--- description: Discover the benefits and disadvantages of Verfacto. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Verfacto Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Verfacto](/software/217234/verfacto) # Verfacto Canonical: https://www.capterra.co.uk/software/217234/verfacto > Verfacto is a machine-learning tool for e-commerce businesses that unifies customer data and turns it into marketing insights. > > Verdict: Rated **5.0/5** by 5 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Verfacto? Verfacto helps Small-medium businesses to get most out of their e-commerce data. We analyse behavioural data and CMS/CRM data in order to provide with the most relevant actionable insights from data ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 5 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Verfacto ## Commercial Context - **Starting Price**: €99.00 - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: - eShop integration - user behavior tracking - on-demand reports - exportable customer data Full pricing description: https://www.verfacto.com/pricing/ - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Andorra, Anguilla, Antigua & Barbuda, Aruba, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bosnia & Herzegovina, British Virgin Islands, Bulgaria, Canada, Cayman Islands, Costa Rica, Croatia, Cuba and 70 more ## Features - Campaign Analytics - Campaign Tracking - Dashboard - Data Visualisation - Multi-Channel Attribution - ROI Tracking - Website Analytics ## Support Options - Email/Help Desk - Phone Support ## Category - [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 2. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8089 reviews) 3. [Jungle Scout](https://www.capterra.co.uk/software/210662/jungle-scout) — 4.7/5 (280 reviews) 4. [Lebesgue](https://www.capterra.co.uk/software/1019489/lebesgue) — 4.9/5 (43 reviews) 5. [Reportei](https://www.capterra.co.uk/software/180418/reportei) — 4.7/5 (241 reviews) ## Reviews ### "Awesome feature" — 5.0/5 > **Vytautas** | *7 May 2021* | Cosmetics | Recommendation rating: 10.0/10 > > **Pros**: Absolutely happy with it. We knew we have potentially high retention but didn't know what to do about it exactly. With verfacto insights we made our newsletters personalised and more effective and also improved retargeting a lot. > > **Cons**: Another awesome feature is suggestions on what products to upsell and cross sell. They give a clear picture of how our products perform and what audience they fit best ----- ### "Quick and affordable way to increase number of leads" — 5.0/5 > **Dionizas** | *15 February 2021* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Easy integration + no need to analyze metrics on your own + unique behavioural tracker (we haven't seen anything alike anywhere else) + great support > > **Cons**: Some features are tailored specifically for B2C e-commerce and do not apply for B2B. > > We've been working with Verfacto for more than 6 months already. Our goal was to decrease marketing budget as much as possible while keeping performance at the same level. As of today, we halved the budget and get even ~10% more leads than before. We have a stable positive progress, and although I'm quite happy with the results already, I assume it can even get better. ----- ### "Helps to understand our customers better" — 5.0/5 > **Verified Reviewer** | *3 April 2021* | Internet | Recommendation rating: 8.0/10 > > **Pros**: An incredibly useful tool, that helps to transform the data collected into useful insights in order to generate more leads. > > **Cons**: I didn't note any significant disadvantages. ----- ### "Great product" — 5.0/5 > **Ana** | *23 February 2021* | Design | Recommendation rating: 10.0/10 > > **Pros**: We are a small manufacture of exclusive dresses. Each customer is important for us as we can't afford expensive marketing. Verfacto helped us to understand what audience to approach. As a result, we lowered CPA for our ads by 20% and increased revenue by 34%. > > **Cons**: Quick and remarkable results, affordable pricing, awesome communication, personal approach. > > No cons for me so far. ----- ### "Great insights gathered from data" — 5.0/5 > **Illia** | *3 March 2021* | Banking | Recommendation rating: 10.0/10 > > **Pros**: Great insights from data, especially how specific products affect customers' behaviour and lifetime value in the long run > > **Cons**: Initial data analysis took about a week, but it was wrapped into a nice custom presentation about our business > > We received our initial analysis for free and didn't expect much. Surprisingly, it was much more insightful than we thought. Subscribed for a longer period, will see how it goes. ## Links - [View on Capterra](https://www.capterra.co.uk/software/217234/verfacto) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data