17 years helping British businesses
choose better software
What is bao?
bao, founded in Munich in 2017, has set itself the goal of supporting sales teams in having exclusively good conversations. That's why bao helps companies to systematically and measurably improve their sales conversations. The Conversation Intelligence software identifies success factors in the sales process using Artificial Intelligence and supports the implementation of best practices in real time. bao generates structured, analyzable insights from conversations and provides sales teams with
Who Uses bao?
B2B enterprises that want to continuously improve the way they speak to their customers, enable internal team best-practice sharing and significantly shorten onboarding time of new sales staff.
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Reviews of bao
Great software!
Pros:
We use bao for the first connect with our inbound leads. It helps us to make sure our sales reps do not forget to ask any questions that might be relevant for the further sales process. The documentation generated from the calls is superb!
Cons:
Their customer success team is a little bit annoying 😉
Better quality of calls for better results
Comments:
The tool alone deserves great praise to the founders and developers. But what completely excites me and inspires me to achieve better results is the highest level of expertise in matters of sales conversations of Bao-colleagues! After every training session or call with our manager at Bao, I have new insights and ideas that help me move forward. You know the great feeling of being able to do something better in the calls. My only regret is that I'm basically on mailing follow-up calls and discovery calls. And I would like to comprehend with Bao the customer reactivation or mystery calls, as well as needs assessment calls...
And who doesn't dream of selling products on the phone?! ;-)
Pros:
Along with my favorite features like - Creation of individual scripts for phone calls - Analysis of conversations with customers - Analysis of own activity - Possibility to log the calls and save them in the CRM it was important that the transfer of knowledge can take place in our team. Thanks to the well-thought-out onboarding phase and support during familiarization with the tool, it was painless and integration into our business processes was easy.
Cons:
Sometimes when I'm working on the script, I can get distracted by a phone call or a chat and the script can be lost. So I wished for me the auto-safe function, but maybe I should rather be more attentive to what I do myself. :-)
Alternatives Considered:
Sales intelligence made in Germany
Pros:
- bao helped us to understand what actually happens in our conversations - We identified success factors which we rolled out throughout the sales org - Integrations to all tools we need: Salesforce, Hubspot, Slack
Cons:
- As you would expect, the onboarding and setup required some time. The education of our employees to really use it to the best extent took us 2 months.
work with Bao
Comments: The cooperation with the Bao team is very good. Questions are answered quickly and competently in the call.
Pros:
With Bao, I can create very individual and easy-to-follow guides tailored to my business.
Cons:
no handicaps occurred when creating our campaigns. The dashboards were adapted very promptly to our special requirements
innovative gamechanger in the field of negotiation and communication
Pros:
Easy onboarding: good usability; was initiating a paradigm shift in my mind
Cons:
It took some time until I understood how to build playbooks on my own. :-) The support helped me to work through this issue in a very professional way.
