--- description: Discover the benefits and disadvantages of Twitter/X. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Twitter/X Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/30781/social-media-marketing/software) > [Twitter/X](/software/214056/twitter) # Twitter/X Canonical: https://www.capterra.co.uk/software/214056/twitter Page: 1 / 74\ Next: [Next page](https://www.capterra.co.uk/software/214056/twitter?page=2) > Social media marketing solution that helps businesses target specific audiences to organize different marketing campaigns. > > Verdict: Rated **4.5/5** by 1812 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 1812 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Twitter ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Free - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - Activity Dashboard - Content Management - Tagging ## Integrations (3 total) - Instagram - Meta for Business - WordPress ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software) ## Related Categories - [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software) - [Social Networking Tools](https://www.capterra.co.uk/directory/10043/social-networking/software) - [Social Media Analytics Tools](https://www.capterra.co.uk/directory/31655/social-media-analytics-tools/software) ## Alternatives 1. [Instagram](https://www.capterra.co.uk/software/210721/instagram) — 4.7/5 (5224 reviews) 2. [Meta for Business](https://www.capterra.co.uk/software/213257/facebook) — 4.4/5 (2374 reviews) 3. [Hootsuite](https://www.capterra.co.uk/software/121701/hootsuite) — 4.4/5 (3803 reviews) 4. [Snapchat for Business](https://www.capterra.co.uk/software/210733/snapchat) — 4.6/5 (1141 reviews) 5. [SocialPilot](https://www.capterra.co.uk/software/144332/socialpilot) — 4.4/5 (376 reviews) ## Reviews ### "Some things changed." — 4.0/5 > **Philip** | *17 August 2026* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: The ability to browse around subject matters that I'm interested in, such as football, media, writing, authors, and films, and see what people think about various things > > **Cons**: I don't like the shift towards more extreme content, both politically and graphically. I preferred it when it was more focused on conversation and less about conflict and creating division. > > I was an early adopter in 2011 or so and loved using Twitter up until about 2020, when I felt that the app had shifted into something much more divisive. I felt myself not enjoying the experience of using the app. ----- ### "Twitter/X is a great platform for building personal brand and growing your audience" — 5.0/5 > **Emily** | *2 February 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: I like that Twitter/X helps build my personal brand through its post feature. > > **Cons**: I don't like that Twitter/X is hard when it comes to building audience as a beginner > > In all, Twitter is a great platform to be. ----- ### "Social media" — 5.0/5 > **Michaela** | *8 May 2025* | Hospital & Health Care | Recommendation rating: 10.0/10 > > **Pros**: I love how engaging it is and how easy it is to make conversation and share funny things with friends > > **Cons**: The only thing I can think of is the ads that are on there but other then that there’s nothing and the ads that do pop up are like 2 times a day so it’s not a big problem > > I love this platform I love it for many reasons but sharing funny posts and talking to friends is my favourite ----- ### "X software review" — 5.0/5 > **Dominique** | *28 September 2026* | E-Learning | Recommendation rating: 8.0/10 > > **Pros**: I don’t like most about this software is that is a great way to communicate connect and to learn from other people. > > **Cons**: When at least like about it is that if you don’t have an account with them, then you’re not able to access any data from the software. > > Overall, my experience using X has been great, I consider it a great tool to connect with people all over the world ----- ### "Charge without permission" — 2.0/5 > **Gianluca** | *29 August 2026* | Arts & Crafts | Recommendation rating: 1.0/10 > > **Pros**: Usability and Reach. The platform allows to connect with people with similar interests and to follow them > > **Cons**: They charge people without their consent changing plans for users without their request. Overall the experience is good but this is unacceptable > > They unlawfully charged me with Premium+ without me requesting it. When I went in the Settings to change Plan they ALSO charged me with the other plan\! That's borderline a scam behaviour ----- Page: 1 / 74\ Next: [Next page](https://www.capterra.co.uk/software/214056/twitter?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/214056/twitter) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | ----- ## Structured Data