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What is Instagram?

Social media solution that helps businesses manage content, create and edit posts, and monitor engagement across Instagram accounts.

Who Uses Instagram?

Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices.

Instagram Software - Choose a post to boost
Instagram Software - Select goal
Instagram Software - Define audience
Instagram Software - Set budget & duration
Instagram Software - Manage shop w/ products & collections

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Reviews of Instagram

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.1
Features
4.6
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Adham
Adham
Senior marketing specialist, graphic designer in Jordan
Verified LinkedIn User
Broadcast Media, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The #1 social media app for both businesses and users

5.0 last year

Comments: Just perfect for anyone who’s looking to scroll through reels and waste time, look for restaurants or places, connect with friends or even grow their business

Pros:

It helped my company achieve results, gain more users to our app, sell products and get more exposure to the company, and for me personally it helped me get clients for my design and photography freelance business

Cons:

Sometimes it has bugs, like photos not being posted or messages not being sent, also sometimes stories get stuck on not posting but overall minimal dislike.

Kori
Hairstylist, Business owner in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 2+ years
Reviewer Source

Powerful Business Building Asset

5.0 last month New

Comments: Overall my experience with Instagram when it comes to my business is positive. I do believe there’s a learning curve but once you understand the aspects involved, it’s an incredibly powerful, useful software for business.

Pros:

When you use the algorithm to its full extent, a lot of the work is done for you getting your name, brand and content out in the world. Without the algorithm, our reach would be much smaller and harder.

Cons:

Sometimes it can be hard to understand how best to get your content out. For instance, using popular music is good but it also makes it so your content is competing against others using the same music.

Michael
Michael
Director in Zimbabwe
Verified LinkedIn User
Arts & Crafts, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Instagram Rating

3.0 last year

Comments: It's been my favourite and most effective advertising medium but over the years it's losing identity and trying to be a hybrid of Tik Tok, Snapchat and Twitter. I think Instagram should go back to being the best version of itself.

Pros:

It's a very visual and stimulating application that makes it easier to communicate your brand across to customers without boring them with text.

Cons:

The home is littered with posts from people you don't follow so it's losing its draw and there's a decrease in confidence that your posts will actually be seen by your followers coz the feed is too cluttered. It's losing what made it great which is the ability to connect a group of like minded people. There's no community feel anymore.

Slavisa
Music streaming in Serbia
Music, Self Employed
Used the Software for: 2+ years
Reviewer Source

Instagram review

5.0 4 months ago

Comments: It's great so far...I'm posting and recording regularly and so far everything is working as it should

Pros:

What I liked the most is that it has a large selection of music that sd adds in rail recordings and posts, and there is also a partner program that pays for the publication of their music.

Cons:

Slightly complicated site functions...messed up everything

Colby
Architectural Engineer and Media Consultant in Canada
Architecture & Planning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The Algorithm reset tool is incredible!

5.0 2 months ago New

Comments: Instagram has given me the ability to spread a message far and wide, though natural and organic content. You do not need to pay for views like other platforms

Pros:

The ability to reset your algorithm has been one of the best additions to Instagram

Cons:

I dislike the difficulty of reaching a larger audience using photo posts.

Alexandra
Screenwriter and Actor in Canada
Writing & Editing, Self Employed
Used the Software for: 2+ years
Reviewer Source

Fun Photo Sharing

4.0 2 months ago New

Pros:

I like that I can keep in touch with people all around the world, whether it's friends I lost touch with but can still double tap their photo, or meeting new people. I like the option to add a bio, unlimited posts, stories, and the fact that you can choose whether you'd like to be private.

Cons:

Instagram can become a popularity contest and may not be well suited for younger audiences. I also wish you could rearrange your carousel after posting it to your grid.

Pebbles
Insurance Agent in US
Insurance, Self Employed
Used the Software for: 2+ years
Reviewer Source

Instagram the Great

5.0 last month New

Comments: Overall a wonderful experience. It is a great and open way to socialize with people all around the world. The platform is set up in a very secure way, and you can feel comfortable networking.

Pros:

Instagram is full of ideas and information. Professional and personal loves are shared through, pictures, videos and live sessions. Everyone can attach the details they want others to know about them. Also you can post what you offer at a professional and personal standpoint. You can look at the content you like and like it to encourage more of that content.

Cons:

I do not dislike anything about Instagram.

Jade
Adult ESL Teacher in US
E-Learning, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Instagram - Great for Marketing, Difficult For Connecting

4.0 last week New

Comments: Instagram is a fun social media platform that offers interesting giveaway opportunities and cool videos. Unless you use Threads, however, it's hard to connect with your audience or find interesting content in searches since posts don't seem well-categorized.

Pros:

I like the variety of videos on the platform, including funny clips and clips of people showing their incredible talents. It's great for visual marketing.

Cons:

Unlike LinkedIn, it's harder to find your people. Without Threads, you have to direct message people or comment on their posts. It feels more claustrophobic in its platform structure do to the challenge of actually finding great content through the search function. It's harder to determine which users are legitimate as well.

Ranjita
Application developer zOS in India
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Instant news in Instagram

5.0 3 weeks ago New

Comments: It's a application that help us connect with our closed ones and know new things and get to know about day to day updates. We can upload photos, share memes and spend our spare time using this.

Pros:

Instagram is something that gives us updates everyday. There are many things that can be known from this application. Many pages to follow, many inspirations and also all the political, public, films etc news can be found in less time. If there is some news it can be known in insta than in news and other things.

Cons:

Kids who study uses this app and watch reals and concentrate less on their studies. There is nothing to dislike about insta much.

david
Music producer in Kenya
Entertainment, Self Employed
Used the Software for: 1+ year
Reviewer Source

Instagram review

5.0 2 months ago New

Comments: Overall, Instagram is a fun and creative platform for sharing content and staying connected with the worls, though the heavy presence of ads and unpredictable algorithm can be frustrating at times.

Pros:

I love Instagram for its visually engaging content, creative tools like Reels and Stories, and its ability to connect with communities, brands, and trends in real time.

Cons:

What I like least about Instagram is its algorithm, which sometimes makes it hard to see posts from people I follow, and the frequent ads can feel overwhelming.

Bruno
Engineer in Portugal
Logistics & Supply Chain, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Instagram - Powerful promoting and networking tool

5.0 7 months ago

Comments: Overall my experience with Instagram is very good, and I highly recommend to join for social media content and also for networking.

Pros:

Instagram is very user friendly, allowing to reach nearly all the audience from young users to older ones. Additionally, is has multiple features to reach difference audience like: stories, reels, virtual shop, and many others.

Cons:

Since is online, a trust Center could be developed to better certificate the sellers and promoters. These specially applies for your audience that must have a control on the information they can see.

Deanna
Freelancer in US
Wholesale, Self Employed
Used the Software for: 2+ years
Reviewer Source

Game Changer

5.0 6 months ago

Pros:

I have found so many new friends and customers using Instagram. I even met my husband thanks to Instagram. You can edit your photos, even sell your own products through Instagram. Messaging is very easy to use. The whole platform is addicting if you don't believe me you should try it for yourself. I reunited with friends that I haven't talked to in ages. You can follow so many different profiles that fit your taste.

Cons:

So far I haven't had one issue with Instagram. Everyday I love it more and more.

Kamilla
Administrador in Brazil
Apparel & Fashion, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

I like using Instagram because it is an easy and cost-effective application, as well as being of great value as it is my company's showcase.

5.0 6 months ago

Comments: I use Instagram every day, for work, showing my products and also to relax, watching videos and photos of things I like. I make posts when I travel and share them with people around me.

Pros:

I like to have contact with a lot of people and for people to be able to see my work wherever they are. It's a very useful tool for sales and also for interacting with things I like.

Cons:

I think the security is a little weak, as there are several people with hacked accounts and losing all their work.

Chena Ram
Hotel life in India
Food & Beverages, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

love for instagram

4.0 4 months ago

Comments: According to me, Instagram has become a social media app. Look at everyone. They use Instagram from morning till evening and post reels up and down. I liked it a lot.

Pros:

While making reels on Instagram, I get very unique filters, using which I make very good reels.

Cons:

Watching those reels again and again and asking for comments from people

Luiza
Assistente de Marketing in Brazil
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

My experiences and point of view

4.0 6 months ago

Comments: It's a good experience because I use it in my daily life and I intend to continue.

Pros:

The posts, the ease of looking for something or someone and passes time.

Cons:

Sometimes the system slows down and fake news.

haidy
haidy
financial accountant in Egypt
Verified LinkedIn User
Accounting, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

The importance of using Instagram

5.0 11 months ago

Comments: I have been using Instagram for more than 6 years. I like to spend more time through it and share my personal experiences with my followers, such as the places and products I try, and I really like to publish my story on a daily basis, which makes me feel close to my followers. We also exchange ideas and interact with each other through a channel I created for my followers on Instagram, and this feature I loved very much on Instagram was added recently.

Pros:

Influencer marketing enables companies to collaborate with influencers to promote products or services. This increases followers’ awareness of the brand and increases engagement.

Cons:

Instagram algorithms update frequently, affecting the visibility and reach of content. Users may find it difficult to adapt to these changes, and this can impact the organic reach of posts.

Shivani
Social media in India
Entertainment, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Instagram review

5.0 6 months ago

Comments: I adore that Instagram lets me interact with both people I've never met before and my friends and family. It's really user-friendly and comes with a ton of features and tools, like the ability to send direct messages to someone, utilize hashtags to increase the number of views or likes on your posts, and a search bar and explore page.

Pros:

It's enjoyable to explore and simple to use.It makes showcasing the humorous aspects of your brand simple.There are many of chances for B2C communication.It does not bind you to the feed.Include links to encourage conversions and clicks.Certain people's stories can be hidden from them.

Cons:

The algorithm used by Instagram to choose which content shows up in users' feeds is one of the most often voiced grievances about the platform. Some users believe that the algorithm makes it harder for fresh or niche material to get traction by giving preference to well-known accounts and sponsored content over smaller or less well-known accounts.

Hassan
software engineer in Egypt
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

wonderful experience

5.0 5 months ago

Comments: it became one of my daily routines and one of the primary ways to chat with friends and post pics and stories

Pros:

the simple design and the algorithm they use can personalize reels and posts to your taste.

Cons:

it needs an excellent internet connection.

Yousef
Yousef
Neurosurgery resident in Jordan
Verified LinkedIn User
Hospital & Health Care, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

The most important feedback about Instagram

5.0 last year

Comments: This application provides many feature that you will need to use to sell your products or share them with your followers. Personally, I recommend this application for all users because it helps you to view any topic or sell your products.

Pros:

My favorite thing about Instagram that it is easy to use and it has many interesting features to use.

Cons:

The least thing that I didn't like about Instagram is that it has the follow back feature. I think it would be enough to follow some and to accept you back without follow back.

Khushi
review writer in India
Writing & Editing, Self Employed
Used the Software for: 1+ year
Reviewer Source

Instagram Feedback

5.0 12 months ago

Comments: I found this app helpful for engaging with likeminded people. As mainly the youth is here on this app so the thinking is a little bit different. we can post photos or videos on our account so that we can revisit them and memorise those great moments we lived well.

Pros:

It is a social networking platform that helps to enhance the relationships between common people and business professionals by following them. And market potential has also increased due to the large number of people offering their services and commodities on Instagram profiles.

Cons:

Instagram has become a consumer addiction, with young people still using it for enjoyment. Instagram has major technological restrictions. Because the platform is mobile/Android, the web version might be improved. And also we can not see our profile picture in our phone we have to use other's device. During posting stories, we can not crop the photo and video, we can not add more than one video.

Ikiera
Call center in US
Transportation/Trucking/Railroad, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Insta Review

5.0 last year

Comments: Overall, I love the software, it’s a great marketing/promotion tool for my business/personal accounts, I’ve been using it for years & definitely recommend

Pros:

I love mostly networking, keeping in touch with friends I haven’t seen in ages, also tracking business data, promo & marketing tools, it’s hard to pinpoint 1 thing about this software when you’re a business owner

Cons:

I hate how they don’t have a free tracker for who unfollows you, they should put that in the suggestion box

Kalyan
Instagram video creator in US
Writing & Editing, Self Employed
Used the Software for: 2+ years
Reviewer Source

Instagram review

5.0 11 months ago

Comments: Is Instagram isn't superb app and I love it because I am use everyday

Pros:

If someone becomes successful on Instagram, it rains money on him, then Instagram is the best for him.

Cons:

It would have been better if Instagram had made some reduction in its monetization policy, like it would have given us monetization even for 1000 followers.

Rachael
Hand writter in US
Writing & Editing, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

My experience with Instagram platform

4.0 10 months ago

Comments: Overall I've had a great experience I've been using it for years and I've posted a lot of content there's always some negative for most part is all positive & entertaining I would highly recommend Instagram to friends and family

Pros:

It's a great way to communicate and interact with people and discovering things such as makeup ,fashion keeping up with your favorite celebrities and the reels are very entertaining

Cons:

Stories are slow at loading and so are the reels

Verified Reviewer
Verified LinkedIn User
Consumer Services, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Social Media Handling

5.0 last year

Comments: I have been using Instagram since High School, and the journey I must say is so much fun and engaging. Reels, Filters, Editing tools and diverse content it provide makes Instagram fun and engaging flatform for users like me who is seeking enjoyable social media experience.
I personally feel Instagram has helped me connect with my friends more, as its convenient sharing different fun videos, memes, etc. of our interest.

Pros:

On the top notch, Instagram is fun to use. Personally, I like using Instagram as it has great visual aesthetics, interactive elements such as stories and reels, engagement features such as direct messages, comments, foster engagement and connection, hashtag challenges, IGTV and Live Videos. I also love Instagram's integration with other apps such as Facebook as I believe this factor has brought convenience for users like myself, who likes sharing content, memes, reels with friends and family seamlessly.

Cons:

Well I love using Instagram on a daily basis, however if I have to mention any then definitely it has to be the fact Instagram is primarily designed for mobile app. And someone like me, who works will have a limitation managing their accounts on a computer. Where, social media like Facebook is convenient be it in mobile or computer version.

Muhammad Aamer
Full stack developer in Saudi Arabia
Real Estate, Self Employed
Used the Software for: 2+ years
Reviewer Source

Instagram is on of the best social media platform

5.0 last year

Comments: Overall Instgram is the one of the best social media platform which you can use for entertainment see updates from the modals you love. You can use instagram as a primary source of advertisement and communication for your business where you can easily generate leads and find clients.

Pros:

I like instagram for allot of reasons some of them are: first is the promotion of your post or boosting your post this is cheap and convenient and then the the integration of instagram with facebook and whatsapp is obviously unbeatable and the functionalities like stories and the filters etc

Cons:

The thing i like the least about instagram is multiple accounts management.Sometimes you will see dots for notifications that does not exist. For Example you have two accounts in your let's say iphone and you are using one you will see on your profile icon a dot when you want to see it will say something like 1 chat on the other account and when you switch to that account yo will see there is no such unread chat or notification so this basically needs to be optimized