--- description: Discover the benefits and disadvantages of Gmail. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Gmail Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Gmail](/software/202338/gmail) # Gmail Canonical: https://www.capterra.co.uk/software/202338/gmail Page: 1 / 540\ Next: [Next page](https://www.capterra.co.uk/software/202338/gmail?page=2) > Gmail is a cloud-based solution that enables businesses to send, receive, organize, and schedule emails across multiple user accounts. > > Verdict: Rated **4.8/5** by 13477 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Gmail? Designed for businesses of all types and sizes, it is a cloud-based email marketing solution that assists with creating custom professional email addresses, sending bulk emails, and more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 13477 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: Gmail is a free email service. Gmail is also rolled into Google Workspace. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Australia, Canada, China, Germany, India, Japan, United Kingdom, United States ## Features - Alerts/Notifications - Autoresponders - Collaboration Tools - Contact Management - Email Tracking - Mobile Optimization - Reporting/Analytics - Subscriber Management - Third-Party Integrations ## Integrations (62 total) - Airtable - Asana - Basecamp - Calendly - Chatfuel - Chatwork - ClickFunnels - Clio - Dropbox Business - Evernote Teams - Facebook Apps and Tabs - Google Analytics 360 - Google Calendar - Google Chat - Google Chrome ... and 47 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software) - [Email Management Software](https://www.capterra.co.uk/directory/30553/email-management/software) ## Alternatives 1. [Microsoft Outlook](https://www.capterra.co.uk/software/1010311/microsoft-outlook) — 4.5/5 (2481 reviews) 2. [Google Workspace](https://www.capterra.co.uk/software/168389/google-workspace) — 4.7/5 (17618 reviews) 3. [Microsoft 365](https://www.capterra.co.uk/software/58688/microsoft-365) — 4.6/5 (14116 reviews) 4. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17643 reviews) 5. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3489 reviews) ## Reviews ### "Reliable and easy to use." — 5.0/5 > **Sam** | *27 February 2026* | Food Production | Recommendation rating: 10.0/10 > > **Pros**: Gmail is free to use and is what I use for my personal email. I use it on both the computer and on my phone. It is easy to categorise emails. I often send emails to myself from my work email and I have them in a folder on there. living in a semi rural location where there isn't always internet I have found that I can draft out emails and they save in my drafts. I have even sent emails when away from an internet source and they send once you have a connection, so there is no fear of wasting time rewriting something just because your connection was bad. I have never had to contact customer support as have not faced any issues. Labels and folders are easy to set up and makes my inbox more manageable. > > **Cons**: On the app there is not so many options in terms of formatting. This is not an issue for me as it is not my main work email. I do often access my work email on my phone and if I did use Gmail as my work email I feel I would hold off sending emails until I could format them better using a desktop. > > I have used it as a personal email for over 10 years and have never had an issue. I use it primarily in regards to work to save drafts on there or send emails to myself from my phone. I prefer using it to do this than my work email itself. ----- ### "Reliable and Easy to Use Email Platform for Daily Business Operations" — 5.0/5 > **Valentin** | *27 April 2026* | Construction | Recommendation rating: 9.0/10 > > **Pros**: What I like most about Gmail is how easy it is to use and how reliable it has been. The layout is clear, search works very well, and it is simple to manage emails once labels and filters are set up. We have also used customisation options such as signatures, forwarding rules, shared mailbox access, and filters, which are very useful in a business environment. It works well across desktop and mobile, which makes day-to-day communication easier. > > **Cons**: When inboxes become very busy, it still requires good organisation to stay on top of everything. If labels and filters are not configured properly, important emails can be missed. Some admin customisation settings are powerful, but they can take time to understand and set up correctly. > > Overall, my experience with Gmail has been very positive. It has been a dependable part of our daily operations for years. It is easy for everyday users, while also offering enough customisation for business needs. The reliability, ease of use, and integration with other Google tools make it a strong platform. ----- ### "excellent post" — 5.0/5 > **eldho** | *31 March 2026* | Electrical/Electronic Manufacturing | Recommendation rating: 10.0/10 > > **Pros**: value it for its powerful search, massive free storage, and seamless integration with the broader Google ecosystem. very user friendly.fast perfomence.best custmer support. > > **Cons**: unconventional organization system, privacy concerns, and The mobile app often lacks features found in the web version > > Tools such as robust search, automatic sorting into tabs (Primary, Social, Promotions), and "legendary" uptime are cited as major strengths.spam protection. ----- ### "Simple, Reliable, and Easy to Use email" — 5.0/5 > **Craig** | *18 June 2026* | Leisure, Travel & Tourism | Recommendation rating: 8.0/10 > > **Pros**: Pros: What did you like most about Gmail? What I like most about Gmail is its simplicity and reliability. The interface is clean and easy to navigate, making it quick to manage emails, organize conversations, and find important messages. The integration with other Google services is seamless and helps improve productivity. Cons: While Gmail is packed with features, some settings and advanced options can be difficult to locate at first. Overall Experience: My overall experience with Gmail has been excellent. It has been a dependable email platform for both personal and professional use, offering strong search capabilities, useful organizational tools, and a consistent user experience across devices. > > **Cons**: Gmail is packed with features, some settings and advanced options can be difficult to locate at first. > > overall experience with Gmail has been excellent. It has been a dependable email platform for both personal and professional use, offering strong searc ----- ### "Easy to use. Keep your inbox clean and tidy" — 5.0/5 > **Alejandro A.** | *28 May 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: Gmail allows me to keep track of my emails in an easy way. The app is able to sort my emails depending on their topic, which makes it really convenient because I can avoid updates and notifications when I want to look for my main inbox. It is really easy to handle multiple accounts in my mobile phone, allowing me to check different inbox without sign out of one account. > > **Cons**: I have not had any trouble with Gmail at the moment. Maybe It could be good to improve the email search, since sometimes you do not know exactly the word you are looking for but you have an overall idea of what is the topic of the email you need to find > > Overall it has been a great experience. Really convenient app to handle multiple email accounts and swap among them with just one movement ----- Page: 1 / 540\ Next: [Next page](https://www.capterra.co.uk/software/202338/gmail?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/202338/gmail) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data