What is Custobar?

Unlock the power of your customer data. Create a unique customer experience and increase your sales with Custobar, a Customer Data and Marketing Automation Platform for omnichannel and online B2C businesses.

Create multi-channel marketing campaigns based on data, make them more relevant to your customers and more profitable for your business.

Use your own customer data to target marketing instead of relying fully on audiences provided by 3rd party marketing apps and cookies.

GDPR-proof.

Who Uses Custobar?

Omni-channel or online B2C in Europe. Create multi-channel marketing campaigns based on data, make them more relevant to your customers and more profitable for your business.

Where can Custobar be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Custobar

Countries available

Austria, Belgium, Bulgaria, Croatia, Cyprus and 27 others

Languages

Dutch, English, Finnish, French, German

About the vendor

  • Custobar

Countries available

Austria, Belgium, Bulgaria, Croatia, Cyprus and 27 others

Languages

Dutch, English, Finnish, French, German

Custobar videos and images

Custobar Software - Customer 360° view
Custobar Software - Audience search and segmentation
Custobar Software - Email campaign results
Custobar Software - RFM (recency, frequency, monetary value) matrix
Custobar Software - Custobar dashboard - Key figures
View 6 more
Custobar video
Custobar Software - Customer 360° view
Custobar Software - Audience search and segmentation
Custobar Software - Email campaign results
Custobar Software - RFM (recency, frequency, monetary value) matrix
Custobar Software - Custobar dashboard - Key figures

Compare Custobar pricing with similar products

Custobar

€195.00/month
Free Version
Free Trial
US$20.00/month
Free Version
Free Trial
US$0.01
Free Version
Free Trial
US$0.00/month
Free Version
Free Trial

Features of Custobar

  • 2-Way Messaging
  • AB Testing
  • API
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Responders
  • Automated Responses
  • Campaign Analytics
  • Campaign Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Activity Tracking
  • Customer Profiles
  • Customer Segmentation
  • Customisable Templates
  • Customizable Fields
  • Drip Campaigns
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Lead Management
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Mass Texting
  • Message Personalisation
  • Mobile Coupons
  • Mobile Optimised Emails
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Personalisation
  • Push Notifications
  • ROI Tracking
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Subscriber Management
  • Survey Builder
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web-based Deployment

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Reviews of Custobar

Average score

Overall
4.3
Ease of Use
4.0
Customer Service
5.0
Features
4.3
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
33%
4
67%
Verified Reviewer
Business Director in Finland
Verified LinkedIn User
Sports, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source

Data enrichment by automation

5.0 11 months ago

Comments: Custobar has significantly reduced the workload of its employees. Employees are given significantly more time for the work for which they are hired than for enriching data manually. With the help of the service, we have also made our data much richer and learned more from our customers.

Pros:

The most useful and impressive feature for us is the data collected by the program about other services we use. The service is easy to set up and really easy to use.

Cons:

We have been using the system for about a year and we have not noticed any shortcomings

Custobar Response

11 months ago

A big thank you! It's great to hear that Custobar is helping you to utilise data and to understand your customers better. Keep on rocking the sports industry!

Marko
Marko
Growth Hacker in Finland
Verified LinkedIn User
Retail, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Flexible Omni-channel tool that does it all

4.0 11 months ago

Comments: Very happy with the product. Almost in an instant, we managed to open few new direct marketing channels and enable automated audience exports to our paid advertising via Custobar. So far new needed features have been looking promising as well.

Pros:

Customer support has been a great help in implementation phase of every new tool within Custobar. Other than that... Custobar allows us fit a bunch of tools under one hood. That brings us much needed transparency between channels and enables us to learn more from our customers - and use that knowledge more precisely.

Cons:

It is a tad technical product unlike some visually compelling competition (which then have more limitation in the technical side though).

Custobar Response

11 months ago

Thank you Marko for your review, kiitos! Customer support Custobarians were thrilled to hear your kind words. We'll continue developing Custobar monthly to be worth your trust also in the future!

ola
e-commerce manager in Sweden
Retail, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy to create campaigns with follow up and insights

4.0 11 months ago

Comments: Effectivness in producing mail campaigns, very quick and easy.
Overall view (360-view) of our customers
Custobar solved our GDPR compliance.

Pros:

The 360-view of our customers is very helpful, we had no total/360-view of our customers. Easy implementing via API which we use for other services. Very fast and effective creation mail capaigns

Cons:

Search for customers and audiences is not intuitive, more like programming/code style

Custobar Response

11 months ago

Thank you Ola for the review! We highly appreciate this and also your development ideas like the stickers. Happy to continue working with you.

Tanja
Customer Experience Manager in Finland
Apparel & Fashion, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Custobar helps us in our growth

4.0 11 months ago

Pros:

Custobar is easy to use and gives us valuable information on our customers and their shopping behavior, which we use in our marketing decisions. Customer support and experience are great; I feel Custobar is really willing us to grow and prosper!

Cons:

Custobar analytics should still be developed in order to get more in depth analysis of our actions, especially with regards to the automations.

Custobar Response

11 months ago

Thank you, Tanja, for your honest feedback. We highly appreciate your company's feedback and insightful discussions on how to develop the reporting features. They are very important for Custobar's future development.

Hanna
Content creator in Finland
Consumer Goods, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Review for Custobar

5.0 11 months ago

Comments: Always getting the best support and quick help.

Pros:

Integration with our existing business processes and e-commerce was easy and benefits are measurable. intuitive and easy to use and do newsletters weekly.

Cons:

Only cons is that I wish I had more time to use all the good features and do more automations.

Custobar Response

11 months ago

Thank you Hanna! Your review really warmed our hearts. We will work hard also in the future to make sure you'll enjoy using Custobar!