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What is Gravity Forms?

Gravity Forms is WordPress form creation software that provides a drag-and-drop builder for customizing online forms and workflows. Users can build forms to capture leads, collect payments, manage subscriptions, run surveys, and more. The software includes features like conditional logic, file uploads, and integrations with services such as Stripe and MailChimp. Gravity Forms offers transparent pricing for individuals and businesses. It provides Basic, Pro, and Elite license plans that include access to different add-ons.

Who Uses Gravity Forms?

Small to midsize businesses, digital agencies, freelancers, web designers, web developers, nonprofit organizations, and enterprise companies.

Gravity Forms Software - 1
Gravity Forms Software - 2

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Reviews of Gravity Forms

Average score

Overall
4.6
Ease of Use
4.4
Customer Service
4.2
Features
4.6
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
68%
4
26%
3
5%
Bobby
Bobby
President in US
Verified LinkedIn User
Food & Beverages, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

The one and only form you'll ever need

5.0 2 years ago

Comments: Onboarding, Project Management, Employee Debriefs, Payment Processing, and automation of processes are all examples of how Gravity Forms is assisting us in our day to day operations, allowing us to be more efficient and lean.

Pros:

Gravity Forms is the standard when it comes to creating forms for your website. We use it for Onboarding, Project Management, Employee Debriefs, Payment Processing, and automation of processes. Their conditional logic is unmatched in the form world.

Cons:

Sometimes you have to add an additional plugin for a certain feature that isn't a Gravity Forms plugin, which can cost additional money. It's a little frustrating but I also understand. It allows a ton of additional features since developers can add to the myriad of features.

Derek
Web Developer in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Quite Possibly The Best Form Solution For WordPress

5.0 3 years ago

Comments: The ease of solving a variety of different client needs, especially on the topic of collecting payments. Setting up e-commerce solutions can take a lot of time, which can be a burden if a client just needs to sell access to a downloadable brochure or collect deposits on a workshop. With nothing more than the PayPal email address, I can set my clients up to collect payment in a matter of minutes. I also LOVE the fact that all submitted entries are stored in the database. Some contact form plugins don't store the data after sending the email, and anyone who has setup forms in WordPress knows of the deliverability issues that can arise with submission notifications. Since Gravity Forms stores the entries, I don't have to worry about lost entries. My clients know that if an important submission doesn't reach their inbox for some reason, they can always login to the site and find that submission.

Pros:

I am constantly amazed the versatility of Gravity Forms. Sure, you can use it to create simple contact forms, but it can do so, so, SO much more than that. Want to create polls or surveys? Sure, that's child's play. Want to collect email addresses and dump them into your favorite email marketing Saas? Tons of software connections are baked-in to Gravity Forms (depending on your license level). Want your forms to stand out as something more than just a boring form? Yeah, go ahead and style the heck out of them using CSS. I've used Gravity Forms in place of e-commerce solutions (like WooCommerce) for simpler product/payment transactions. But wait, there's more. You can register users to your site (or register users for aspects of your site, like LearnDash courses); you can take payments on forms through PayPal, Stripe, Square, Authorize.net (and a few others); you can easily create COVID screening questionnaires (that's proven useful!); you can automatically dump your collected data into a variety of CRMs (Zoho, Agile, Capsule, probably others I have no experience with). And if all else fails, just connect Gravity Forms with Zapier where you can probably do whatever you want or need.

Cons:

On the rare occasions I need support from their team, I wish there was a faster solution than email. Other than that, I haven't had any issues. Even the one time I had a project that was above my capabilities, Gravity Forms directed me to Codeable where I was able to find a developer to assist in the project.

Erik
Erik
Executive Director in Spain
Verified LinkedIn User
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Complicated and not at all intuitive

3.0 2 years ago

Comments: We used Gravity for surveys, questionnaires, and event registrationsapier

Pros:

I didn't really like much about Gravity Forms. I suppose having it in one place in the Wordpress installation could be considered a benefit.

Cons:

Cramped workspace, unintuitive controls, wonky features. There are so many better tools out there. We realized that we do NOT need to have our forms integrated into the tiny Wordpress panel, so we moved away from Gravity as soon as our subscription was up.

Tony
Digital Marketing Consultant in US
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best for advanced WordPress developers

5.0 3 months ago

Comments: Gravity Forms is great for professional WordPress developers looking to create advanced forms for clients. The plugin pricing is very reasonable for using on multiple sites and the support has been great.

Pros:

Gravity Forms has tons of customization options, hooks, and filters for advanced developers. I've done some really advanced things with the forms like complicated third party integrations using custom APIs. I use Gravity Forms because I know it will be able to handle anything I need. It is equally great for creating simple contact forms.

Cons:

I can't think of any complaints about this plugin.

Yaco
Yaco
CEO in Argentina
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

The most robust form solution on wordpress

4.0 2 years ago

Comments: We have used Gravityforms in several projects that needed integration with CRMs and webhooks, and it was a blast!

Pros:

Gravityforms helps you integrate forms into wordpress in the most complete way

Cons:

Forms without custom css can look bad. The default customizer is not enough.