15 years helping British businesses
choose better software

What is iContact?

Unlimited sending. Phone, email, and chat support. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support.

Who Uses iContact?

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

iContact Software - Easy Email Creation
iContact Software - Activity Dashboard
iContact Software - Custom Sign Up Forms
iContact Software - Advanced Reporting

Not sure about iContact? Compare with a popular alternative

iContact

iContact

4.5 (595)
US$14.00
month
Free version
Free trial
71
54
4.4 (595)
4.4 (595)
4.6 (595)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$12.00
month
Free version
Free trial
138
194
4.3 (2,770)
4.1 (2,770)
4.2 (2,770)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to iContact

Constant Contact
Top rated features
Contact Database
Email Campaign Management
Email Marketing
NetSuite
Top rated features
Chart of Accounts
Check Writing
Project Time Tracking
MailerLite
Top rated features
Email Campaign Management
Email Marketing
Mobile Optimization
Zoho Campaigns
Top rated features
CAN-SPAM Compliance
Email Campaign Management
Email Marketing
Adobe Campaign
Top rated features
Email Campaign Management
Email Marketing
ROI Tracking
Zoho Mail
Top rated features
Email Monitoring
Inbox Management
Spam Blocker
ActiveCampaign
Top rated features
Email Campaign Management
Email Management
Marketing Automation
Marketo Engage
Top rated features
Campaign Scheduling
Email Campaign Management
Subscriber Management
Campayn
Top rated features
Autoresponders
Contact Management
WYSIWYG Editor

Reviews of iContact

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.6
Features
4.2
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Trevor
Trevor
Art Director in US
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

A Solid Email Platform

5.0 7 years ago

Comments: I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros:

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons:

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

iContact Response

6 years ago

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

James
Director Information & Communication Technology in US
Nonprofit Organization Management, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Good solid Email Marketing Product

5.0 10 months ago

Comments: We had great support from our account managers (3 of them over almost 15 years) and it met our email marketing needs very well.

Pros:

We were able to deploy this to over 200 offices around the country and recommended it to many of our international organizations. We could manage all those accounts from a central office and deploy centrally designed email templates to all our offices. We could easily segment data to target email marketing.

Cons:

The most challenging situation we encountered was we had to split our 200+ accounts into two separate enterprise level accounts, making us have to login to each one separately to locate and update certain things from our central office. I don't believe this is really an issue any longer with the product, but we encountered some issue early on they felt would be handled by splitting into two. It just made management of the whole account structure more challenging.

iContact Response

9 months ago

Thank you very much for the great review. We appreciate your works and having you as a customer!

Pankaj
Supply Chain Officer in India
Building Materials, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Wonderful contact management

5.0 2 months ago New

Pros:

iContact really helps in maintainin contacts for survey and marketing purposes.

Cons:

I am very happy with all the features of iContact

Verified Reviewer
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

I've used iContact for the last five years.

3.0 6 years ago

Pros:

iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

Cons:

The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

iContact Response

6 years ago

Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

Var
Vice President, Sales and Marketing in US
Management Consulting, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

icontact rev

4.0 4 months ago

Comments: It is a good product, easy to use, user friendly and allows us flexibility to do most things,

Pros:

Ease in using the product - launching, etc., maybe we hasve been tamed to use this product and have gotten used to it; maybe there are other better products on the market, but the fear, cost, time of leaving icontact to explore another one, shudders me.

Cons:

Customer contact support, working remotely, not that very interested in helping.