What Is Critical Mention?

Critical Mention is a cloud-based, real-time monitoring and database service for tracking of TV, radio, online news, podcasts, print sources and social media platforms including Twitter, Instagram, YouTube and Facebook. PR, marketing and communications professionals use this global media intelligence platform to better understand their earned media values and create customized, shareable reports. Critical Mention users also have access to 24/7/365 support through a dedicated account manager.

Who Uses Critical Mention?

Global businesses in Public Relations, Marketing, Brand Managers, Government, Education and more

Where can Critical Mention be deployed?

Cloud, SaaS, Web-based

About the vendor

  • by Critical Mention
  • Located in New York, US
  • Founded in 2002
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others

Languages

Arabic, Chinese, Czech, Danish, Dutch and 21 others

Critical Mention pricing

Starting Price:

Not provided by vendor
  • No free version

Critical Mention does not have a free version.

About the vendor

  • by Critical Mention
  • Located in New York, US
  • Founded in 2002
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others

Languages

Arabic, Chinese, Czech, Danish, Dutch and 21 others

Critical Mention videos and images

Critical Mention video
Critical Mention Software - Analytics - thumbnail
Critical Mention Software - Dashboards - thumbnail
Critical Mention Software - Analyze Trends Over Time - thumbnail
Critical Mention Software - Media Contact Database - thumbnail
Critical Mention Software - Real-time alerts - thumbnail

Features of Critical Mention

  • @mentions
  • API
  • Activity Dashboard
  • Activity Tracking
  • Approval Process Control
  • Article Author Database
  • Auto Update
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Clippings Management
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Segmentation
  • Customisable Reports
  • Data Import/Export
  • Data Visualisation
  • Digital Asset Management
  • Direct Mail Management
  • Distribution Management
  • Email Distribution
  • Filtering
  • Interactive Content
  • Monitoring
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Newsletter Management
  • Press Monitoring
  • Press Release Builder
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Scheduling
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Subscription Management
  • Tagging
  • User Management
  • Visual Analytics
  • Widgets

View full list of Public Relations Software

  • AI/Machine Learning
  • API
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Complaint Management
  • Content Management
  • Customer Experience Management
  • Customisable Reports
  • Engagement Tracking
  • Hashtag Tracking
  • Keyword Tracking
  • Multi-Location
  • Post Scheduling
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting/Analytics
  • Response Management
  • Review Display
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Review Sharing
  • SEO Management
  • SMS Messaging
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Surveys & Feedback
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Widgets

View full list of Reputation Management Software

  • @mentions
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Audience Targeting
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Alerts
  • Content Library
  • Content Management
  • Customer Engagement
  • Customisable Reports
  • Dashboard
  • Data Visualisation
  • Email Alerts
  • Engagement Tracking
  • Filtering
  • Impact Measurement
  • Influencer Tracking
  • Keyword Tracking
  • Mobile Alerts
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reputation Management
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

View full list of Social Media Monitoring Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Application Management
  • Availability Testing
  • Chat/Messaging
  • Collaboration Tools
  • Compliance Management
  • Configurable Alerts
  • Customisable Reports
  • Data Visualisation
  • Drag & Drop
  • Email Alerts
  • Event Logs
  • FTP Monitoring
  • For Websites
  • Incident Management
  • Issue Management
  • Issue Tracking
  • Mail Server Monitoring
  • Mobile Alerts
  • Multi-Location Monitoring
  • Multiple User Accounts
  • Performance Management
  • Performance Metrics
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Remote Monitoring & Management
  • Risk Alerts
  • SSL Monitoring
  • Scheduled Testing
  • Server Monitoring
  • Single Sign On
  • Third Party Integrations
  • Transaction Monitoring
  • Trend Analysis
  • Uptime Reporting
  • User Management
  • Visitor Tracking
  • Website Analytics
  • Widgets

View full list of Website Monitoring Software

Alternatives to Critical Mention

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Reviews of Critical Mention

Read all 13 reviews

Average score

Overall
4.3
Ease of Use
4.1
Customer Service
4.8
Features
4.2
Value for Money
4

Reviews by score

5
7
4
5
1
1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Verified Reviewer
PR Manager in Ukraine
Verified LinkedIn User
Internet, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source

Complete mention monitoring from a single place

5 10 months ago

Pros:

This is the best in class mention tracking platform, we are always up to date now.

Cons:

Robust software for a reasonable price, we are 100% suttisfied.

Critical Mention Response

10 months ago

Thank you very much for leaving such a remarkable review. Our Critical Mention team appreciates your input and is delighted to know that we are providing 'the best in class mention tracking platform' service. Thanks again for the wonderful review!

Scott M.
Vice President in US
Public Relations & Communications, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Well-priced media monitoring software with a few flaws, but superb customer service

4 9 months ago

Comments: Our experience with Critical Mention has been favorable, but with the onslaught of new and updated competitors, transitioning to a new provider is not off the table.

Pros:

Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective.

Cons:

Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels.

Alternatives Considered: Muck Rack, TVEyes, Cision and Meltwater

Reasons for Choosing Critical Mention: Critical Mention had a more robust offering and MUCH better customer service. Account managers have always felt like partners, not sales people.

Switched From: TVEyes and Cision

Reasons for Switching to Critical Mention: Critical Mention's team went above and beyond. Unfortunately, excellent customer service is not enough to maintain business when other tools get the actual job done better.

Critical Mention Response

8 months ago

Hi Scott, thank you for sharing your experience using our Earned Media Suite. We're delighted to see that you enjoy our platform's user experience and the help of our account management team. Please feel free to reach out to your account manager so we can help refine your searches. Thanks again for sharing!

Ashley A.
publicist in US
Public Relations & Communications, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Review

1 8 months ago

Pros:

the analytics charts in the reporting tool

Cons:

didn’t have the publications i needed to monitor

Critical Mention Response

8 months ago

Hi Ashley, we appreciate you sharing your experience. Please reach out to your account manager so we can set up the tracking you need. We're happy to help

Stacy J.
CEO in US
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Critical Mention Helps Makes Our Press Even More Newsworthy

5 3 years ago

Comments: Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.

Pros:

Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

Cons:

The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

Alternatives Considered: Meltwater

Reasons for Choosing Critical Mention: Cost was one of the primary reasons we made the switch, as Critical Mention offered us the ability to combine digital outlet tracking with TV tracking into one consolidated system that is easy to use.

Tom M.
Director of Communications/Media Relations in US
Higher Education, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Critical Mention Works for US

5 11 months ago

Pros:

I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team.

Cons:

I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.

Critical Mention Response

11 months ago

Hi Tom, Thank you for leaving such a kind review. We are delighted to see that you love using our Critical Mention Wordplay feature. We always strive to provide the greatest earned media service and customer support, so we appreciate you saying we're the best media monitoring service out there! Thanks again!