--- description: Discover the benefits and disadvantages of Google Ads. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Ads Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [PPC Software](/directory/30967/ppc/software) > [Google Ads](/software/213339/google-ads) # Google Ads Canonical: https://www.capterra.co.uk/software/213339/google-ads Page: 1 / 42\ Next: [Next page](https://www.capterra.co.uk/software/213339/google-ads?page=2) > Google Ads is an online advertising solution that helps businesses reach new customers via Google Search, YouTube, \& other sites. > > Verdict: Rated **4.4/5** by 1007 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Google Ads? Businesses of any size \& type who are looking to advertise online. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 1007 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing Details**: With Google Ads, advertisers can set their own monthly budget caps and adjust as needed. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile) - **Supported Languages**: Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Australia, Brazil, Canada, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - Campaign Analytics - Campaign Management - Campaign Planning - Channel Management - Multi-Campaign - ROI Tracking ## Integrations (2 total) - Google Analytics 360 - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [PPC Software](https://www.capterra.co.uk/directory/30967/ppc/software) ## Related Categories - [PPC Software](https://www.capterra.co.uk/directory/30967/ppc/software) - [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6223 reviews) 2. [EmailOctopus](https://www.capterra.co.uk/software/147415/emailoctopus) — 4.8/5 (655 reviews) 3. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3418 reviews) 4. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2258 reviews) 5. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17587 reviews) ## Reviews ### "Good tool, but needs some work on the AI." — 4.0/5 > **Vincenzo** | *13 January 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Recommendations: Help you to improve the optimisation score. > > **Cons**: Auto-apply Recommendations that force you to do things that sometimes you don’t really need. > > It's a good tool, but sometimes, the software tries to go the extra mile but fails. There is good room for improvement by implementing a better AI for the Auto application of the Recommendations. ----- ### "Google Ads" — 5.0/5 > **Advaldo** | *31 July 2024* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: Google Ads can be considered the best way to get new clients and leads for every business out there. Google made it easy to use for beginners and advanced users. Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of videos, from Google, that explain how Ads works and how to setup the campaigns. > > **Cons**: For small businesses, it can be a little expensive. > > Google Ads is an important tool for every business, new or old. It brings clients who really need your services. ----- ### "Google Ads" — 5.0/5 > **Dean** | *16 July 2024* | Supermarkets | Recommendation rating: 10.0/10 > > **Pros**: I can say that Google Ads return of investment is the greatest compared with other ads platforms. The price for click or views are not that high and campaigns are easy to setup. > > **Cons**: I had some hard time creating a campaign in advanced mode. > > Weather you create simple campaigns or advanced ones, the leads are coming immediately. Google Ads is the most advanced ad display service i tried until now. ----- ### "Google Ads" — 5.0/5 > **Lee** | *1 July 2024* | Civil Engineering | Recommendation rating: 10.0/10 > > **Pros**: The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting leads. The costs of running a campaign is really low and the results are easy to track. Google shows the ads on different platforms and websites so the target audience is really easy to find. To mention here is the support, really helps and is quick. > > **Cons**: No cons for Google Ads, works and give results. > > In every business advertising is one of the most important operation and Google Ads does this the best on the market. ----- ### "Google Ads" — 5.0/5 > **Albert** | *19 June 2024* | Civil Engineering | Recommendation rating: 9.0/10 > > **Pros**: Creating a simple campaigns bought me a lot of leads and phone calls for my services. Google shows you many helpful tutorials and videos on how to setup and start a powerful advertising campaigns. The costs are balanced and the return of the investment for my industry is hight. Advertising in different area and for different types of individuals is the most important feature for me. > > **Cons**: For more leads you need to create a campaign in advanced mode wich is not that easy to setup. > > Google Ads delivered many leads at relative low costs, is a great advertising network and well optimized campaigns grow your business. ----- Page: 1 / 42\ Next: [Next page](https://www.capterra.co.uk/software/213339/google-ads?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/213339/google-ads) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | ----- ## Structured Data