--- description: Discover the benefits and disadvantages of FigPii. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: FigPii Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [AB Testing Tools](/directory/30896/ab-testing/software) > [FigPii](/software/199975/figpii) # FigPii Canonical: https://www.capterra.co.uk/software/199975/figpii Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/199975/figpii?page=2) > Conversion optimization platform that provides heatmaps, session replay videos, online polling, and AB testing. > > Verdict: Rated **4.8/5** by 22 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses FigPii? Online business (SaaS, Ecommerce and lead gen) Digital agencies UX designers ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 22 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: FigPii - **Founded**: 2017 ## Commercial Context - **Starting Price**: US$49.99 - **Pricing model**: Other (Free Trial) - **Pricing Details**: FigPii offers a 14-day free trial for new users, after which the software is available across 4 pricing tiers. Pricing and functionality - outlined below - scales with number of visitors. Starter: $14.99/month for 10,000 visitors Small: $79.99/month for 50,000 visitors Medium: $199.99//month for 1,00,000 visitors Large: $499.99/month for 5,00,000 visitors - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - A/B Testing - Audience Targeting - Behaviour Tracking - Behavioural Analytics - Customisable Branding - Dashboard - Feedback Management - Heatmaps - Live Results Sharing - Multiple Question Types - Online Polling - Presentation Tools - Reporting & Statistics - Reporting/Analytics - Split Testing - Statistical Analysis - Survey/Poll Management - Surveys & Feedback - Third-Party Integrations - Visual Editor - Website Analytics ## Integrations (16 total) - Adobe Commerce - BigCommerce - ClickFunnels - Drupal - Google Analytics 360 - Instapage - Joomla - Leadpages - PrestaShop - Shopify - Squarespace - Unbounce - Weebly - Wix - WooCommerce ... and 1 more integrations ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - 24/7 (Live rep) ## Category - [AB Testing Tools](https://www.capterra.co.uk/directory/30896/ab-testing/software) ## Related Categories - [AB Testing Tools](https://www.capterra.co.uk/directory/30896/ab-testing/software) - [Heatmap Software](https://www.capterra.co.uk/directory/30977/heatmap/software) - [Polling Software](https://www.capterra.co.uk/directory/31220/polling/software) - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) ## Alternatives 1. [Mida.so](https://www.capterra.co.uk/software/1058588/mida-so) — 4.6/5 (43 reviews) 2. [ConvertCart](https://www.capterra.co.uk/software/190983/convertcart-tool-suite) — 4.8/5 (45 reviews) 3. [Instapage](https://www.capterra.co.uk/software/141695/instapage) — 4.5/5 (365 reviews) 4. [Croct](https://www.capterra.co.uk/software/1052152/croct) — 4.9/5 (13 reviews) 5. [Unbounce](https://www.capterra.co.uk/software/145639/unbounce) — 4.5/5 (257 reviews) ## Reviews ### "Feature rich well priced, high quality, good docs. Amazing support." — 5.0/5 > **Alexandre** | *26 August 2025* | Retail | Recommendation rating: 10.0/10 > > **Pros**: The customer support on FigPii and Dev docs have been really amazing, I've tested 4 other A/B testing platforms and they are either super expensive or poor in features. FigPii checked all the boxes with an amazing support via email and slack. > > **Cons**: I had some temporary invitation issue when onboarding but the FigPii team really showed up and helped unblocking our team trial. > > The best A/B platform I've used in \>7years of web development and I've tried all the big ones. Shout out to Reza for the awesome customer support. ----- ### "Optimize The Conversion Rate" — 4.0/5 > **Rajesh** | *21 November 2020* | Writing & Editing | Recommendation rating: 9.0/10 > > **Pros**: There is no doubt that "Figpii" is the tool that will dramatically increase the conversion rate. When it comes to analyzing user behaviors and increasing the conversion, Figpii will give you an optimum solution. The Heatmap function of this tool is so much easy to use. On top of that, it will not provide you with unnecessary data so that you can focus on the right information. Besides, the simple and excellent video recording tool will make your day even shiny. Another noticeable thing is the customer support of Figpii. Whatever challenges or issues you face with Figpii, the dedicated customer support team will always be there to help you out. Most importantly, the pricing of this product is so generous and affordable. I just can't believe that I am getting this level of functionality at this price range. > > **Cons**: There is no denying that Figpii is an awesome software to understand user behavior. However, there is some room for improvement as well. First of all, I would love to use heatmaps and videos on several AB test versions. The figpii team is yet to develop this feature. I think they can make the poll management system more intuitive. Another problem I face with Figpii is click maps don't work properly. Although the issue is not frequent, all kinds of bugs should be improved. > > My overall experience with Figpii is awesome so far. They have a strong support team and they try to solve every customer issue with sincerity and utmost care. Besides, they try to consider any important feature request. That's why Figpii is gradually improving in terms of functionality. If you want to get a great level of user experience with an increased conversion rate, Figpii could be one of the best options for you. ----- ### "Solid Alternative to Google Optimize" — 4.0/5 > **Finn** | *24 December 2023* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: FigPii was fairly straightforward to setup, had a fast load time for showing test variants and displayed test results in a clean, easy to digest format. > > **Cons**: FigPii lacked any way of adding a hypothesis to go along with particular tests, or to record notes/findings after conducting an experiment. Some way to create a roadmap and record experiment ideas \& findings would go a long way. Some technical glitches occurred preventing tests from running - the support was helpful to try find a resolution. ----- ### "Easy to use, gives insightful information about the users’ journey on our website." — 5.0/5 > **Mohammad Shamim Hasan** | *3 September 2022* | Research | Recommendation rating: 10.0/10 > > **Pros**: The tool that will significantly raise the conversion rate is without a doubt Figpii. Figpii will provide me with the best option for evaluating user behavior and boosting conversion. This tool's Heatmap feature is extremely user-friendly. Additionally, it won't give me any information that is not necessary so I can concentrate on the important data. The straightforward and superior video capturing feature will also brighten my day. The customer service offered by Figpii is something else to note. The committed customer support team will always be there to assist me, no matter what difficulties or problems I may encounter with Figpii. > > **Cons**: First and foremost, I would like using heatmaps and movies on various AB test versions. This functionality is still being developed by the figpii team. I believe they can improve the poll management system's usability. Click maps don't function properly, which is another issue I have with Figpii. Even if it doesn't happen often, bugs of all kinds need to be improved. > > The price of this product is especially generous and reasonable. I just find it hard to believe I'm getting this level of functionality at this cheap. ----- ### "Complete conversion rate optimization toolset" — 5.0/5 > **Wynne** | *20 September 2020* | Online Media | Recommendation rating: 10.0/10 > > **Pros**: I love figpii. It has VERY slick AB testing functionality, which in my opinion is better than Unbounce in this regard and on-part with Convertize. Embed the Figpii pixel using HTML or Google Tag Manager. Choose a URL you want to split test. QUICKLY Create variants using the onscreen WYSIWYG editor. Choose an objection (option, purchase, page visit, button click, etc). Then hit the "go" button. Simple. Powerful. Get's the job done with no fuss. It has similar qualitative CRO functionality to Mouseflow, CrazyEgg, or Hotjar, with heatmaps, session recording, and polls. Comes with GDPR and CCPA compliance, which is essential these days when marketing in USA or Europe. > > **Cons**: To be honest, I don't think I've found a negative yet. > > I'm extremely happy with the tool. So much so I'm recommending all my marketing friends to start using it. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/199975/figpii?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/199975/figpii) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | ----- ## Structured Data