---
description: Discover the benefits and disadvantages of Price Optimization.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Price Optimization Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Price Optimisation Software](/directory/10064/pricing-optimization/software) > [Price Optimization](/software/190144/prudsys)

# Price Optimization

Canonical: https://www.capterra.co.uk/software/190144/prudsys

> Increase your profitability by using AI to simplify and strategically automate your pricing processes.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Price Optimization?

Omni-Channel retailers looking for agile AI technology to strategically automate and improve their pricing processes.

## About the vendor

- **Company**: Prudsys

## Commercial Context

- **Pricing model**: Other
- **Pricing Details**: Contact Prudsys for pricing details.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Spanish
- **Available Countries**: Germany

## Features

- Custom Pricing Rules
- Dashboard
- Dynamic Pricing
- Machine Learning
- Market Data Analysis
- Predictive Pricing Models
- Price Forecasting
- Price List Management
- Pricing Analytics
- Profitability Analysis

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)

## Category

- [Price Optimisation Software](https://www.capterra.co.uk/directory/10064/pricing-optimization/software)

## Alternatives

1. [PriceShape](https://www.capterra.co.uk/software/211519/priceshape) — 4.7/5 (53 reviews)
2. [Smartpricing](https://www.capterra.co.uk/software/203834/smartpricing) — 4.6/5 (44 reviews)
3. [Multiply](https://www.capterra.co.uk/software/1011308/multiply) — 4.9/5 (41 reviews)
4. [Amazon Repricer](https://www.capterra.co.uk/software/196867/amazon-repricer) — 4.8/5 (40 reviews)
5. [PriceLabs](https://www.capterra.co.uk/software/158348/pricelabs) — 4.9/5 (245 reviews)

## Links

- [View on Capterra](https://www.capterra.co.uk/software/190144/prudsys)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/190144/Prudsys/> |
| en-AE | <https://www.capterra.ae/software/190144/prudsys> |
| en-AU | <https://www.capterra.com.au/software/190144/prudsys> |
| en-CA | <https://www.capterra.ca/software/190144/prudsys> |
| en-GB | <https://www.capterra.co.uk/software/190144/prudsys> |
| en-IE | <https://www.capterra.ie/software/190144/prudsys> |
| en-IL | <https://www.capterra.co.il/software/190144/prudsys> |
| en-IN | <https://www.capterra.in/software/190144/prudsys> |
| en-NZ | <https://www.capterra.co.nz/software/190144/prudsys> |
| en-SG | <https://www.capterra.com.sg/software/190144/prudsys> |
| en-ZA | <https://www.capterra.co.za/software/190144/prudsys> |
| es | <https://www.capterra.es/software/190144/prudsys> |
| es-AR | <https://www.capterra.com.ar/software/190144/prudsys> |
| es-CL | <https://www.capterra.cl/software/190144/prudsys> |
| es-CO | <https://www.capterra.co/software/190144/prudsys> |
| es-CR | <https://www.capterra.co.cr/software/190144/prudsys> |
| es-DO | <https://www.capterra.do/software/190144/prudsys> |
| es-EC | <https://www.capterra.ec/software/190144/prudsys> |
| es-MX | <https://www.capterra.mx/software/190144/prudsys> |
| es-PA | <https://www.capterra.com.pa/software/190144/prudsys> |
| es-PE | <https://www.capterra.pe/software/190144/prudsys> |
| nl | <https://www.capterra.nl/software/190144/prudsys> |
| nl-BE | <https://www.capterra.be/software/190144/prudsys> |
| pt | <https://www.capterra.com.br/software/190144/prudsys> |
| pt-PT | <https://www.capterra.pt/software/190144/prudsys> |

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