15 years helping British businesses
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What is Meta for Business?

Social media marketing solution that helps businesses create personalized marketing plans based on targeted audience and budget.

Who Uses Meta for Business?

Not provided by vendor

Meta for Business Software - Messenger for Business
Meta for Business Software - Marketing on Facebook
Meta for Business Software - WhatsApp for business

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Reviews of Meta for Business

Average score

Overall
4.4
Ease of Use
4.4
Customer Service
3.7
Features
4.4
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jose
Jose
CEO in Peru
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

A must for digital advertising

5.0 4 weeks ago New

Pros:

Over time the platform has evolved to become a fairly intuitive place with an easy guide to implement campaigns.

Cons:

Managing several campaigns and different brands can be very complicated if you don't really master the concepts and structure of the interface.

Casey
Vice President in US
Logistics & Supply Chain, 201–500 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

A must have for new businesses

5.0 3 weeks ago New

Comments: easy to use and suggest any new business get it

Pros:

easy to use, gets my name out quick, i can post fast and then be on my way doing other more important business stuff

Cons:

not really anything that i do not like so far.

Allen
Allen
President in US
Verified LinkedIn User
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Basic social promotion but ads need to be dialed in and be wary of promotions

3.0 last month New

Pros:

I like being able to post content to Facebook and Instagram and I like how WhatsApp has been able to be customized more for businesses

Cons:

I don't like how they promised me and ad credit for running ads and they never delivered on their promise

Lewis
Marketing Head in UK
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Critical asset for social media marketing

4.0 3 months ago

Comments: Overall very easy to use and learn, with a lot of versatility. Great features for scheduling posts and engaging with customers.

Pros:

Great system for scheduling and sharing out posts, as well as engaging with customers on a personal and broad level.

Cons:

A little too complicated having to switch to each individual business page when managing multiple pages

Tara
Tara
Director of Marketing in US
Verified LinkedIn User
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Necessary, 'free' tool for advertising. Comes with a learning curve.

4.0 2 months ago

Comments: Overall, ok experience. The benefit of being able to advertise on their platforms outweighs the frustrations: constantly removing targeting options that are helpful for us, always making it harder to build custom campaigns versus their AI suggested, and the nonexistent support is frustrating when we have ads that get disapproved.

Pros:

I love the self-serve options and customizations

Cons:

How glitchy it can be when loading campaigns or trying to publish ads. Also, I've been working in it for 10 years so am well-versed, but for newcomers it's definitely a good learning curve to get maximum benefit out of it (and not be taken advantage of by all their AI options that are automatically suggested).