--- description: Discover the benefits and disadvantages of GrowSurf. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: GrowSurf Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Referral Software](/directory/30681/referral/software) > [GrowSurf](/software/189583/growsurf) # GrowSurf Canonical: https://www.capterra.co.uk/software/189583/growsurf Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/189583/growsurf?page=2) > Referral program software for growth-stage companies. Launch automated referral, advocacy, and affiliate programs with less dev work. > > Verdict: Rated **4.7/5** by 30 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses GrowSurf? B2C and B2B growth-stage companies and startups, including SaaS, software, fintech, insurtech, AI, education, and online subscription businesses. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 30 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: GrowSurf - **Location**: Chicago, US - **Founded**: 2017 ## Commercial Context - **Starting Price**: US$179.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: GrowSurf offers scalable pricing plans based on participant limits: Startup - From 2,500 participants. Perfect for companies just getting started with referral marketing. Business - From 10,000 participants. Everything in Startup, plus access to all integrations. Custom - From 150,000+ participants. Everything in Business, plus usage limits that match your company's stage. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more ## Features - Advocate Management - Affiliate Management - Campaign Analytics - Campaign Management - Commission Management - Communication Management - Conversion Tracking - Customer Segmentation - Email Marketing - Fraud Detection - Gamification - Incentive Management - Lead Engagement - Lead Generation - Multi-Campaign - Multi-Channel Marketing - Performance Metrics - Referral Tracking - Reporting & Statistics - Reporting/Analytics - Third-Party Integrations ## Integrations (48 total) - AWeber - ActiveCampaign - Amplitude - Brevo - Calendly - Campaign Monitor by Marigold - Chargebee - Constant Contact - Customer.io - Drip - EmailOctopus - Fullstory - GetResponse - Google Ads - Heap ... and 33 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Referral Software](https://www.capterra.co.uk/directory/30681/referral/software) ## Related Categories - [Referral Software](https://www.capterra.co.uk/directory/30681/referral/software) - [Affiliate Software](https://www.capterra.co.uk/directory/30836/affiliate/software) - [Customer Advocacy Software](https://www.capterra.co.uk/directory/31435/customer-advocacy/software) ## Alternatives 1. [Viral Loops](https://www.capterra.co.uk/software/150927/viral-loops) — 4.6/5 (136 reviews) 2. [Buyapowa](https://www.capterra.co.uk/software/153180/buyapowa) — 4.6/5 (80 reviews) 3. [Referral Factory](https://www.capterra.co.uk/software/218230/referral-factory) — 4.8/5 (150 reviews) 4. [UpViral](https://www.capterra.co.uk/software/1013010/upviral) — 4.7/5 (107 reviews) 5. [ReferralCandy](https://www.capterra.co.uk/software/119331/referralcandy) — 4.5/5 (386 reviews) ## Reviews ### "Efficient and customizable referral software" — 5.0/5 > **Verified Reviewer** | *28 January 2026* | Hospital & Health Care | Recommendation rating: 8.0/10 > > **Pros**: Helps us modernize and automate our outdated referral program that was very manual to manage and entirely living in Google Sheets. The support team, which may entirely run by 1 superman, \[sensitive content hidden\], is always quick to respond with the solution. > > **Cons**: UX to manage campaign assets is not the most clear. Also marking referrals as approved and disbursed in the app is manual and slow to update. Would be very helpful to bulk approve via CSV upload. > > Great solid product that does its core function very well. We have more complex eligibility requirements, so onboarding was slightly longer in order to customize for our use case. But once it was set up, it has been running smoothly. ----- ### "So easy it feels illegal 😅" — 4.0/5 > **Lakshmi Pravallika** | *25 September 2025* | Human Resources | Recommendation rating: 8.0/10 > > **Pros**: What I liked most about GrowSurf is how simple it is to use. Setting up a referral program didn’t feel complicated at all, and I love that most of the process runs on autopilot. Plus, the analytics are clear and actually useful > > **Cons**: options can feel a bit limited at times. It works well out of the box, but I wish there were more flexibility to tweak certain things to match my exact needs. > > Over all my experience with GrowSurf has been really good. It’s easy, does most of the work on its own, and makess referrals way less of a headache. Wish there were more customization options, but honestly it still gets the job done super well. ----- ### "Tier 1 Customer Service" — 5.0/5 > **Richard** | *29 April 2024* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: Their customer service was top tier. Big or small, they are very responsive and solution-focussed to all your questions. > > **Cons**: Their integration and platform can be limiting, not immediately intuitive. However, as i mentioned, their customer service team is always there to help. ----- ### "Great software to help us start our first referral program" — 4.0/5 > **Gabriella** | *19 September 2019* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: I love how easy it is to configure your program, the setup goes through easy to understand steps with helpful hints -- the entire setup of the program took me about a day and I needed minimal help from a developer (just adding some code to a few pages) which was great. Also, the support is incredible\! Support reps are super responsive, have great answers and every problem I've had has been resolved. Finally, since we were just piloting a program and weren't too sure on the success I really like having the ability to be billed monthly, and GrowSurf was the cheapest option without having to give up functionality features we wanted. > > **Cons**: The functionality is a bit limited (however I am at the starter plan), it would be nice to be able to customize the emails sent to participants and referrals within the Growsurf application. Currently you need Zapier for a few things, which is fine, but would be nice to be able to do it all through one platform\! ----- ### "Certain issues and wasn't a good fit for us" — 3.0/5 > **Uros** | *9 March 2021* | Automotive | Recommendation rating: 5.0/10 > > **Pros**: The way the software works is pretty straight forward. Setup is easy, fairly easy to keep track of stats as well. > > **Cons**: We had technical issues with the tangocard integration and also the pricing model (the way it tracked users) just wasn't a good fit for a refer a friend program with lower engagement. > > We tried the software for a long time but were just not able to make it work like it should for us. Technically there were often issues and when it worked it just wasn't effective enough in our case. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/189583/growsurf?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/189583/growsurf) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | ----- ## Structured Data