--- description: Discover the benefits and disadvantages of Divi. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Divi Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Website Builder Software](/directory/30935/website-builder/software) > [Divi](/software/201958/divi) # Divi Canonical: https://www.capterra.co.uk/software/201958/divi Page: 1 / 47\ Next: [Next page](https://www.capterra.co.uk/software/201958/divi?page=2) > Divi is the most popular WordPress theme in the world and the ultimate visual page builder. > > Verdict: Rated **4.8/5** by 1154 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Divi? WordPress Professionals, web designers, site owners, marketers, developers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 1154 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Elegant Themes - **Founded**: 2008 ## Commercial Context - **Starting Price**: US$89.00 - **Pricing model**: Flat Rate - **Pricing Details**: Elegant Themes pricing starts at $89 per year and Lifetime pricing is $249. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Auto Update - Data Import/Export - Drag & Drop - Landing Pages/Web Forms - Online Store Builder - Performance Metrics - Pre-built Templates - Real Time Editing - Reporting/Analytics - SEO Management - Website Analytics - Widgets ## Integrations (5 total) - Gravity Forms - Mailchimp - WooCommerce - WordPress - Yoast SEO ## Support Options - 24/7 (Live rep) ## Category - [Website Builder Software](https://www.capterra.co.uk/directory/30935/website-builder/software) ## Related Categories - [Website Builder Software](https://www.capterra.co.uk/directory/30935/website-builder/software) - [Landing Page Software](https://www.capterra.co.uk/directory/30844/landing-page/software) - [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software) ## Alternatives 1. [Elementor](https://www.capterra.co.uk/software/169468/elementor) — 4.6/5 (905 reviews) 2. [Wix](https://www.capterra.co.uk/software/169007/wix) — 4.4/5 (10619 reviews) 3. [ClickSites](https://www.capterra.co.uk/software/1070976/ClickSites) — 4.9/5 (416 reviews) 4. [WordPress](https://www.capterra.co.uk/software/131687/wordpress) — 4.6/5 (14972 reviews) 5. [Pixpa](https://www.capterra.co.uk/software/152263/pixpa) — 4.7/5 (585 reviews) ## Reviews ### "Love Divi - Great design and great support." — 5.0/5 > **Paul** | *15 June 2025* | Leisure, Travel & Tourism | Recommendation rating: 10.0/10 > > **Pros**: Great theme also in general for design. Furthermore, Fantastic support such as with \[sensitive content hidden\] and colleagues. > > **Cons**: I am very happy with it so I can't write something I don't like as the price I am happy with, the support is great, and the features are great. > > I find Divi very intuitive and you can design lovely sights with it. Also, the few times I got stuck the support was excellent. ----- ### "The most mazing support" — 5.0/5 > **Tom** | *30 September 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The theme itself is amazing and makes it so simple to create beautiful websites. The best thing by far, though, is the Support. I have signed up for VIP Support and the team are absolutely amazing. > > **Cons**: The visual builder can sometimes be a bit slow, but I think this will improve with the forthcoming Divi 5 update ----- ### "Best website builder ever\!" — 5.0/5 > **Anna** | *31 January 2025* | Design | Recommendation rating: 10.0/10 > > **Pros**: The product (Divi) is absolutely fantastic and you can build whatever you wish with it, even if you don't have IT background. They have amazing support, each time I need their help - they know all the answers and are super quick and professional. > > **Cons**: Nothing\! Really there is nothing I would change about Divi, my background is design and it is a great tool for people like me. I don't need anything other that what I have. At some point it was growing too fast and I got overwhelmed but as soon as I was able to catch up - it was all fine. And the support team was always there for me\! Okay, I don't like presets... I feel like I am loosing a bit of control over what I do, but I get that they save time. > > I have been using Divi since it was created and I can see how much bigger it became. Sky is your limit\! And it is a perfect tool for someone without IT background. As a designer I find it super user friendly and stable (in a way that I had no serious issues with it ever\!). I have build probably more than 500 websites on it and would change it. ----- ### "Great product and the VIP support is worth every penny" — 5.0/5 > **David** | *31 October 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: This theme builder just keeps on improving. I suppose learning the new v5 will be a bit of a steep learning curve and I am a bit nervous about moving my established site, so I might get to use Divi VIP Support a bit more :) > > **Cons**: I'm not a web developer, so sometimes navigation can be tricky, but on the whole, there's not a lot to dislike. > > Fabulous. I have been a user since 2019 and subscribed to the VIP support service, which, even though I don't use it regularly, has more than paid for itself because when I have got into trouble by changing something I shouldn't have, they've been there to put it right for me very quickly. ----- ### "Elegant Theme ticks every box" — 5.0/5 > **Ayse** | *17 March 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The support team is always instant and very professional. My issue gets resolved really fast with detailed guidance. I’ve been using Divi for 7 years and have always been happy with the level of support I got. > > **Cons**: I can’t find anything really 🤔 I am just typing to skip this question. > > I am happy with the flexibility of the team builder, it’s add on products and the innovative products and services they keep adding like cloud or ai. ----- Page: 1 / 47\ Next: [Next page](https://www.capterra.co.uk/software/201958/divi?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/201958/divi) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data