--- description: Discover the benefits and disadvantages of Google Data Studio. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Data Studio Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Business Intelligence Platform](/directory/23/business-intelligence/software) > [Google Data Studio](/software/190616/data-studio) # Google Data Studio Canonical: https://www.capterra.co.uk/software/190616/data-studio Page: 1 / 15\ Next: [Next page](https://www.capterra.co.uk/software/190616/data-studio?page=2) > Google Data Studio provides data dashboarding and visualization tools. It provides interactive dashboards and engaging reports. > > Verdict: Rated **4.5/5** by 337 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Google Data Studio? Can be used by organizations of any size, from small businesses to large enterprises. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 337 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 3.7/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Google Data Studio is available for free. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Ad hoc Reporting - Collaboration Tools - Customisable Dashboard - Customisable Reports - Customisable Templates - Dashboard - Dashboard Creation - Data Connectors - Data Management - Data Visualisation - Drag & Drop - KPI Monitoring - Multiple Data Sources - Real-Time Analytics - Real-Time Reporting - Reporting & Statistics - Reporting/Analytics - Search/Filter - Visual Analytics ## Integrations (8 total) - Google Ads - Google Analytics 360 - Google Campaign Manager 360 - Google Cloud SQL - Google Sheets - MySQL - PostgreSQL - YouTube ## Support Options - Email/Help Desk - Knowledge Base ## Category - [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software) ## Related Categories - [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software) - [Data Visualisation Tools](https://www.capterra.co.uk/directory/30696/data-visualization/software) - [Reporting Tools](https://www.capterra.co.uk/directory/30053/reporting/software) - [Dashboard Software](https://www.capterra.co.uk/directory/30839/dashboard/software) - [Statistical Software](https://www.capterra.co.uk/directory/30752/statistical-analysis/software) ## Alternatives 1. [Microsoft Power BI](https://www.capterra.co.uk/software/176586/power-bi) — 4.6/5 (1880 reviews) 2. [Tableau](https://www.capterra.co.uk/software/77260/tableau) — 4.6/5 (2351 reviews) 3. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8092 reviews) 4. [Canva](https://www.capterra.co.uk/software/168956/canva) — 4.7/5 (13318 reviews) 5. [Looker](https://www.capterra.co.uk/software/169053/looker) — 4.5/5 (282 reviews) ## Reviews ### "Google Data Studio -" — 4.0/5 > **Willem** | *25 November 2025* | Hospital & Health Care | Recommendation rating: 7.0/10 > > **Pros**: Google Data Studio is easy to use with a lot of supporting documents. There is alot of self-paced learning, loads on youtubeb.. > > **Cons**: etl is not great compared to the others. It tends to expect the data to be near perfect. easy to fix but not as easy as some others > > Great for the team. They learnt this easily. The results were what we expected in a very short time. ----- ### "A promising platform for Business Intelligence dashboards" — 4.0/5 > **Rhys** | *16 April 2026* | Biotechnology | Recommendation rating: 9.0/10 > > **Pros**: An easy to use, browser based platform for creating dashboards from datasets. We use it for internal Business Intelligence use. I love that it requires no additional software, and can connect easily to our MySQL tables. > > **Cons**: As it's a relitively new product, there is some bugs. For example, sometimes I struggled to edit the title card and had to refresh the page to get it to load. Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms. > > We use a google ecosystem so it fits ridicuolusly easy into our workflow. It's cheap to set up, loading times are fast, and the options for creation and customisation of dashboards seem decent. I've only been using it a few months, but so far it does everything I want from such a platform. Considering how expensive competetive software can be, it's great\! ----- ### "A great free option for GA4 dashboards and analytics" — 5.0/5 > **Sarah** | *30 April 2026* | E-Learning | Recommendation rating: 9.0/10 > > **Pros**: Data Studio was easy enough to learn without comprehensive analytics training. Since our company is a Google Analtics shop, it's an easy tool to get top-level analytics for web pages. While you can also bring in other data sources using paid APIs, we only used the free version. The easiest way to get started is by selecting a pre-created template, connecting your live data, and customizing from there, working backwards to pull in the metrics you need for reporting. My favorite feature is the page specific filtering options, allowing us to customize a dashboard view for any parameter we had in our GA4 data lake. > > **Cons**: I found Data studio to be buggy at times, and dashboards that haven't been touched in months would break. Sometimes a module would need to be refreshed or deleted and recreated in order to get it to display properly again. This occurred more often with dashboards that had several different custom filters applied AND/OR were pulling from multiple analytics accounts and blending data. Also it should be stated that the switch to GA4 made the dashboard creation process more complex, as the new event type was counted differently from previous metrics like 'views'. > > I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses situated on the GA4 platform. ----- ### "Data studio, a must for marketing entrepreneurs and small businesses" — 4.0/5 > **Roger** | *26 December 2025* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: It is very helpful when it comes to give proof to my clients it is very useful. I like the possibility to give them data visualization at real time > > **Cons**: Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool Also the live option to share would be great to be more accessible > > I must say thay it us very useful and I love discover it, because other tools are quite expensive. I love using it and I recommend to my colleagues ----- ### "Simple tool for building and sharing dashboards" — 4.0/5 > **Victor** | *11 March 2026* | Transportation/Trucking/Railroad | Recommendation rating: 8.0/10 > > **Pros**: I like how easy it is to build dashboards and visualize data. The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets. It is very useful to share reports with a team and keep everyone aligned on the same data. > > **Cons**: Sometimes the performance can be slow when working with large datasets. Some advanced data transformations are also limited compared to more technical tools. It can require some workarounds depending on the data source. > > Overall I had a good experience using Google Data Studio. It is a great tool for creating dashboards and sharing insights with a team. It is easy to learn and works well for regular reporting and simple analytics. ----- Page: 1 / 15\ Next: [Next page](https://www.capterra.co.uk/software/190616/data-studio?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/190616/data-studio) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data