more for you. Its perks are endless and they stand behind their software!

Pros:

There are many things that I like best about Canto, but I will definitely say I love that our ability to store and access so much more data and information and be able to access it easier is a huge plus! I love the Canto has the ability to upload and view any type of file you may throw at it, CAD/DWG was a big surprise to me but super exciting! I like that Canto has fantastic security behind it and that our information is safe. I like that you are able to give permissions and restrict certain or specific files and information. I also love that you have the ability to enter in so many different tags for one document, file or photo. It makes it much easier to search for because we all know that different people will describe something a little different each time!

Cons:

I wish that Canto was a little brighter when it came to the "smart tags" that it automatically gives when you upload a document or photo. I think there are alot more "common" words or descriptions that could be added to its vocabulary. It would be very helpful for the unexperienced uploader or the person who just isn't good at describing things. It certainly takes some training to navigate and use properly, and you have to get used to how they refer to things differently.

Verified Reviewer
Verified LinkedIn User
Higher Education, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Stay Organized In Style - Great for Multiple Users

4.0 4 years ago

Comments: Overall the experience has been good - customer service is prompt and helpful and they respond quickly to issues. Overall it serve the purpose of organizing, tagging, filtering, searching, downloading and sharing. The feedback has been positive from other users, so long as they can find what they are looking for (and this is due to whomever is in charge, tagging, and doing the organizing). This is not a product that will take care of itself, you need an administrator that is working in the product on a regular basis to make it work.

Pros:

We decided to use Canto because of many features including the design, customizability, customer service, large thumbnails, organizational structure, tagging feature, and portal for outside consumers.

Cons:

You really need an organized person to keep this DAM working for everyone in your company/business so that the organizational structure makes sense. The less cooks in the kitchen, the better - one person should really spearhead the overall design, tags and org. Overall it works for High-Ed. Must pay attention to the little things (like expiring links to photos or albums) - can get tedious and redundant where you need to fix links if you don't pay attention to these things in the beginning.

Canto Response

4 years ago

Thank you for sharing your experience with using Canto!