---
description: Discover the benefits and disadvantages of OptiKPI.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: OptiKPI Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [OptiKPI](/software/218020/optikpi)

# OptiKPI

Canonical: https://www.capterra.co.uk/software/218020/optikpi

> OptiKPI is a powerful CRM and marketing automation platform that helps iGaming operators boost player retention, increase conversions.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses OptiKPI?

OptiKPI serves online casinos, sportsbooks, poker, and sweepstake operators, helping them run real-time marketing campaigns across Push, Email, SMS, and bonuses API to boost retention and revenue.

## About the vendor

- **Company**: OptiKPI

## Commercial Context

- **Starting Price**: €999.00
- **Pricing model**: Usage Based
- **Pricing Details**: Scalable pricing starting from €999/month. Tailored solutions that grow with your business. Contact us for a personalized quote.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop)
- **Supported Languages**: Chinese, English, Spanish, Thai, Vietnamese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- CRM
- Campaign Analytics
- Campaign Management
- Conversion Tracking
- Drip Campaigns
- Email Marketing
- Landing Pages/Web Forms
- Lead Management
- Lead Qualification
- Marketing Automation
- Multi-Channel Marketing
- ROI Tracking
- Segmentation
- Template Management
- Third-Party Integrations
- Website Visitor Tracking

## Integrations (7 total)

- Acumbamail
- Elastic Email
- Firebase
- OneSignal
- SendGrid
- Textlocal
- Twilio

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Systeme.io](https://www.capterra.co.uk/software/198994/systeme) — 4.8/5 (2126 reviews)
3. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews)
4. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3410 reviews)
5. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/218020/optikpi)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/218020/OptiKPI/> |
| en-AE | <https://www.capterra.ae/software/218020/optikpi> |
| en-AU | <https://www.capterra.com.au/software/218020/optikpi> |
| en-CA | <https://www.capterra.ca/software/218020/optikpi> |
| en-GB | <https://www.capterra.co.uk/software/218020/optikpi> |
| en-IE | <https://www.capterra.ie/software/218020/optikpi> |
| en-IL | <https://www.capterra.co.il/software/218020/optikpi> |
| en-IN | <https://www.capterra.in/software/218020/optikpi> |
| en-NZ | <https://www.capterra.co.nz/software/218020/optikpi> |
| en-SG | <https://www.capterra.com.sg/software/218020/optikpi> |
| en-ZA | <https://www.capterra.co.za/software/218020/optikpi> |

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