---
description: Discover the benefits and disadvantages of Bento.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Bento Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Bento](/software/209927/bento)

# Bento

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> Bento is an email marketing and automation software that helps growing businesses connect with customers through targeted campaigns.
> 
> Verdict: Rated **4.9/5** by 59 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Bento?

Small to midsize businesses, ecommerce companies, marketing agencies, and marketers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 59 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.9/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Bento

## Commercial Context

- **Starting Price**: A$30.00
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Pricing scales per contact (known visitor) in the database.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, United States

## Features

- A/B Testing
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Scheduling
- Contact Management
- Customer Segmentation
- Customizable Fields
- Email Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Mobile Optimization
- Reporting/Analytics
- Subscriber Management
- WYSIWYG Editor

## Integrations (6 total)

- Make
- OptinMonster
- RightMessage
- Shopify
- Stripe
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software)

## Alternatives

1. [EmailOctopus](https://www.capterra.co.uk/software/147415/emailoctopus) — 4.8/5 (654 reviews)
2. [Gmail](https://www.capterra.co.uk/software/202338/gmail) — 4.8/5 (13328 reviews)
3. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3411 reviews)
4. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17572 reviews)
5. [Success.ai](https://www.capterra.co.uk/software/1055401/success-ai) — 4.8/5 (415 reviews)

## Reviews

### "Early success" — 5.0/5

> **James** | *19 March 2026* | Computer Software | Recommendation rating: 2.0/10
> 
> **Pros**: We love the simple interface and logical steps for creating automated email flows and campaigns. Having a deep integration with our application makes segmenting audiences simple.
> 
> **Cons**: The AI integration can sometimes be hard to convey our wants to. It can mid-understand our desired outcome.
> 
> We have only been using Bento for a short while but have already made the decision to integrate with our application. The support has been fantastic\!

-----

### "A great platform for running email for SaaS" — 5.0/5

> **Toby** | *15 December 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: I like Bento for its comprehensive feature suite, and the way the founder quickly responds to support and feedback requests.
I also like how it lets me handle transactional email and newsletters in one platform.
> 
> **Cons**: There's nothing in particular. I ran into one issue when onboarding which slowed me down momentarily, but the founder was super responsive in unblocking me.
> 
> Bento is a solid product. It lets me focus on building my SaaS without having to worry about email deliverability and all that side of things.

-----

### "Great CRM tool for any startup" — 5.0/5

> **Verified Reviewer** | *25 June 2024* | Broadcast Media | Recommendation rating: 10.0/10
> 
> **Pros**: Second to none in customer service, with easily contactable founders through discord. Excellent support for custom workflows, and create range of features included as standard.
> 
> **Cons**: Would perhaps prefer users were identified by custom ids rather than emails. But thats not a show stopper.
> 
> Excellent. Quick to implement and support would respond and resolve issues in hours.

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### "Really cool for SAAS" — 5.0/5

> **Igor** | *18 January 2026* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Email deliverability: my emails don’t end up coming from banned IPs\! I’m still struggling a bit with email HTML/layout, but much less than before, and their new AI features do help. The product is genuinely evolving, and you can actually influence the roadmap. With the proper event-based approach and a clear focus on SaaS, I honestly don’t see any real alternatives to them (at least for now).
> 
> **Cons**: What I liked the least was their .NET SDK, but I extended/fixed it myself and now everything’s fine.
> 
> I’ve worked with several email marketing platforms, and this one is the most flexible and most sensible. It still doesn’t have everything I need yet, but the team already has it on their roadmap - and I still haven’t explored all the system’s features myself.

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### "The Greatest Email Marketing Software Of All Time" — 5.0/5

> **Abdullah** | *7 August 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Amazing Support, plus I had issues with deliverability they helped me fix it all..

The system itself helps you to have great deliverability on it's own, by simply following the given instructions inside their onboarding within the web app itself..

Also their tracking system, oh my god.. this is big..

this system tells you exactly what each user (subscriber) has been doing inside your funnel, it's more like a crm, now I can make decisions perfectly with my team..

I know what to say, how to follow up based on the actions the user took within the funnel.

Their AI email writer within itself is a whole product..  this thing is insane, I can write two words and it will write a full email with (your chosen tone of voice), also with an amazing direct response marketing copy..

There is also this ai agent chat system that I haven't tried or figured out yet, but I'm sure it's also an amazing feature..
> 
> **Cons**: it's a bit techy to get to use it, but once you get the hang of it, you know why they set it up like this..

I think it's an all in all business tool that helps you track the actions of every single user within
> 
> The system itself helps you to have great deliverability on it's own, by simply following the given instructions inside their onboarding within the web app itself..

The \[sensitive content hidden\] is there to help with supporting customers, he works day in and day out to help us learn and improve our user experience so that we can get the results from bento..

I've tried out so much other email marketing software, and I have to say Bento is by far the best email marketing software out there, no questions about it..

Their Support, Their Tracking System, Their AI writer, Their Automation System, Their Sending Limits, Their Deliverability..

I have to say everything is overall Impressive

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/209927/bento)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/209927/Bento/> |
| en-AE | <https://www.capterra.ae/software/209927/bento> |
| en-AU | <https://www.capterra.com.au/software/209927/bento> |
| en-CA | <https://www.capterra.ca/software/209927/bento> |
| en-GB | <https://www.capterra.co.uk/software/209927/bento> |
| en-IE | <https://www.capterra.ie/software/209927/bento> |
| en-IL | <https://www.capterra.co.il/software/209927/bento> |
| en-IN | <https://www.capterra.in/software/209927/bento> |
| en-NZ | <https://www.capterra.co.nz/software/209927/bento> |
| en-SG | <https://www.capterra.com.sg/software/209927/bento> |
| en-ZA | <https://www.capterra.co.za/software/209927/bento> |
| fr | <https://www.capterra.fr/software/209927/bento> |
| fr-BE | <https://fr.capterra.be/software/209927/bento> |
| fr-CA | <https://fr.capterra.ca/software/209927/bento> |
| fr-LU | <https://www.capterra.lu/software/209927/bento> |

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