--- description: Discover the benefits and disadvantages of Divi. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Divi Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Website Builder Software](/directory/30935/website-builder/software) > [Divi](/software/201958/divi) # Divi Canonical: https://www.capterra.co.uk/software/201958/divi Page: 1 / 48\ Next: [Next page](https://www.capterra.co.uk/software/201958/divi?page=2) > Divi is the most popular WordPress theme in the world and the ultimate visual page builder. > > Verdict: Rated **4.8/5** by 1159 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Divi? WordPress Professionals, web designers, site owners, marketers, developers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 1159 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Elegant Themes - **Founded**: 2008 ## Commercial Context - **Starting Price**: US$89.00 - **Pricing model**: Flat Rate - **Pricing Details**: Elegant Themes pricing starts at $89 per year and Lifetime pricing is $249. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Auto Update - Data Import/Export - Drag & Drop - Landing Pages/Web Forms - Online Store Builder - Performance Metrics - Pre-built Templates - Real Time Editing - Reporting/Analytics - SEO Management - Website Analytics - Widgets ## Integrations (4 total) - Gravity Forms - WooCommerce - WordPress - Yoast SEO ## Support Options - 24/7 (Live rep) ## Category - [Website Builder Software](https://www.capterra.co.uk/directory/30935/website-builder/software) ## Related Categories - [Website Builder Software](https://www.capterra.co.uk/directory/30935/website-builder/software) - [Landing Page Software](https://www.capterra.co.uk/directory/30844/landing-page/software) - [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software) ## Alternatives 1. [Wix](https://www.capterra.co.uk/software/169007/wix) — 4.4/5 (10795 reviews) 2. [ClickSites](https://www.capterra.co.uk/software/1070976/ClickSites) — 4.9/5 (439 reviews) 3. [WordPress](https://www.capterra.co.uk/software/131687/wordpress) — 4.6/5 (14999 reviews) 4. [Pixpa](https://www.capterra.co.uk/software/152263/pixpa) — 4.7/5 (631 reviews) 5. [Webnode](https://www.capterra.co.uk/software/167799/webnode) — 4.6/5 (762 reviews) ## Reviews ### "Love Divi - Great design and great support." — 5.0/5 > **Paul** | *15 June 2025* | Leisure, Travel & Tourism | Recommendation rating: 10.0/10 > > **Pros**: Great theme also in general for design. Furthermore, Fantastic support such as with \[sensitive content hidden\] and colleagues. > > **Cons**: I am very happy with it so I can't write something I don't like as the price I am happy with, the support is great, and the features are great. > > I find Divi very intuitive and you can design lovely sights with it. Also, the few times I got stuck the support was excellent. ----- ### "Best website builder ever\!" — 5.0/5 > **Anna** | *31 January 2025* | Design | Recommendation rating: 10.0/10 > > **Pros**: The product (Divi) is absolutely fantastic and you can build whatever you wish with it, even if you don't have IT background. They have amazing support, each time I need their help - they know all the answers and are super quick and professional. > > **Cons**: Nothing\! Really there is nothing I would change about Divi, my background is design and it is a great tool for people like me. I don't need anything other that what I have. At some point it was growing too fast and I got overwhelmed but as soon as I was able to catch up - it was all fine. And the support team was always there for me\! Okay, I don't like presets... I feel like I am loosing a bit of control over what I do, but I get that they save time. > > I have been using Divi since it was created and I can see how much bigger it became. Sky is your limit\! And it is a perfect tool for someone without IT background. As a designer I find it super user friendly and stable (in a way that I had no serious issues with it ever\!). I have build probably more than 500 websites on it and would change it. ----- ### "Long time Divi user and fan" — 5.0/5 > **James** | *21 January 2025* | Graphic Design | Recommendation rating: 9.0/10 > > **Pros**: The builder is good to work with and the support team are excellent. I like the fact that there is a growing community of users and creators that are working to continually improve Divi. > > **Cons**: It takes some time to learn how to use the builder and there are occasionally some features that need additional code to work properly > > I've been using Divi for several years to build my own and client websites. Overall the system is excellent and the sites work well. On the few occasions I've had to contact the Elegant Themes support team, they have responded quickly and been able to help with my issues. ----- ### "Great product and the VIP support is worth every penny" — 5.0/5 > **David** | *31 October 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: This theme builder just keeps on improving. I suppose learning the new v5 will be a bit of a steep learning curve and I am a bit nervous about moving my established site, so I might get to use Divi VIP Support a bit more :) > > **Cons**: I'm not a web developer, so sometimes navigation can be tricky, but on the whole, there's not a lot to dislike. > > Fabulous. I have been a user since 2019 and subscribed to the VIP support service, which, even though I don't use it regularly, has more than paid for itself because when I have got into trouble by changing something I shouldn't have, they've been there to put it right for me very quickly. ----- ### "Divi - fast and reliable" — 5.0/5 > **Carly** | *9 April 2025* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: I really like Divi because is a fast WordPress theme, is well made and gives a fast experience. It has many templates to choose from and Divi builder is easy to use and customize the design for my needs. Another think that I like was it has its own builder so i saved some money on buying a website builder plugin. > > **Cons**: Divi builder is not that versatile and has many options like Elementor. > > Divi is a great base theme for any WordPress website. Is lightweight and easy to manage. ----- Page: 1 / 48\ Next: [Next page](https://www.capterra.co.uk/software/201958/divi?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/201958/divi) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data