Tape

Tape

by Unicorn Science

Who Uses Tape?

When it comes to businesses that acquire digital leads for new business, Tape drives lead conversion while follow-up using existing tools (phone, email, and sms) becomes increasingly less effective.

What Is Tape?

Tape significantly enhances the quality (conversion rate and shelf life) of B2B and B2C leads which drives revenue growth and lower CAC. We do that through our video-over-SMS technology that creates a human connection as soon as a lead is acquired. Integrations with lead sources and CRMs enable a fully automated experience. Additionally, analytics are captured throughout the entire experience in order to provide your sales teams with actionable insights to inform follow-up + closing strategies.

Tape Details

Unicorn Science

https://www.trytape.com

Founded 2017

Tape Pricing Overview

Tape does not have a free version but does offer a free trial. See additional pricing details for Tape below.

Free Version

No

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Training

Live Online

Webinars

Documentation

Support

Online

Tape Features

SMS Marketing Software
2-Way Messaging
Contact Management
MMS
Mass Texting
Message Personalisation
Mobile Coupons
Mobile Keywords
Polls/Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Tape Reviews

Showing 5 of 10 reviews

Overall
4.8/5
Ease of Use
4.8/5
Customer Service
5/5
Features
4.8/5
Value for Money
4.9/5
Matt F.
Director of Business Development
Insurance, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 28/01/2020

"Differentiated Customer Engagement Tool"

Comments: Very strong: As mentioned, the Tape Team is top notch and incredibly responsive. The product has been very helpful to our business, and syncs well with our digital, mobile-only offering. In the ~1 year working with Tape, they have integrated a variety of new features, which further enhances an already strong product offering.

Pros: - Differentiated customer interaction tool: In our business (consumer auto insurance), the traditional mode of re-marketing to customers is through email, re-targeted ads, phone call follow ups, or (occasionally) texts. Tape's offering of a video msg that includes customized messaging is a major differentiator, and has led to a lift in our business.
- Ease of use: Setting up campaigns, recording video messages, developing personalized copy takes minutes on the Tape platform.
- Customer Service and Support: [SENSITIVE CONTENT HIDDEN] and the team are A+. They are quick to respond, thoughtful about use cases for the product, and have contributed valuable business insights across the board.

Cons: -Ability to edit Tapes: While Tape's are easy to set up, once they are set, are not able to edit (unless you have the Tape Team re-stage the campaign). Not a big issue because campaigns are incredibly easy to stop (< 5 seconds) and to create a new one (<5 minutes), and the team is working on offering this.

  • Reviewer Source 
  • Reviewed on 28/01/2020
Arya F.
CCX
Legal Services, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 04/02/2020

"Great way to engage with customers"

Pros: We've had success using Tape to nurture leads through the acquisition funnel. Any tool that helps us bridge the gap between a lead and a customer is a welcome addition to our toolbox.

Cons: We had to implement the service with their own texting platform. Since that time, they've opened up the platform to be accessible with any texting service.

  • Reviewer Source 
  • Reviewed on 04/02/2020
Lindsay B.
Director, Performance Marketing
Health, Wellness & Fitness, 51-200 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 28/01/2020

"Enterprise Level Tool, Personal Level Support -- Superior Results"

Pros: There are a few things that help Tape stand out:
1. Functionality and End-User Experience: Tape really understands the end users and their familiarity with functionality to get results that work.
2. Integration with Hubspot CRM and Salesmsg: This tool made it so simple to work inside our existing systems. This was incredibly important since we are still married to our existing products.
3. Ease of use and set-up: Tape was incredibly easy to add videos, set up web hooks. In fact the hardest part was just carving out the time to get my team to shoot a few videos on their cell phones.
4. Support: The Tape team was incredible. They went above and beyond to help us with set-up and even coaching us on how to film the best videos.
5. Results: Within 3 days of launch, our sales team saw a significant jump in communication from prospects. We saw at least a 25% jump in meetings booked in less than a week.

Cons: Due to the integration with another software, we were limited to be able to see if a prospect watched a video. That is less on Tape, but still a frustration. Tape did recommend a solution that allowed us to follow up with our prospects without seeming uninformed.

  • Reviewer Source 
  • Reviewed on 28/01/2020
Andy S.
Senior Account Executive
Building Materials, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 29/01/2020

"Tape did exactly what I needed it to do."

Comments: I really enjoyed working with tape. I really have very few negatives from this experience. Great team with a good product.

Pros: It helped Increase engagement from new prospects.
It gave me the ability to concisely promote our value props.
I Strongly believe in video as a tool for engaging new customers and we saw an uptick in conversions while we used this service.
The support team is amazing.

Cons: Setting up the Videos can be tedious.
I found the interface hard to use at times.

  • Reviewer Source 
  • Reviewed on 29/01/2020
Topper L.
ceo
Retail, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 28/01/2020

"Tape Review From Early ADAPTER"

Comments: GREAT product. Eager to watch the product enhance and the UX to get seamless.

Pros: I thought adding a personal touch to SMS is powerful for branding.

Cons: im reluctant to text my customers too often

  • Reviewer Source 
  • Reviewed on 28/01/2020