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What is Divi?

You've never built a WordPress website like this before. Divi is more than just a WordPress theme, it's a completely new website building platform that replaces the standard WordPress post editor with a vastly superior visual editor. It can be enjoyed by design professionals and newcomers alike, giving you the power to create spectacular designs with surprising ease and efficiency.

Who Uses Divi?

WordPress Professionals, web designers, site owners, marketers, developers.

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Reviews of Divi

Average score

Overall
4.8
Ease of Use
4.6
Customer Service
4.9
Features
4.7
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Elle
Elle
Company owner in Spain
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The clients' choice

5.0 4 weeks ago New

Comments: Really positive. It's fairly straightforward

Pros:

Some of my clients are already comfortable with Divi - making it an obvious choice when setting those websites up.

Cons:

No cons really... although some other software providers are a little simpler

Tom
Chief, Cook and Bottle Washer in US
Media Production, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Some Divi features are lacking or are absent, but support reps like [sensitive content hidden] make up for it.

4.0 2 weeks ago New

Comments: I purchased a life-time membership/subscription years ago. I've been 'thrashing about' forever, intending to seriously launch my website; Divi is my only Theme. It's so versatile and so capable, but there are some glaring holes in its capabilities.

Pros:

What I like MOST about Divi is the SUPPORT REPRESENTATIVES. So many of them are really top-quality. Case in point: Today I sought assistance from Divi Support Engineer [sensitive content hidden] in creating a button that copies the current post's URL to the clipboard. That makes it quick and easy for a visitor to share the post by pasting the URL link into an email, a browser or whatever. I've been trying to implement this simple feature for YEARS(!) but have never found online instructions. The Divi HELP Instructions provided by the Divi Help BOT were terrible! Useless. I'm very thankful that [sensitive content hidden] rescued me from that mess. He quickly understood my goal and provided excellent, concise instructions for EXACTLY how to accomplish it. Complete with the CODE necessary to make it work. Perfect! Many times in the past I have had the great benefit of [sensitive content hidden]'s OUTSTANDING technical know how. Today's encounter was tremendously helpful, but is just the most recent example. Whatever you're paying [sensitive content hidden], PAY HIM MORE! =D I offered to tip him $10 for his efforts, but that's not possible (unfortunately).

Cons:

I like Divi a lot, but I have been frustrated for years by ET's focus on fancy new features, while neglecting so many basic features that either need improvement, or don't exist at all. For example, the 'Copy URL' button referenced in the section above. That's a VERY important feature and a very SIMPLE feature, yet it is not a standard Divi feature. Very frustrating...

Vincenzo Bernardino
Vincenzo Bernardino
Freelance in Italy
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Good but not good enough

3.0 2 months ago New

Comments: I used Dive for a couple of years when I became a client of a hosting company that included Divi (paid version) in their hosting plans. So I recommended it to clients too. At the beginning everything was straight forward eventually I found myself struggling with some customization issues and also with some common bugs on the simplest things (video embedded from YouTube didn't play) And support never gave a clear answer on something so basic. Also sites were a bit heavy to load, speaking to devs they suggested that using Element or would be better and in fact I never switched back.

Pros:

It offers a wide range of options to build websites from a visual drag and drop editor. Also the UX is very visually pleasing

Cons:

It might have limitations in terms of flexibility and performances.

Rob
Director in Australia
Research, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Everything starts with Divi.

5.0 3 months ago

Comments: Perhaps not easy to use "out of the box" per se, but very easy indeed to get started with the support of an experienced "Getting Started" in-person and/or online service provider who encourages DIY development.

Pros:

Cost competitiveness; Awesomely efficient support technology and people. (Well, the screenspace of the support chat could be increased for use with 4K displays, but who's counting :) )

Cons:

Almost nothing (I had to jump over a version release once, but that wasn't a big deal)

Ayrton
Owner in South Africa
Entertainment, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Divi review - Amazing product, even better support

5.0 7 days ago New

Comments: Love it, I have used elementor and gutenberg and Divi supersedes them by far. It is easy to use, but very powerful. It may seem simple but that is the great thing, you have the power of complete control all within a user friendly interface. The only page builder you should use. [sensitive content hidden] also recently helped me on support, she made my life simple and handled it better than any other support service out there. No long wait times or useless links to documents that won't even help you. Support makes using it and learning how to use it to its full potential effortless. I have never been unhappy with divi.

Pros:

The versatility of the product allows you to make anything you can imagine. Integrated perfectly with all the proper plugins. Support is incredible, never waited too long, very friendly and very efficient

Cons:

None - but not all plugins support it, but I think that is a negative aspect of the plugins

Roy
IT Administrator in Netherlands
Education Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Divi Theme & Builder Review – A Game-Changer with a Few Quirks

5.0 7 days ago New

Comments: Divi by Elegant Themes is hands down one of the most powerful and user-friendly WordPress themes and page builders out there. Whether you're a beginner looking to build a website without coding or an advanced developer wanting flexibility, Divi delivers in a big way.

Pros:

Whether you're a beginner looking to build a website without coding or an advanced developer wanting flexibility, Divi delivers in a big way.

Cons:

While Divi is beginner-friendly, it still has a lot of options, which can be overwhelming at first. However, Elegant Themes offers great documentation and tutorials to help you get the hang of it.

Anna
Web Designer in UK
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Best website builder ever!

5.0 6 days ago New

Comments: I have been using Divi since it was created and I can see how much bigger it became. Sky is your limit! And it is a perfect tool for someone without IT background. As a designer I find it super user friendly and stable (in a way that I had no serious issues with it ever!). I have build probably more than 500 websites on it and would change it.

Pros:

The product (Divi) is absolutely fantastic and you can build whatever you wish with it, even if you don't have IT background. They have amazing support, each time I need their help - they know all the answers and are super quick and professional.

Cons:

Nothing! Really there is nothing I would change about Divi, my background is design and it is a great tool for people like me. I don't need anything other that what I have. At some point it was growing too fast and I got overwhelmed but as soon as I was able to catch up - it was all fine. And the support team was always there for me! Okay, I don't like presets... I feel like I am loosing a bit of control over what I do, but I get that they save time.

Alberto
Desarrollo Web in Spain
Events Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great, works very well,

5.0 2 months ago New

Comments: Great, works very well, I have been very happy with Divi for years

Pros:

Everything in general and above all, which is very important to me, the excellent technical support.

Cons:

I like everything!! I miss the possibility of creating apps with Divi without knowing how to program

James
Consulting Graphic Designer in UK
Graphic Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Long time Divi user and fan

5.0 2 weeks ago New

Comments: I've been using Divi for several years to build my own and client websites. Overall the system is excellent and the sites work well. On the few occasions I've had to contact the Elegant Themes support team, they have responded quickly and been able to help with my issues.

Pros:

The builder is good to work with and the support team are excellent. I like the fact that there is a growing community of users and creators that are working to continually improve Divi.

Cons:

It takes some time to learn how to use the builder and there are occasionally some features that need additional code to work properly

Aisling
Owner and Founder in South Africa
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

LOVE DIVI!!

5.0 2 months ago New

Comments: GREAT! The support service is also amazing!

Pros:

So easy to use and there is so much you can do with it! Super customisable!

Cons:

Wish there was a bit text customisation and options for Woocommerce in terms of customising product sections.

Monnieh
CEO in Denmark
Information Technology & Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

This work likes a charm

5.0 last year

Comments: The support is great, you get an answer instantly, so you are never stucked.

Pros:

Of all the website builders i have seen Divi is the best.There are a lot of high quality templates, and you can not get that value for money anywhere else.

Cons:

Sometimes it is hard to capture the modules and edit them

Fedai
UI Designer in Germany
Online Media, Self Employed
Used the Software for: 2+ years
Reviewer Source

Takeaways after years of working with divi

5.0 9 months ago

Comments: Overall, the Pros clearly outweigh the cons. The customer support is the most outstanding thing about divi. Their live-chat support is available 24/7, and mostly you get an answer within a few minutes for all problems you might face when creating websites for yourself or your clients. You still need to buy one AIO plugin on top of your divi license if you want to get the most out of it. My recommendation would be to pick either Divi Pixel or Divi Toolbox (not sponsored, btw^^ there are other great alternatives too). Again, keep in mind that these are one-time purchases and also have a lifetime license attached to it.

Pros:

- outstanding customer support - Divi marketplace allowing for all plugins you can ask for - Divi cloud making saving your templates / images / sections and re-using them on other websites a very smooth process - Divi builder has lifetime licenses, saving lots of money

Cons:

- The Divi builder can, on rare occasions, get very slow to use. This can happen if you are working on big websites. A workaround if that happens is to create new sections on an empty page, save the section after it is finished, and then import it to the existing page.

PENISOARA
photographer in Romania
Photography, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

a very good product, for the value it offers

5.0 9 months ago

Comments: Even if it does not have a free trial version, the product is worth all the money. do what he says. it is very intuitive and easy to use, it is easy to integrate with plugins. I use it to build my wedding photography website, and I am very satisfied .

Pros:

Divi is responsive by design Manage your entire website design using global elements It provides complete design control, all visual and intuitive

Cons:

the integration with some plugins has problems sometimes It does not have a free version

Victor
Energy Engineer in South Africa
Oil & Energy, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Divi: A Must Have Website Builder

4.0 9 months ago

Comments: Website and online store builder creation.

Pros:

With Divi, it is straightforward to develop stunning websites without coding.

Cons:

Every aspect works lit apart from high cost of acquiring some services such as domain registration.

Daniela Petronela
Sales Manager in UK
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Elevate your website with Divi

5.0 8 months ago

Comments: Divi is an excellent theme for WordPress, it makes it easy to create and update any pages of your website with the easy to use drag and drop builder. When i didn't had any design in mind i have imported a template and changed it after my needs. Website is fast and secure. Works great with seo plugins witch make it perfect for any website.

Pros:

Since the website theme was switched to Divi an important increase in performance was visible. Because is a lightweight theme it wont increase the loading time and increase the web vitals. The drag and drop builder allows you to update the pages more easily without any programmer help.

Cons:

No cons for Divi theme, work perfect along with Wordpress.

Clarion
Researcher in US
Broadcast Media, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Divi Gateway To Possibilities

5.0 9 months ago

Comments: It opens up possibilities and I gain profits.

Pros:

Divi is the gateway to boundless creativity and endless possibilities. It so easy to use and it is also easy to implement.

Cons:

Their are no issues with Divi and nothing like cons.

Elke
Media Consultant in Germany
Media Production, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great user experience, plenty of options, brilliant designs

5.0 8 months ago

Pros:

The wide range of possible use cases, easy handling of all these options

Cons:

sometimes difficulties with GDPR conform technical connections

Verified Reviewer
Verified LinkedIn User
Government Administration, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A good starting point for quick wins

4.0 7 months ago

Pros:

Divi is a great tool to bang out websites quickly, or throw some quick proof of concepts together.

Cons:

Although it appears to be quite user-friendly, the learning curve can be quite steep to actually make the full use of its features, and it can be difficult to train others to use.

John
Software Engineer in US
Automotive, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Divi Insight by J.Mwangi

5.0 7 months ago

Comments: Creating and designing websites and landing pages is straightforward with Divi.

Pros:

Unlike other alternatives which I have tried, Divi allocates robust visual editor tools which makes it a breeze to create and design websites.

Cons:

There is no downside that I encounter at the moment - this tool can be used by anyone even non-IT experts.

Torsten
Self Employed in Germany
Writing & Editing, Self Employed
Used the Software for: 2+ years
Reviewer Source

Divi Theme and it's positive Features

5.0 last year

Comments: Using Divi Theme you can create modern websites very quickly. The price of the theme is reasonable for the offered functionality and the licensing policy is very moderate compared to other themes. Therefore, I can still recommend the Divi theme for most websites.

Pros:

When I first tried the Divi theme, I was very surprised that it doesn't require writing a single line of code to create responsive layouts. What I often had to painstakingly create directly in CSS can be done with Divi without even knowing what CSS is, by simply using a slider.There's no more backend where you have to paste shortcodes (and don't you dare forget a bracket!). You work directly on your site in Divi and see your changes immediately. This is a really big advantage compared to before where shortcodes were used or other page builders.Just clicked the wrong button and the layout slipped? Divi has an Undo function that lets you undo your last changes with just one click.Divi comes with a variety of modules. So you can easily add images, sliders, icons, texts, price lists, videos, newsletter forms, galleries, countdowns and much more to your site. Additional plugins are not necessary.This offers the advantage that your site will not be slowed down by a multitude of plugins.

Cons:

Updates don't always seem to be tested very well by Elegant Themes - it has happened quite often that after an update some smaller things didn't work anymore. Or the new functions work for simple use cases, but cause problems in detail.The Divi backend (the Divi Builder) still feels very sluggish even after the latest performance improvements to the frontend. Working especially with longer pages often becomes a test of patience even with potent equipped servers ...

Andrew
CEO in UK
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Elegant Themes: Divi

5.0 last year

Comments: Our workflow has definitely improved since employing the Divi theme. All our users are now on the same Elegant Themed layouts which has and is proving to be very positive. Support teams we must also state are ecelelnt and always respond very quickly, if not instantly in our experience. To be perfectly honest, moving onto Divi was the best decision we have made, won't be moving away from the theme or company.

Pros:

Ease of use, flexibility, json feature, variety of relevant plugins, value for money, and the support is second to none in our experiences with the teams, first class and the Divi builder is very user friendly and have to say as an aside... visually pleasing!

Cons:

Elegant Themes are constantly improving it's services and products, which is much appreciated in order to improve and keep up with - if not ahead of technical developments and trends - which is important.

Hannah
Owner in US
Information Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

A great investment

5.0 last year

Comments: It simplifies things so much when I'm only using one theme, and that it's not hard-coded but provides flexible design capabilities. I don't have to go on a search for a new theme every time I get a new website assignment, I can just consult with my client on what they desire and jump right into building it. No two of my sites are alike, yet many began with the cloning of an existing site, then customizing it to my client's specifications and needs.Like all visual builders, Divi might take a little while to get comfortable with for a first-time user, but between the great documentation, the ease of use built into the theme, and top notch tech support, it won't take long before you're fluent with the tools and building gorgeous websites to your heart's delight.Every time I think things have gotten a little stale with the back end, Elegant Themes comes up with a great feature that's also helpful and time-saving. For instance, the Divi support Center - LOVE that we can access support from the theme admin of any particular site, that the controls to allow remote access to support reps are right there, and that one can activate safe mode to see if an issue is resolved by deactivating all the plugins without having to disable them for all other viewers. Brilliant. Just one of the many fantastic improvements the Divi team has introduced over the years that keep making this theme a better investment and a better choice than all the other comparable theme builders.

Pros:

I started using Divi when it was first released. As a busy web designer, it greatly reduced the amount of time and effort it took to create a beautiful custom website for my clients and it was a huge improvement over the other themes Elegant Themes offered at the time. It wasn't long before I invested in a lifetime membership, which has paid for itself over and over again. I also recommend upgrading to VIP support, which I did as soon as it became available. For a busy web professional, getting support in the most timely manner possible is a huge benefit and has saved me a lot of time already.

Cons:

I really can't think of anything I dislike about Divi at this stage. The development team seems to have thought of everything when it comes to making a website easily and effectively, with tons of options that even I don't use, but I know there are many out there who do and who might want to. Every time I start wondering if a particular function could be improved, an update comes out and the team has addressed it. The one thing I've seen in other themes that I wish Divi also offered is the ability to add a featured video (playable in place) where one would normally see only an image. This would be great for any site, but I also believe it would increase the conversion rate of an ecommerce site.

Jeronimo
CEO in Spain
Internet, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Amazing support, they saved my life a lot of times.

5.0 last year

Pros:

Constantly being updated. Super innovative and amazing support. ([sensitive content hidden] is great!)

Cons:

Nothing, I am more than happy with everything about Divi.

Lynn
Sales Engineer in US
Business Supplies & Equipment, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

[sensitive content hidden] solved my issue in less than 10 minutes!

5.0 10 months ago

Pros:

Support available to work with you live in chat

Cons:

Some things are hard to get used to, but once you know them it's easy

Donal
Boss in Ireland
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Divi has superb support when you need it!

5.0 7 months ago

Comments: excellent!!! I have used many support networks through the years & Divi support is by far the best!!

Pros:

user-friendly but you still need to use alot of css. Their support often helps me with this.

Cons:

the need to use css!! the free templates are a bit dated & they really need a modern looking integrated Mobile menu