--- description: Discover the benefits and disadvantages of Twitter/X. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Twitter/X Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/30781/social-media-marketing/software) > [Twitter/X](/software/214056/twitter) # Twitter/X Canonical: https://www.capterra.co.uk/software/214056/twitter Page: 1 / 74\ Next: [Next page](https://www.capterra.co.uk/software/214056/twitter?page=2) > Social media marketing solution that helps businesses target specific audiences to organize different marketing campaigns. > > Verdict: Rated **4.5/5** by 1810 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 1810 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Twitter ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Free - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - Activity Dashboard - Content Management - Tagging ## Integrations (3 total) - Instagram - Meta for Business - WordPress ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software) ## Related Categories - [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software) - [Social Networking Tools](https://www.capterra.co.uk/directory/10043/social-networking/software) ## Alternatives 1. [Instagram](https://www.capterra.co.uk/software/210721/instagram) — 4.7/5 (5209 reviews) 2. [Meta for Business](https://www.capterra.co.uk/software/213257/facebook) — 4.4/5 (2374 reviews) 3. [Hootsuite](https://www.capterra.co.uk/software/121701/hootsuite) — 4.4/5 (3801 reviews) 4. [Snapchat for Business](https://www.capterra.co.uk/software/210733/snapchat) — 4.6/5 (1141 reviews) 5. [SocialPilot](https://www.capterra.co.uk/software/144332/socialpilot) — 4.4/5 (375 reviews) ## Reviews ### "Some things changed." — 4.0/5 > **Philip** | *17 August 2026* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: The ability to browse around subject matters that I'm interested in, such as football, media, writing, authors, and films, and see what people think about various things > > **Cons**: I don't like the shift towards more extreme content, both politically and graphically. I preferred it when it was more focused on conversation and less about conflict and creating division. > > I was an early adopter in 2011 or so and loved using Twitter up until about 2020, when I felt that the app had shifted into something much more divisive. I felt myself not enjoying the experience of using the app. ----- ### "Social media" — 5.0/5 > **Michaela** | *8 May 2025* | Hospital & Health Care | Recommendation rating: 10.0/10 > > **Pros**: I love how engaging it is and how easy it is to make conversation and share funny things with friends > > **Cons**: The only thing I can think of is the ads that are on there but other then that there’s nothing and the ads that do pop up are like 2 times a day so it’s not a big problem > > I love this platform I love it for many reasons but sharing funny posts and talking to friends is my favourite ----- ### "Twitter/X is a great platform for building personal brand and growing your audience" — 5.0/5 > **Emily** | *2 February 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: I like that Twitter/X helps build my personal brand through its post feature. > > **Cons**: I don't like that Twitter/X is hard when it comes to building audience as a beginner > > In all, Twitter is a great platform to be. ----- ### "The Hub for Real-Time Information and Global Conversation" — 5.0/5 > **Mustafa** | *9 April 2026* | Civic & Social Organization | Recommendation rating: 10.0/10 > > **Pros**: The platform remains the best source for real-time news and global trends. The ability to engage directly with industry leaders, creators, and public figures is unmatched. I particularly like the 'Community Notes' feature for crowd-sourced fact-checking and the integration of long-form video and 'Groks' AI capabilities, which have added more depth to the user experience > > **Cons**: The platform can sometimes feel overwhelming due to the high volume of content and occasional bots in the replies. The transition to the new verification system has made it harder at times to distinguish between authentic sources and paid accounts. Additionally, the algorithmic 'For You' feed can be hit-or-miss in terms of relevance compared to the chronological 'Following' feed > > Twitter/X is my primary tool for staying informed and networking professionally. While the platform has undergone significant changes recently, it remains a vital space for public discourse. The introduction of monetization for creators and improved video features has made it more versatile, though it requires a bit of effort to curate your feed to avoid noise. Overall, it is an essential app for anyone who wants to stay connected to what's happening in the world right now ----- ### "A collection of HR Communication requirements." — 5.0/5 > **Tim** | *11 July 2026* | Human Resources | Recommendation rating: 9.0/10 > > **Pros**: Twitter/X is where we can connect directly with candidates and that's incredibly important in the industry. It's an excellent platform for publishing company news, and distributing employment opportunities to a broad audience. It helps us to share and exchange our values as a brand and to remain in tune with the latest developments. I've also used it to engage industry peers and stay across the competition in a relaxed and yet productive way. > > **Cons**: It's a steep learning curve in the beginning, particularly if you don't have a lot of experience with social media. The interface is not always clear and inputting different profiles takes concentration. Not very user-friendly customer support can be frustrating as needs for quick solutions arise. Sometimes the amount of information can be overwhelming, affecting productivity in locating relevant interactions. > > The use of Twitter/X has helped with our HR activities but it's not easy. Although it is undeniable that the tool can improve the communication process, it still needs to be mastered with patience and time to use. While it can be a great tool for keeping a public profile, and communicating with prospective employees, at times it can seem like a maze. It is part of our toolbox, but it's not the only answer. ----- Page: 1 / 74\ Next: [Next page](https://www.capterra.co.uk/software/214056/twitter?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/214056/twitter) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | ----- ## Structured Data