Sourcery

It's easy to build when you have a backseat editor

Pros:

It's intuitive and catches the right mistakes before you're even looking for them

Cons:

It's not as easy to use as we'd have liked, but it was definitely worth trying out

Quick, easy, and intuitive to use

Pros:

If you've ever spent hours browsing endlessly through the HARO newsletter, then you know just how valuable your time is. Sourcery tabulates the entire HARO newsletter every morning, afternoon, and evening, so you always have access to the latest pitching opportunities.

Cons:

Sometimes, the newsletter can take up to 10-15 minutes to reach Sourcery. Depending on how punctual you are with your pitching, this could be a minor inconvenience or a total non-issue.

"Just" a HARO filter

Comments: I registered with sourcery as a beta tester many months ago- we wanted to use it for our NGO. However, we have a rather qualitative approach to pitching- and while filtering according to keywords and DA is fun to try, it is not for us. I prefer to spend more time reading HARO, and delivering more qualitative pitches. I am also afraid that I might forget crucial keywords, and miss out on fitting opportunities this way.

Pros:

I like start-ups, and am usually on the founder's side because I understand their struggles well. And indeed the software has expanded, and still expands. So far, sourcery does what it sets out to do- that is filtering HARO queries, and filtering them according to specific keywords, as well as website ranking (and other useful metrics). They also offer some basic information on pitching, and the possibility to integrate your e-mail- aka write your pitches from your company email via sorcery. It is cheap, too.

Cons:

The website filters HARO- that is about all there is. It does save a bit of time, and is certainly useful for companies focussing on quantitative outreach (and who want to build links fast). However, for seasoned HARO users this isn't great. The tool, so far, is not how I like to pitch- journalists love customised approaches. So unless Sourcery becomes a mini agility pr and shows what the journalist is writing on regularly via his twitter feed, or other information like a journalist bio, this tool has very little appeal to me. I am not a fan of quantitative outreach anyway- if that is needed, there are other ways and tools for it.

Pretty good software

Comments: Pretty good and "does what it says on the tin"!

Pros:

This really streamlines our HARO outreach, gets the job done much quicker and pretty comprehensive for the features you need.

Cons:

However, there are a few things which I think it would really enhance. For instance, lets say you've already got a link from a publication. There should be a system where you have a kind of "blacklist" of sites where it'll tell you, you already got a link. I also had a long period of time where there was an issue with the email signatures not working properly - it eventually got fixed but had a go a while with that bug. Seemed to be hard to get hold of customer support sometimes.

Excellent Software

Pros:

My team and I are always searching for ways to be more productive. The editor makes it easy to automate development.

Cons:

As will any software, nothing is perfect, but how we use it, it works for us.