--- description: Discover the benefits and disadvantages of Google Data Studio. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Data Studio Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Business Intelligence Platform](/directory/23/business-intelligence/software) > [Google Data Studio](/software/190616/data-studio) # Google Data Studio Canonical: https://www.capterra.co.uk/software/190616/data-studio Page: 1 / 15\ Next: [Next page](https://www.capterra.co.uk/software/190616/data-studio?page=2) > Google Data Studio provides data dashboarding and visualization tools. It provides interactive dashboards and engaging reports. > > Verdict: Rated **4.5/5** by 335 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Google Data Studio? Can be used by organizations of any size, from small businesses to large enterprises. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 335 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 3.7/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Google Data Studio is available for free. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Ad hoc Reporting - Collaboration Tools - Customisable Dashboard - Customisable Reports - Customisable Templates - Dashboard - Dashboard Creation - Data Connectors - Data Management - Data Visualisation - Drag & Drop - KPI Monitoring - Multiple Data Sources - Real-Time Analytics - Real-Time Reporting - Reporting & Statistics - Reporting/Analytics - Search/Filter - Visual Analytics ## Integrations (8 total) - Google Ads - Google Analytics 360 - Google Campaign Manager 360 - Google Cloud SQL - Google Sheets - MySQL - PostgreSQL - YouTube ## Support Options - Email/Help Desk - Knowledge Base ## Category - [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software) ## Related Categories - [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software) - [Data Visualisation Tools](https://www.capterra.co.uk/directory/30696/data-visualization/software) - [Reporting Tools](https://www.capterra.co.uk/directory/30053/reporting/software) - [Dashboard Software](https://www.capterra.co.uk/directory/30839/dashboard/software) - [Statistical Software](https://www.capterra.co.uk/directory/30752/statistical-analysis/software) ## Alternatives 1. [Microsoft Power BI](https://www.capterra.co.uk/software/176586/power-bi) — 4.6/5 (1870 reviews) 2. [Tableau](https://www.capterra.co.uk/software/77260/tableau) — 4.6/5 (2348 reviews) 3. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8089 reviews) 4. [Looker](https://www.capterra.co.uk/software/169053/looker) — 4.5/5 (282 reviews) 5. [Canva](https://www.capterra.co.uk/software/168956/canva) — 4.7/5 (13245 reviews) ## Reviews ### "Google Data Studio -" — 4.0/5 > **Willem** | *25 November 2025* | Hospital & Health Care | Recommendation rating: 7.0/10 > > **Pros**: Google Data Studio is easy to use with a lot of supporting documents. There is alot of self-paced learning, loads on youtubeb.. > > **Cons**: etl is not great compared to the others. It tends to expect the data to be near perfect. easy to fix but not as easy as some others > > Great for the team. They learnt this easily. The results were what we expected in a very short time. ----- ### "Another level of data visualization" — 5.0/5 > **Andrei** | *26 April 2024* | Accounting | Recommendation rating: 10.0/10 > > **Pros**: Seamless integration with more data sources makes Google Data Studio my favorite reporting software. It is easy to use and has a nice user interface being very intuitive. > > **Cons**: No cons for Google Data Studio, is free and has a tons of features. ----- ### "Data studio, a must for marketing entrepreneurs and small businesses" — 4.0/5 > **Roger** | *26 December 2025* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: It is very helpful when it comes to give proof to my clients it is very useful. I like the possibility to give them data visualization at real time > > **Cons**: Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool Also the live option to share would be great to be more accessible > > I must say thay it us very useful and I love discover it, because other tools are quite expensive. I love using it and I recommend to my colleagues ----- ### "Simple tool for building and sharing dashboards" — 4.0/5 > **Victor** | *11 March 2026* | Transportation/Trucking/Railroad | Recommendation rating: 8.0/10 > > **Pros**: I like how easy it is to build dashboards and visualize data. The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets. It is very useful to share reports with a team and keep everyone aligned on the same data. > > **Cons**: Sometimes the performance can be slow when working with large datasets. Some advanced data transformations are also limited compared to more technical tools. It can require some workarounds depending on the data source. > > Overall I had a good experience using Google Data Studio. It is a great tool for creating dashboards and sharing insights with a team. It is easy to learn and works well for regular reporting and simple analytics. ----- ### "Amazing SEM reporting tool at no cost" — 5.0/5 > **Erin** | *16 April 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I like that you can easily create customised, interactive and professional looking reports for clients at no cost\! I know that perhaps at some stage I may have to page storage costs, but I went from paying almost $99 for a third-party platform to help me create client reports for SEM and SEO, to paying nothing with Google Looker Studio (formerly Google Data Studio) -- creating reports that can show the same thing. > > **Cons**: It was perhaps a little bit tricky to figure out some functions initially, but a bit of Googling and exploring was all it took to remedy. ----- Page: 1 / 15\ Next: [Next page](https://www.capterra.co.uk/software/190616/data-studio?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/190616/data-studio) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data