18 years helping British businesses
choose better software

What is Prime AI?
Prime AI offers innovative tools to enhance the fashion retail experience and drive better results for your online store. Our Shoe Size Finder uses a single photo to provide highly accurate size recommendations, significantly reducing returns and boosting customer confidence. The AI Photoshoot feature instantly transforms flat garment images into high-quality photos of models dressed in your products, saving time and costs associated with traditional photoshoots. Our Bra Size Finder ensures a perfect fit, enhancing comfort and reducing the risk of returns. Clothing Size Finder offers tailored size suggestions improving the shopping experience and reducing returns. The Visual Search tool enables customers to find products by uploading images, helping them discover the exact styles they’re looking for. With seamless Shopify integration, custom APIs, and rapid image processing, Prime AI’s solutions are ideal for retailers looking to improve efficiency and boost the bottom line.
Who Uses Prime AI?
Innovative, customer-focused e-commerce retailers in clothing, lingerie, bras, and footwear seeking to integrate smart features into their websites to enhance user experience and minimise returns.
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Reviews of Prime AI

A fit solution that really works
Comments: As a person that is between sizes, when shopping online I always consult sizing charts and try fit recommendation tools when offered. The results are mixed, but generally disappointing. In my first time using Prime AI I bought three items, each were recommended at a different size and all fit perfectly. The result was particularly surprising because the two dresses I bought were the same dress but in different color patterns, and the trousers were recommended in a size I would never have considered. It's truly the most impressive experience I have had using a fit recommendation tool.
Pros:
Prime AI recommendations are based on individual garments. When browsing the same dress in different colors I was recommended different sizes. A bit unsure, I bought both dresses in the recommended sizes and they each fit perfectly. I have not seen this kind of garment variant dependent recommendations with any other fit solution I've tried.
Cons:
Nothing really, only that I wish it were more widely available while shopping online.
Handy tool and fantastic customer service
Pros:
The tool allows us to offer accurate fitting information to our customers, including information based on returns to maintain accuracy. The Prime AI team are very helpful if/when issues arise, and are quick at responding and solving problems, as well as suggesting new ways the tool can be implemented.
Cons:
No cons that I can think of, it works well
Efficient cooperation
Pros:
Our cooperation with Prime AI is very successful, we are happy with the results. Also, optimisation of the tool has been implemented after multiple feedback sessions to which Prime AI has been very open.
Cons:
The UX was not the best, but after multiple feedback sessions, things got fixed.
Alternatives Considered:
Very efficient size recommendation tool
Comments: I'm glad to discover the possibilities that PrimeAI has over the different field and the Customer Experience we could offer with this tool.
Pros:
The support and cooperation is really great. Working together ist so easy!
Cons:
The reporting are not really visualized in the backend. But in case of questions as your provider ;)
Great Size Finder Tool
Pros:
Seamless implementation, and the communication with the team behind it has been outstanding. Monthly data and insights proactively shared by Prime AI team, help us make informed decisions, and explore new possibilities.
Cons:
The tool requires manual data input, which can be time-consuming, and there's potential for improvement in terms of exploring new innovations in the field to further enhance its capabilities.
Effective tool and supportive account management
Comments: We’ve been working with Prime AI for about a year now, primarily to help our online customers select the right size. As a luxury brand, customer trust and satisfaction are very important to us and we’re pleased to say we’ve received feedback indicating the tool increases confidence in online purchases. From a commercial perspective, we really appreciate the monthly reporting and the reiterative nature of our collaboration as our feedback is always welcome and acted upon.
Pros:
Monthly reporting, supportive team that’s always available to listen and provide solutions.
Cons:
Any queries or concerns we've had were managed efficiently by the Prime AI team.
Great fit finder solution
Pros:
Easy integration with our own systems. Options to integrate the solution in multiple steps throughout the customer journey. Easy communication with the Prime AI team.
Cons:
Quality of the solution is dependent on data we share. If we fail to share quality data with Prime AI this will reflect in the accuracy of the solution for us
Great software and amazing account management
Comments: PrimeAIs account management and monthly reports/ recommendations have been brilliant. We have been able to customise the platform to suit our needs and no ask is ever too much :)
Pros:
PrimeAI provides great insight, not only for our marketing team but also for our buyers and production team. We have been able to make informed, strategic business decisions since using the software. The product is great from a user interface point of view and we have had seamless integrations.
Cons:
I don't think there is much PrimeAI can improve on. I am a very visual interpreter of data, so personally, it would be great to see more visual reporting - however - this is only my personal preference.
Identifying the demographic
Pros:
Being able to identify what our customer is sending back and also what our customer sizing truely is, is a great part of the features.
Cons:
I feel the reporting side is a little clunky and could be improved and made more streamlined.

Highly recommended
Comments: We have improved our conversion rate and more importantly decreased the returns rate.
Pros:
Customer support is very quick to respond. They were able to do a custom implementation for us and everything has been working like a charm - our customer journey has improved a lot by their size recommendations. I am truly happy with their monthly recommendations regarding conversion rates and site optimization. Also I like the model where you only pay for the actual conversions (sales - returns).
Cons:
No complaints whatsoever. It's a little bit of extra work to report the returns but nothing major.
Really great software - Very useful and user friendly
Pros:
The software is easy to use and so useful.
Cons:
Takes a few tweaks to get it working perfectly, but an easy fix.
Great Size Recommendation Tool
Pros:
The tool has helped our first-time customers to dial in their correct size. The questions are easy to answer for our customers and the recommendations are highly accurate. Our return rates have gone down by 20% in the last year. The integration was straightforward with our custom website and the tech support was quick & helpful.
Cons:
The front-end design features can be improvised.
Great size recommendation software
Pros:
The software works perfectly fine and size recommendations can be calibrated based on different product dimensions, size ranges or buying data to create a tailored experience. The guys from Prime AI have a can-do mentality and respond promptly to questions.
Cons:
The self-service reporting can be easier to use, but Prime AI delivers a monthly performance report pro-actively and shares extra data and insights on request.
Fantastic Software and Service, Highly Recommend
Comments: Whilst lockdown was at it’s peak and with more people needing to shop from the comfort and safety of their homes, we realised how important it was to get the right fit the first time. We have proudly partnered with SaaS provider PRIME AI to offer a personalised and accurate size recommendation to our customers using artificial intelligence to match customer biometrics to garment SKU specifications. The team at Prime AI have been a fantastic company to work with throughout the integration and beyond. Offering in-depth and extremely valuable statistics to help grow our business and significantly reduce our returns rates. We look forward to continuing our future relationship with them.
Pros:
The Prime AI team are extremely helpful and nothing is too much to ask, from the customisation of the widget itself to fit with exactly what we wanted to the personalisation of the backend to access the stats that best fit our business. The response times, the knowledge and the approachability of Michael and his team have been one of the best I have experienced in my time working with multiple 3rd party providers. The functionality of the widget is great and has greatly improved the customer journey. The stats it provides are insightful and extremely helpful too, I especially like the monthly reports that provide a deeper analysis and go beyond size recommendations and into UX and CRO.
Cons:
Can't fault Prime AI, we are extremely pleased with the software and the service we have received.
Easy implementation
Pros:
Very helpful team to work with and good customer feedback when using the size recommendation solution. Valuable insights provided in the dashboard and continuous adjustments driven by analytics.
Cons:
Maybe more options to test innovative features on automated size recommendations.
Alternatives Considered:
Feedback
Comments: All the team is really competent and cooperative. All of the issues are fixed on time and quickly.
Pros:
Easy to use, clear integration, smooth cooperation with product [SENSITIVE CONTENT]
Cons:
I missed more custom designs for size recommendation tool appearance from front-end part
Returns
Pros:
Easy to use, good communication and support from manager.
Cons:
You need to have enough data to have true useful results. It isn't simple to have for small companies.
Great product & service
Comments: Great addition to our website, cannot fault it.
Pros:
Very impressed with the software has been a great asset to our business and have increased sales & AOV.
Cons:
Can't fault it, very happy with the service provided.
Zeer goede oplossing voor maatadvies
Comments: Klanten die niet zeker weten welke maat ze moeten bestellen kunnen nu door middel van het invoeren van een aantal gegevens (gewicht, lengte en leeftijd) zien welke maat ze het beste kunnen bestellen.
Pros:
Het is erg laagdrempelig te gebruiken, voor zowel de consument als de webshop. Gebruikers hoeven niets op te meten, ze vullen enkel een aantal makkelijke gegevens in en krijgen dan een duidelijk advies.
Cons:
De oplossing is afhankelijk van de input. Als de data die aangeleverd wordt niet nauwkeurig is, dan geeft de widget een foutief advies.
Mejor aplicación de guía de talles del mercado
Comments: Aplicación estable con excelente atención al cliente. Excelente ROI!
Pros:
Aplicación de IA de gran ayuda a los consumidores. Hemos conquistado muchos clientes por su practicidad y ayuda al momento de la compra!
Cons:
No he encontrado o oportunidades de mejora..