What is Critical Mention?

Critical Mention is a cloud-based, real-time monitoring and database service for tracking of TV, radio, online news, podcasts, print sources and social media platforms including Twitter, Instagram, YouTube and Facebook. PR, marketing and communications professionals use this global media intelligence platform to better understand their earned media values and create customized, shareable reports. Critical Mention users also have access to 24/7/365 support through a dedicated account manager.

Who Uses Critical Mention?

Global businesses in Public Relations, Marketing, Brand Managers, Government, Education and more

Where can Critical Mention be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Critical Mention
  • Located in New York, US
  • Founded in 2002
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others

Languages

Arabic, Chinese, Czech, Danish, Dutch and 21 others

Critical Mention pricing

Starting Price:

Not provided by vendor
  • No free version

Critical Mention does not have a free version.

About the vendor

  • Critical Mention
  • Located in New York, US
  • Founded in 2002
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others

Languages

Arabic, Chinese, Czech, Danish, Dutch and 21 others

Critical Mention videos and images

Critical Mention Software - Analytics
Critical Mention Software - Dashboards
Critical Mention Software - Analyze Trends Over Time
Critical Mention Software - Media Contact Database
Critical Mention Software - Real-time alerts
View 6 more
Critical Mention video
Critical Mention Software - Analytics
Critical Mention Software - Dashboards
Critical Mention Software - Analyze Trends Over Time
Critical Mention Software - Media Contact Database
Critical Mention Software - Real-time alerts

Features of Critical Mention

  • Alerts/Notifications
  • Auto Update
  • Brand Tracking
  • Campaign Management
  • Clippings Management
  • Contact Management
  • Data Visualisation
  • Keyword Tracking
  • Monitoring
  • Press Monitoring
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting/Analytics
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Listening
  • Social Media Monitoring

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Reviews of Critical Mention

Average score

Overall
4.3
Ease of Use
4.1
Customer Service
4.8
Features
4.2
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
54%
4
38%
1
8%
Verified Reviewer
PR Manager in Ukraine
Verified LinkedIn User
Internet, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source

Complete mention monitoring from a single place

5.0 last year

Pros:

This is the best in class mention tracking platform, we are always up to date now.

Cons:

Robust software for a reasonable price, we are 100% suttisfied.

Critical Mention Response

last year

Thank you very much for leaving such a remarkable review. Our Critical Mention team appreciates your input and is delighted to know that we are providing 'the best in class mention tracking platform' service. Thanks again for the wonderful review!

Scott
Vice President in US
Public Relations & Communications, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Well-priced media monitoring software with a few flaws, but superb customer service

4.0 last year

Comments: Our experience with Critical Mention has been favorable, but with the onslaught of new and updated competitors, transitioning to a new provider is not off the table.

Pros:

Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective.

Cons:

Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels.

Alternatives Considered: Muck Rack, TVEyes, Meltwater and Cision

Reasons for Choosing Critical Mention: Critical Mention had a more robust offering and MUCH better customer service. Account managers have always felt like partners, not sales people.

Switched From: TVEyes and Cision

Reasons for Switching to Critical Mention: Critical Mention's team went above and beyond. Unfortunately, excellent customer service is not enough to maintain business when other tools get the actual job done better.

Critical Mention Response

last year

Hi Scott, thank you for sharing your experience using our Earned Media Suite. We're delighted to see that you enjoy our platform's user experience and the help of our account management team. Please feel free to reach out to your account manager so we can help refine your searches. Thanks again for sharing!

ASHLEY
publicist in US
Public Relations & Communications, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Review

1.0 last year

Pros:

the analytics charts in the reporting tool

Cons:

didn’t have the publications i needed to monitor

Critical Mention Response

last year

Hi Ashley, we appreciate you sharing your experience. Please reach out to your account manager so we can set up the tracking you need. We're happy to help

Stacy
CEO in US
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Critical Mention Helps Makes Our Press Even More Newsworthy

5.0 3 years ago

Comments: Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.

Pros:

Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

Cons:

The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

Alternatives Considered: Meltwater

Reasons for Choosing Critical Mention: Cost was one of the primary reasons we made the switch, as Critical Mention offered us the ability to combine digital outlet tracking with TV tracking into one consolidated system that is easy to use.

Tom
Director of Communications/Media Relations in US
Higher Education, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Critical Mention Works for US

5.0 last year

Pros:

I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team.

Cons:

I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.

Critical Mention Response

last year

Hi Tom, Thank you for leaving such a kind review. We are delighted to see that you love using our Critical Mention Wordplay feature. We always strive to provide the greatest earned media service and customer support, so we appreciate you saying we're the best media monitoring service out there! Thanks again!