---
description: Discover the benefits and disadvantages of OptiKPI.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: OptiKPI Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Data Platforms (CDP)](/directory/31334/customer-data-platform/software) > [OptiKPI](/software/218020/optikpi)

# OptiKPI

Canonical: https://www.capterra.co.uk/software/218020/optikpi

> OptiKPI is a powerful CRM and marketing automation platform that helps iGaming operators boost player retention, increase conversions.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses OptiKPI?

OptiKPI serves online casinos, sportsbooks, poker, and sweepstake operators, helping them run real-time marketing campaigns across Push, Email, SMS, and bonuses API to boost retention and revenue.

## About the vendor

- **Company**: OptiKPI

## Commercial Context

- **Starting Price**: €999.00
- **Pricing model**: Usage Based
- **Pricing Details**: Scalable pricing starting from €999/month. Tailored solutions that grow with your business. Contact us for a personalized quote.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop)
- **Supported Languages**: Chinese, English, Spanish, Thai, Vietnamese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- Activity Dashboard
- CRM
- Campaign Analytics
- Campaign Management
- Conversion Tracking
- Data Import/Export
- Drip Campaigns
- Email Marketing
- Landing Pages/Web Forms
- Lead Management
- Lead Qualification
- Marketing Automation
- Mobile Access
- Multi-Channel Marketing
- ROI Tracking
- Segmentation
- Template Management
- Third-Party Integrations
- Website Visitor Tracking
- Workflow Management

## Integrations (6 total)

- Acumbamail
- Elastic Email
- Firebase
- OneSignal
- SendGrid
- Twilio

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Customer Data Platforms (CDP)](https://www.capterra.co.uk/directory/31334/customer-data-platform/software)

## Related Categories

- [Customer Data Platforms (CDP)](https://www.capterra.co.uk/directory/31334/customer-data-platform/software)
- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)
- [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software)

## Alternatives

1. [monday AI Work Platform](https://www.capterra.co.uk/software/147657/monday-com) — 4.6/5 (6123 reviews)
2. [EngageBay CRM](https://www.capterra.co.uk/software/178819/engagebay-marketing) — 4.6/5 (912 reviews)
3. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3523 reviews)
4. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2953 reviews)
5. [JIRA Service Management](https://www.capterra.co.uk/software/138769/jira-service-management) — 4.5/5 (779 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/218020/optikpi)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/218020/OptiKPI/> |
| en-AE | <https://www.capterra.ae/software/218020/optikpi> |
| en-AU | <https://www.capterra.com.au/software/218020/optikpi> |
| en-CA | <https://www.capterra.ca/software/218020/optikpi> |
| en-GB | <https://www.capterra.co.uk/software/218020/optikpi> |
| en-IE | <https://www.capterra.ie/software/218020/optikpi> |
| en-IL | <https://www.capterra.co.il/software/218020/optikpi> |
| en-IN | <https://www.capterra.in/software/218020/optikpi> |
| en-NZ | <https://www.capterra.co.nz/software/218020/optikpi> |
| en-SG | <https://www.capterra.com.sg/software/218020/optikpi> |
| en-ZA | <https://www.capterra.co.za/software/218020/optikpi> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.uk/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"OptiKPI","description":"OptiKPI is the #1 CRM and marketing automation platform for iGaming operators, designed to increase FTD conversion rates, build player loyalty through smart engagement, and maximize revenue. With real-time targeting, automated retention campaigns, and data-driven segmentation, OptiKPI helps casinos, sportsbooks, and gaming platforms drive higher engagement and reduce churn.\n\nEasily reactivate dormant players with timely, automated campaigns while keeping VIPs engaged with personalized offers. Our seamless integration requires minimal setup, and our Customer Success team ensures a smooth onboarding process.\n\nTrusted by 50+ top gaming brands across Europe, Asia, LATAM, and Africa to boost conversions, retain more players, and maximize revenue.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e5423640-a8fd-473a-ad9b-716de06fa0a2.webp","url":"https://www.capterra.co.uk/software/218020/optikpi","@id":"https://www.capterra.co.uk/software/218020/optikpi#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"offers":{"price":"999","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Linux on premise, Chrome"},{"@id":"https://www.capterra.co.uk/software/218020/optikpi#faqs","@type":"FAQPage","mainEntity":[{"name":"What is OptiKPI?","@type":"Question","acceptedAnswer":{"text":"OptiKPI is the #1 CRM and marketing automation platform for iGaming operators, designed to increase FTD conversion rates, build player loyalty through smart engagement, and maximize revenue. With real-time targeting, automated retention campaigns, and data-driven segmentation, OptiKPI helps casinos, sportsbooks, and gaming platforms drive higher engagement and reduce churn.Easily reactivate dormant players with timely, automated campaigns while keeping VIPs engaged with personalized offers. Our seamless integration requires minimal setup, and our Customer Success team ensures a smooth onboarding process.Trusted by 50+ top gaming brands across Europe, Asia, LATAM, and Africa to boost conversions, retain more players, and maximize revenue.","@type":"Answer"}},{"name":"Who Uses OptiKPI?","@type":"Question","acceptedAnswer":{"text":"OptiKPI serves online casinos, sportsbooks, poker, and sweepstake operators, helping them run real-time marketing campaigns across Push, Email, SMS, and bonuses API to boost retention and revenue.","@type":"Answer"}}]},{"@id":"https://www.capterra.co.uk/software/218020/optikpi#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Data Platforms (CDP)","position":2,"item":"/directory/31334/customer-data-platform/software","@type":"ListItem"},{"name":"OptiKPI","position":3,"item":"/software/218020/optikpi","@type":"ListItem"}]}]}
</script>