Knak

Knak makes marketing email drafting a breeze

Comments: My overall experience with Knak is positive.

Pros:

Ease of usage. Easy to copy templates and pre-defined header footer makes email drafting a breeze.

Cons:

Difficult to copy paste modules from one template to next.

Knak for Higher Education

Comments: Overall, the software works as intended.

Pros:

Ease of use for business users with limited coding (HTML) abilities.

Cons:

There are improvements being made readily. No complaints in its usage as of yet.

Knak Review From Dice

Comments: We are solving the better use of time when an email template for a client needs to be used more than once. Easy to clone.

Pros:

I think the product is very user friendly when it comes to either building an email from the blank canvas, or a template already made, I usually have no issue.

Cons:

I think the organization of the email center and especially the image library could be a little better. Kind of all over the place.

A real no-brainer

Comments: We were using Marketo’s email builder with a custom template to build out our emails. While some of us could build out emails in Marketo, not all of our employees globally have the HTML/CSS expertise to effectively build using Marketo's native email buidler. Our Marketo email modules just were not flexible enough – especially when it came to resizing columns or easily supporting mobile-first, responsive emails. In addition, we always needed to go into the HTML code to troubleshoot the formatting or adjusting the CSS because content just wouldn’t render the same way in different email clients as it did within Marketo. In addition, with agencies building our emails, we found that they typically did not know how to code emails for Marketo. More often than not, the agencies would provide HTML code that did not render properly and one of the email builders or our IT team would have to troubleshoot the agency code or rebuild the email in Marketo using our template. This workflow was costly and creating bottlenecks that were delaying the distribution of our emails. On-boarding with Knak was excellent. Our customer success manager has been working with us from day 1. We did have an initial bump in the road with the implementation of Knak based on our brand standards; however, their team was very helpful with setting up all the other modules and giving us early access to the new editor which resolved all issues. We have rolled Knak out globally over the past 3 months.

Pros:

Knak is an intuitive, easy-to-use HTML email builder without the need to know HTML or CSS. The email building platform has been developed specifically to solve the challenge of building branded emails that can be deployed through a variety of email distribution platforms by those who want to focus on the content of the email and not the coding. We love how quickly we can build our emails using Knak and...that the emails display properly on desktop and mobile clients.

Cons:

I really don't have a con for Knak but...if pressed, the only one I can think of is one navigation-related issue that could be more refined. Such as when you go back to the list of emails in the "Email Center" the platform does not remember your filters. Not a big deal as they have a lightning fast search and you can also click a button to just see the emails you built. Plus, their dev team already has this in the works.

Knak is your shortcut to beautiful design and marketing ops efficiency

Pros:

- WAY better than Marketo templates. You have so much more control over design, and you can bet that the render properly in the inbox. - Easy tool for teams to collaborate within. Our team of designers, project managers, and marketing ops folks all use Knak. - Seamless sync into Marketo. - Takes very little time to make a well designed template (read: less than five minutes)

Cons:

- We do some pretty advanced personalization, and due to Marketo limitations, that has to be done on the marketo side. For that reason, creating content that is customized is a two part process that has to be done in both Knak and Marketo, which isn't as efficient as we'd like.