--- description: Discover the benefits and disadvantages of Google Ads. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Ads Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [PPC Software](/directory/30967/ppc/software) > [Google Ads](/software/213339/google-ads) # Google Ads Canonical: https://www.capterra.co.uk/software/213339/google-ads Page: 1 / 42\ Next: [Next page](https://www.capterra.co.uk/software/213339/google-ads?page=2) > Google Ads is an online advertising solution that helps businesses reach new customers via Google Search, YouTube, \& other sites. > > Verdict: Rated **4.4/5** by 1010 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Google Ads? Businesses of any size \& type who are looking to advertise online. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 1010 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing Details**: With Google Ads, advertisers can set their own monthly budget caps and adjust as needed. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile) - **Supported Languages**: Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Australia, Brazil, Canada, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - Campaign Analytics - Campaign Management - Campaign Planning - Channel Management - Multi-Campaign - ROI Tracking ## Integrations (2 total) - Google Analytics 360 - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [PPC Software](https://www.capterra.co.uk/directory/30967/ppc/software) ## Related Categories - [PPC Software](https://www.capterra.co.uk/directory/30967/ppc/software) - [Campaign Management Software](https://www.capterra.co.uk/directory/30012/campaign-management/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6234 reviews) 2. [EmailOctopus](https://www.capterra.co.uk/software/147415/emailoctopus) — 4.8/5 (655 reviews) 3. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3474 reviews) 4. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2286 reviews) 5. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17626 reviews) ## Reviews ### "Google Ads" — 5.0/5 > **Dean** | *16 July 2024* | Supermarkets | Recommendation rating: 10.0/10 > > **Pros**: I can say that Google Ads return of investment is the greatest compared with other ads platforms. The price for click or views are not that high and campaigns are easy to setup. > > **Cons**: I had some hard time creating a campaign in advanced mode. > > Weather you create simple campaigns or advanced ones, the leads are coming immediately. Google Ads is the most advanced ad display service i tried until now. ----- ### "A great tool that misses one critical feature." — 4.0/5 > **Caspar** | *9 October 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Achieve excellent results and fantastic functionality for relatively low cost. Easy to duplicate campaigns quickly. Powerful targeting. > > **Cons**: Can't set budgets caps on campaigns. Seems such a basic thing to include yet can only set daily caps. > > Generally very good, we recieve solid return on investment through Google Ads. Yet, often overspend because of no ability to include overall campaign budget caps. ----- ### "Must have for all business owners" — 5.0/5 > **Mara Rose** | *12 March 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Essential tool to drive quality traffic to your website and get new customers. > > **Cons**: Changes to the platform that remove control from the advertiser or visibility > > Used it for years for clients and personally ----- ### "Google Ads - real sales" — 5.0/5 > **Lucie** | *30 November 2024* | Insurance | Recommendation rating: 10.0/10 > > **Pros**: For me the best feature of Google Ads is the targeting options. This really help getting more easily to the targeted people based on location, interest and behavior. It offers many ads formats witch can really increase the spread of the ads. > > **Cons**: Creating a simple ad is easy, but for an effective campaign the advanced settings can be overwhelming for new users. > > Google Ads is the best adverting platform on the market from my point of view. It offers many fine tune settings for campaigns witch can increase the results and make every campaign more cost effective. Overall Google Ads is an powerful tool for every business. ----- ### "Customisable and user friendly" — 4.0/5 > **Inamari** | *25 April 2025* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: Interface is really user friendly and customisable, you can build your own dashboard > > **Cons**: It feels like the interface keeps changing, making older tutorials obsolete. ----- Page: 1 / 42\ Next: [Next page](https://www.capterra.co.uk/software/213339/google-ads?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/213339/google-ads) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | ----- ## Structured Data