--- description: Discover the benefits and disadvantages of Alida. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Alida Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [UX Tools](/directory/31036/ux/software) > [Alida](/software/217258/alida) # Alida Canonical: https://www.capterra.co.uk/software/217258/alida Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/217258/alida?page=2) > Alida helps leading brands create engaged research communities to gather feedback that empowers better CX and product innovation. > > Verdict: Rated **5.0/5** by 7 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Alida? Built for market research, user research, customer insights, product, and marketing teams from leading brands in technology, media \& entertainment, retail, financial services, and more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 7 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Alida - **Location**: Toronto, Canada - **Founded**: 2000 ## Commercial Context - **Pricing model**: Per Feature - **Pricing Details**: Please contact Alida directly for pricing details. - **Target Audience**: 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Brazilian Portuguese, Catalan, Chinese, Czech, Danish, Dutch, English, European Portuguese, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Thai, Turkish, Vietnamese - **Available Countries**: Afghanistan, Albania, American Samoa, Andorra, Armenia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bhutan, Bosnia & Herzegovina, Brunei, Bulgaria, Cambodia, Canada, China, Cook Islands, Croatia and 93 more ## Features - Access Controls/Permissions - Activity Dashboard - Customer Experience Management - Customer History - Customer Portal - Customisable Branding - Customisable Questions - Customisable Templates - Data Import/Export - Data Visualisation - Email Management - Engagement Tracking - Feedback Management - Heatmaps - Ideation - Member Directory - Moderation - Multi-Channel Distribution - Multi-Language - Panel Management - Question Branching - Question Library - Reporting & Statistics - Reporting/Analytics - Skip Logic - Statistical Analysis - Survey Builder - Survey/Poll Management - Surveys & Feedback - Text Analysis - Third-Party Integrations - URL Customisation - User Research Analysis - Visual Analytics ## Integrations (48 total) - ActiveCampaign - Agile CRM - Auto Decision Platform - BambooHR - BigCommerce - Calendly - Campaign Monitor by Marigold - CleverTap - Formstack Forms - Freshdesk - Freshsales - Freshservice - GetFeedback - Google Analytics 360 - Google Forms ... and 33 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [UX Tools](https://www.capterra.co.uk/directory/31036/ux/software) ## Related Categories - [UX Tools](https://www.capterra.co.uk/directory/31036/ux/software) - [Market Research Software](https://www.capterra.co.uk/directory/10041/market-research/software) - [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software) - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) - [Community Software](https://www.capterra.co.uk/directory/30800/community/software) ## Alternatives 1. [Survicate](https://www.capterra.co.uk/software/132914/survicate) — 4.6/5 (99 reviews) 2. [Typeform](https://www.capterra.co.uk/software/137289/typeform) — 4.7/5 (945 reviews) 3. [Hotjar](https://www.capterra.co.uk/software/163516/hotjar) — 4.6/5 (539 reviews) 4. [CustomerHero](https://www.capterra.co.uk/software/153472/startquestion) — 4.9/5 (175 reviews) 5. [ARCS](https://www.capterra.co.uk/software/146792/arcs) — 5.0/5 (5 reviews) ## Reviews ### "Easy to use for this non-research expert" — 5.0/5 > **Verified Reviewer** | *10 December 2021* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: The survey tools are easy to use. I like the drag and drop features, plus being able to save questions I use often as templates. We moved from Spark 1 to Spark 3 and I very much appreciate the ease of programming survey logic as well as adding images to questions within the newer system. > > **Cons**: There are a few survey types I still need to go back to use the old Spark 1 system for, but I know these functions are on the road map in the future for Spark 3. ----- ### "A good tool for more than basic needs" — 5.0/5 > **Jessica** | *14 December 2021* | Retail | Recommendation rating: 9.0/10 > > **Pros**: It's extremely powerful to have a community of members who can be reached with just a few clicks of a button. This allows the voice of the customer to be an easy inclusion in our business strategy. > > **Cons**: I struggle to find a more generic way the software could be updated, or something I strongly dislike. ----- ### "Alida is an innovative company with top notch customer service." — 5.0/5 > **Jennifer** | *22 April 2021* | Insurance | Recommendation rating: 8.0/10 > > **Pros**: The experience with Alida's customer success team has been excellent. They are very responsive and knowledgeable. We’ve worked with a couple over the 6 years of our partnership and have been pleased with all. > > **Cons**: Navigating between two survey platforms is challenging for our programmers. > > We are gaining valuable insights from healthcare consumers, employees, brokers, and provider partners though use of Alida SPARQ and Power Surveys. ----- ### "User friendly, effective way to gather insights\!" — 5.0/5 > **Michelle** | *13 December 2021* | Retail | Recommendation rating: 8.0/10 > > **Pros**: Alida's Sparq software is very easy to use and a great way to engage with a community of consumers. Programming and sending surveys is a quick and straightforward process and consistently provides rich insights. > > **Cons**: The options for programming survey logic could be a bit more sophisticated. The basics are all there and very straightforward to program, but it would be nice to see some additional capabilities going forward. ----- ### "Alida's software has been a great help internally to understand our players better" — 5.0/5 > **Vanessa** | *23 April 2021* | Gambling & Casinos | Recommendation rating: 10.0/10 > > **Pros**: The product is very easy to use. It provides us with an efficient and easy way to answer critical business problems and bring everyone in the business closer to players > > **Cons**: There isn't really anything we dislike with Alida ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/217258/alida?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/217258/alida) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | pt | | | pt-PT | | ----- ## Structured Data