---
description: Discover the benefits and disadvantages of White Label Loyalty.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: White Label Loyalty Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [White Label Loyalty](/software/212226/white-label-loyalty-platform)

# White Label Loyalty

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> The only dedicated customer loyalty platform that offers complete customisation based on customers’ actions, right out-of-the-box.
> 
> Verdict: Rated **4.8/5** by 16 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses White Label Loyalty?

Our loyalty platform serves mid-size and enterprise clients with any business use case in any industry. We have served brands from B2B, B2C, and B2B2C across the world, delivering tailored solutions.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 16 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: White Label Loyalty

## Commercial Context

- **Starting Price**: £1,999.00
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Please contact White Label Loyalty directly for pricing details.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Algeria, Australia, Austria, Bahrain, Belgium, Canada, Czechia, Denmark, Egypt, Finland, France, Germany, Guernsey, Iceland, Ireland, Isle of Man, Israel, Italy, Jersey, Jordan and 16 more

## Features

- Activity Dashboard
- Alerts/Notifications
- CRM
- Campaign Management
- Communication Management
- Customer Activity Tracking
- Customer Experience Management
- Customer History
- Customer Portal
- Customer Segmentation
- Email Management
- Engagement Tracking
- Feedback Management
- Gamification
- Incentive Management
- Loyalty Cards
- Loyalty Program
- Membership Management
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Performance Metrics
- Promotions Management
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Rewards Management
- Social Promotion
- Survey/Poll Management
- Third-Party Integrations
- Visual Analytics

## Integrations (150 total)

- AWeber
- Accelo
- ActiveCampaign
- Adobe Commerce
- Airtable
- Algolia
- Apollo
- Asana
- Ashby
- Attio
- Awin
- Azure DevOps
- Azure DevOps Server
- BambooHR
- Basecamp

... and 135 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software)

## Related Categories

- [Customer Loyalty Software](https://www.capterra.co.uk/directory/10031/customer-loyalty/software)
- [Referral Software](https://www.capterra.co.uk/directory/30681/referral/software)
- [Customer Engagement Software](https://www.capterra.co.uk/directory/30906/customer-engagement/software)
- [Customer Advocacy Software](https://www.capterra.co.uk/directory/31435/customer-advocacy/software)

## Alternatives

1. [Guusto](https://www.capterra.co.uk/software/186209/guusto) — 4.9/5 (3541 reviews)
2. [Kangaroo](https://www.capterra.co.uk/software/149363/kangaroo-rewards) — 4.9/5 (250 reviews)
3. [RepeatMD](https://www.capterra.co.uk/software/1049073/repeatmd) — 4.4/5 (190 reviews)
4. [Tremendous](https://www.capterra.co.uk/software/197141/tremendous-rewards) — 4.8/5 (478 reviews)
5. [Referrizer](https://www.capterra.co.uk/software/144990/referral-marketing-automation) — 4.8/5 (196 reviews)

## Reviews

### "White Label Review" — 4.0/5

> **Chris** | *15 September 2025* | Insurance | Recommendation rating: 7.0/10
> 
> **Pros**: What I liked most about White Label Loyalty as a company is their support response time and Runa integration.
> 
> **Cons**: What we like least about White Label Loyalty is the Live/Test mode and that you cannot assign a role to an admin user for just one of them.
> 
> My overall experience with White Label Loyalty has been good. We've been using it for 3 years and haven't had any major issues.

-----

### "Great platform with nice people" — 5.0/5

> **Shaun** | *13 December 2024* | Utilities | Recommendation rating: 8.0/10
> 
> **Pros**: the ability to have a bespoke app with access to an online portal that i can implement changes at any time
> 
> **Cons**: some of the reports information is a little restrictive, i would like to be able to pull more core data
> 
> Overall its been a positive experience, there's been a few learning curves and workarounds but in a nutshell i would say the app has worked very well and done what we intended to do.

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### "A great loyalty partner" — 5.0/5

> **Alex** | *10 December 2024* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: The account management service allows prompt and efficient resolutions to any challenges faced and they also help to get you the best possible service.
> 
> **Cons**: Sometimes challenges with with voucher supply have taken longer to resolve than hoped causing some challenging situations with our customers.
> 
> They are a great company to work with and a really great partner to enable an organisation to grow their loyalty programme for both customers and staff.

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### "Great software and nice people\!" — 5.0/5

> **Ally** | *11 June 2025* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Great service, easy Ui, lots of great features that work for us. WLL was easy to integrate into our system.
> 
> **Cons**: Sometimes hard to update individual users and no batch ui call for rewards for a single user. Those updates would be clutch\!
> 
> Overall very positive. I’m glad we chose them as our vendor. Our meetings have always been productive and friendly\!

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### "A Robust Loyalty Platform with Advanced Customization" — 5.0/5

> **Radha** | *27 April 2026* | Legal Services | Recommendation rating: 10.0/10
> 
> **Pros**: What I liked most about White Label Loyalty was its high level of customization and flexibility. The platform allows businesses to design loyalty programs that align closely with their brand and customer strategy rather than forcing a one‑size‑fits‑all approach. I especially appreciated the ability to tailor rewards, rules, and customer journeys, as well as its integrations with existing systems. It felt like a scalable solution that supports more sophisticated and personalized loyalty initiatives.
> 
> **Cons**: What I liked least about White Label Loyalty was the complexity and initial setup effort. Because the platform is highly customizable, it requires more time, planning, and technical involvement to configure properly compared to plug‑and‑play loyalty solutions. The learning curve can be steep for new users, and ongoing changes or updates may require support or development resources. As a result, it may feel less accessible for smaller teams or businesses without dedicated technical support.
> 
> Overall, my experience with White Label Loyalty was positive and robust, particularly for businesses seeking a highly customizable and scalable loyalty solution. The platform stands out for its flexibility, allowing organizations to design sophisticated, brand‑aligned loyalty programs with tailored rewards, rules, and customer journeys. It felt well suited for companies with more complex loyalty strategies or long‑term growth plans.&#10;&#10;That said, the depth of customization comes with a steeper learning curve. Initial setup and ongoing adjustments require thoughtful planning and, in some cases, technical support, which may be challenging for smaller teams or those looking for a more plug‑and‑play solution. Despite this, once properly implemented, White Label Loyalty proves to be a powerful and effective platform for delivering personalized and strategic loyalty experiences.

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## Links

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