Meta for Business

A powerful, yet complicated, advertising tool

Comments: We are an advertising agency and we are using Meta for Business on a daily basis for a number of our clients. The wealth of tools & options that it provides can be powerful when used correctly. However, the complexity of the tool and the endless metrics can misguide both users and end clients, when it comes to reviewing results & deciding on upcoming campaign optimisations.

Pros:

The platform is always updated & renewed with new functionalities to help advertisers target their audiences.

Cons:

The fact that the platform is always updated, it makes it less user friendly, especially for people who are not using it on a daily basis. Also, the platform is trying to automate everything through AI hence users need to be really experienced in order to make the most out of the platform.

Advertising Manager

Comments: My overall experience is i've been using the platform over the last 10-12 years running ads for various events, concerts, brands or talent.

Pros:

Running ads via multiple placements using one platform to control ad delivery.

Cons:

You cant control frequency within the platform and even when you create rules they are not as effective as you'd like them to be.

It's simply a very bad tool overall

Comments: HORRIBLE. That's it! We just use it sometimes because our customers ask for it, but we try to avoid it whenever possible.

Pros:

I honestly do not see many pros for this other than still having a lot of users inside Facebook and Instagram. Other than that, it's miserable!

Cons:

The fact that menus are constantly changing. Multiple and unstable errors in multiple parts of the platform. "Robot like" answers from support (this is by far the worst support I've ever seen and I know many people that worked for their support that gave up because their managers were simply very bad so it's a top to bottom problem inside the company). It's unbearable the fact that I know one specific case where two accounts (one page and one personal profile) that were stolen and their automated answer was multiple times the same: "You have to login to your account and change your password." A stolen account and this is the answer to the original owner? It's just unbelievable. We had multiple cases where we wanted to stop a campaign and were charged more than what we initially expected. We had cases where we wanted to remove ourselves or customers from pages and there were multiple errors. We cannot believe how Meta Business can still survive honestly... other than the number of users, it's horrible their service.

A must have for online businesses

Pros:

Perfect centralized platform for managing ads across Facebook, Instagram, and Messenger. I particularly appreciate its intuitive interface, which simplifies creating, managing, and analyzing ad campaigns. The detailed audience targeting options are impressive, allowing me to reach specific demographics with precision. Additionally, the analytics dashboard provides real-time insights into campaign performance, helping me adjust strategies quickly. The integration with Meta Pixel is also a major plus, Overall, it's a comprehensive tool for businesses aiming to enhance their digital marketing efforts.

Cons:

While Meta for Business is powerful, it has a steep learning curve for beginners. The interface, although feature-rich, can feel overwhelming at times, especially when navigating advanced tools like Meta Pixel or A/B testing. Another drawback is the frequent updates, which sometimes disrupt workflows or require re-learning certain features. Additionally, customer support can be slow or inconsistent, making it challenging to resolve technical issues quickly. Lastly, ad costs can escalate rapidly without clear guidance, which might be a concern for smaller businesses with limited budgets.

Critical asset for social media marketing

Comments: Overall very easy to use and learn, with a lot of versatility. Great features for scheduling posts and engaging with customers.

Pros:

Great system for scheduling and sharing out posts, as well as engaging with customers on a personal and broad level.

Cons:

A little too complicated having to switch to each individual business page when managing multiple pages